--- title: HighLevel Reviews meta_title: 'HighLevel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 664 reviews by the users' company size, role or industry to find out how HighLevel works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 664 scale: '5' date_modified: '2026-11-05' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

What do users say about HighLevel?

Generated using AI from real user reviews

HighLevel Reviews (664)

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4.6
664 reviews

HighLevel Reviews & Product Details

AI Workflows

See how people combine HighLevel with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Sales
Qualify, Nurture, and Book Leads from Facebook Ads Automatically

Skip the qualification forms that make prospects feel screened and instead guide them through natural conversation to book only ready leads, freeing you from hours of manual sorting.

Tools used:
Try the workflow
Blueprint · Sales
Route Leads to the Right Brand With One Chatbot That Reads Intent, Not the Website

Stop losing cross-brand leads that die because customers ask about the wrong company's product on the wrong website. One intelligent chatbot reads what visitors actually want and routes their inquiries to the correct brand's pipeline with full context intact.

Try the workflow

Pros & Cons

Generated from real user reviews
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Pricing

Pricing provided by HighLevel.

Starter

$97.00
Per Month

Agency Unlimited

$297.00
Per Month
Reviews
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Janko J.
JJ
Janko J.
Founder and CEO
Small-Business (50 or fewer emp.)
"All-in-One Marketing and CRM Powerhouse"
4.5/5
What do you like best about HighLevel?

I like that HighLevel is an all-in-one tool. It includes everything you need like email marketing software, automations, workflows, and communities. It's really all-inclusive and handles everything a CRM should do and more, including forms, quizzes, and funnels. I find it really convenient to have all these tools in one place. When I get a new client at my digital marketing agency, creating a sub-account for them is easy, giving them automatic access to all the automations and workflows, which helps to enhance their digital presence. Switching from other tools like Mailchimp to HighLevel also allowed us to save money. The setup was pretty easy, and the support team was very helpful. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Definitely, the API side of things is challenging. I tried creating a scraper to send data to HighLevel. While it's possible through Zapier to connect certain platforms, building something yourself for HighLevel is really challenging. Sometimes there are conflicts and issues because of old, outdated data. It's really helpful to have up-to-date information and guidelines and remove the old guidelines. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Hi there, thank you for the detailed and thoughtful review—we really appreciate it!

We’re glad to hear HighLevel has been a valuable all-in-one solution for your agency and that it’s helping streamline client onboarding, automations, and overall operations while saving costs. It’s great to know our support team has been helpful along the way as well.

We also appreciate your feedback on the API and documentation experience. That’s an area we’re continuously working to improve, especially around clarity and keeping resources up to date.

Thanks again for your support—we’re excited to continue growing with you!

Whitney B.
WB
Whitney B.
Small-Business (50 or fewer emp.)
"Comprehensive Marketing Tool with a Steep Learning Curve"
3.5/5
What do you like best about HighLevel?

I like that HighLevel is an all-in-one solution. The processes are easy to understand, which makes it user-friendly. They offer on-the-spot training sessions that are great for figuring out how to streamline processes. Many applications we use are synced up with HighLevel, which is convenient. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I honestly feel like, because it is all in one, it can be a little overwhelming. But, also, I think that a lot of other applications can do similar features. And so it's not so, cutting edge where I feel like I have to pay of per month for something that I could easily get for free as part of another subscription that I'm currently using. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Whitney! Glad to hear you're enjoying the all-in-one tool kit. Have you tested Voice and Conversation AI yet? They're both changing the game for local businesses!

Jim B.
JB
Jim B.
Firm Administrator
Small-Business (50 or fewer emp.)
"All-in-One Solution with Automation, Needs Better Support"
4.5/5
What do you like best about HighLevel?

I appreciate HighLevel being a one-stop source for all our follow-up and marketing needs, offering a far better value than others. The software makes it really easy to set up campaigns and provides all the tools to automate follow-up and track results. Having everything in one dashboard along with the AI assistant for automation is a tremendous help. HighLevel also offers a lot of integrations with other tools like email providers and SMS. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

It's a huge tool, so that makes a quality knowledge base important. I think they could improve their training. Some of the people available by phone are tough to work with, mostly just difficulty in communicating. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Jim! Glad to hear you're enjoying the all-in-one tool kit! Hopefully you've checked out some of the new AI tools like Voice AI and Conversation AI. We're seeing huge wins for business owners in those areas!

Christopher H.
CH
Christopher H.
Founder
Small-Business (50 or fewer emp.)
"HighLevel: Comprehensive, Easy, But a Pricing Puzzle"
5/5
What do you like best about HighLevel?

I like that HighLevel does everything well. For every service that you pay for, you get all of it. Writing the emails is very easy, connecting with customers is also easy, and fulfilling your service is easy as well. The integrations are incredible, and using HighLevel is so good that you don't really need other tools anymore. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The pricing can be a bit of a pain sometimes because so many different people sell it in so many different ways. Sometimes the subscription ask could be a little confusing. It was very complicated. It is a process, and it does take a long time, but it's worth it. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you for the thoughtful review and for taking the time to share such detailed feedback.

We’re really glad to hear you’re finding HighLevel easy to use and valuable for running your business end-to-end—from emails and customer communication to funnels, integrations, and fulfillment. It’s great to know the “all-in-one” approach is making things simpler for you.

We also appreciate your honest note on pricing. We understand that the different ways HighLevel can be purchased and resold can sometimes feel confusing, and we’re actively working on improving clarity around that.

Thanks again for being part of the community and sharing your experience—it truly helps us improve.

