--- title: Duel Reviews meta_title: 'Duel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 22 reviews by the users' company size, role or industry to find out how Duel works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 22 scale: '5' date_modified: '2026-08-07' parent_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Duel Reviews **Vendor:** Duel **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.4/5.0 **Total Reviews:** 22 ## About Duel Brands winning today aren’t running better ad campaigns. They’re building better relationships - with the customers, employees, creators, and fans who drive discovery, conversion, and trust. Duel is the platform that manages those relationships at scale. Duel turns a brand’s people into its growth engine. With our proprietary Advocate Intelligence Graph that understands every individual, and a comprehensive engagement and reward layer, Duel helps brands transform any act of advocacy into measurable, attributable growth. You don’t need multiple tools. Duel is your one, enterprise-ready solution. A single platform built to scale advocacy programs from 1000 to 100,000 advocates without adding headcount. From integrations with your CRM and eCommerce stack to multi-market program management, the platform handles the operational weight so your team can focus on growth. Duel's deep strategic expertise in brand advocacy develops a program tailored to each brands' goals. The AI-native Advocate Relationship Management platform automates moderation, support, challenge creation, communication and reporting, so you can work with more advocates without spending more time managing them. Duel is trusted by the world's best consumer brands, including Charlotte Tilbury, Victoria's Secret, Aerie, LUSH, Spanx and many more. ## Duel Pros & Cons **What users like:** - Users value the **personalization options** of Duel, enabling tailored engagement and relationship-building with brand ambassadors. (3 reviews) - Users appreciate the **multiple levels of engagement** in Duel, fostering deep connections with brands and fans alike. (2 reviews) - Users value the **responsive and best-in-class customer support** provided by Duel, enhancing their overall experience significantly. (2 reviews) - Users value the **ease of use** of Duel, noting its simple implementation and intuitive design. (2 reviews) - Users enjoy the **multiple levels of engagement** with Duel, catering to everyone from curious customers to superfans. (2 reviews) - Innovation (2 reviews) - Variety (2 reviews) - Access Ease (1 reviews) - Affiliate Marketing (1 reviews) - Comprehensive Solutions (1 reviews) **What users dislike:** - Users note the need for **improvement in integration with Shopify** and demonstrating the program's financial value to businesses. (1 reviews) - Users feel the **insufficient information** on emotional advocacy's impact makes it hard to justify the tool's value. (1 reviews) - Users find the **integration issues** with Shopify limiting, impacting the tool's effectiveness and overall business insights. (1 reviews) - Users note the **limited integration** with Shopify hinders revenue-driven businesses from fully leveraging Duel's potential. (1 reviews) - Users note the **missing integration with Shopify** , making it challenging to demonstrate emotional advocacy's financial value. (1 reviews) - Small Business Challenges (1 reviews) ## Duel Reviews ### 1. Great for brands who don't have a dedicated customer base or community. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Duel?** Simple to use for both creators and company. Lots of ways to work the platform, to make it customisable to you. Really easy to communicate with account managers, feel very supported the entire way. Easy to integrate onto website. **What do you dislike about Duel?** Cost is high, especially if you already have a dedicated community and customer base. Some content doesn't pull through if it deems it as 'inappropriate' which doesn't work for our brand. **What problems is Duel solving and how is that benefiting you?** We first got Duel to try and grow our customers in the US and rest of world. For companies who don't already have a dedicated customer base, this platform would be really useful in getting UGC content that they're not getting organically. To choose who's wearing / using your products and curate the content which they create. **Official Response from Margaret Phelan:** > Thank you for your feedback and I am pleased that your experience using Duel has been easy and you are feeling supported by the team. There are multiple use cases for why a brand will use and benefit from Duel and I would love to chat though some of them with you to ensure we are meeting all of your business requirements. Please feel free to reach out to your customer success manager and we will get a call in together, I look forward to speaking soon. ### 2. Great opportunities that need to be better visualized **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Duel?** I like the gamification Duel provides. The ability to create different activities for your customers and how you can have the content they upload all in one place. **What do you dislike about Duel?** I don't like the lack of easy customization. It should be much easier to add photos in each activity and organize each format. Also, the inability to do other activities well like quizzes or surveys. In general, there is a lot of room for improvement in the user experience and visual aspect of Duel. **What problems is Duel solving and how is that benefiting you?