Goflow Features
Product Catalog (4)
Content Management
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (5)
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Order Management
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (5)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Features that enable customers to easily to shop for products using a mobile device.
Customer Service
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (15)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
Provides ability to control editing rights by product category, geography etc.
Internationalization
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime
Regulation Compliance
Ensures product listing and order fulfillment complies with online retail regulation
Multichannel Publishing
Publishes products and services to desired channels
Accounting Reports
Reconciles orders, sales, and settlements across multiple channels
Marketplace Integration
Integrates with third-party online marketplaces
Inventory Management Platform Features (10)
Centralized Inventory Database
Manage and track all inventory records across warehouses and retail locations through a single unified database.
Inventory Level Dashboards
Maintain a visual on product stock levels throughout your facilities with flexible inventory dashboards.
Stock History Reporting
View the history of individual items and compare the sales performance of new to old stock in order to inform purchasing decisions.
Low Stock Notifications
Set low stock thresholds and receive automatic alerts when stock decreases to that level.
Bundles, Kits, & Variants
Automatically adjust inventory for product bundles, kit orders, and product variations within the system.
Asset Tracking
Use barcode or radio-frequency identification (RFID) technology with specialized readers or mobile applications to track inventory assets throughout warehouse facilities.
Inventory Forecasting
Optimize inventory levels with features that suggest reorder points and economic order quantities (EOQs) that facilitate inventory management.
eCommerce Integrations
Integrate shopping carts, eCommerce platforms, POS, and payment gateways with the system to link inventory records between across platforms.
Accounting Integrations
Track inventory costs and costs of goods sold (COGS) with accounting software integrations.
Data Exporting / Importing
Transfer large volumes of inventory data records into and out of the system with built-in import / export tools.
Operations (2)
Optimized Business Operations
Optimizes business operations across multiple channels
Data Synchronization
Creates a single data repository of inventory and customer information
Inventory (3)
Order Fulfillment
Streamlines order fulfillment and processing
Catalog Management
Optimizes product copy, images, and information
Product Intelligence
Monitors and updates product/inventory data, pricing, and availability to stay up-to-date
Processing (3)
Internationalization
Allows products or services to be sold internationally
Order Management
Automates and manages orders, sales, shipping, and returns
Scan and Ship
Scans products or services before shipping to ensure accuracy
Administration (2)
Dashboards
A means to view a large amount of pertinent information in one place.
Reports & Analytics
The ability to organize and view a variety of important data.
Inventory Control (2)
Inventory Management
The ability to monitor inventory in a variety of locations and orders placed via a variety of platforms.
Inventory Sourcing
Tools to source and purchase inventory in order to replenish supplies.
Omni-Channel (4)
Customer Service
Tools to assist customers with orders placed on multiple platforms.
Order Fulfillment
Tools to organize and manage the fulfillment of orders from picking to shipping.
Order Management
Tools to organize customer orders and monitor the different stages of fulfillment.
Integrations
The ability to integrate a platform with another piece of software so the two work seamlessly.
Integration (3)
Import
Provide tools to import data to a third-party marketplace
Export
Provide tools to export data from a third-party marketplace
APIs
Deliver APIs for integration with third-party marketplaces
Store Management (2)
Localization
Ability to manage multiple stores in different languages and currencies
Marketplaces
Allows users to manage multiple stores on third-party marketplaces
Omnichannel Features (7)
Retail Management
The ability to manage the operations of a retail storefront and integrate storefront operations with other channels.
POS Integration
The ability to integrate with a POS system in order to facilitate the integration of brick and mortar channels with other channels.
Social Media Integration
Tools to integrate social media channels with other commerce channels to create a seamless experience for customers.
Customer Service Integration
The ability to integrate customer service into all channels.
Marketing Tools
The ability to integrate marketing tools into all channels.
E-commerce Integration
Tools to combine e-commerce channels with other channels in order to create a seamless experience across channels.
ERP Integration
The ability to integrate with ERP systems in order to unite customer-facing channels with back-end channels.
Reporting (2)
Reports & Analytics
Tools to present data collected from various channels in a digestible way to help business owners make informed decisions.
Data Transfer Tools
The ability to transfer data between channels in order to streamline operations.
Labels (3)
Label Printing
Provide the ability to create and print domestic asnd international shipping labels for all orders with one solution.
Return labels
Provide the ability create and print return labels or email them to customers.
Bar codes
Provides users with auto-generated bar codes for products
Order management (4)
Order tracking
Automatically send tracking number emails to customers.
