--- title: Full Circle Insights Reviews meta_title: 'Full Circle Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 135 reviews by the users' company size, role or industry to find out how Full Circle Insights works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 135 scale: '5' date_modified: '2026-08-04' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Full Circle Insights Reviews **Vendor:** CONQUER **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.0/5.0 **Total Reviews:** 135 ## About Full Circle Insights Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce. ## Full Circle Insights Pros & Cons **What users like:** - Users appreciate the **integrated collaboration** within Salesforce, streamlining funnel management in one convenient location. (1 reviews) - Users value the **native integration with Salesforce** , allowing seamless management of their operations in one place. (1 reviews) - Users value the **native integration with Salesforce** , allowing seamless management of their sales funnel in one place. (1 reviews) - Users value the **seamless integration with Salesforce** , simplifying customer acquisition management from a single platform. (1 reviews) - Users value the **integrated customer support** of Full Circle Insights, enabling efficient management within Salesforce. (1 reviews) - Helpful (1 reviews) - Integrations (1 reviews) - Users value the **native Salesforce integration** of Full Circle Insights, enabling streamlined management and easy reporting. (1 reviews) **What users dislike:** - Users find the **dashboard issues** due to limitations in Full Circle Insights' reporting functionality tied to Salesforce. (1 reviews) - Users find **inefficient reporting** in Full Circle Insights, as it requires manual adjustments for deeper data analysis. (1 reviews) - Users find the **lack of flexibility** in Full Circle Insights' reporting limits their ability to customize and analyze data effectively. (1 reviews) - Users find the **limited customization** of Full Circle Insights' reporting features a drawback for detailed analysis. (1 reviews) - Users find **limited reporting features** in Full Circle Insights, necessitating adjustments in Salesforce for more detailed insights. (1 reviews) - Limited Reporting (1 reviews) - Not Intuitive (1 reviews) ## Full Circle Insights Reviews ### 1. Full Circle helps automate management of contacts through marketing & sales funnel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2018 **What do you like best about Full Circle Insights?** Full Circle has really helped cut down on a lot of the manual work our sales team has traditionally had to do to update contact status in the funnel **What do you dislike about Full Circle Insights?** To report on specific metrics we've traditionally tracked we had to add a decent amount of custom rollup formulas **Recommendations to others considering Full Circle Insights:** Make sure to document your internal processes during discovery/setup **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing's impact on sales throughout the entire sales process ### 2. Amazingly Powerful Analytics for Sales and Marketing Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Full Circle Insights?** Whoever came up with this idea and how to set it up in Salesforce is a true genius because it is not easy. We are getting a lot of actionable data (ROI mainly) about every single touch point we have with our prospects, when it happened, how quickly campaigns are moving pipeline into the funnel, what "makes" an opportunity for us, and more. Everyone who's seen what it can do is really amazed at the data available. Support has been amazing, I cannot imagine being able to use the tool without their implementation team and ongoing support because it is a very sophisticated product. It has also helped internally align our teams and provide definitions and process about our funnel. **What do you dislike about Full Circle Insights?** Difficult configuration initially, steep learning curve of coming to terms with the data. **Recommendations to others considering Full Circle Insights:** Ensure you have agreement over your funnel definitions and process before you start the software. It will make implementation less painful **What problems is Full Circle Insights solving and how is that benefiting you?** We are able to attribute a more accurate ROI to all of our channels, and attribute ROI to channels we have never been able to do before. Salesforce's default Campaign ROI methodology is very short-sighted for companies with a long B2B sales process so now with this tool we can get a better understanding of our funnel. Being able to see "captures" of items like number of web visits, sales touches, etc. when a lead starts in the funnel vs when it becomes an opportunity is very insightful. We can also understand what campaigns are effective for our outbound teams. ### 3. Business operations analyst **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Full Circle Insights?** the visibility of campaign attribution and campaign members for reporting **What do you dislike about Full Circle Insights?** the complicated nature of this tool - it is very difficult to explain to users who do not wish to become admins to due the complex nature of the set-up **What problems is Full Circle Insights solving and how is that benefiting you?