Brandwatch

Brandwatch

4.5
(166)

Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.

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Showing 166 Brandwatch reviews
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Gavin B.
Validated Reviewer
Verified Current User
Review Source

"A highly customization listening and analytics platform"

What do you like best?

Brandwatch as a platform is highly useful on its own. After having a few dashboards built out by the customer support team you will immediately start to benefit from Brandwatch's versatility and many filtering settings. Where Brandwatch really starts to shine is when users begin to really get to understand the platform and start building out their own custom dashboards, rules, and tools. This platform pays off exponentially as users learn how to customize it's tools to suite specific needs. Compared to other listening platforms we've used in the past, Brandwatch has a much higher payoff for mastery which makes any time invested in the platform feel more valuable than just the data and insights gained.

What do you dislike?

Brandwatch certainly has a more intense skill curve than most other analytics/listening platforms. The richness of data is greater than other platforms, but it does take a real time investment to get those deeper results.

Recommendations to others considering the product:

Reach out and get a demonstration. The product specialists that demonstrate the product know a great deal about the product and do an excellent job of showing the potential Brandwatch has for your your brand.

What problems are you solving with the product? What benefits have you realized?

We use Brandwatch for general brand sentiment analysis, tracking deliverables from partners and affiliates, managing online brand voice, product sentiment analysis, and Brand social analytics.

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Sümmani D.
Validated Reviewer
Verified Current User
Review Source

"Review after 6 Years and Ongoing Relationship"

What do you like best?

User-Friendly interface

Lovely and quick support

Fast, boolean operators

High-end customizable dashboards

What do you dislike?

Nothing, just some features already in the market, and Brandwatch release that features a bit late, but I saw that in 6 years, they want it to be perfect. So they may be late to add features which are already in the market, but when they release it, it is perfect.

Recommendations to others considering the product:

Just give it a try if you are seeking a social analytics solution.

They add new features for your need, they are fast. Their interface is so easy to use. If you have to add sentiment/category manually, Brandwatch's interface will help you a lot.

Dashboards are customizable, you can add your charts like a powerpoint slide.

In 6 years, I have tried other global tools like Netbase, Sysomos, Synthesio, NUVI etc. But all these 6 years I decide to move on with Brandwatch.

What problems are you solving with the product? What benefits have you realized?

I have used Brandwatch at GroupM for regular reporting to our clients, daily weeky and monthly.

I have used Brandwatch for our agencies annual client strategies and provide them insights for their new projects.

I have used Brandwatch Vizia for our clients' big events.

I have used Brandwatch alerts/signals to know the opportunities and also crisis.

What Social Media Monitoring solution do you use?

Thanks for letting us know!
Nathalia N.
Validated Reviewer
Verified Current User
Review Source

"Best social intelligence tool, but also the best partners to support your business needs"

What do you like best?

I'm a huge fan of Brandwatch's capabilities of going deep into the research, filtering noise from the queries but also keeping in mind the usability and processes that the regular analyst goes through to uncover insights. The tool is adaptable, fast and very thorough.

What do you dislike?

As most of the tools, sometimes Brandwatch goes through instabilities to update queries or even load the dashboards. They fix it very fast though.

Recommendations to others considering the product:

Working for a Global Technology Business, I can tell you that we went through a very complex RFP process to select Brandwatch. They were the most capable vendor, both in terms of supporting an enterprise with a great platform, but also from a people perspective. Brandwatch's team is always there to support us and we see them as partners of our business - they are constantly looking for opportunties to improve and help us accelerate and achieve our goals.

What problems are you solving with the product? What benefits have you realized?

Brandwatch allows us to connnect with the true voice of our customers in social media, getting a pulse of what's trending and the sentiment they have in regards to our brand. Also, from a sales perspective, we can assess a lot of opportunities and get insights from our top customers via Social Media Monitoring.

Barbara A.
Validated Reviewer
Verified Current User
Review Source

"Great tool and great partner"

What do you like best?

Having worked in Social Listening for the past 10 years, and having tested and used all the main tools out there, I can say that Brandwatch is absolutely among the best tools you could choose for social media intelligence.

I have used Brandwatch since 2016, every year I evaluate how it compares with the other players in the industry and so far Brandwatch has always proven to be the best choice for our needs.

Its main strengths are:

- User-friendly interface: from setting queries up to analysis of data, Brandwatch Analytics is very easy to use and intuitive. You don’t need to be an expert to create a query or setting up a dashboard.

- Advanced features: if you are an expert you’ll find a very flexible query builder with pretty much all the operators you need, lots of metadata to filter your data and several options to automate tagging and classification of mentions.

- Data visualization: Brandwatch offers several pre-built dashboard templates but you can also create your own dashboards and templates combining an always increasing set of charts and components.

