Clozd Reviews & Provider Details

Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com.

Provider Website

Seller

Clozd

Discussions

Clozd Community

Languages Supported

German, English, French, Italian, Japanese, Korean, Portuguese, Spanish

Services Offered

Win-Loss Analysis, Churn Analysis, Competitive Analysis, Customer Interviews, Customer Surveys

Locations Serviced

Australia, Canada, Germany, Spain, + 5 more

Provider Description

Clozd provides world-class services and technology for win-loss analysis. We help B2B solution providers uncover the real reasons why they win and lose, so they can start winning more.

Overview by

Andrew Peterson

Clozd Media

The Clozd Platform is your hub for strategic and competitive insights. This premier software automates the entire win-loss process and provides ongoing, org-wide visibility into why you really win and lose.

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Dor Z.

Product Manager

Mid-Market (51-1000 emp.)

6/15/2023

"A great tool for product management"

5/5

What do you like best about Clozd?

With a great and effective UI it's very easy to understand sales cycles data in an aggregated manner, while still being aware of the actual voice of each customer with relevant client quotes Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I didn't yet found anything I disliked about clozd Review collected by and hosted on G2.com.

Stacey W.

Product Marketing Manager

Mid-Market (51-1000 emp.)

12/21/2022

"Stay ahead of your Win/Loss Analysis"

4.5/5

What do you like best about Clozd?

I love Clozd for two reasons. One, they make my life easier by conducting the interviews for us. Our Product Marketing team finds it hard to make time for these. And secondly, the quick view of the trends on why we win and why we lose. This gives you ample guidance on steps you need to take to win more business. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I wouldn't say that there is something that I don't like, but I do find it odd that the reason you win and lose are sometimes the same. But that is based on candid feedback, so there is not much Clozd can do there, except maybe if we could dig deeper and get more specific on what it is that they don't like about a "demo experience" for example. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you are a solo product marketer, you can't live without this tool. Make the budget for it! And if you are a team, make the budget too. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose, instead of being on these calls. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd is conducting Win/Loss calls on our behalf to help us keep on top of the reasons why we win and the reasons why we lose. They then also consolidate the feedback from those interviews into very helpful data and reports that help Product Marketers keep an eye on trends. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

9/5/2023

"Very helpful insights"

4/5

What do you like best about Clozd?

In-depth analysis of why we win and lose deals from a 3rd party perspective. Hearing things from the client that they wouldn't necessarily have said to you directly. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Shouldn't replace your own debriefing with the client. Review collected by and hosted on G2.com.

Abel G.

Mid-Market (51-1000 emp.)

3/1/2023

"VP, Product Marketing"

5/5

What do you like best about Clozd?

I like how granular I can be with the accounts I choose to be involved in a specific program and the amazing support from our consultant that helps guide me on best practices to get the results I need. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I would like the automation to be more intuitive and allow me to do test runs before submitting accounts to a specific program. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Get initial POC interviews which are incredibly valuable in selling the program internally. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd helps us get unprecedented visibility on what works and is not within a sales cycle. The 3rd party validation gives me insights I couldn't get from direct conversations. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

1/31/2022

"Comprehensive and easy to use platform to find insights on product and sales differentiators"

5/5

Describe the project or task Clozd helped with:

Win-loss interview program with customers and prospects to identify product and sales differentiators and areas for potential improvement. Review collected by and hosted on G2.com.

What do you like best about Clozd?

The easy to use platform that enables us to search by competitor, industry, etc. In addition, being able to interview on different topics each quarter enables us to keep ahead of trends in the market. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Nothing, I really like this platform over others I have used in the past. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Add direct integration with other CI platforms (e.g. Crayon) Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Product weaknesses and gaps. Sales/demo POC processes. Review collected by and hosted on G2.com.

Nick R.

Enterprise (> 1000 emp.)

3/2/2023

"Good insights and relevant details"

4/5

What do you like best about Clozd?

Clozd is very thorough and detailed with their interviews. Their line of questioning is generally good enough to truly get to the core of what we are looking to better understand from the customer or prospect. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Overall there are not many issues with the Clozd reviews. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Clozd does a great job at gathering fairly deep qualitative insights from customers or prospects. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd helps us better understand a variety of factors in our sales motion, including product feedback, pricing & packaging, sales process efficiencies, and general competitive intelligence. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

9/4/2023

"An integral tool for sales process improvement"

5/5

What do you like best about Clozd?

The click-through dashboard, interview summaries and categorisation of drivers. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

N/A. No significant issues affecting functionality or experience. Review collected by and hosted on G2.com.

Ike N.

Sr. Director, Marketing

Mid-Market (51-1000 emp.)

12/12/2022

"Great Solution"

5/5

What do you like best about Clozd?

Clozd consultants and also the platform are top-notch. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Nothing to call out. Clozd addresses the need for the business and continues to provide the insights we need to be successful. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

I have had a great experience working with the Clozd team and software over the last several years. Clozd takes the time to understand your business and priority and works with you to garner the insights you are looking for to drive your business forward. They are also heavily investing in the platform which is great to see. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd is helping us get deep insights into why we are winning and losing deals in the market. It has allowed us to be more productive and efficient at sourcing primary insights from our customers and prospects. Review collected by and hosted on G2.com.

Gene P.

Director Sales Operations

Enterprise (> 1000 emp.)

6/14/2023

"Decision Drivers"

5/5

What do you like best about Clozd?

Non-biased 3rd party feedback. UI is great too! Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Nothing so far. More of our segments need to leverage. Review collected by and hosted on G2.com.

Jeff L.

Enterprise Account Executive

Enterprise (> 1000 emp.)

2/28/2023

"Hear the voice of the customer from the outside-in, versus inside-out."

4.5/5

What do you like best about Clozd?

ease of use and navigate. central repository. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

its only as good as what you put in. therefore if the organization isn't continuously updating the intel it will not be helpful. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Actually being able to hear what customers think of us not just as a purveyor of software, but as a subjective problem-solving tool. Why the prospect elects not to choose us is not just functionality, and so this service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing. Review collected by and hosted on G2.com.