** Being able to analyze pipeline contribution to strengthen our effort were we see we are not developing much ### 4. Full Circle is a must have for the B2B marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about Full Circle Insights?** Gone are the days of having to manually attribute marketing results and doing a lot of guesswork. I have been looking for a solution for years that can tie it all together and Full Circle does just that. I am able to evaluate in real-time all of our marketing efforts and see the ROI on all of our programs and events.The support team is wonderful and the platform itself is easy to use and visually appealing. **What do you dislike about Full Circle Insights?** I have not found anything yet that I don't like. Full Circle has provided us with real-time insights and ROI analysis that we could not accomplish with other solutions or in Salesforce itself. **What problems is Full Circle Insights solving and how is that benefiting you?** I am able to track and evaluate in real-time our program and events results and adjust our marketing spend as needed as a result of these insights. We are able to do full funnel analysis as well as differentiate between marketing sourced and marketing influenced opportunities. We can then address necessary changes on programs and events that may not be providing us with the best ROI. ### 5. Critical to our Operations Infrastructure **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Full Circle Insights?** FullCircle is an invaluable component of our sales and marketing infrastructure. Before FC there was a massive amount of manual reconciling (outside of SF) and a lot of frustration (inside of SF) with the object limitations for marketing users. **What do you dislike about Full Circle Insights?** This isn't a "dislike" per se, but something that everyone should be aware of. It's a big implementation - and FullCircle will be the first to admit that. You have to be committed to really wanting to rearchitect the way you structure your data, your funnel, and all of your reporting. But if you make it through to the other side, you'll find Sales & Marketing Operations bliss. **What problems is Full Circle Insights solving and how is that benefiting you?** Proper sales / marketing attribution by campaign. Proper Campaign Influence tracking. Clear funnel visibility across objects. ### 6. Love FCI for funnel management and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Meagen E. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2018 **What do you like best about Full Circle Insights?** We are much more confident in our funnel attribution results. We are able to better allocate budget to campaigns and programs that turn into business. **What do you dislike about Full Circle Insights?** It does take some setup, but worth the time coordinating between Sales and Marketing. **What problems is Full Circle Insights solving and how is that benefiting you?** sales and marketing attribution and alignment ### 7. Involvement with Full Circle experience **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Senior Marketing Operations Analyst, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Full Circle Insights?** Centralizing Contact and Leads records into one object and the ability to customize additional fields. **What do you dislike about Full Circle Insights?** Pro - Full Circle is a powerful tool, Con - Full Circle is powerful tool. There are a lot of technical understanding that is required to get the full benefit from the tool. **What problems is Full Circle Insights solving and how is that benefiting you?** One of our biggest and most recent successes is around UTM tracking. We were able to build a UTM process in Salesforce to provide the URL UTM data to be used on content. This data is then passed to our marketing tool and through the proper Full Circle configuration, move this from the marketing tool back into Salesforce and stored on the Campaign Member record. ### 8. Best attribution solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** It is very easy to set-up and track channel attributions for any campaigns. **What do you dislike about Full Circle Insights?** It took longer than expected to implement. **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel stages visibility, analytics, and attribution. ### 9. Metrics that enable better sales/marketing alignment resulting in improved revenue growth **Rating:** 5.0/5.0 stars **Reviewed by:** Kurt K. | Director, Demand Generation and Marketing Operations, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2017 **What do you like best about Full Circle Insights?** 1.) Unified reporting across Leads & Contacts 2.) Multi-touch Campaign Influence models 3.) Accurate campaign ROI 4.) Marketing, ADR & Sales funnel conversion, volume, and velocity 5.) Historical response trending 6.) More granular aging analysis 7.) Tipping point analysis 8.) Single source of truth in Salesforce for cross departmental transparency and credibility 9.) Flexible analytics platform that adapts to our rapidly changing business 10.) Built entirely on the Salesforce.com platform 11.) Great support **What do you dislike about Full Circle Insights?