Conversica allows an organization to better utilize SDR funds b/c Conversica is essentially a steroid-enhanced version of an SDR for less of a cost in most cases. B/c the Conversica assitsant you set up never gets tired, the assistant will reach out to all leads, everytime, on schedule until they get a response or until all of the follow-up emails are exhausted. If you purchase 5,000 leads per month, that essentially results in the assistant sending out 50-100,000 emails in a month. Even if you have an overachieving SDR reaching out to 120 people each day, that's 2,640 emails, which is paltry sum in comparison. This doesn't mean you'll want to replace SDRs completely though. SDRs are absolutely still needed to qualify leads and dig in to accounts, but looking at Conversica to bolster or supplement a team is a no-brainer. Review collected by and hosted on G2.com.