- Alerts & Signals: it’s a feature that might be taken for granted but not all tools provide the necessary flexibility . With Brandwatch you can decide to be alerted whenever a product or event is mentioned, or only if the mention comes from relevant authors or sources. Moreover Signals will alert you on any change in your data set (a peak in volume, an increase of negative mentions, a particularly retweeted author or hashtag).

- Vizia: Brandwatch Vizia has been very useful to help us foster the data culture inside the company and bring real-time insights to the different teams.

- Customer service: from customer success to sales and product teams I've always felt that they are very dedicated in helping us make the most of the tools and really interested in knowing how to help and improve.

What do you dislike?

There are few things I would improve:

- Better coverage of some sources: reviews and YouTube comments for example

- Ability to access directly the complete Twitter Historical database

- Automated Sentiment, in particular for less spoken languages (i.e. Italian)

What problems are you solving with the product? What benefits have you realized?

So far we have used Brandwatch to:

- Monitor and measure marketing campaigns

- Measure brand health

- Check influencers and testimonials reputation

- Find inspiration for content production (new trends, consumers doubts and concerns, etc)

- Drive innovation and product development

- Analyze the competition

- Prevent, monitor and manage potential issues and crisis.

Alejandra R.
Validated Reviewer
Verified Current User
Review Source

"Acceso a la información de forma fácil y rápido"

What do you like best?

Lo que más me gusta es que puedo identificar tendencias en la conversación, conocer un poco más sobre las personas y saber como viven su día a día. No necesito sentarme con ellos para saber que les gusta o que no y lo puedo llevar a ámbitos laborales haciendo zoom a la conversación de marcas o categorías.

What do you dislike?

Me gustaría poder categorizar la información por rangos de edad, creo que esto seria un plus inmenso. También poder tener la data de facebook ya que en mi país es la red social de mayor interés " aunque entiendo las limitantes de la misma".

Recommendations to others considering the product:

ninguna

What problems are you solving with the product? What benefits have you realized?

Brandwatch nos permite hacer seguimiento constante de las diferentes categorías de productos que manejamos en la agencia, lo que nos permite tener un plus con los clientes. Así mismo nos permite hacer seguimientos de campañas puntuales y hacer modificaciones en cuanto a contenidos, teniendo en cuenta la reacción del publico en tiempo real.

Kaylea B.
Validated Reviewer
Verified Current User
Review Source

"The best in social listening"

What do you like best?

Brandwatch is truly second to none when it comes to social listening. I particularly love the ease of building Boolean queries, access to our account rep and the amount of data at our fingertips.

What do you dislike?

Wish there was a quick widget to show total impressions/reach for the summary dashboard. Currently have to export data and calculate by hand. But that's not a major issue at all.

Only other thing is the ability to TRULY share dashboards. We have one that often requires data cleansing (by nature - it's a very broad topic that can only be narrowed down so far), and I need my team to be able to go in and cleanse it on their own. Problem is that the data can only be deleted and saved using my account since I'm the dashboard owner. People with analyst access should be able to more freely manipulate things.

Recommendations to others considering the product:

Definitely try to attend the DYK conference!! Learned SO much and was great to connect with the Brandwatch team and other users.

What problems are you solving with the product? What benefits have you realized?

We're able to quickly and efficiently pull social insights, but we've also used Brandwatch to set up super customized alerts for clients dealing with crises or long-term issues. The ability to provide reports on both earned and owned is fantastic, and it's so easy to get up and running, allowing us to even pull insights for new business or visibility purposes on a dime.

Simeon S.
Validated Reviewer
Verified Current User
Review Source

"Experience with Brandwatch over the last 6 months "

What do you like best?

I have been working extensively with Brandwatch over the last 6 months for social media monitoring and live data visualization (Vizia).. The social listening capabilities are powerful, the data pulled through is relevant and easy to digest. It's a good platform to use both for more advanced users and absolute beginners. The interface is user-friendly and setting up dashboards/queries quick and simple. It's a great way to get quick, live insights into online conversation around your brand.

What do you dislike?

Sentiment analysis is hit and miss, as the platform struggles to pick up sarcasm and seems to associate certain words and phrases with positive/negative sentiment automatically, irrespective of context.

In audiences, more 'advanced' style setting should be made available to the user to allow more sophisticated segmentation.

This is not a dislike, I know it is a work in progress, but I also look forward to seeing more tiles/elements added within Vizia to allow even more integration with third party software.

What problems are you solving with the product? What benefits have you realized?

We are much more aware of daily volumes (mentions), sentiment, audience breakdown on Twitter. Vizia has been useful for bringing our work to life and showcasing it around the office. People really do stop and look at the screen!

Tara C.
Validated Reviewer
Verified Current User
Review Source

"I couldn't do my job without them"

What do you like best?

