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GTM Workspace - Powered by ZoomInfo Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

AI Workflows

See how people combine GTM Workspace - Powered by ZoomInfo with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Sales
Build Your Compounding People Network

One research pass per contact builds a shared contact memory that every AI agent on your team reads from.

Try the workflow
Blueprint · Marketing
Run Your Full Go-to-Market With AI

18 go-to-market skills covering strategy, outbound, inbound, paid, retention, and operations with current frameworks and benchmarks.

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GTM Workspace - Powered by ZoomInfo Reviews (9,188)

View 15 Video Reviews
Reviews

GTM Workspace - Powered by ZoomInfo Reviews (9,188)

View 15 Video Reviews
4.5
9,188 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its dependable data and ease of use, which significantly streamlines prospecting and account research. The integration of workflows and AI features helps reduce manual tasks, making the overall experience more efficient. However, some users note that contact data can occasionally be outdated, requiring additional verification.

Pros & Cons

Generated from real user reviews
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Charan P.
CP
Charan P.
Security Engineer
Mid-Market (51-1000 emp.)
"Helpful for targeting and lead building, but I’ve hit reliability and cost issues"
3.5/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

Pinpoint accuracy matters to me, and cold prospecting is inefficient without proper targeting. When it works, the data is very dependable, and the AI does an excellent job with lead building and data segmentation for lead building. I also like the idea of automating research and go-to-market actions to cut down on manual data entry. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

I’ve run into data reliability issues. It’s supposed to automate the pipeline and save time, but it hasn’t been doing that for me. On top of that, it ends up being more expensive than I expected. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Strong for lead building and enrichment, but filtering and CRM alignment take work"
4/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

I really value Lead Builder and the data cleaning/enrichment because they make it much easier to find the right contacts and keep account data accurate without having to do everything manually. Lead Builder helps me quickly identify relevant people within target accounts, and enrichment fills in missing information so I get a more complete picture. The data has also been dependable overall, especially for company information, job titles, and contact details at larger organisations. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

Filtering and segmentation can take some trial and error, especially with a lot of criteria, and it can be difficult to get the exact segment I want without refining filters several times. CRM integration is useful, but keeping data consistently aligned between systems can require manual checking and maintenance. AI is less effective for very specific or nuanced queries because the answers can be too generic or miss context, and some contact details (like job titles or recent role changes) still need correcting. I also don’t use industry research/news/alerts as regularly because the volume of information can be hard to filter down to what’s genuinely relevant, and alerts would be more valuable if they were easier to customise and prioritise. Review collected by and hosted on G2.com.

Kyle H.
KH
Kyle H.
Manager, sales development
Enterprise (> 1000 emp.)
"this is the only tool you need to use if you are doing cold outbound prospecting."
3/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

Zoominfo has decided to add AI to its platform, and to its credit is only as bad as everyone else's AI, which is to say it's really bad. Don't use it. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

The speed of implentation of AI has not been tested, and we are the beta for these guys, which is unfortunate. Their support, which is now also AI, is even worse. If you want a real human, don't rely on Zoominfo Review collected by and hosted on G2.com.

Leanne G.
LG
Leanne G.
Sales Operations Manager
Telecommunications
Mid-Market (51-1000 emp.)
"Accurate Data and Powerful Prospecting That Streamlines Lead Generation"
5/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

What I like most about ZoomInfo Sales is its ability to provide accurate, up-to-date contact and company data, which makes prospecting and lead generation much more efficient. The platform’s advanced search and filtering capabilities help quickly identify the right decision-makers, while its integration with CRM systems keeps all sales data centralised and actionable. I also appreciate the insights and analytics it provides, which help prioritise high-value opportunities and improve targeting for outreach. Overall, it saves time, improves the quality of leads, and supports more data-driven sales decisions. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

One downside of ZoomInfo Sales is that maintaining data accuracy can sometimes be a challenge, as contact details or company information can change quickly. The platform can also feel overwhelming at first due to the breadth of features and options available, which can require time to learn and optimise. Additionally, some of the more advanced functionalities may be limited to higher-tier plans, which can be a barrier for smaller teams or organisations. Overall, while highly useful, it requires some ongoing effort to get the most value from the tool. Review collected by and hosted on G2.com.

