--- title: Brevo Reviews meta_title: 'Brevo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2758 reviews by the users' company size, role or industry to find out how Brevo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2758 scale: '5' date_modified: '2026-10-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Brevo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts. (270 mentions)
Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective. (166 mentions)
Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience. (149 mentions)
Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze. (145 mentions)
Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity. (135 mentions)
Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks. (93 mentions)
Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality. (72 mentions)
Users find the limited customization options restrict their ability to create unique and visually appealing designs. (63 mentions)
Users find the learning curve steep initially, with some features feeling unintuitive for beginners. (58 mentions)
Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers. (49 mentions)

5 Pros or Advantages of Brevo

5 Cons or Disadvantages of Brevo

SS
SIMASC S.
Co-Founder and CTO
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Solid free tier for email journeys with tracking, plus a helpful AI copilot"
5/5
What do you like best about Brevo?

I need a solid free tier for email journeys, and Brevo delivers that. Email tracking and email sequences are important for me, and the AI copilot is a nice added bonus. Managing email, SMS, WhatsApp, and other campaigns from one platform simplified multichannel marketing greatly, and the segmentation and personalization tools were a significant improvement. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I haven’t used the automation features yet. I also don’t see an MCP available, or at least it isn’t clearly announced. Review collected by and hosted on G2.com.

María Fernanda L.
ML
María Fernanda L.
Head of Commercial & Marketing
Small-Business (50 or fewer emp.)
"Intuitive Interface, but Expensive Plans"
5/5
What do you like best about Brevo?

I really like Brevo for its interactive and easy-to-use interface. Additionally, I can create email templates easily and quickly. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Sometimes I find it difficult with Brevo because they easily add up the number of users and charge more. Also, if I try to send more emails, they upgrade my plan without notice, which is inconvenient. Review collected by and hosted on G2.com.

Madhav S.
MS
Madhav S.
Web Developer
Small-Business (50 or fewer emp.)
"Easy email/SMS setup and reliable automations, but content blocks feel limited"
4.5/5
What do you like best about Brevo?

Email and SMS are really easy to use and set up, and managing campaigns from one platform simplified multichannel marketing greatly. The automations work perfectly for us, consistent results with any automations we throw at it, even triggers with delays work well. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The content blocks are not as flexible and option-packed as competitors. I also can’t say I noticed any improvements from the segmentation and personalization tools, at least for our use cases. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Simple and Effective, But Could Do Better in Customization"
5/5
What do you like best about Brevo?

I love the ease and simplicity of using the Brevo Marketing Platform. Even without much knowledge in database management or email campaign sending, I can use it effectively thanks to its user-friendly interface and reports to know exactly where I stand. The setup is very simple and quick; just sign up, create an account, and set up the campaigns. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

What could be improved on the Brevo Marketing Platform is the possibility of integration with other applications. We use an ATS and there is no connector. Review collected by and hosted on G2.com.

Nick C.
NC
Nick C.
Owner
Small-Business (50 or fewer emp.)
"Great for Email Marketing"
5/5
What do you like best about Brevo?

Perfect for email marketing! Brevo ensures that transactional emails are reliably delivered to recipients' inboxes. This reliability is crucial for critical communications like order confirmations and password resets. It is also really great at being an all-in-one CRM package. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Honestly, I think they need to get the word out better. I wish I had access to this product sooner! Review collected by and hosted on G2.com.

Kamal R.
KR
Kamal R.
Business Analyst
Information Technology and Services
Mid-Market (51-1000 emp.)
"Brevo’s All-in-One Platform Makes Marketing and Automation Easy"
4/5
What do you like best about Brevo?

What I like most about Brevo is its all-in-one approach: it brings together email marketing, CRM, automation, WhatsApp/SMS campaigns, and transactional emails in a single platform. The interface feels user-friendly, the automation workflows are straightforward to set up, and the pricing is relatively cost-effective for growing businesses. It’s particularly helpful for teams that want to manage customer communication and marketing activities in one place, without relying on multiple separate tools. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

One limitation of Brevo is that some of its more advanced automation and reporting features can feel less flexible than what you might find in more enterprise-focused platforms. The UI can also be slow at times, especially when working with large contact lists or more complex workflows, and some integrations or customization options may take extra technical effort to set up properly. In addition, the email template editor could be improved to offer more advanced design control. Review collected by and hosted on G2.com.

VM
Vinay M.
Application Engineer
Mid-Market (51-1000 emp.)
"Powerful Sales CRM with Easy Access to Shared Company Data"
5/5
What do you like best about Brevo?

The sales CRM where I can access any company data that my colleagues have previously interacted with. Overall the software is very useful to our day-to-day work if your company is into marketing and sales Review collected by and hosted on G2.com.

What do you dislike about Brevo?

There is a little lag on the server and during software usage. Review collected by and hosted on G2.com.

Susan M.
SM
Susan M.
Business Development Manager
Small-Business (50 or fewer emp.)
"Flexible Lump-Sum Pricing That Fits Our Campaign Needs"
5/5
What do you like best about Brevo?

The thing that works best for me is the pricing model they use. I can buy a lump sum and deploy campaigns when required without a fixed monthly fee. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

There is nothing I dislike about the platform. The one thing that I can think of that can be improved upon is the plain email template as an Engineering firm, we don’t send marketing campaigns like a Store would. Review collected by and hosted on G2.com.

JK
Jörg K.
Project Lead and Product Owner
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Intuitive and easy to use – absolutely sufficient in the free tier"
5/5
What do you like best about Brevo?

The simplicity of use, that it is free to a certain extent. That it is very intuitively operable. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Haven't found anything yet. I haven't used the integrations so far, but I see potential. The performance is limited because we are currently working in the free tier, but it is absolutely sufficient for our needs. I can't comment on support and onboarding. The AI can be very helpful. Review collected by and hosted on G2.com.

Kevin W.
KW
Kevin W.
Marketing professional
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Simple, straightforward layout, but multichannel and personalization didn’t help"
5/5
What do you like best about Brevo?

I like that it’s simple to use and easy to navigate, with a straightforward layout that makes finding what I need quick and hassle-free. The AI also perfectly described what I was needing. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

The multi-user account feature wasn’t there for me. Managing email, SMS, WhatsApp, and other campaigns from one platform did not simplify multichannel marketing at all, and I saw no improvement from the segmentation and personalization tools. Review collected by and hosted on G2.com.