I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the data is organised. It is superior to all other social listening tools in that respect. It's also miles ahead on innovation and giving beta access to clients. Influencer analysis and campaign analysis in particular are brilliant with Brandwatch. The rules function for creating auto-tagging and categories is really useful. We use these across all of our products and services to keep the data clear and organised.

What do you dislike?

I would love for everything to be included in my contract rather than having to bolt on additional products, services, and conference tickets, but I can see why this isn't done.

I don't like our current data cap either which doesn't allow us to track everything we'd want to. It would be great to be able to track major sporting events like The Olympics without having to worry about filtering it down to fit under the cap.

Recommendations to others considering the product:

Get full trial access to the tools and know from the start what you want to know to do your job well.

What problems are you solving with the product? What benefits have you realized?

Brand reputation, benchmarking, campaign monitoring. I've realised that out-of-the-box sentiment tracking isn't great for our brand, so Brandwatch is helping us to create bespoke sentiment rules. We can also easily benchmark across a wide range of topics using auto rules and tagging/categories within Groups.

Inés G.
Validated Reviewer
Verified Current User
Review Source

"Excellent tool, excellent service"

What do you like best?

I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best platform for our agency.

For me, the best features are:

1. Easy to set up --> Is pretty easy to set up a project. It´s not necesary have advanced knowledge to set up a query.

2. Once the query is actived is really easy work with the data, specially when there are million of mentions.

3. Data Visualization and analysis --> The ability to update preferences and the interactive data charts, make very easy the analysis of the data

4. UX --> This is the key of Brandwatch, even when a query has a millions and millions of mentions with one clic is possible make a drill down and understand the context.

5. And finally the custome service --> I have an excellent account manager who is really commited to help us to grow.

What do you dislike?

1. Brandwatch has few templates of data visualization and also is possible create a template from blank, but I would like more templates with new ideas to analyse the data.

2. I would like more integrations with more data visualization tools as: Qlik, Tableau, Grow, etc

Recommendations to others considering the product:

The price is hight because the price model is based in number of mentions.

What problems are you solving with the product? What benefits have you realized?

- Bad reputation: With social listening is possible discover the bad reputation of a brand or person and make a better strategy

- Audiences Discovery

- Social Campaign Tracking

- Social Monitoring

- Social Intelligence

Jacob C.
Validated Reviewer
Verified Current User
Review Source

"Brandwatch is THE social listening tool"

What do you like best?

I've been using Brandwatch for nearly two years now and it's undoubtedly the best social listening tool I've ever used. Despite being the leader in this space, Brandwatch hasn't taken it's foot off the pedal - continually expanding functionalities and adding new features. It really seems like they value the feedback provided to them and use it to help shape the product.

I also love how manipulatable the tool is. While many tools out there provide a handful of ways to visualize the data, Brandwatch offers, what seems like, an endless amount of ways to segment the data. The filters available allow for the most granular perspective, which has provided my team with some of the most valuable insights.

The customer service we've received has been spectacular. As mentioned above, they truly act on the feedback we provide. The manager on our account is incredible - always responding with an answer or resolution in a timely manner. It feels more like a partnership rather than a vendor-client relationship.

What do you dislike?

Anything that hasn't matched their standard has been dealt with. However, I would like to see some improvement made within the sentiment measurement. Obviously a hard task to be 100% accurate when dealing with natural language processing, but I think there's definitely some room for improvement.

Also, when dealing with a query that's pulling in a lot of chatter (e.g. 1M mentions per month), you need to take a sample of the conversation, which still can take a pretty long time to run. Overall though, queries are processed very quick.

What problems are you solving with the product? What benefits have you realized?

We use Brandwatch to uncover trends in topic areas that then assist with the development of content for our properties. Additionally, Brandwatch helps us monitor the conversation around the brands we work with so we can properly respond to RFPs.

Luifer M.
Validated Reviewer
Review Source

""Brandwatch: una gran herramienta de escucha multiplataforma""

What do you like best?

Multiplatform tracking including social networks.

It is a very powerful tool that allows us to obtain more in-depth information about brands and organizations.

Detailed help and tips to set up projects / consultations, as well as fantastic customer service from the team.

The structure of queries is flexible, which allows us to create a range of queries from general to very complex and specific.

What do you dislike?

Present a package for small businesses that is more financially viable for new businesses / entrepreneurs or graduates.

Increase the coverage of the social network platform.

Recommendations to others considering the product:

Brandwatch Analytics adapts to situations in which companies need to understand the context behind digital conversations. It works well with large volumes of data, however, you need training and an understanding of the type of information you want to confirm / explore within the data, therefore, projects must be planned and categorized before starting the analysis. It can take a long time.

What problems are you solving with the product? What benefits have you realized?

We use Brandwatch Analytics as part of our education program, both with clients and graduates to illustrate what is possible with social listening and brand monitoring.

romeo m.
Validated Reviewer
Review Source

""Brandwatch is undoubtedly the most dynamic Social Insight platform with the best support""

What do you like best?