Bill L.
BL
Bill L.
Vice President of Sales and Operations
Information Services
Small-Business (50 or fewer emp.)
"Efficient Lead Search but Canada Data Accuracy Needs Improvement"
4/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

I like the ability to quickly search for specific roles and targets for marketing leads. We have many different campaigns, and if we are looking for, say, HR Managers or IT Directors, we can do this easily and quickly with ZoomInfo Sales, pulling a spreadsheet of 500 contacts in minutes. The initial setup was smooth, with no major issues, and was completed in 15 minutes. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

The contacts sometimes are not valid (they no longer work there) or the information is not always correct. They should do a better job vetting the clients - we find we see a lot of data in Canada that is old or not valid. Review collected by and hosted on G2.com.

Kyle P.
KP
Kyle P.
ML Writer @ mercor
Computer Software
Small-Business (50 or fewer emp.)
"Unified AI Workspace with Powerful Integrations and Seller Assistance"
4/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

GTM workspace is where it has different features such as: Unified AI Workspace, Natural‑Language Search & Commands, Account & Pipeline Intelligence, Automated Planning & Execution, CRM & System Integrations, and AI‑Driven Seller Assistance. The workspace is where I am able to use the integrated features in the platform. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

The platform has paid features and free features where I am not able to work with specific what are using? Review collected by and hosted on G2.com.

Jay C.
JC
Jay C.
Branch Associate
Mid-Market (51-1000 emp.)
"Highly Professional tool for growing business"
4/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

The platform has delivered the same high-quality performance since we started using it. There have been no bugs, no downtime, and no drop in data accuracy. Consistency in B2B data tools is rare, and GTM Workspace has maintained its standard perfectly. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

The platform is excellent, but the pricing is enterprise-level. A mid-tier plan or a 'pay-per-export' model would make it more accessible for smaller staffing agencies like ours who are growing but not yet ready for the top-tier commitment. Review collected by and hosted on G2.com.

SA
Sanjeev A.
Key Account Executive
Mid-Market (51-1000 emp.)
"Brief review on Zoominfo tool"
5/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

The accuracy of data is top notch, when you are using it, the first page is the landing page, it has all the alerts and the accounts which you would have saved and needs alert on, I frequently use the buyer intent option to identify new accounts and new logos for our company Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

they are the best tool in the market so no complaints Review collected by and hosted on G2.com.

Sourav C.
SC
Sourav C.
Application Engineer
Mid-Market (51-1000 emp.)
"Easy to work with for client data, but the AI can be inconsistent"
4/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

I don’t have full-time access, but I’ve used the AI and found it easy to work with for my client data. It helped me think through what I needed to do more clearly. The AI also helps with my data-saving process and shows me what I can do. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

Sometimes I face issues with the AI because it can’t give a proper solution. When I ask my questions, it sometimes forgets my previous questions and activities. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Strong for enrichment and planning, but technographics can be stale"
4.5/5
What do you like best about GTM Workspace - Powered by ZoomInfo?

The whole point of a data enrichment platform is to provide valuable data to our teams, and this is used for enrichment, territory planning, and resource planning. I also found the AI helpful during setup when I had questions, since it answered basic questions and worked well for that. Overall the company and contact data was mostly accurate when I checked against known data points. Review collected by and hosted on G2.com.

What do you dislike about GTM Workspace - Powered by ZoomInfo?

Technographic data is generally not great. Companies change their software on a regular basis so it is often stale. Some data points have been stale too, like gross revenues for some well known public companies. The enrichment and segmentation features are great if they are accurate, but it is based on clean data. The website-visitor/intent signals rarely produce useful opportunities for us, and the news isn't helpful when it is not up to the minute. Also, there are better methods of messaging, in my opinion. Review collected by and hosted on G2.com.

Questions about GTM Workspace - Powered by ZoomInfo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Mitch L.
ML
Mitch Lasky
•
Last activity about 5 years ago

how do i use with crm

2 Upvotes
0
Join the conversation
Elizabeth B.
EB
Elizabeth Baskin
•
Last activity about 1 month ago

Sneaky auto-renewal clause in ZoomInfo contract

5 Upvotes
2
Join the conversation

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

14 months

Average Discount

15%

Perceived Cost

$$$$$
GTM Workspace - Powered by ZoomInfo Comparisons
GTM Workspace - Powered by ZoomInfo Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Performance and Reliability