** It is helping us drive more sales, with the discounts we provide in our loyalty program in Duel. Also when members share their photos through social media with their community. **Official Response from Jared Harding:** > We're delighted to hear the gamification and social sharing features in Duel are helping drive sales in your program! We also appreciate your feedback with respect to customisation and the user experience within Duel - our platform offers a lot of customisation out of the box, which our customer success team will be happy to support you with configuring. We're also working on a number of features at the moment to both simplify the user experience and increase the design quality, in both the Admin Console and Advocate App, so stay tuned! - [View Duel pricing details and edition comparison](https://www.g2.com/products/duel/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+07%3A53%3A19+-0500&secure%5Bsession_id%5D=b4ced6fb-fd55-4247-9b90-cd7a5bf2e61c&secure%5Btoken%5D=66fef554a8cd027410d140a9a80693688d82abe2140211ecdba18643d829238a&format=llm_user) ## Duel Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Link Options** - Custom Links - Referral Link Generator - Smart Link **Content** - Types - Migration - Publishing - UGC **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Social Media Integration - Campaign Planning **Additional Functionality** - AI Copilot - Email Alerts - Customer Segmentation - Multi-Campaign - Email Marketing - Customizable Reports - Social Advertising - Widgets - Reporting & Statistics - API - Generative AI - Campaign Segmentation - Email Templates - Search/Filter - Pre-Approved Content Library - Surveys & Feedback - Customer Advocacy - Data Import/Export - Social Promotion - Employee Advocacy - Activity Dashboard - Alerts/Notifications - Filtering - Real-Time Updates - Social Media Monitoring - Customizable Fields - Customizable Branding - Email Distribution - Nonprofit Advocacy - A/B Testing - Customizable Templates - Content Library - CRM - Gamification - Activity Tracking - Discount Management - Customer Engagement - Campaign Management - Incentive Management - Campaign Analytics - Engagement Tracking - Real-Time Analytics - Customer Accounts - Communication Management - Community Management - Rewards Management - Gift Card Management - Multi-Channel Marketing - User Management - Visual Analytics - Feedback Management - Social Engagement - Event Triggered Actions - Loyalty Program - Campaign Planning - Rewards Program - Advocate Management - Lead Capture - Referral Tracking - Reporting/Analytics - Promotions Management - Pipeline Management - Reference Request Automation - Reminders - Nomination Tracking - Task Scheduling - Calendar Management - Reference Usage Tracking - Audio References - For Sales/Marketing - Workflow Management - Configurable Workflow - Video References - Survey/Poll Management - Program Notices - Contact Management - Lead Management - Customer Activity Tracking - Customer Database - ROI Tracking - Lead Generation - Conversion Tracking - Referral Templates - For Customer Referrals - For Employee Referrals - Lead Engagement - Fraud Detection - Performance Metrics **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Tracking Options** - Email Updates - Activity Tracking - Cookieless Tracking - Conversion Tracking **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Integrations** - Social Media - Content Creation - Multi-Channel Marketing - Rights Management - UGC Request Automation - Influencer Relationship Management - Feedback Management - Contest Management - Campaign Management - Workflow Management - Social Media Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Support** - Onboarding - 24/7 Client Support **Additional Functionality** - Affiliate Management - Customizable Templates - Real-Time Data - Performance Metrics - Campaign Management - A/B Testing - Conversion Rate Optimization - Campaign Analytics - Rewards Management - Advertising Management - Email Templates - Real-Time Analytics - Electronic Payments - User Management - API - Multi-Campaign - Customer Segmentation - Multi-Language - Influencer Discovery - Real-Time Reporting - Reporting & Statistics - Activity Dashboard - Customizable Branding - Lead Generation - Customizable Reports - AI Copilot - Alerts/Notifications - Multi Level Marketing (MLM) - Social Promotion - Data Import/Export - Banner Management - Commission Management - Email Marketing - Real-Time Monitoring - Generative AI - Visual Analytics - Geotargeting - Fraud Detection - Multi-Channel Marketing - Contact Management **Mobile** - Mobile Optimization **Analytics** - Product Insights - Social Listening - Campaigns **Performance** - UGC Analytics - Lazy-Loading **Additional Functionality** - Sentiment Analysis - Alerts/Notifications - Mobile Access - Access Controls/Permissions - Collaboration Tools - For Creative Agencies - For eCommerce - ROI Tracking - Post Scheduling - Segmentation - Activity Dashboard - Marketing Calendar - Search/Filter - Hashtag Tracking - Influencer Discovery - AI/Machine Learning - Referral Tracking - Online Payments - Engagement Tracking - Customer Surveys - Ratings/Reviews - Content Delivery - AI Copilot - Personalization - Keyword Tracking - Approval Process Control - UGC Collection - Generative AI - Loyalty Program - Influencer Tracking - Customer Advocacy - Video Editing **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Duel Alternatives - 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