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Duel has an outstanding vision when it comes to brand advocacy. They go beyond focusing on the transactional value of repeat customers and aim to build lifelong brand advocates by delivering exactly what customers want, which is a program where fans can interact with the brand they love in a unique way. Their approach to emotionaly loyalty & community building is impressive, and their strategies for engaging communities and fans are highly effective, encouraging not only repeat business but also organic growth as customers refer their friends. Review collected by and hosted on G2.com.
The tool's lack of integration with Shopify was the main downside (which is something they're working on) - as well as the difficulty in proving emotional advocacy's $$$ worth to the business. For businesses that are highly revenue driven, it's harder to see an immediate big impact of a program that builds a community & true brand love. It's something that takes time to grow and should be deeply ingrained in the brand's vision and integrated with the customer journey. Transactional and emotional loyalty are linked - businesses should no longer only be focusing on one or the other. Review collected by and hosted on G2.com.
It is great to hear that Duel is helping you create long-lasting relationships with your customers beyond just the transactional value. Building a community of loyal advocates is indeed a powerful benefit, and we're excited to continue supporting your efforts in this area.
We are proud of our partnership and strong integration with the Shopify platform so I am sorry to hear that this was not as smooth as it should have been during your onboarding. I will investigate this with the team and thank you for your feedback and partnership on this matter.
We look forward to working with you as you continue to put your brand fans at the centre of your strategy.
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