# Which lead intelligence platforms help SDRs and AEs close deals faster through better prospect targeting based on user reviews?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Looking for input from the G2 community and sales professionals in the <a class="a a--md" elv="true" href="https://www.g2.com/categories/lead-intelligence">Lead Intelligence category</a> and specifically from teams where deal velocity is the defining metric and the bottleneck is not activity volume but targeting quality: reps spending the same amount of time reaching more accounts, but converting more of them because the accounts they reach are genuinely in-market rather than randomly selected from a filtered list.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The platforms with the strongest deal velocity and targeting evidence:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews"><strong>GTM Workspace — Powered by ZoomInfo</strong></a>: SDRs credit intent and website activity signals for identifying accounts actively researching relevant solutions, enabling outreach that arrives at a relevant moment rather than interrupting an account with no current buying context. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a>: The combination of prospect identification, contact data, intent signals, and sequence execution in one platform is described as the deal velocity lever that eliminates the time lost moving between research, data retrieval, and outreach tools.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cognism/reviews"><strong>Cognism</strong></a>: Phone-verified mobile numbers combined with intent data produce the targeting and channel combination most specifically credited for improving SDR connection rates, reaching the right decision-maker via direct mobile rather than through a switchboard when the account is actively researching relevant solutions. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lusha/reviews"><strong>Lusha</strong></a>: Job change alerts and company growth signals are the targeting triggers most credited for improving deal velocity among Lusha users. Outreach timed to a contact's new role, a company's funding round, or a headcount expansion milestone arrives with inherent relevance that cold list outreach cannot replicate. The frictionless browser extension model means SDRs surface contact data and trigger signals during LinkedIn prospecting without breaking their research workflow to log into a separate platform. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/linkedin-sales-navigator/reviews"><strong>LinkedIn Sales Navigator</strong></a>: The warm introduction path through shared connections is specifically credited for improving response rates and shortening the time from first contact to booked meeting compared to cold outreach on the same account. </li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For sales teams that have measured deal velocity before and after implementing a lead intelligence platform, how many days did the average sales cycle shorten, and was the improvement driven primarily by better account prioritisation at the top of the funnel, faster qualification in discovery, or more effective multi-threading during the deal?</p>

##### Post Metadata
- Posted at: 2 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

Oh the GTM Workspace powered by ZoomInfo is the giant here, both in review volume and rating, reps consistently credit it with finding the right contacts and intent signals faster so outreach targets people actually in-market. Apollo.io is another huge, very highly-rated one, popular with SDRs specifically for combining prospect data with built-in outreach sequencing in one tool. Demandbase One is the pick if you&#39;re account-based, pairing intent data with targeting at the account level for AEs working larger deals. Lead411 is a smaller but well-rated option if you want intent-based lead alerts without the enterprise price tag. To be real, &quot;closes deals faster&quot; really comes down to data freshness and intent signals, not just contact volume, so I&#39;d trial on your actual target accounts. Are you more SDR-volume prospecting, or AE account-based targeting? That splits ZoomInfo/Apollo from Demandbase.

##### Comment Metadata
- Posted at: about 20 hours ago





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