Epom Ad Server Features
Channel Functionality (1)
Display Functionality
As reported in 16 Epom Ad Server reviews. Overall product functionality for display advertising.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
As reported in 22 Epom Ad Server reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 22 Epom Ad Server reviews.
Reach
Based on 22 Epom Ad Server reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 18 reviewers of Epom Ad Server have provided feedback on this feature.
Batch Uploading
As reported in 16 Epom Ad Server reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Based on 20 Epom Ad Server reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 19 Epom Ad Server reviews.
Frequency Capping
As reported in 19 Epom Ad Server reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 19 Epom Ad Server reviews.
Creative Optimization
Based on 18 Epom Ad Server reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 18 Epom Ad Server reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
As reported in 16 Epom Ad Server reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 17 reviewers of Epom Ad Server have provided feedback on this feature.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. 21 reviewers of Epom Ad Server have provided feedback on this feature.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. 21 reviewers of Epom Ad Server have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 21 Epom Ad Server reviews.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 19 Epom Ad Server reviews.
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 16 Epom Ad Server reviews.
Mobile Rich Media Capabilities
Based on 17 Epom Ad Server reviews. Supports rich media mobile ads that involve user interaction.
Platform (9)
API / Integrations
Based on 13 Epom Ad Server reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 20 Epom Ad Server reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 19 reviewers of Epom Ad Server have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 20 Epom Ad Server reviews.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 17 Epom Ad Server reviews.
Customization
As reported in 20 Epom Ad Server reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 20 Epom Ad Server reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 14 Epom Ad Server reviews.
Notifications
As reported in 19 Epom Ad Server reviews. Alerts marketer of the performance of particular campaigns.
Platform Interoperability (3)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Ad Serving & Management - Publisher Ad Server (5)
Real-Time Bidding (RTB) Support
Enables real-time participation in programmatic ad auctions.
Ad Delivery Optimization & Management
Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.
Ad Inventory Management
Allows publishers to manage and organize ad spaces across multiple properties.
Dynamic Ad Placement
Supports automatically adjusting ad placements based on user behavior and content.
Ad Tag Management
Provides tools to generate and manage ad tags for easy ad placement.
Targeting & Personalization - Publisher Ad Server (6)
Geo-Targeting
Allows ads to be displayed to users based on their geographic location.
A/B Testing for Ads
Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.
Multi-Device & Cross-Platform Delivery
Ensures seamless ad serving across web, mobile, CTV, and other digital channels.
Audience Targeting
Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.
Frequency Capping
Limits the number of times a user sees the same ad to prevent fatigue.
Contextual Targeting
Matches ads to relevant content using keyword analysis and machine learning.
Monetization & Reporting - Publisher Ad Server (4)
Header Bidding Support
Enables multiple demand sources to bid on ad inventory simultaneously.
Ad Revenue Share & Payout Management
Facilitates revenue sharing and payments to partners or publishers.
Revenue Forecasting
Estimates potential revenue based on current performance and market trends.
Performance & Engagement Analytics
Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Publisher Ad Server (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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