# Brandwatch Consumer Intelligence Reviews **Vendor:** Brandwatch **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 723 ## About Brandwatch Consumer Intelligence Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. ## Brandwatch Consumer Intelligence Pros & Cons **What users like:** - Users appreciate the **ease of creating widgets** in Brandwatch Consumer Intelligence, enhancing their social listening experience. (60 reviews) - Users find the **data presentation and tracking features** of Brandwatch Consumer Intelligence incredibly helpful for evaluating campaigns. (34 reviews) - Users find Brandwatch Consumer Intelligence to be an **intuitive tool** that simplifies content analysis and social listening. (29 reviews) - Users value the **intuitive and customizable dashboards** of Brandwatch, enabling easy insights and effective data management. (25 reviews) - Users trust the **data accuracy** of Brandwatch Consumer Intelligence, enabling valuable insights for work and presentations. (25 reviews) - User Interface (25 reviews) - Dashboard Customization (24 reviews) - Users value the **intuitive ease of use** and comprehensive features of Brandwatch Consumer Intelligence for effective monitoring. (24 reviews) - Users appreciate the **ease of tracking brand presence and trends** with Brandwatch Consumer Intelligence's powerful insights. (22 reviews) - Users value the **real-time data visualization** in Brandwatch Consumer Intelligence, enhancing insights from diverse sources effectively. (21 reviews) **What users dislike:** - Users find a **notable learning curve** with Brandwatch Consumer Intelligence, complicating the onboarding process for newcomers. (20 reviews) - Users note the **limited features** of Brandwatch, particularly regarding data sources and query management challenges. (20 reviews) - Users find **platform limitations** with Brandwatch Consumer Intelligence, noting issues with social media parsing and dashboard reliability. (19 reviews) - Users find the setup process of Brandwatch Consumer Intelligence **not intuitive** , complicating the initial experience and learning curve. (17 reviews) - Users report **data inaccuracy** , highlighting issues with sentiment breakdowns and gaps in data collection across platforms. (16 reviews) - Users face **data limitations** with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times. (16 reviews) - Users find that Brandwatch Consumer Intelligence has a **steep learning curve** , making it challenging to become proficient quickly. (16 reviews) - Missing Features (14 reviews) - Limited Coverage (11 reviews) - Slow Loading (11 reviews) ## Brandwatch Consumer Intelligence Reviews ### 1. Our solutions for social media and market analysis **Rating:** 4.5/5.0 stars **Reviewed by:** badrul h. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Researching for a new and fresh trending topic or keywords that were popular in the past 24 hours or last week. It helps our brands to always be in sync with the latest marketing trends and what customers are talking about on social media. **What do you dislike about Brandwatch Consumer Intelligence?** No dislike with Brandwatch Consumer Intelligence. All that I need are available on this platform. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Finding new ideas for our brand marketing campaign relevant to the latest trending topics on social media. We also use it to listen to what consumers want and what our brands can give solutions to their problems. ### 2. A powerful tool that is being left behind or taken advantage of. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Brandwatch Consumer Intelligence?** I like the practicality of the tool and the good development of the collection. **What do you dislike about Brandwatch Consumer Intelligence?** (i) The lack of features to share reports like youscan does with a link for external consultation. (ii) The absence of some graphs and analyses that other tools like Talkwalker already have. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It allows understanding the current situation of the brand among stakeholders in a quick and practical way, basing decisions on data, and achieving the development of products for customers. ### 3. The best social listening tool I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Ashton M. | Audience Insights Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The ease of use. At first there seems like a lot to get your head around but it's set up in a way that you can easily manipulate your data. I especially like the pie charts that you can create and these have had a large impact on the quality of outputs for client work. **What do you dislike about Brandwatch Consumer Intelligence?** You can't set up social panels for Reddit demographic data - however I believe this is due to the nature of Reddit's **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch consumer intelligence enables me to spend significantly less time performing social listening on Twitter. It provides me with a clearer picture of social listening than I could get with a manual search. ### 4. Great social tool for social intelligence and trend discovery! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Brandwatch Consumer Intelligence?** I love the query builder and how you can use lots of specific boolean strings to bring back relevant content and get a holistic preview of what that data will pull back. I also like the ease of creating and replicating dashboards and components **What do you dislike about Brandwatch Consumer Intelligence?** Some of the UI/UX could be improved, in addition to other metrics that can be measured as a collective such as total engagement/shares/comments. I also wish dashboards were automatically visible to all users in the project **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It's allowing me to understand the people engaged with my brand, potential new consumers to reach, and giving me a comprehensive view of online communities ### 5. One of the best for social media listener **Rating:** 4.5/5.0 stars **Reviewed by:** sarimah a. | District Manager, Outsourcing/Offshoring, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Tracking and listening to a hot topic on the social media is one of the best Brandwatch Consumer Intelligence features. **What do you dislike about Brandwatch Consumer Intelligence?