** I don't have anything negative to say. The product and support are great. Understanding the marketing funnel, multi-touch campaign attribution, and opportunity influence reporting is a tough challenge and is dependent on a keen understanding of your SFDC instance and maintaining data quality. Am grateful for solutions such as Full Circle Insights to help meet the important challenge of have better insight for building pipeline and increasing revenue. **Recommendations to others considering Full Circle Insights:** One needs to be well versed in SFDC. **What problems is Full Circle Insights solving and how is that benefiting you?** 1.) Reporting divide between the Lead and Contacts  Complete funnel metrics 2.) Limited historical response tracking  Full trending reporting over time 3.) Incomplete funnel visibility  Velocity, volume or conversion rate reporting 4.) “Last touch” campaign attribution gives credit to wrong campaigns  Accurate campaign ROI and Influence reporting ### 10. Transformed the way marketing is viewed in our organization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Full Circle Insights?** We chose Full Circle bc it gave us the visibility we needed into revenue attribution AND integrated directly into SFDC - so all of the sales and marketing leaders are looking at the same metrics every day. We were quickly able to make actionable decisions based on the insights it showed us - propelling us to invest in channels that were the best contributors to our growth. **What do you dislike about Full Circle Insights?** As with any system, it can't meet every exception/rule without a bit of work. **What problems is Full Circle Insights solving and how is that benefiting you?** We needed to be able to track the full lifecycle of our leads through the pipeline funnel to understand where revenue was coming from and what channels to continue to invest in. Full Circle has given us exactly that from Day 1 of go-live. ### 11. Best Tool for ABM Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Full Circle Insights?** I love the matchmaker tool! It's very easy to automatically assign and convert leads to accounts! **What do you dislike about Full Circle Insights?** Onboarding can be a little better. They expect you to read alot of manually documentation on your behalf. **What problems is Full Circle Insights solving and how is that benefiting you?** We're solving marketing influenced reporting problems and lead to account matching. We realized marketing has a bigger impact across the funnel. ### 12. Good product and customer support but can be more intuitive. **Rating:** 3.0/5.0 stars **Reviewed by:** Maggie L. | Senior Salesforce Business Analyst, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2016 **What do you like best about Full Circle Insights?** The FC team is very helpful, particularly Roan. The response management, reevaluation, and reanimation products are integral to our business. Marketing drives all of their campaign attribution reporting from fields provided by FC, on the campaign member and opportunity. **What do you dislike about Full Circle Insights?** The future methods are also inefficient and the code can be improved. We find that enhancements in our org, or the implementation of other managed packages is difficult with Full Circle because it does not play well. We end up with lots of recursive triggers or other code issues which take a long time to troubleshoot. The UI for the customizations can be improved, and put in a more easily understandable format. The Response Management functionality needs an upgrade. Currently the Threshold scoring is done through formula fields. This has limitations due to Salesforce enforced compilation sizes, meaning the flexibility of our MQL scoring logic is not as good as it can be. The formula structure makes it difficult to troubleshoot why leads have not MQL'd when they should have as well. Campaign Member helps users to report on leads and contacts in one report, which is a SFDC limitation, however this causes issues in the number of fields we have to copy from lead/contact down to campaign member. Which stretches the 15 object relationship limit. **Recommendations to others considering Full Circle Insights:** Document your customizations, it can get confusing. Be weary about FC future methods if you have lots of triggers on the Lead/Opportunity object **What problems is Full Circle Insights solving and how is that benefiting you?** Attributing campaign responses to opportunities to determine marketing sourced deals. Also controlling the flow and quality of MQLs that are sent to sales reps. ### 13. Real-time management visibility into our demand generation waterfall **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea M. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Full Circle Insights?** The customer support team at Full Circle is one of the best we've worked with. They are incredibly responsive and committed to our success, even when our questions stretch beyond Full Circle's scope. Love the native integration to Salesforce.com campaign member responses. **What do you dislike about Full Circle Insights?** The user interface is a little dated and implementation required services/wasn't self serve. Luckily the services team is amazing. **What problems is Full Circle Insights solving and how is that benefiting you?