E-commerce integrations
Integrate the software with major ecommerce shopping carts and platforms
Manage orders
Allows users to split, combine and categorize orders for shipping.
Order Status
Update order statuses automatically once orders are fulfilled
Carrier and rate management (3)
Quick rate comparison
Allows users to compare real-time rates and delivery times for all carriers and automatically select the best carrier for each shipment based on cost and delivery time.
Vendor availability
Provides users with a wide selection of major carriers such a Fedex, UPS, and DHL
Flat rate services
Software detects which flat rate service qualifies with the customers order
Inventory management (3)
Low stock alerts
Software automatically notifies users when inventory is low.
Automated inventory orders
Users can set an automatic restock when the inventory levels reach a low number.
Assign suppliers
Users can assign suppliers to certain items, so shipment is quickly initiated
Reports (3)
Shipment reports
Provides users with a comprehensive report on shipment performance
Inventory reports
Provides users with a comprehensive report on inventory and stock levels.
Unshipped products
Provides users with a comprehensive overview of which products aren't shipping.
Multichannel inventory management (3)
Warehouse Inventory Transfer
Allows users to create warehouse-to-warehouse transfers knowing the exact stock levels for both locations when sending and receiving
Multichannel Inventory Syncing
Allows users to sync inventory across multiple stores, marketplaces, and warehouses
Multi-Warehouse Routing
Allows users to connect sales channels to specific warehouses.
3PL inventory management (3)
Client management
Allows users to manage all thier clients on one system
Marketplace connections
Allows users to connect marketplaces for each client
3PL inventory tracking
Allows inventory tracking for specific customer required attributes such as lot, serial, style/color/size
Inventory Management (8)
Inventory Tracking
Real-time inventory tracking. Maintains accurate "On Hand" information by matching reserved inventory requested on purchase and sales orders.
Inventory Costing
Ability to establish costing methods such as Average, LIFO, FIFO, and Specific Unit.
Product Master
Manage and track all inventory records across warehouses and retail locations through a single unified database.
Inventory Forecasting
Optimize inventory levels with features that suggest reorder points and economic order quantities (EOQs) that facilitate inventory management.
Integrations
Integrate shopping carts, eCommerce platforms, POS, and accounting with the system to link inventory records across platforms.
Stock Levels
Maintain visual on stock levels
Flow Of Goods
Track available inventory and manage flow of goods to/from warehouses
Reserving Goods
Reserve goods that have been added to cart and update stock levels
Order Entry (3)
Entry
Enter and convert orders and quotes
Register
Register received orders in the system
Notifications
Provide real-time notifications and status updates
Order Tracking (3)
Shipping
Verify shipping preferences
Tracking
Track orders and their statuses as they move along the supply chain
Backorder
Manage orders for products that are unavailable due to inventory shortage
Customer Management (3)
Order Status
Track status of orders from shipment to delivery
Information Access
Provide customers access to their information in order to answer FAQs
Email Notifications
Automatically send emails using certain triggers to notify customer service of issues
Subscription Management (4)
Payment Data
Store payment data and customer information
Payment Gateway
Support and/or integrate with a payment gateway(s)
Billing
Automate billing and contracts
Automatic Payments
Accomidate automatic payments from various payment methods
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Data management - Catalog Management (4)
Centralized Product Information
Stores product information in one centralized location and sync across all sales channels
Data Import/Export
Imports and export of product data in formats such as CSV, Excel, or XML
Product Data Enrichment
Allows adding product attributes and other multimedia such as images, videos etc
Data Mapping
Allows to map data fields between the catalog management system and other systems
Product catalogs - Catalog Management (3)
Category Management
Allows organizing products into categories and subcategories based on attributes, tags, or other criterias
Search and Navigation
Provides search capabilities to help users find products quickly
SEO Optimization
Allows optimization product pages for search engines
Integration - Catalog Management (2)
API Integration
Allows integration with other systems such as ERP, CRM, PIM, and e-commerce platforms
Third-Party Integration
Supports integration with payment gateways, shipping providers, and marketing tools
Analytics and Reporting - Catalog Management (2)
Catalog Effectiveness
Reports catalog effectiveness and collects valuable information about a catalog's performance
Customer Insights
Analyzes customer behavior and preferences based on product interactions
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Catalog Management (3)
Multi-step Planning
Ability to break down and plan multi-step processes
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Marketplace Optimization Tools (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Order Management (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Technology Glossary Features
View definitions of the features and discover new technology terms.
Inventory tracking plays an essential role in the inventory management planning process. Learn more about inventory tracking, how it can benefit overall company organization, and how to implement it in a business structure using various techniques.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.