Christian K.
CK
Christian K.
Company Owner
Marketing and Advertising
Small-Business (50 or fewer emp.)
"HighLevel Streamlines Email Campaigns, Automations, and Client Communication at Scale"
4/5
What do you like best about HighLevel?

HighLevel provides an all-in-one platform for managing email campaigns, automations, and client communication at scale. As a marketing agency, we use it to run email outreach, nurture sequences, and automated workflows for artists, record labels, and business clients. The ability to manage campaigns, track performance, and automate follow-ups in one system helps streamline operations and maintain consistency across multiple clients. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Because HighLevel offers a wide range of features, there can be a learning curve when setting up more advanced automations and workflows. Some areas of the interface require time to configure properly, especially when managing multiple campaigns or clients. However, once set up, the platform is stable and effective for ongoing marketing operations. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Christian! Glad to hear the all-in-one toolkit is helping you scale. Rest assured we're constantly at work making the user experience more intuitive to combat the learning curve 👍

Byron Umaña U.
BU
Byron Umaña U.
Real Estate Operations & AI Systems Specialist
Small-Business (50 or fewer emp.)
"All-in-One Hub for Real Estate Teams—Organized Metrics, Directory & Analytics"
5/5
What do you like best about HighLevel?

It has great features for real estate teams. We can keep everything in one place, including a directory, our metrics, analytics, and more, which makes it easier to stay organized. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

So far, I haven’t found anything to dislike about this tool. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Byron! Glad to hear you're enjoying the all-in-one toolset. Hopefully you're checking out Ask AI as it's getting more and more powerful by the day as far as answering questions about your data and actually building things out for you!

SATYAM S.
SS
SATYAM S.
Performance Marketing, PPC, SEO & Lead Generation Specialist
Small-Business (50 or fewer emp.)
Originally submitted 9/10/2024
"Seamless Dashboard, Effortless Automation"
5/5
What do you like best about HighLevel?

I find HighLevel to be really great for managing everything from one dashboard, which includes my payments and outreach setup. The ease of building websites, stores, or funnels, and having numerous funnels working is something I really appreciate. Hosting is very easy, making organization simple. I mainly use HighLevel for my funnel, and having it live there is fantastic. The automation capabilities, like WhatsApp, SMS, or email automations, are extremely easy to set up and use. The billing process is straightforward too. I enjoy the very easy dashboard and clean navigation; it makes finding settings straightforward. Additionally, setup with HighLevel was flawless, as everything is accessible once you have access to the account. I can start creating funnels, automations, and have everything in the same dashboard. Pricing is also flawless. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Nothing really Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for your feedback Satyam! Love the term "the all-rounder"! We've got some great updates rolling out to Website builder soon that you're going to love. We're also rolling out the ability for third-party developers to build plugins for the website builder similar to Wordpress. Stay tuned!

Sebastian P.
SP
Sebastian P.
General Manager
Small-Business (50 or fewer emp.)
"Effective Automation, Confusing Interface"
3.5/5
What do you like best about HighLevel?

I like using HighLevel because it allows me to automate various marketing workflows for clients, which helps us do more with less. The integration with WhatsApp is good and easy to use. Additionally, I value that HighLevel has many settings and integrations, although what I use the most are the workflows. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I believe that HighLevel could greatly improve its interface. With so many functions, it is sometimes confusing to know how to get to what you need to execute. I think the user experience is what needs the most improvement. Also, I don't like that besides paying for the plan, there are many additional costs you also have to cover, it seems like they are always looking for ways to get more money out of you. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you for your review Sebastian! We really appreciate it!

Stephen C.
SC
Stephen C.
Small-Business (50 or fewer emp.)
"Scales with Ease, Ideal for Agencies"
4.5/5
What do you like best about HighLevel?

I like that HighLevel is always adding new features, which is great since I pay a flat fee and can have unlimited subaccounts and white label it as my own software. This setup helps me generate monthly recurring revenue and manage over 100 clients from one dashboard, charging each of them a monthly fee. The initial setup was also really easy. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The AI studio is powerful but a bit raw. The UI/UX requires improvement, and the reporting and analytics need work. Email deliverability and setup are also areas that could be better. The mobile experience in web builders and the general client experience could be cleaner. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Hi there, thank you for sharing such a detailed review—we really appreciate it!

It’s great to hear that HighLevel is helping you scale your agency, manage a large client base, and build recurring revenue with ease. We’re especially glad the flexibility with sub-accounts and white labeling has been valuable for your business.

We also appreciate your honest feedback around AI Studio, UI/UX, reporting, and deliverability. These are areas we’re actively improving, and insights like yours help guide those enhancements.

Thanks again for your support—we’re excited to continue growing alongside you!

Verified User in Professional Training & Coaching
AP
Verified User in Professional Training & Coaching
Small-Business (50 or fewer emp.)
"Easy Multi-Site Hosting and Client White Labeling in One Account"
5/5
What do you like best about HighLevel?

It allows you to host multiple websites in one account and to white label websites for clients. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

It was a little tricky to get my first website homepage set up but I figured it out. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for sharing your experience! We’re glad HighLevel helps you manage multiple websites in one place, white-label them for your clients, and connect with leads more easily as you grow your business.

Questions about HighLevel? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

Do you recommend HighLevel for marketing automation, and what features do you find most effective?

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Bryce B.
BB
Bryce Baughman
•
Last activity 3 months ago

HighLevel feels full of glitches and bugs for me, how are you getting it stable?

Pricing Options

Pricing provided by HighLevel.

Starter

$97.00
Per Month

Agency Unlimited

$297.00
Per Month
HighLevel Comparisons
HighLevel Features
Customization
Workflow Capability
User, Role, and Access Management
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Email Marketing
Campaign Management
Lead Management
Call Center Features