Social listening

Analysis of feelings.

Trends location.

He helped create more insightful reports.

Automated reports from created dashboards.

Have multiple queries and dashboards organized and editable.

What do you dislike?

The analysis of the feeling could be more precise

Easier to use interface

More explanation on when the Boolean terms are not applicable.

Recommendations to others considering the product:

Brandwatch is ideal for any report or request for social listening, as they have some options when you can create a query, either an automated query or you can perform a Boolean search manually. They get results from blogs, news sites, forums and all the main social media platforms that are not affected so much by the API (ie Twitter).

What problems are you solving with the product? What benefits have you realized?

Brandwatch is being used by me and by the internal management and analysis team of our client's community. Use Brandwatch primarily for social listening requests or reports. We have other tools that can meet these requirements, however, Brandwatch seems to be the most complete and advanced tool I have had in the experience.

Ara Viviana G.
Validated Reviewer
Verified Current User
Review Source

"¡Mi experiencia con Brandwatch! 🤔"

What do you like best?

Muestra toda la info que otras plataformas no lo tienen, visualmente es llamativa y fácil de entender. 😊

Ademas, la facilidad que te da en entender y de manejo de la plataforma no cualquiera te lo da. Que tenga Facebook y su delate sea muy pequeño #EsPerfecto

What do you dislike?

% de menciones, pero con BW y menciones ilimitadas ¡YA NO PASA! . Las cuentas con más de 3 millones de followers no las puedo agregar yo misma 🙄 aquí entra soporte a solucionarlo pero seria más fácil y rápido que lo pueda hacer desde mi usuario.

Recommendations to others considering the product:

Prueben la atención, prueben dando un caso de ejemplo para que vean lo que puede hacer la herramienta para ustedes, en mi caso use otra plataforma naranja con azul y me resulto complicado su entendimiento y el alcance que puede tener. Monitorear a la competencia es esencial en el día a día, los influenciadores que apoyen en el crecimiento de la marca también, Brandwatch te permite tener toda esa información en un solo dashboard y ver realmente el alcance que tuvo esa campaña.

What problems are you solving with the product? What benefits have you realized?

Optimización en tiempo real, mejor contenido, tendencias y crisis de marcas. 😌

Karina C.
Validated Reviewer
Verified Current User
Review Source

"Excellent tool, GREAT team and big solutions"

What do you like best?

What I like most about Brandwacth is that it is simple and easy to use but with great results, allowing us to understand audiences, the perception of brands and many other things. The most interesting thing about this type of tool is that everyone can use it but the analysis and the use that will give the information will depend on the focus of the agency, for this it is very important to be aligned with the Account Manager to help us to reach our goals through the tool, Andres Velasquez has been a great support for the Raya team. Let's go for more!

What do you dislike?

Until now, I have no problem with the tool, if I would like to have regional reports more frequently.

What problems are you solving with the product? What benefits have you realized?

It helps us to understand different audiences, detect opportunities in the category, communicational or commercial. In addition, it is the perfect ally to detect crises at the moment to react effectively.

April G.
Validated Reviewer
Review Source

"Amazing social intelligence tool"

What do you like best?

Easy to use interface. Dazzling and snappy help. Quick, boolean administrators. Top of the line adaptable dashboards. The apparatus is versatile, quick and exceptionally careful.

What do you dislike?

The lavishness of information is more prominent than different stages, yet it takes a constant venture to get those more profound outcomes.

Recommendations to others considering the product:

Certainly attempt to go to the DYK gathering!! Adapted SO much and was extraordinary to interface with the Brandwatch group and different clients. Get full preliminary access to the apparatuses and know from the begin what you need to know to carry out your responsibility well. Brandwatch is coming out on top in social tuning in and social insight. Extraordinary item, incredible individuals, proceeded with development, the majority of this equivalents achievement!

What problems are you solving with the product? What benefits have you realized?

Interface with the genuine voice of our clients in online life, getting a beat of what's drifting and the opinion they have concerning our image. Additionally, from a business point of view, we can survey a great deal of chances and get bits of knowledge from our best clients by means of Social Media Monitoring. Screen and measure showcasing efforts. Measure brand wellbeing. Check influencers and tributes notoriety. Discover motivation for substance creation (new patterns, purchasers questions and concerns, and so forth). Drive advancement and item improvement. Break down the challenge. Avoid, screen and oversee potential issues and emergency.

Jarad M.
Validated Reviewer
Verified Current User
Review Source

"Powerful DIY Social Listening Tool"

What do you like best?

Brandwatch is a very powerful social listening tool, and getting better all of the time. The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.

The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.

What do you dislike?

