ContentStudio Features
Content Creation
Content Creation ToolsTools that help in the ideation, writing, and designing of content. | 89% (Based on 92 reviews) |
Content CurationTools to discover, capture, and share third-party content. | 91% (Based on 96 reviews) |
Buyer PersonasSet buyer personas so users can target content to their most valuable audiences. | 78% (Based on 51 reviews) |
Social Management
Social AnalyticsUncovers customer sentiment identify trends in order to accommodate the customer better. | 79% (Based on 57 reviews) |
Social SharingAllows the creation, management, and scheduling of content to be shared across social media channels | 93% (Based on 87 reviews) |
Social CampaignsIdentifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns | 91% (Based on 86 reviews) |
Social EngagementCentrally manages social media marketing efforts across all utilized platforms | 86% (Based on 79 reviews) |
Social AdsManage and optimize ads across social channels | 73% (Based on 41 reviews) |
Brand SafetyMonitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions | 83% (Based on 51 reviews) |
Optimization
SEOOptimize content to increase search engine result rankings. | 84% (Based on 60 reviews) |
A/B TestingAbility to test two (or more) versions of content and collect viewer interaction data. | 80% (Based on 41 reviews) |
Dashboards & ReportingAccess pre-built and custom dashboards and analytics around content performance. | 85% (Based on 66 reviews) |
Audience TargetingDeploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration. | 81% (Based on 53 reviews) |
Logistics
Collaborative Editorial Calendars / Scheduling ContentCreate editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. | 90% (Based on 83 reviews) |
Customizable Templated WorkflowsSuggested workflows that can be adopted as is or adapted to fit business needs. | 85% (Based on 63 reviews) |
Internal CommunicationTools to communicate with internal and/or external parties involved in the workflow. | 81% (Based on 52 reviews) |
Version ControlAbility to access and restore past versions of content. | 84% (Based on 50 reviews) |
Editing and Approval ToolsTools to facilitate the editing and content approval process. | 86% (Based on 69 reviews) |
Distribution FeaturesFeatures to distribute content through a variety of channels including social, websites, blogs, etc. | 90% (Based on 77 reviews) |
Integrations & APIsAPI's typically enable integration of data, logic, objects, etc. with other software applications. | 83% (Based on 69 reviews) |
User, Role, and Access ManagementGrant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users. | 90% (Based on 77 reviews) |
