--- title: Goava Reviews meta_title: 'Goava Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 27 reviews by the users' company size, role or industry to find out how Goava works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 27 scale: '5' date_modified: '2026-10-23' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Goava Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the effective lead generation of Goava, streamlining prospecting and boosting their sales efficiency significantly. (11 mentions)
Users praise Goava’s incredibly supportive customer support, enhancing their experience and ensuring optimal system use. (7 mentions)
Users praise Goava for its time-saving capabilities, enabling quicker prospecting and fostering meaningful connections effortlessly. (7 mentions)
Users value the user-friendly interface of Goava, enhancing prospecting efficiency and lead management significantly. (6 mentions)
Users highlight Goava's intuitive interface, simplifying prospecting and making lead identification quick and efficient. (6 mentions)
Users experience integration issues with CRM systems, highlighting the need for better connectivity and streamlined processes. (3 mentions)
Users face challenges with AI integration, particularly regarding CRM compatibility and LinkedIn enhancements for easier prospecting. (2 mentions)
Users mention CRM integration issues that hinder seamless prospecting and contact imports with LinkedIn. (2 mentions)
Users find Goava to be fairly expensive, suggesting it may not suit smaller companies' needs effectively. (1 mentions)
Users find the filtering difficulty challenging, often encountering repeated companies and excessive scrolling to discover new ones. (1 mentions)

5 Pros or Advantages of Goava

5 Cons or Disadvantages of Goava

Goava Reviews (27)

Reviews

Goava Reviews (27)

4.5
27 reviews
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Umesh M.
UM
Umesh M.
Employee
Music
Small-Business (50 or fewer emp.)
"Powerful AI-Driven Lead Discovery with Minor Setup Tweaks"
4.5/5
What do you like best about Goava?

I use Goava to discover new leads that I wouldn't have found through traditional manual searching. The AI recommendations suggest companies similar to my best existing customers. I really appreciate the excellent user interface and speed of finding leads, which simplify the complex task of market research into a few clicks, allowing me to focus more on selling and less on data entry. The clean user interface makes the platform very easy to adopt and use consistently. The speed of finding leads ensures that I can act on new opportunities immediately, which is crucial for staying ahead in a fast-paced sales environment. I also use the Goava browser extension while researching companies online, as it works perfectly with my web browser to give me instant company insights without having to leave the page I'm currently on. Integrating it into our daily workflow was seamless, and from a functional standpoint, it was very easy. Review collected by and hosted on G2.com.

What do you dislike about Goava?

One minor area for improvement is the initial setup for diverse teams. If different groups in the company have very different target segments, it can take a bit of time for the AI to fully learn and distinguish between those behaviors to provide perfectly relevant suggestions for everyone from day one. Review collected by and hosted on G2.com.

Michael G.
MG
Michael G.
Partner och Delägare
Small-Business (50 or fewer emp.)
"Goava supports all our marketing efforts"
4.5/5
What do you like best about Goava?

It is a base with all company data, contacts and also clever ways to filter news about potential clients or prospects. Review collected by and hosted on G2.com.

What do you dislike about Goava?

Many features makes it a bit difficult to navigate and use the tools that you can work with systematically... Review collected by and hosted on G2.com.

Jack L.
JL
Jack L.
Sales
Small-Business (50 or fewer emp.)
"Goava: Great tool for Prospecting and Customer Insights"
5/5
What do you like best about Goava?

What stands out the most is how quickly it streamlined our prospecting efforts. Goava's intuitive interface and powerful data analytics have enabled us to identify high-potential leads with ease, while also providing valuable information on our current customer base. Review collected by and hosted on G2.com.

What do you dislike about Goava?

The only minor downside we've noticed is that not all companies in the database provide full contact information. While it doesn't happen often, it can be a bit of a hurdle when reaching out to certain prospects. However, this is a relatively small issue compared to the overall value the platform provides. Review collected by and hosted on G2.com.

Daniel E.
DE
Daniel E.
TF KAM/ B2B Teamleader AM Region Sthlm
Enterprise (> 1000 emp.)
"Experience and usage of Goava as a prospekting tool"
5/5
What do you like best about Goava?

