BuzzGuru Reviews & Product Details

BuzzGuru is a powerful influencer marketing platform and a great value for money when you’re starting out in this field. It really has it all: influencer search, analytics, functionality to manage influencers and campaigns, great reporting tab and other. As for the influencer search, apart from filters and lookalike discovery, BuzzGuru has a very useful tab to search influencers by keywords or by brand’s mentions. This is kind of revolutionary which I haven’t found anywhere else. Review collected by and hosted on G2.com.

The product is very fresh and guys are still improving it, but it’s a great opportunity to tailor the product for yourself and make your personal experience better. Review collected by and hosted on G2.com.

What I like best is the BuzzGuru’s competitor analysis functionality. BuzzGuru allows seeing every influencer who has ever done ads for any brand in any niche and learning the ad’s performance. The tool allows to see which creatives or influencers perform best, what mentions by influencers are organic and paid, the budgets the competitors spend on influencer marketing and social media they prefer to advertise on, the calendar of publications, and many more. With the help of BuzzGuru, everything is super easy to search and analyze. Review collected by and hosted on G2.com.

There could be more data filters when researching competitors by their websites. Review collected by and hosted on G2.com.

The reduction of manual work and time spent on it. BuzzGuru brings the kind of automation I need. It doesn’t try to automate what has to remain a human job: creative tasks, communications, - as people (influencers and advertisers included) still need other people to build relationships, for work only or not. What it does automate is the manual work that basically any marketer hates. In our field, we have to be aware of ER, CPM, and other metrics of social media influencer accounts and posts that can be calculated by hand. It takes A LOT of time to calculate them each time manually, turning marketing experts into almost mindless calculators. BuzzGuru has the metrics we need pre-calculated, and we can use them to a) check whether an influencer fits our ad campaign and b) filter and weed out the irrelevant influencers early on the stage of research. Review collected by and hosted on G2.com.

The knowledge base lacks explanatory videos. I really appreciate the articles with illustrations, but many people on my team prefer videos over text, so it would really be another advantage to have those. Review collected by and hosted on G2.com.

With BuzzGuru I always know whether or not a creator is worthy of working with. With BuzzGuru’s data, it’s easy to see if the creator is a fake influencer. Their entire account’s and each post’s performance is in full view. Review collected by and hosted on G2.com.

Hope to see the filter for all the platforms soon (You can’t use the price filter for Instagramm and TikTok, it’s only available for YouTube and Twitch) Review collected by and hosted on G2.com.