Content Creation Tools
Tools that help in the ideation, writing, and designing of content.
(Based on 92 reviews)
Tools to discover, capture, and share third-party content.
(Based on 96 reviews)
Set buyer personas so users can target content to their most valuable audiences.
Uncovers customer sentiment identify trends in order to accommodate the customer better.
(Based on 57 reviews)
Allows the creation, management, and scheduling of content to be shared across social media channels
(Based on 87 reviews)
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 86 reviews)
Centrally manages social media marketing efforts across all utilized platforms
(Based on 79 reviews)
Manage and optimize ads across social channels
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
Optimize content to increase search engine result rankings.
(Based on 60 reviews)
Ability to test two (or more) versions of content and collect viewer interaction data.
Dashboards & Reporting
Access pre-built and custom dashboards and analytics around content performance.
(Based on 66 reviews)
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
(Based on 53 reviews)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
(Based on 83 reviews)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
(Based on 63 reviews)
Tools to communicate with internal and/or external parties involved in the workflow.
(Based on 52 reviews)
Ability to access and restore past versions of content.
(Based on 50 reviews)
Editing and Approval Tools
Tools to facilitate the editing and content approval process.
Features to distribute content through a variety of channels including social, websites, blogs, etc.
Integrations & APIs
API's typically enable integration of data, logic, objects, etc. with other software applications.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.