I'm using Goava as a tool on a day-to-day basis. I'm looking up companies that I have contact with to learn more about them, all info in one place very useful. Also for prospecting new customers I can make lists based on parameters that I think are interesting. Goava has helped me find a lot of new customers over the years, and it's also a great tool to get news about current customers. Review collected by and hosted on G2.com.

What do you dislike about Goava?

I only have good things to say about Goava. Review collected by and hosted on G2.com.

Peter K.
PK
Peter K.
Songwriter / Music Producer
Mid-Market (51-1000 emp.)
"Goava is a user-friendly SAS tool with excellent support and a dedicated team"
5/5
What do you like best about Goava?

The absolute best thing about Goava is the user-friendly interface and the value it creates for us as an organization, but also for each account manager who uses Goava on a daily basis for prospecting or gathering information before a customer meeting.

We also received excellent support during the system implementation.

Something we also highly appreciate is the personal and professional contact we have with our dedicated contact, Tove Augustsson, who always provides professional and highly engaged support, making our collaboration even more valuable. Review collected by and hosted on G2.com.

What do you dislike about Goava?

One area for improvement would be a more advanced integration with LinkedIn and CRM to streamline prospecting and contact imports. Review collected by and hosted on G2.com.

Filip .
F
Filip .
Advisor
Enterprise (> 1000 emp.)
"Game-Changer for Prospecting!"
5/5
What do you like best about Goava?

Goava has completely transformed how we approach prospecting. The tool is intuitive, packed with valuable insights, and makes finding the right leads so much easier. It has saved us countless hours and allowed us to focus on building meaningful connections instead of sifting through endless data.

A special shoutout to Daniel, who gave an excellent presentation and walked us through the tool in a clear, engaging, and professional manner. His expertise and enthusiasm really stood out and made it clear how much value Goava could bring to our team.

Highly recommend both the tool and the team behind it! Review collected by and hosted on G2.com.

What do you dislike about Goava?

There are so many great features to explore, though it takes a little time to get familiar with them all. Thankfully, Daniel’s presentation made the process much easier and more enjoyable. Review collected by and hosted on G2.com.

Karim E.
KE
Karim E.
Account Manager
Mid-Market (51-1000 emp.)
"Prospecting your new customer today!!"
4.5/5
What do you like best about Goava?

Goava is an great prospecting tool that provides comprehensive information about companies all in one place. It's user-friendly and makes it easy to find new business clients to contact. The tool offers great filtering options to search for the desired customers. Great support. Review collected by and hosted on G2.com.

What do you dislike about Goava?

Areas for Improvement: It would be beneficial to include information about the operator and the number of phone numbers a customer has. Additionally, integrating Goava with CRM systems like SAP would enhance its functionality. Review collected by and hosted on G2.com.

Henrik H.
HH
Henrik H.
Business Development Director
Translation and Localization
Small-Business (50 or fewer emp.)
"It works super well"
4/5
What do you like best about Goava?

I find prospects I would never have found otherwise plus search options are brilliant and intuitive. Their customer support is fast and has always helped me solve my problems. I use Goava every day and I am very pleased with it. Review collected by and hosted on G2.com.

What do you dislike about Goava?

I just need a couple of more features for example boolean search, but I have heard that is on its way Review collected by and hosted on G2.com.

Fredrik M.
FM
Fredrik M.
Partner and head of business development
Small-Business (50 or fewer emp.)
"Game-Changer for customer acquisition with strong support"
5/5
What do you like best about Goava?

I've been using Goava for nearly two years, and it has been a game-changer for new customer acquisition. The platform's AI-driven insights and seamless CRM integration help us identify and prioritize high-potential leads, making our sales process much more efficient.

Their Customer Success Team is incredibly knowledgeable and always supportive, ensuring we get the most out of the system. With continuous improvements and high-quality data, Goava has become an essential tool for our growth. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Goava?

I can't think of anything specific that I dislike with the service. Review collected by and hosted on G2.com.

Ara S.
AS
Ara S.
Senior säljare
Small-Business (50 or fewer emp.)
"Great tool!!!"
5/5
What do you like best about Goava?

Great tool for a sales person like me, have booked numerus of meetings and made alot of great sales thanks to Goava. Review collected by and hosted on G2.com.

What do you dislike about Goava?

nothing that i can think of, works great. Review collected by and hosted on G2.com.