|Full Circle Response Management||Contact Us |
A leading marketing performance management solution built 100% on the Salesforce App Cloud. Get clear, accurate insights that help you show marketing performance results, drive quantifiable growth, align marketing and sales, and plan with confidence.
- Track and measure volume, conversion rates, and velocity across your marketing and sales funnels
- Get next-generation weighted campaign influence and attribution metrics
- Utilize best-practice response lifecycle management to ensure every response is captured
- Includes our full Campaign Attribution product.
|Full Circle Campaign Attribution||Contact Us |
Campaign Attribution gives you a complete end-to-end picture of how your marketing programs impact pipeline and revenue right inside Salesforce with out-of-the-box and customizable attribution models.
- Concurrently use up to three powerful attribution models (single-touch and multi-touch) that work out-of-the-box
- Design customizable attribution models to better-fit to your unique sales cycle and marketing goals with the ability to customize weightings, incorporate custom variables, and cross-compare model results
- Available separately or included in Full Circle Response Management
| Full Circle Matchmaker||Contact Us |
Full Circle Matchmaker, a 100% native Salesforce App Cloud product, enables automated Lead-to-Account matching, Lead-to-Contact conversion and Lead-to-Salesperson assignment -- must-have technology to support ABM (account-based marketing) programs.
- Intelligently matches leads to accounts using fuzzy matching and a drag-and-drop UI to easily customize the matching rules engine
- Assigns leads to the right account owners using configurable rules to automatically route to the correct salesperson
- Target accounts that will bring your organization the highest revenue impact by gaining full visibility into historical activities and performance metrics
|Full Circle Digital Source Tracker||Contact Us |
Your buyers are influenced by a multitude of digital channels, from search engines and social media to marketing emails and display advertising. See which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue.
- Measure the effectiveness and impact of a full funnel digital marketing strategy on pipeline and revenue. Built on our flagship product, Response Management, the Digital Source Tracker allows you to track digital engagement within Salesforce where marketing and sales users are aligned on metrics.
- Pair prospects’ anonymous digital touches with identified leads in your Salesforce instance to uncover your most effective digital campaigns.
- Connect the dots between digital offers and buyer actions. Track initial digital activity and associate it with the customer’s conversion, extending multi-touch attribution modeling and funnel metrics to upstream milestones.