As my likes may have hinted, if you've never used a social listening tool, there's a steep learning curve. Don't get me wrong, their customer service/account management is fantastic-- they take you through an initial training and are happy to answer any questions you have, but it's hard to articulate what you don't know, just starting out, so there's things I'm only learning how to do after a year of using the tool. I like to think of it as a very power shell/big data source. If you know exactly what data you're looking for and already have the necessary keywords to build a query, you can do great things. If not, it will be an uphill struggle at times.

Many of its competitors have "quick search" type functions that are great for new business pitches or other situations where you're starting from square 1, while Brandwatch does not.

Visualizations are serviceable, they are quite basic don't allow flexibility, so many times I end up exporting the data and creating my own in other tools.

Author/Influencer identification is an area that needs a lot of work. Its system is easily fooled by Twitter spam. When I used the same query and compared against its competitors, most of its competitors found the right authors/influencers for a topic, with much less spam accounts in the mix. It seems Brandwatch relies too heavily on Klout scores and other systems easy to cheat by bots.

I also spend a fair amount of time re-categorizing mis-filed sentiment markings.

Mention limits can be frustrating, especially since they are one of the only competitors that have a mention limit and use that as the basis for charging.

Recommendations to others considering the product:

Brandwatch is a great tool for social listening, especially if you already have experience with query building (using Boolean logic, are familiar with Operators, etc.), but sometimes things feel like they're harder than they need to be. Considering it's one of the most expensive products in its category, I would expect more features and functionality right out of the box, and to be far less DIY. And the product keeps adding new features all the time, so I think they're on the right track and only getting better, but still have some gaps.

If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon.

What problems are you solving with the product? What benefits have you realized?

Brandwatch allows our company to do social listening for both existing clients, as well as for research on new business pitches. We've been able to provide clients and our sales team with vital info, such as share of voice, brand sentiment, as well as verbatims from customers and potential customers. It's important for a company and agencies to utilize social listening tools to make informed business decisions!

Lisa G.
Validated Reviewer
Verified Current User
Review Source

"Brandwatch simplifies the process of aggregating and displaying social intelligence."

What do you like best?

I love how Brandwatch continues to improve and evolve almost weekly. It has become more simplified, yet robust at the same time. From analytics to Visual Intelligence Brandwatch holds the bar very high when compared to competitors in the industry. I've been active in all levels of social listening to social intelligence over the last 10 years. Having used multiple social listening technologies, Brandwatch is far superior to the others.

What do you dislike?

I dislike nothing about the technology, perhaps it's this question?

Recommendations to others considering the product:

Brandwatch is leading the industry in social listening and social intelligence. Great product, great people, continued growth, all of this equals success!

What problems are you solving with the product? What benefits have you realized?

I personally am working on a high priority project blending Social Voice of The Customer and Social NPS with internal programs. The results thus far have been spectacular.

Liz V.
Validated Reviewer
Verified Current User
Review Source

"One of the best social listening tools for analytically minded users"

What do you like best?

Brandwatch's has a very friendly user interface with robust functionalities. I particularly like the way you can segment data (manually and automatically) using their Categories and Tags. I like the pre-set and customizable dashboards. My community management team relies on the Alerts functionality to stay current on trending conversations and potential crises.

What do you dislike?

Their data coverage is on-par with other social listening tools, though I really wish we were given better Facebook/Instagram data coverage. The new way in which they collect data from these platforms is dependent on the number of users who authenticate their profiles through the platform -- so small companies like mine are disadvantaged.

What problems are you solving with the product? What benefits have you realized?

We successfully use Brandwatch across various departments/functions: Community Management, Social Media Performance, Competitive Audits, and identifying insight for our briefs. It allows us to be smarter about our clients' brands and closer to their social media audiences.

Alison R.
Validated Reviewer
Verified Current User
Review Source

"Last year I said I recommend Brandwatch and this year I can say I still really love it!"

What do you like best?

• Super responsive service team and sales execs.

• Better insights--further above just listening than many other tools I've tried.

• The social media being mined is extensive, including the entire Twitter firehose and an absolutely huge and continuously growing set of common and uncommon social media sources.

• The querying is super-flexible resulting in more relevant results and the ability to isolate different pieces of your query by proximity within the text.

• Tons of metadata available behind each post to analyze the data by

• Complete and flexible dashboard, easy to share and administer

• Topic clouds are really topic clouds. That is, they mine for phrases instead of just words; ability to track topics over time.

• The roadmap and developing team is super creative, making improvements on a monthly basis and adding new features all the time

• Brandwatch includes social media and online news as well.

What do you dislike?

I really had to think hard to arrive at something I dislike. I sometimes wish I could see exactly what is being filtered out with the spam filter. I've never seen any spam in the results. I have another wish-for to be able to weight results by usage so Twitter isn't such a beast in my overall look. I supposed it's just a matter of time. Also wish for a larger number of characters available for the queries. Mostly just in case of exclusions for more common terms.