** Prior to implementing FullCircle we were manually tracking our Demand Generation Waterfall. Not only was this incredibly time consuming and error prone, we did not have an ability to easily segment our waterfall conversion across different business segments and had a hard time telling any kind of shared attribution story across our long, complex sales cycles often involving dozens of marketing campaign responses. We've saved hours of manual tracking/updates and now have much better visibility into marketing's contribution to revenue. ### 14. Very effective lead tracking tool **Rating:** 4.0/5.0 stars **Reviewed by:** Season H. | Senior Director, Marketing Operations and Analytics, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2017 **What do you like best about Full Circle Insights?** Allows for tracking of lead waterfall directly in Salesforce without having to export leads and contacts separately for analysis. Requires little additional effort on the part of the sales team but provides critical data. **What do you dislike about Full Circle Insights?** It is highly customizable which is a blessing and a curse. For our install it took a few months to become fully operational. **What problems is Full Circle Insights solving and how is that benefiting you?** Prior to FullCircle, marketing leads fell into a black hole and the business did not have a clear understanding of how our lead funnel was actually operating. Now the whole company talks in terms of MQL,TQL,SQL, conversion rates and velocity. It has given us the solid backbone of data that everyone agrees is the truth. ### 15. Impact Your Business with Full Circle Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2017 **What do you like best about Full Circle Insights?** The vast amount of data captured by Full Circle and the ability to work with Salesforce's reporting functionality to extract actionable insights that can drive change within your organization. **What do you dislike about Full Circle Insights?** The only drawback that I've found is doing robust channel-level reporting, but that may be more a limitation with the campaign member object in Salesforce rather than Full Circle functionality. **What problems is Full Circle Insights solving and how is that benefiting you?** As a Marketing team we are able to report on accurate pipeline influence and revenue attribution thanks to Full Circle – which has affected our ability to gain credibility within the organization and add a layer of data-driven decision making to our overall Marketing strategies. ### 16. Expands the Functionality of Salesforce Reporting in a Big Way **Rating:** 4.5/5.0 stars **Reviewed by:** Chris V. | Sr. Director Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2016 **What do you like best about Full Circle Insights?** Full Circle Insights installs several packages and new fields into Salesforce. The premise is to capture "active responses" using the campaign member object, which is a smart thing because it's one of the few ways leads and contacts can be tied together in the same report. Features like tacking funnel conversion, funnel velocity (days in stage), and revenue attribution using multiple models are some of it's strongest. Unlike it's competitors all reporting is handled in Salesforce, which many prefer as a single source of truth. They seem to be less expensive than their competitors which gives them a leg up in budget conscious organizations. Support is second to none. Our dedicated CSM is very helpful and very good at providing hands-on help. **What do you dislike about Full Circle Insights?** There are some limitations. Very granular reporting can become tricky. While FCI is great at showing who progressed through the funnel in a given time period, it is lacking at reporting on who fell out of the funnel in that time period. We've also found that the platform focuses more on the campaign offer, and less on the channel. Their competitors seem to have given more thought to reporting on channel. EDIT: since I submitted this review we've worked with the FCI team to add some great "fell out of funnel" reporting. I'm confident this will help us with the first point I outlined above. Automatic channel reporting remain a weakness relative to some of their competitors. **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel tracking. Funnel Conversion rates. Velocity. Attribution. We now have a robust reporting structure with plenty of reports and dashboards to answer many important questions. **Official Response from Feng Hong:** > Hi Chris, thanks so much for the kind words. Happy to address the additional reports you need, as much of that data collection is native to our application and the rest is easy to collect via some basic customization to the Campaign Object in SFDC. We'll reach out to you soon! ### 17. Marketing attribution within SalesForce made somewhat easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2017 **What do you like best about Full Circle Insights?** All attribution is tied to the campaign member object within Salesforce, which is an object marketing was already using to track activities. This made the implementation and tracking relatively easy, all things considered. **What do you dislike about Full Circle Insights?** While the implementation was somewhat painless, ensuring that everything is tracked correctly and all the settings within FullCircle are exactly as needed has been somewhat tedious. There are some small things that can go wrong which cause larger problems. **What problems is Full Circle Insights solving and how is that benefiting you?