** Limited social media that can be worked with this software. I really need Facebook to be able to read the data and analytics since our customer is mainly based on this platform. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch helps us to know the latest hot issue and what is trending on social media. The analysis report also lets us predict trends that have the potential to trending before they happen. ### 6. Tracking Your 'Mentions' Just Got Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Sumanta P. | Founder, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Social Listening Got Easy And To Track And Reply To Those 'Mentions' Was Very Fun And Interesting In Very Less Time And One Place. **What do you dislike about Brandwatch Consumer Intelligence?** This Is A Tough Question, Though I Find Very Useful **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It Is Solving The Problem Of Many Online Educators And Content Creators. As If I Help Educators Monetise, I Always Suggest Brandwatch CI ### 7. Complete and customizable. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Brandwatch Consumer Intelligence?** How fast and easy it is to find usefull information to use in the real strategy of a company or our own brand so it can be a powerfull insight for our company and partners. **What do you dislike about Brandwatch Consumer Intelligence?** The way it counts the number of words or sentences we can use per month, it can be stressfull and sometimes we need to have more previous information before lauching it. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Hearing people and how they have changed in time, it is possible to track a conversation around a brand, a problem, or any other kind of situation we want to know about. ### 8. Helpful, intuitive hope to get better visualization tools **Rating:** 4.0/5.0 stars **Reviewed by:** Johana P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Brandwatch Consumer Intelligence?** It is very intuitive; the setup is pretty easy, and new team members have no trouble becoming experts in the tool. It gathers large setups of data really fast, also live stream of data is a very useful tool for managing crises. **What do you dislike about Brandwatch Consumer Intelligence?** Two things: Limited queries: We are using Brandwatch only for high-volume or historic Queries since other tools let us have a larger volume of monitors. Visualization: other tools are giving us better visualization tools, like dashboards, that are useful for easy and quick reporting. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Managing crises, discovering insights, discovering relevant media, journalist and influencers, tracking earned media efforts, managing client crises, tracking campaigns, competitive benchmarks. ### 9. So nice **Rating:** 5.0/5.0 stars **Reviewed by:** Ka Yin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The UI is user friendly and stable, it is easy to use by hte PC. More of the questions can slove by support. Also, Brandwatch will update frequently, so it is good. **What do you dislike about Brandwatch Consumer Intelligence?** Data are often missing, need to request to support and the data need some date for waiting the data coverage.Hope the data can be more stable and powerful. Thank you. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It can help me to slove the client question. It allow me to see all the data I need. Good coverage.Visual diagrams make my presentation easier and easy to let client understand. ### 10. Premier interface and visualizations, reliance on TW could be troublesome in the future **Rating:** 3.5/5.0 stars **Reviewed by:** Leah R. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is one of the best social listening tools available. Their AI features allow you to save time and understand peaks in conversations, while topic wheels show related conversation themes. **What do you dislike about Brandwatch Consumer Intelligence?** With so much spam online, there's often a need to refine queries and remove unrelated conversations or messages from bots. Also, the platform relies heavily on data from Twitter which may be troublesome in the future given all of the recent shake-ups at the company. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows you to analyze conversations around specific keywords. I use the data to identify key discussion themes, seasonality, sentiment, and the general landscape of an industry or brand. ### 11. Premium result by Brandwatch **Rating:** 4.5/5.0 stars **Reviewed by:** Azaliyah S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** One of the best features of Brandwatch is its fast interface that loads the dashboard in no time. Easy-to-operate menus and excellent navigation between tools make it flexible. **What do you dislike about Brandwatch Consumer Intelligence?** Not all tools have matured, and some still need tweaks and improvements. Still, they have helpful software for social media analysis. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Filtering and removing sensitive information that is mentioned on our official Twitter accounts. It is to prevent issues with copyright and intellectual property. ### 12. Brandwatch is extremely useful for my daily social reporting and an integral part of my job. **Rating:** 5.0/5.0 stars **Reviewed by:** Destiny W. | Social Media/PR Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The ability to view social posts from many different platforms and outlets. Daily, I have to filter through hundreds to thousands of social posts for the sake of reputation management for the company I am employed for, and this makes my job much smoother. **What do you dislike about Brandwatch Consumer Intelligence?** Not much I dislike about Brandwatch, but I do wish there was an easier way to search for queries. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I am able to see what consumers are saying about my organization as a whole, and I am able to contribute to making executive decisions for the brand/making potential media statements. ### 13. Satisfactory **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Brandwatch Consumer Intelligence?** - collecting in a short time a big pool of information to choose from, from all media sources - a lot of options for graphs - word cloud - customer service **What do you dislike about Brandwatch Consumer Intelligence?