Recommendations to others considering the product:

I've tried, tested and used a great many of these tools and this at the top for its' completeness. In addition, the innovation team is working on ways to really deliver the future of listening--and fast--with support to back it up.

What problems are you solving with the product? What benefits have you realized?

We have been able to create social brand equity and customer experience frameworks that are highly repeatable and standardized.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Great Product, fantastic People"

What do you like best?

I use Brandwatch everyday to monitor conversations about my products and services. We need this data in order to connect the dots with our marketing efforts and create insights for our strategy teams. It's also a great research tool for planning and the near real-time analysis is crucial for seeing trends and picking up on crisis.

The real time alerts are so powerful. We use these for nearly every query we set up.

We also use the automated reporting which makes distributing the data a lot easier.

What do you dislike?

I'd have to nitpick here, I don't like that I can't email all of my users easily from the platform.

It would be helpful to also have a bit more support around API integration. The written paperwork is great, but sometimes our data analysts need a bit of handholding.

What problems are you solving with the product? What benefits have you realized?

Crisis Management

Market Research

Brand Insight

Campaign Tracking

Muriel A.
Validated Reviewer
Verified Current User
Review Source

"Un verdadero partner estratégico para el negocio"

What do you like best?

Luego de analizar las opciones en el mercado, la decisión estaba clara; Brandwatch era la herramienta correcta para integrar a nuestros procesos. ¡Y no nos equivocamos! La plataforma y el gran equipo humano tras ella, se han convertido en un verdadero y valioso partner para BBDO Chile.

What do you dislike?

Por el momento, no hemos tenido ningún problema con la herramienta ni con el equipo que nos apoya constantemente.

What problems are you solving with the product? What benefits have you realized?

Nos ha posibilitado agilizar el trabajo y disminuir horas y horas de arduo trabajo. Nos ha ayudado a aumentar la calidad de todas las áreas de nuestra agencia; desde el monitoreo de Social Media, las investigación y estrategias hasta la misma creatividad.

Nos ha permitido generar un gran valor para la agencia, y por supuesto, para nuestros clientes.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"One Tool. Many Features. Tons of Data. "

What do you like best?

1) 100+ million open public data sources; new Lexis-Nexis paid integration brings in pay-walled data.

2) Professional and detail-oriented customer success team.

3) The tools UX was redesigned and looks better than ever; new widgets are helpful, too.

4) Export functionality makes it easy to use the data outside of the tool.

5) Alerts/Signals enhances situational awareness about your data sources or segments.

6) Troubleshooting requests answered swiftly.

7) Their new learning hub makes it easy to on-board new users and continue developing your core users.

8) Product development - The team continues to role out new widgets and updates to the platform.

9) The Brandwatch Now You Know conference gives you an opportunity to connect with the community and expand your horizons about leveraging the tool.

10) Vizia displays designed for open, high-traffic areas look clean, professional, and always evolve to meet the customer's needs.

What do you dislike?

The tool lacks a robust unstructured NLP model feature. This feature requires an additional paid service via a partner vendor. Given the nature of social data semantics, this NLP feature should come standard. Sentiment remains a tricky KPI for the entire industry.

Recommendations to others considering the product:

Test everything, especially the data loads and time stamps. Visit their annual conference to gain better insight into the platform.

What problems are you solving with the product? What benefits have you realized?

Brand reputation monitoring, process improvement, product research, and various other use-cases. Our business partners enjoy the dynamic features and access to broad data-sources used to help answer their business questions. The alerts/signals feature definitely adds value to our core users, although some partners prefer this feature over visiting a previously setup dashboard.

Diana G.
Validated Reviewer
Review Source

"Heavy user for 3 years"

What do you like best?

The openness and flexibility of the tool. You have a huge variety to build your own components. The insight examples are also a good help when approaching a new topic. The coverage of sources is huge!

What do you dislike?

Some metrics, like Impact are not transparent enough. In the way it is calculated you cannot compare the Twitter Impact to the Facebook Impact. Some UX things can be improved. A paid-prediction algorithm would be super nice. Social Bakers has that. In general for "social media tool beginners" Brandwatch can be quite complex and overwhelming. The sentiment algorithm is very often just a no-brainer but that's the same with every other tool.

What problems are you solving with the product? What benefits have you realized?

Lots of social listening for pitches to analyze and find out discussed topics. Ok overview for channel performance (but there are better tools). The huge benefit is basically that you can do qualitative analyses but using big data as a base.

Victoria C.
Validated Reviewer
Review Source

"Great for Social Listening - Just not for Canadian-only Results"

What do you like best?

Their support team was really helpful - always. It is pretty user friendly and can provide so much data that can help inform your business decisions.

What do you dislike?

One of the only things I didn't like was that it was difficult to limit results only to Canada. The act of it was simple (writing location as Canada in the query) but results were often missed as it automatically ruled out anyone with "no" listed location on social, thus ruling out a lot of our Canadian results. If Brandwatch could figure out a way around this or identify locations another way, that would be very helpful. I also found it very geared towards Twitter, which is becoming an irrelevant or insignificant platform for a lot of Consumer/Lifestyle Campaigns.