** The primary issue we were trying to address is attribution of marketing activities. It has provided more insight into how marketing activities are impacting the pipeline. ### 18. Mostly Good Experience with Full Circle **Rating:** 4.5/5.0 stars **Reviewed by:** Josh R. | Marketing Operations Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Full Circle Insights?** Lead re-activation is a nice feature. Date stamping as the Lead progresses through the lifecycle is also a nice feature. **What do you dislike about Full Circle Insights?** Too many components on the campaign member object **Recommendations to others considering Full Circle Insights:** Really get to know your org's pain points before configuring Full Circle. **What problems is Full Circle Insights solving and how is that benefiting you?** helping ensure that no lead is left behind ### 19. Full Circle Insight Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Jack J. | Head of Demand Generation / Field Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2016 **What do you like best about Full Circle Insights?** FCI is truly one of the only comprehensive solutions to enable real closed loop reporting on marketing investment and activity. The solution is rich in pre-built reporting, detailed tracking of funnel activity from top and to bottom and tightly integrated into your existing SFDC and marketing automation platforms. It's a business changer1 **What do you dislike about Full Circle Insights?** There's nothing to really dislike, but there is some heavy lifting in implementation and management of the platform. It's quite sophisticate so it's not a solution for those wo some resources to really mange both the implementation and ongoing troubleshooting. **Recommendations to others considering Full Circle Insights:** Not only is this a good product/solution but frankly, I love working with them as both a vendor and real partner:) Thank you. Very seldom do you get to work w vendors that have a great culture and attitude of helpfulness. **What problems is Full Circle Insights solving and how is that benefiting you?** Rich understanding of campaign effectiveness, funnel velocity, funnel gaps, strategy prioritization and investments, holistic view of both leads/contact through funnel. ### 20. Campaign Attribution at its best! **Rating:** 4.0/5.0 stars **Reviewed by:** Will B. | CRM System Administrator, Business Operations, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2016 **What do you like best about Full Circle Insights?** From an admin perspective, the console is easy to navigate and configure. Bonus points on being able to exclude profiles/users from the validations. We also appreciate how easy it is for us to monitor campaign performance at such a detailed and granular level. More bonus points on their responsiveness and willingness to work around our apex code base. **What do you dislike about Full Circle Insights?** Not too many negative things to say - it takes a little training for our end users to remember how to take a record out of nurture and provide an active campaign response. More a training issue rather than an application issue **What problems is Full Circle Insights solving and how is that benefiting you?** We know which of our campaigns perform best and now model future plays to emulate the performance metrics we can extract from FullCircle ### 21. Very helpful product brings attribution under control **Rating:** 4.0/5.0 stars **Reviewed by:** J. Robb M. | Systems Analyst, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2016 **What do you like best about Full Circle Insights?** I like the range of functionality that Full Circle provides. There is a lot of room for customizing and configuring the way attribution should work for your business. You can set it up in a very simple way or make things extremely complex if you desire, and there are plenty of different data points to get the answers you need to solve pressing problems for marketing and sales. **What do you dislike about Full Circle Insights?** The flexibility comes with a lot of complexity, which means that there are a lot of custom fields, workflows, etc. that are hard to utilize and understand how they are working. Quite a bit happens on the back-end, so it's not always easy to get to the bottom of how things work exactly. **Recommendations to others considering Full Circle Insights:** Have a very clear picture of what you want to accomplish, the proper role of marketing campaigns/sales touches in your sales cycle, and be able to clearly articulate the data points you wish to capture. That will help set you up for a smooth implementation. **What problems is Full Circle Insights solving and how is that benefiting you?** We have been able to tie sales results back to the initial interaction with marketing or sales touches that began the lead's interaction with our company. This has given us a much more accurate view of what's working and what's producing results, and in what fashion. ### 22. Full Circle Fail **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Full Circle Insights?** We were encouraged to partners with Full Circle by our marketing agency, who had used them in the past. An aspect that has been really great for reporting is their feature that allows for campaign first attributions appending to leads/contacts. It gives us great insight into the ROI of our campaigns. **What do you dislike about Full Circle Insights?