** - some sources are omitted - forum titles are not visible - can not order by title in the app - once a mention is identified in a forum discussion, all discussions under that mention will be retrieved, instead of selecting only the ones with the key-words **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** monitor the main conversations about a brand, identify complaints on specific defects ### 14. Tap into social media analysis and competitor spying **Rating:** 4.5/5.0 stars **Reviewed by:** sahirah s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Many helpful results and information are collected from the social media listening features that help us to improve our services based on the feedback from the public and former customers. **What do you dislike about Brandwatch Consumer Intelligence?** A few big social media platforms and services are not compatible with social media analysis features anymore. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Automate the analysis process for finding trending topics and influencer celebrities that are a good fit to collaborate with our business. ### 15. Very good and agile platform usage for multipurpose usage. **Rating:** 5.0/5.0 stars **Reviewed by:** SUNIL K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** End-to-end customer support and reviewing of best feature descriptions. **What do you dislike about Brandwatch Consumer Intelligence?** Not clear on niche service. They should have that. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** brand intelligence is critical when you want your customer to be able to find you at the top of your search. This helps us. ### 16. Fast, Easy, Great Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Brandwatch Consumer Intelligence?** user interface is super easy to investigate trends and track them. nice and seamless ways to see multiple data streams over time. Can create custom queries to track topics **What do you dislike about Brandwatch Consumer Intelligence?** nothing really- there is a pricing limit on the number of monitors that is a bit of a burden and you can't download all the data with your internal tags, but t **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** tracking topics and trends around key issues worldwide, using specific query terms and geographic parameters. Can track hashtags and topics and dive into trends ### 17. Brandwatch is my favorite tool I have found for social listening. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is able to quickly retrieve queries and provide almost immediate Dashboard integration. I really like the interactive tools provided to set up and refine queries. **What do you dislike about Brandwatch Consumer Intelligence?** Our license has a cap on number of messages that can be downloaded per 24 hour period. Wish it was unlimited. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch can quickly bring me up to speed on trending topics across social channels not only in the USA but around the world as well. My research productivity as well as my co-authors has improved a lot. ### 18. The perfect tool **Rating:** 5.0/5.0 stars **Reviewed by:** Laura Amairani M. | Head of data, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The most incredible thing about brandwatch is de IU of the platform. It makes data visualization easy and direct for analysts. Among other platforms, there is no other that has this facility. **What do you dislike about Brandwatch Consumer Intelligence?** I think brandwatch can improve how we can organize the queries, dashboards, tags and rules. This could be through carpets instead of tags because the platform displays everything at the end, which can be unclear. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch helps us understand how our audience thinks about our brand and allows us to make decisions based on accurate and fresh data. ### 19. Useful insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The best part of the platform that it measures both qualitative and quantitative analysis of the data. **What do you dislike about Brandwatch Consumer Intelligence?** The difficulty to create reports using coding. There should a space for the better data visualisation. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps consumers to understand the quality of the product and also helps companies to improve on it ### 20. Great platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Brandwatch Consumer Intelligence?** BrandWatch is very user friendly and our rep is great at answering any questions we have. **What do you dislike about Brandwatch Consumer Intelligence?** The only down side I can think of is that there are API limitations with some platforms. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Helps our clients see what their customers are saying about them. ### 21. Excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jauriah H. | Information Technology Management, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Uncovering topics and keyword that is going viral with the younger generation on social media as well can be done using this application. It gives excellent analysis and provides ideas for our marketing campaign. **What do you dislike about Brandwatch Consumer Intelligence?** What I dislike is with about Brandwatch Consumer Intelligence is the pricing scheme. It was a little bit pricey. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I depend on Brandwatch to improve our brand's visibility and make an impactful marketing campaign using the social media marketing tools like Facebook Ads. It gives a good result for the marketing outcome. ### 22. Good experience in Brand watch **Rating:** 4.5/5.0 stars **Reviewed by:** Prity K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Very much its giving me more insight , mentioned helping me alot . Doing analysis based on Bramndwatch customer intelligence **What do you dislike about Brandwatch Consumer Intelligence?** More insight on this please to check sentimemt analysis on peer benchmarking **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** As i told you more insight on peer benchmarking on this . ### 23. Deep research on competition and market trending **Rating:** 4.5/5.0 stars **Reviewed by:** Sabariah A. | Information Technology Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Analyzing the market and sentiment analysis from social media to find the latest trending news or topic people are hooking up on. My favorite is with the content planner that can schedule posting. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing. The features and tools deliver the desired result and perfectly do what we want. We have no complaints about this software. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We can dive deeper with social media analyzing tools. Finding what matters from our consumer point of view and researching what our competitors are planning and executing gives us a chance to survive in the competition. ### 24. Amazing Social Listening Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Florian S. | Social Listening Senior Agent Level 12, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Brandwatch Consumer Intelligence?** It's easy to navigate. The dashboards are clear and adjustable. **What do you dislike about Brandwatch Consumer Intelligence?** There is nothing I dislike, I just wish that I wouldn't have to save all the time. **Recommendations to others considering Brandwatch Consumer Intelligence:** Practice, practice, and practice even more **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We filter tweets from YouTube Content creators to prevent any problems with the brand. ### 25. Valuable Insights with less efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Ajay M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Brandwatch Consumer Intelligence?** In-depth insights are very effective to do my research. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing specific as such. Earlier I thought it would be time consuming, however I was wrong. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding my audience and how I can engage effectively with them. ### 26. Big Brandwatch fan **Rating:** 5.0/5.0 stars **Reviewed by:** Arlo S. | Digital Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Brandwatch Consumer Intelligence?** I enjoy the customization and friendly UI that Brandwatch has. Being able to create tags and apply filters helps drill down to meaningful insights **What do you dislike about Brandwatch Consumer Intelligence?** At times loading the data can be glitchy or slow, particularly towards the end of the month when we near our mentions limit. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I use Brandwatch for many different use cases. When clients are expecting breaking news, the alerts function is essential. When clients are experiencing an event, gathering both traditional and social media in one place is very helpful when compiling a report. ### 27. Great Tool for tracking brand sentiment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Brandwatch Consumer Intelligence?** - Great tool to Track Brand Sentiment -Helps in Analyzing Competitor performance **What do you dislike about Brandwatch Consumer Intelligence?** -Customer Support can be improved. It will help if the executives are more responsive **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps in solving the below porblems- a. Track Competitor Performance b. Identify emerging trends c. Tracks Brand sentiment ### 28. Brandwatch for B2B Tech PR **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The simplicity of the platform and the ease in setting up and navigating dashboards. This also allows for training colleagues on the use of the platform to be really easy and insightful. **What do you dislike about Brandwatch Consumer Intelligence?** There's nothing particularly to dislike, however when it comes to setting up queries it could be better in highlighting coding errors. Additionally if there was a way to exclude certain results easier then that would be very useful. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I use it for digital marketing, so competitor research, trend analysis, landscape scanning. My colleagues use it for PR so where coverage is found, trending topics that can be used to inspire content creation too. It also helps in identifying keywords through trending topics. ### 29. Excelent service **Rating:** 4.5/5.0 stars **Reviewed by:** Luiza M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Brandwatch Consumer Intelligence?** I like to use Vizia because the dates are great **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes it does log off by itself and I have to wait **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Solve the problems of my clients. Give them a lot of dates ### 30. Ease of use and detailed dashboards were one of the perks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The measuribility and the accurate graphical representation was one of the great features. **What do you dislike about Brandwatch Consumer Intelligence?** Can introduce more attribution models which can help comparison in between attribution etc. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Helping demystify all the marketing nitty gritty like measurement, attribution, reporting. ### 31. Perfect solutions for measuring social media **Rating:** 4.5/5.0 stars **Reviewed by:** Zahyah K. | Information Technology Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Research and find the new and latest viral trends with social media and what topics attract teenagers and new generations. Market research is its best tool and definitely our favorite for now. **What do you dislike about Brandwatch Consumer Intelligence?** It works and has done its work on time. Nothing else matters, and we will stick with this software for years. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It gives us ideas for creating engaging and compelling content and marketing campaigns. Rebranding brands for fresher looks and images parallel the information we have found in the social media monitoring process. ### 32. Brandwatch Review **Rating:** 3.0/5.0 stars **Reviewed by:** Matt K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch was fairly user friendly. I liked all of the analytics capabilities and felt that it did a good job with all of the different reporting capabilities. **What do you dislike about Brandwatch Consumer Intelligence?** It sometimes felt like it took a lot of manual work to find what we were looking for in Brandwatch. We often get one-off requests that we need to find insights quickly for, so this was sometimes a struggle. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch was mainly used for social listening. So we would have a brand and/or condition that we needed to look into. Brandwatch was able to provide specific mentions online for those keywords. ### 33. Intelligent way to know consumer better **Rating:** 5.0/5.0 stars **Reviewed by:** Zakiah A. | Information Technology Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is our savior and the most used tool for listening and monitoring all social media-related information. **What do you dislike about Brandwatch Consumer Intelligence?** One thing they need to improve is the speed at which the monitoring process is running. With a faster processor, we will be on top of information and beat other brands for new content. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It gives us information not available on a simple social media search. The result is more accurate; we can now work on the information and always have new ideas for new content. ### 34. Hassle free **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The detailed insight it gives to the customer, without much of write up(its super crisp!) **What do you dislike about Brandwatch Consumer Intelligence?** The data set is large i agree, but offline data set is not that accurate **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Competitor Analysis, its help me a lot to understand the trend and to understand where my competitors are, which helps me to take nessecary steps to increase my business. ### 35. Flexible tool for web listing analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch allows you to catalog conversations effectively through tags and categories, but above all to manipulate data through fully customizable dashboards **What do you dislike about Brandwatch Consumer Intelligence?** Unfortunately, data from some social networks such as Facebook are missing. a meaningful sample of communications is therefore missing, especially when it comes to UGC **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding what users think about a particular topic, what the pro and cons are Define how much a brand is aligned with that sentiment and that specific opinion ### 36. Brandwatch - future of digital marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** A one stop shop to all your digital marketing needs starting from listing to monitoring to other features like sentiment analysis , hashtag tracking etc. **What do you dislike about Brandwatch Consumer Intelligence?** I don't think I have anything which I don't like about it. It is self sufficient. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** You don't need to keep a watch on your marketing spend and brand watch does that for you ### 37. Good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Brandwatch Consumer Intelligence?** It's very good.one of the best software.I love using it and appreciate the same. Will recommend the same to everyone so that they can use and share their feedback **What do you dislike about Brandwatch Consumer Intelligence?** Nothing I love it. But the software take some time to upload **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It solve my problem in many ways I love it. ### 38. Powerful and useful social monitoring tools **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron V. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Conducting research for social media and finding trending topics and keywords that are viral. **What do you dislike about Brandwatch Consumer Intelligence?** Not many social media platforms can work with this platform. It is limited to Twitter and Facebook for now. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence is used to find an exciting keyword the audience is discussing and what is trending with our target audience. It gives us ideas for our social media posts and update. ### 39. Understanding the audience well enough to make informed decisions. **Rating:** 5.0/5.0 stars **Reviewed by:** Winnie J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Reputation management via the sentiment dashboards and also a deep dive into analysing what the industry competitors are up to. **What do you dislike about Brandwatch Consumer Intelligence?** There are times when the data is not correct or certain conversations are not read accurately by the tool. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We're able to understand what it is our consumers need and optimise or take that information back to our teams to address. ### 40. Great onboarding experience. Now trying to figure how to convince the wider business of its merits **Rating:** 4.0/5.0 stars **Reviewed by:** Sam L. | Multichannel Community Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch has allowed us to monitor conversations taking place around particular negative stories, making sure we stay ahead of any issues. **What do you dislike about Brandwatch Consumer Intelligence?** The export report feature is quite poor considering how nice the components look within the dashboards. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch provides insights about the various aspects of the brand which we otherwise would not have had vis of prior to onboarding. ### 41. Research competition and analyse trends with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch allows our agency to research potential clients, find conversations around them and have a competitive advantage when pitching to them. It also enables us to find and analyse trends that matter to our existing clients and detect potential reputational risks that might threaten them ahead of a crisis occurring. It is an essential tool in our arsenal in both the process of obtaining new clients and retaining existing ones. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch is not able to search on Facebook and Instagram anymore. I am also unable to export my search result data in full, and while that is not a major issue, there are times when we would like to do an in-depth data analysis beyond what Brandwatch offers. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Without Brandwatch, our team would've had to resort to manually counting and measuring conversations online. A course of action that won't be favourable and will most likely result in our team wasting days of time to have a useable data sample. ### 42. Analyzed consumer conversation and input **Rating:** 4.5/5.0 stars **Reviewed by:** Syikin R. | Information Technology Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Brandwatch Consumer Intelligence?