Just give it a try if you are seeking a social analytics solution.
They add new features for your need, they are fast. Their interface is so easy to use. If you have to add sentiment/category manually, Brandwatch's interface will help you a lot.
Dashboards are customizable, you can add your charts like a powerpoint slide.
In 6 years, I have tried other global tools like Netbase, Sysomos, Synthesio, NUVI etc. But all these 6 years I decide to move on with Brandwatch. Review collected by and hosted on G2.com.