Recommendations to others considering the product:

Great tool, if you don't have to target your campaigns (and results) to Canada-only.

What problems are you solving with the product? What benefits have you realized?

Social listening and influencer identification.

Kaylea B.
Validated Reviewer
Review Source

"Great for social listening"

What do you like best?

What I like most is the ability to craft complex Boolean queries to target exactly the kind of content I'm looking to pull.

What do you dislike?

Only the dashboard creator can delete mentions on any given dashboard. Inconvenient when I have multiple people working on the same project, and only one of us can delete irrelevant mentions, spam, etc. Requires extra work we wouldn't otherwise have to worry about if everyone could delete, and possible issues with deletion could easily be remedied if you could somehow review deleted posts or unhide them.

What problems are you solving with the product? What benefits have you realized?

We're able to quickly craft queries and pull online data from far more sources than we could with our previous vendor. The platform has robust historical Twitter data and is also reliable when it comes to public Facebook data, Instagram, forums, YouTube, etc.

PABLO V.
Validated Reviewer
Review Source

"A great tool to take decisions based on the share of voice and competitors insights"

What do you like best?

With this tool it´s very easy to configure the searches and to reuse this configuration or part of it in new searches in order to save time. The dashboard configuration is very flexible and you can personalize each of the widgets according to your business goals. Furthermore it provides an easy integration with Hootsuite.

What do you dislike?

It has not a native integration with a CRM, so it is not the best solution if your goal is to enrich the data of your client data base, to improve the customer experience or the effectiveness of your campaign automation process.

Recommendations to others considering the product:

It´s a good tool both for starting the first steps managing the brand reputation based because it is very user friebdly and for going ahead towards complex brand strategies based in share of voice. You have to bear in mind that it is not a cheap one.

What problems are you solving with the product? What benefits have you realized?

It is definitely one of the best tools to analyze your brand reputation and obtain dashboards and reports that measure your position related to your competitors. It is very effective and quick crawling the Internet and detecting relevant issues. It has very useful kpi’s and functionalities to communicate alerts. The license´s price is good when required high volume of mentions.

Tom S.
Validated Reviewer
Verified Current User
Review Source

"Great all-around tool that's always improving"

What do you like best?

Brandwatch's UI is straightforward and makes onboarding relatively easy compared to some other tools. There's something for everybody when it comes to social listening & online media analysis.

Brandwatch also has great support, and they're always making progress on their product roadmap.

What do you dislike?

Some of the features/components seem to be less accurate than others, though they've made big improvements to features like Topic Clouds and Sentiment analysis.

What problems are you solving with the product? What benefits have you realized?

Analyzing trends / topics that are popular in social conversation

Competitive share of voice analysis for clients & their competitors

Identifying influencers with Brandwatch Audiences, gathering demographic information about our client's Twitter followers

Sedale M.
Validated Reviewer
Review Source

"One of the best of the best"

What do you like best?

Brandwatch gives you all the tools you need to be successful in one place. There's very little that Brandwatch can't do and even then, there's a way to accomplish it on the platform. The other thing is the team itself is very good about helping analysts use the platform better.

What do you dislike?

The only conceivable issue might be the price? Honestly, just posting here because I need to, I don't personally have any issues. I suppose the other could be maybe adding more video tutorials/how-to's on using the platform.

Recommendations to others considering the product:

At least have the conversation with the team. You never know what might be useful!

What problems are you solving with the product? What benefits have you realized?

I solved all of my business problems with Brandwatch. It gives you a very clear picture of what's going on and what you need to know to be successful on the tool.

Diego C.
Validated Reviewer
Verified Current User
Review Source

"El poder de la comunicación digital en tus manos y en tiempo real"

What do you like best?

Hace unos años pensar en una herramienta como BrandWatch era inimaginable, pensar en que se podrían analizar las conversaciones digitales a cualquier nivel y en tiempo real era reto muy difícil. Hoy es posible gracias a esta herramienta que te da acceso a una nueva era en la comunicación y en la investigación de mercados. Por primera vez podemos escuchar a nuestros clientes y conocer realmente nuestra empresa.

What do you dislike?

Para sacar todo el potencial de la herramienta tiene un nivel de complejidad importante y una curva de aprendizaje de semanas o meses que te obliga a estar en constante investigación y formación.

Recommendations to others considering the product:

El verdadero potencial de la herramienta está en ser capaz de hacerte preguntas y buscar la calidad de la restaurante a través de la monitorización y la gestión de las conversaciones en BrandWatch.

Hazte preguntas sobre tu empresa o tus clients y busca la respuesta en BrandWatch.

What problems are you solving with the product? What benefits have you realized?