** There are several challenges that we faced when using Full Circle. The integration is has with our instance of Salesforce has created a lot of duplicate information and as a result, it has skewed some of our lead scoring. **Recommendations to others considering Full Circle Insights:** Work closely with your marketing agency / Full Circle account exec to really understand how to maximize the tool's potential. You need to be hands-on in the implementation to effectively manage the integration once it gets started. **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing can better articulate the impact their campaigns have on the sales pipeline and the revenue tied to those engagements. **Official Response from Feng Hong:** > Hi, I'm sorry to hear about your experience. Duplicate information is definitely something you don't need to tolerate, so we'd love to help troubleshoot that. I'm not able to identify exactly who you are from the review, but would love to chat. Please hit us up by sending an email to success@fullcircleinsights.com and mention G2 Crowd in it. Thanks! ### 23. A seamless solution to enable full funnel visibility and tracking. **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick S. | Manager, Marketing Technology Operations, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2016 **What do you like best about Full Circle Insights?** The implementation team was phenomenal. We have a complicated SFDC configuration and a lot of stakeholders to please. The knowledge, patience and commitment to getting things right helped us implement the tool in a way that helped us solve some very specific needs. **What do you dislike about Full Circle Insights?** It's a lot of work to get in place. It'll be a project you need to commit the time to see through. **What problems is Full Circle Insights solving and how is that benefiting you?** We had a reporting chasm: inquiries were in marketing automation and MQLs were in SFDC and no one could see across these two. This made our lead scoring model a "black hole" that inquiries disappeared into. Now we can see the full funnel from inquiry to closed-won in SFDC and better understand where and why things aren't converting over into MQLs. ### 24. Best Attribution Reporting in the Market - But Not Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2016 **What do you like best about Full Circle Insights?** The primary reason we chose Full Circle Insights (FCI) was the fact that all of our data could live natively in Salesforce, and it was relatively inexpensive compared to some competitive offerings. **What do you dislike about Full Circle Insights?** It's not easy. There's a big learning curve. And getting the data you really want takes some work. You're by no means on your own, but they're not going to do everything for you. **Recommendations to others considering Full Circle Insights:** I'd absolutely choose FCI again, but definitely want to warn people that it takes a whole lot of work to make the system work for you. **What problems is Full Circle Insights solving and how is that benefiting you?** We want to know the value of every penny we spend on every marketing effort. A few months in, we're still building out the system. We're still super excited about the system, but haven't yet received the benefits. ### 25. VP of Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2016 **What do you like best about Full Circle Insights?** We are able to measure the conversion and velocity of leads through the sales funnel. Full Circle Insights records every interaction with a marketing campaign as a response. As a result, we know every interaction a prospect has with our company on their journey to becoming a customer. We know the campaigns that contribute more top-of-funnel leads that convert into qualified leads, opportunities and customers. This means we can invest more in the top-of-funnel programs that fill the funnel with quality leads. We know which campaigns contribute to prospects taking the next step in their journey. This means we can optimize the journey to shorten the selling cycle. We see where the process slows down so we can modify content, messaging or images as well as enable our sales teams to proactively overcome obstacles. **What do you dislike about Full Circle Insights?** Since Full Circle Insights measures campaign responses, it takes some time before a complete picture is visible. This isn't a product flaw, it is just a reality. If the average time from handshake to product evaluation is 90 days for your company's products, then plan on needing 90-days of data to get a complete picture since that will represent one journey for a group of leads converting to MQL and then opportunities. **Recommendations to others considering Full Circle Insights:** Invest in the upfront process with your Full Circle on-boarding person. You will be laying a critical foundation, so being thorough will pay dividends. Treat everything as a campaign - even content registration pages on your website. Content is so important in engaging potential buyers, so you will want the ability to measure the ability for content on your website or syndicated sites to convert leads in the process. This will also help you learn whether a video or a white paper makes a bigger impact. **What problems is Full Circle Insights solving and how is that benefiting you?