Hashtag'd was easy to use, and it was an effective tool that helped improve ad performance across our social media platforms. Using existing user data such as hashtags -- which nearly everyone uses these days -- to target a subset of users to increase the effectivity of our advertising dollars was definitely a plus, considering the ever-increasing scarcity of resources these days. Review collected by and hosted on G2.com.
Using too many hashtags can clutter the content of the most effective of social media posts, and can also unintentionally associate an organization with a political movement that is using common hashtags to promote an alternate agenda. Even when considering the ease of use and the cost-effectiveness of Hashtag'd, using hashtags to target a proper set of customers simply cannot be as effective as traditional advertising. Review collected by and hosted on G2.com.
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This reviewer was offered a nominal gift card as thank you for completing this review.
Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.