** We analyzed and found the latest topic or trends that consumers are talking about in social media. Whoever will ride on the viral trends will be successful with the marketing strategy campaign. **What do you dislike about Brandwatch Consumer Intelligence?** Some data is inaccurate, and we can't use the complete information set. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence lets me monitor multiple information sources and make a data-backed decision for our content posting. It helps us to know our customer demographic better. ### 43. Customize everything **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The fact you can control the graphics and features in many ways is the best thing about this prodct. Customize everything you can to adapt to your client. **What do you dislike about Brandwatch Consumer Intelligence?** In terms of content from specific countries, mostly the online news, it could be a little bit better. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Crisis management, brand intelligence and positioning and social media tendencies. ### 44. Insightful and informative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Details consumer insights and segmented results. Pin pointed access to research and estimating for future behaviour. Help in brand positioning and strategic initiatives **What do you dislike about Brandwatch Consumer Intelligence?** Categorisation could be more specific and industry targeted **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Customer segmentation and pinpointed insights ### 45. A perfect multifunctional tool to measure your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Alexis V. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The collection of information from own channels and competition; as well as the categorization of the data. **What do you dislike about Brandwatch Consumer Intelligence?** That in the default tables it shows you days that do not have information or categories in zeros. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The measurement of the conversation generated around my brand. It helps me get KPI's of importance as sentiment ### 46. Helpful social media monitors and data analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Asmedah H. | Information Technology Staff, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Brandwatch Consumer Intelligence?** We love that the applications help us expand and grow in social media and connect with our beloved consumers. **What do you dislike about Brandwatch Consumer Intelligence?** I have no complaints or issues regarding the service as they make our brands improve in social media presence. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence regulates our social media management, predicts our audience needs, and monitors our profile growth as a brand. ### 47. Good product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Brandwatch Consumer Intelligence?** It saves time and effort and value for money **What do you dislike about Brandwatch Consumer Intelligence?** Costing is a bit high but worth it, color options could be more **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Helped me to guide the team for best outcome ### 48. A good social listening tool that helps brands learn important things **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy W. | Pro Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The most significant aspect of the Brandwatch is its simplicity and ease of use for beginners. Inclusions/exclusions and query execution speed are two more important advantages. In addition, I have had significant interactions with their customer support, including timely responses to my queries. **What do you dislike about Brandwatch Consumer Intelligence?** Before you can create a dashboard from which you can conclude, you will need to study boolean operators and devote much time to practice. The wait will ultimately be well worth it. After modifying the query, it takes a bit for the tool to upload. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** To offer our clients the most accurate information, we frequently do complex Brandwatch searches. Users may refine Brandwatch's search results down to the smallest detail. ### 49. The Most Powerful Consumer Insights Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie C. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch's strong data coverage, features segmentation and user-friendly UI makes insight discovery easier than on competitors' tools. **What do you dislike about Brandwatch Consumer Intelligence?** Some time the ticketing system takes longer to respond. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows quick identification of emerging industry trends, enabling my users to respond timely in marketing strategies. ### 50. Versatile yet easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The insight and in depth customer data and marketing intelligence. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing as such, it provides the exact data driven decisions. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Insights into marketing efforts. ## Brandwatch Consumer Intelligence Discussions - [Can I use BrandWatch to analyse 1 single tweet?](https://www.g2.com/discussions/can-i-use-brandwatch-to-analyse-1-single-tweet) - 1 comment, 1 upvote - [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) - 3 comments, 1 upvote - [When will we have the option to change the color of the graphs?](https://www.g2.com/discussions/when-will-we-have-the-option-to-change-the-color-of-the-graphs) - 1 comment, 1 upvote - [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) - 4 comments, 1 upvote - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [View Brandwatch Consumer Intelligence pricing details and edition comparison](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-14+11%3A46%3A30+-0500&secure%5Bsession_id%5D=d4b66a5a-01ad-440c-ab1a-3028ba075d03&secure%5Btoken%5D=756b0d39000c29fc85361f52f5573569f2955bf6f033488f7ca730cba59b7270&format=llm_user) ## Brandwatch Consumer Intelligence Integrations - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Brandwatch Consumer Intelligence Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Brandwatch Consumer Intelligence Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,602 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) - 4.3/5.0 (87 reviews) - [YouScan](https://www.g2.com/products/youscan/reviews) - 4.7/5.0 (283 reviews)