** We are addressing the business problem of knowing where to place marketing program investments that will predictably deliver results. It is not a perfect system since there are many external variables that we still can't control (e.g., macro economics, spending trends), but we now know the campaigns that reduce the time from handshake to demo. ### 26. Full Circle Insights Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff K. | Head of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2016 **What do you like best about Full Circle Insights?** Full Circle's product is native to SFDC and enables you to do three things very well. 1. Enforce attribution 2. Enforce a systematic and measurable progression of leads through a well-defined funnel. 3. Apply multiple attribution models. Aside from functionality, their support is great. If you are lucky enough to have Jono support you, consider yourself in good hands. **What do you dislike about Full Circle Insights?** A mobile app would be nice to have - but not critical. **Recommendations to others considering Full Circle Insights:** Ensure you have a documented description of all funnel stages before implementing the solution. **What problems is Full Circle Insights solving and how is that benefiting you?** A year ago Databricks had no repeatable or measurable funnel to speak of. There was no governance over marketing and sales attribution and reporting on the funnel was practically non-existant. Full Circle Insights helped remedy all of that. ### 27. Excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly S. | Chief Marketing Officer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2017 **What do you like best about Full Circle Insights?** It gives me holistic information on marketing leads to revenue. **What do you dislike about Full Circle Insights?** It is a bit a heavy lift to operate. I have to rely on my sales ops tech team to create some of the custom charts and tables. **What problems is Full Circle Insights solving and how is that benefiting you?** Goal is to understand the efficacy of our marketing campaigns -- and Full Circle Insights really helps. ### 28. Great tool, implementation is a long process **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Full Circle Insights?** The depth at which we can report on our campaign effectiveness. **What do you dislike about Full Circle Insights?** The implementation/on-boarding process is lengthy and much 'homework' is provided to the client in order to fully understand how the tool works. The plus side is the level of customization their tool provides for each client. Reporting out of the box looks great but can also become very confusing and overwhelming without a dedicated analytics manager. **Recommendations to others considering Full Circle Insights:** Be mindful of the on-board process and make sure all team members 'buy into' the tool. Also, make sure you do the pre-assigned 'homework' to fully understand what you're getting into. **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing effectiveness on Sales pipeline ### 29. Must have tool for revenue marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Reed G. | Director Demand Generation & Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2016 **What do you like best about Full Circle Insights?** FCI gives us the ability to report on, assess and optimize the entire sales funnel native inside of Salesforce. This has allowed us to improve our forecasting capabilities, clearly visualize areas of the funnel that need attention and optimize our revenue funnel for increased performance. **What do you dislike about Full Circle Insights?** The only dislike I is that the data is not retroactive once FCI is installed, but that is not a show stopper. **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel reporting, optimization and diagnostics inside Salesforce. Revenue operations, sales process optimization and forecasting accuracy. ### 30. The product provides the insight expected and is very helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Dairy | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Full Circle Insights?** Provides insight in to our marketing campaigns that isn't available without customer salesforce and Marketo coding. **What do you dislike about Full Circle Insights?** It takes a while to get used to the reporting and to get users to understand why they have to follow a process. This isn't a reason to not use the product. **Recommendations to others considering Full Circle Insights:** Think through your funnel and all the possible scenarios. We have 3 funnels as one doesn't give us a clear picture. Spend time asking questions during implementation and think about the impact the decisions will have on reporting and use. The Full Circle team provides excellent feedback so I highly recommend relying on their expertise. **What problems is Full Circle Insights solving and how is that benefiting you?** We need to understand what campaigns are working and attribute revenue to specific events. We realize that without this information we have to guess and create spreadsheets. ### 31. If you use salesforce...you need this one fory our revenue engine **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Full Circle Insights?** Love the way that full circle insights sits with you all of the way through implementation and making sure you understand all that's going on. Then of course the reporting is magnificent **What do you dislike about Full Circle Insights?** Took a little time to get everything synced up and ready to go. Some of which was on our end with our database information **What problems is Full Circle Insights solving and how is that benefiting you?** Amazing insight into how marketing and sales both play a role in the leads interactions. ### 32. We rely on Full Circle for our Marketing attribution modeling. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2016 **What do you like best about Full Circle Insights?** I like that ALL the data is there, whether or not we optimize its use. If I want to go back and analyze behavior for the past x years, I can do it. **What do you dislike about Full Circle Insights?** Tough to sell internally because we haven't experienced our Salesforce without it. From a sales perspective, they only notice it when it prevents them from doing things like creating opportunities without an active response. **Recommendations to others considering Full Circle Insights:** Set up regular check-ins with Full Circle support to be sure you understand the implementation. **What problems is Full Circle Insights solving and how is that benefiting you?** Trying to understand the performance of our Marketing campaigns. ### 33. Great Insights into business performance **Rating:** 4.5/5.0 stars **Reviewed by:** Paul J. | Sales Operations Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2016 **What do you like best about Full Circle Insights?** Great integration with Salesforce.com Good experts helping with smooth implementation **What do you dislike about Full Circle Insights?** nothing I can think of at the stage after 6 months **What problems is Full Circle Insights solving and how is that benefiting you?** Trying to solve MQL to Closed Business cycle improvement. Benefits help us determine which MKT campaigns bring best MQLs ### 34. Marketing ROI Made easy **Rating:** 4.0/5.0 stars **Reviewed by:** Peter B. | Director, Enterprise Solution Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2012 **What do you like best about Full Circle Insights?** Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all. **What do you dislike about Full Circle Insights?** Not much not to like except having to pay for it. **Recommendations to others considering Full Circle Insights:** It's a marketing manager's dream to capture all the campaign metrics automatically. Makes justifying marketing campaigns a whole lot easier. ### 35. Great marketing software designed into salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2012 **What do you like best about Full Circle Insights?** Great layout and design. Designed into Salesforce.com. Works with other marketing automation software. Easy to track marketing campaigns. **What do you dislike about Full Circle Insights?** nothing **Recommendations to others considering Full Circle Insights:** non ## Full Circle Insights Discussions - [How does Full Circle Insights solve these problems?](https://www.g2.com/discussions/solution-areas-6922d5c0-6488-43cf-a5e8-c9603a1b8dda) - 1 comment, 1 upvote - [What problems are your customers trying to solve?](https://www.g2.com/discussions/solution-areas-c5c64c4c-d73b-42bd-8fe5-b39ded3454e0) - 1 comment, 1 upvote - [Who uses your software?](https://www.g2.com/discussions/customers-3a5ee573-578c-41cd-9da3-25a840b839ad) - 1 comment, 1 upvote - [What is Full Circle Insights?](https://www.g2.com/discussions/overview-3290504d-afd9-4bf7-957e-113930ba1b1f) - 1 comment, 1 upvote - [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment - [View Full Circle Insights pricing details and edition comparison](https://www.g2.com/products/full-circle-insights/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+09%3A05%3A25+-0500&secure%5Bsession_id%5D=fd8e0e00-e7c7-4915-bbb2-e1d03304853b&secure%5Btoken%5D=5ff880b37885c44e68e924be4201b3aa6d512d86aa86e84adf3ca3134eded79e&format=llm_user) ## Full Circle Insights Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Budget Creation** - What-If - Real-Time Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Forecasting** - Historical Data - Reforecast - Rolling Forecasts - Generative AI **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Sales Management** - Live Pipeline Management - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Analytics** - Variance Analysis - Financial Analysis **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Budgeting and Forecasting** - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Data Visualization - Purchase Order Management - Expense Management - Ad hoc Reporting - Multi-Company - Profit/Loss Statement - Workflow Management - Access Controls/Permissions - Customizable Reports - Forecasting - Dashboard Creation - Self-Service Reporting - Multi-Currency - Financial Management - "What If" Scenarios - Asset Lifecycle Management - Strategic Planning - Visual Analytics - Billing & Invoicing - Real-Time Reporting - Reporting/Analytics - Receipt Management - Scenario Planning - Alerts/Notifications - Collaboration Tools - Version Control - Activity Dashboard - General Ledger - Third-Party Integrations - Consolidation/Roll-Up - Drag & Drop - Income & Balance Sheet - Multi-Department/Project - Accounting - API - Chart of Accounts - AI Copilot - Cash Management ## Top Full Circle Insights Alternatives - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (1,038 reviews) - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,680 reviews)