BrandWath es una herramienta que es capaz de contestar a preguntas que cualquier empresa pueda hacerse sobre sus clientes, su marca, su mercado, su competencia, etc...La investigación de la información digital y de las conversaciones permite acceder a un conocimiento de tu empresa desde diferentes visiones que supone una nueva realidad para el mundo empresarial, nunca antes habíamos accedido a esta información de un forma directa, humana y en tiempo real. Ser capaz de analizar y estructurar esta información en el reto que te plantea esta utilidad.

Ravinshu S.
Validated Reviewer
Verified Current User
Review Source

"Most comprehensive social listening tool"

What do you like best?

Brandwatch provides most amount of metadata per mention giving the ability to analyze in maximum possible ways for the same set of mentions

What do you dislike?

It doesn't give engagement rates which is farely easy to calculate. Brandwatch should definitely introduce engagement rates

Recommendations to others considering the product:

Go for it, if you are looking for the most comprehensive and enterprise-grade social listening tool. You will only face challenges if you want a lot of metrics around engagement time or Linkedin

What problems are you solving with the product? What benefits have you realized?

We use it to track our clients' social campaigns and how are they doing vs their peers. We are able to get better ROI during the campaign as we tweek the campaigns basis listening reports

Jonathan L.
Validated Reviewer
Verified Current User
Review Source

"Powerful analytics tools & visualizatoin features; lacks full coverage of historical data"

What do you like best?

The query wizard is particularly helpful to start a query and then customize it to your needs & wants. This saves our team tons of time and provides a very friendly user interface that guides you through a step by step process.

I also find the pre-made queries & dashboards (Brandwatch Insights) to be super valuable because they are produced by Brandwatch experts - these often give our team inspiration and guidance to try different query formats/dashboards, etc.

Finally, the rules and category feature which enables you to "stamp" mentions in bulk with your own syntax and groupings is powerful and leads to fruitful analysis and deep insights.

What do you dislike?

Lack of historical data; Brandwatch will only store mentions in their archive that were gathered by previous queries. This means that if you want full 100% coverage in historical data, you need to purchase an add-on.

What problems are you solving with the product? What benefits have you realized?

We use Brandwatch to quickly gather customer intelligence, spot social trends, identify influencers and learn about industries or consumer groups that we have little previous knowledge about.

From a benefits perspective, I haven't encountered an assignment where Brandwatch failed to deliver the social intelligence we sought.

Andrew D.
Validated Reviewer
Verified Current User
Review Source

"An analysts Tool - Endless Pools of Data to Dive into"

What do you like best?

Over my tenure in digital I have had the opportunity to see a number of listening services come and go, their grave error is that while they look nice, they don't provide the utility you pay out the nose for. Brandwatch has always been a tool that allows me to dive into data, with an endless way to shape, cut, and display the data, Brandwatch truly is an analysts tool. Radian6 and other popular tools are for everyday users to develop a big picture, Brandwatch is for the regular digital practitioner who is genuinely interested in protecting reputations, tracking a campaign, etc. Moreover its framework is built in such a way that your results are only limited by your imagination. There are no shiny bells and whistles, it does what it promises and does that each time you ask it to.

What do you dislike?

Ugh, what I dislike about Brandwatch I dislike about most listening programs, their data is generally incomplete. Without proper access to certain data streams all listening services are, in some effect, only taking statistically relevant samples. However, the industry as a whole is handicapped in this way, therefore I can rest assured that the differentiator lies within the UX which Brandwatch has in spades.

What problems are you solving with the product? What benefits have you realized?

Business problems include:

Conversation audits

Reputation management

Crisis Management

etc.

Its only limits are your imagination (corny but true).

Naheed S.
Validated Reviewer
Verified Current User
Review Source

"The comprehensive filtering puts the power in your hands"

What do you like best?

Brandwatch's strongest feature is the ability to filter your data in (almost) unlimited ways. The filtering capabilities put the power in the hands of the user, who can find the exact conversations worth finding. This feature removes the restrictions other platforms have in only letting you chop up the data their way.

If you are a savvy social marketer, you will be able to find unique insights about your topic and audience in minutes. The second best feature? Brandwatch's talented team will gladly help you achieve your goals for the platform.

What do you dislike?

Currently, the geographical audience information is not 100% accurate. Brandwatch has a good roadmap and vision for the future of social media monitoring so I am hopeful that this will be addressed as new technology emerges.

What problems are you solving with the product? What benefits have you realized?

As a social media marketer at a marketing agency, I use Brandwatch to find relevant conversations my clients' audience are having about products, services and industry trends. Since Twitter is a firehose of information, Brandwatch allows us to listen to our audience and learn what their pain points are, without having to sift through tonnes of mentions.

Combined with the social analytics in the platform, we are able to find unique insights about certain topics and measure them against growth and social engagement for our clients.

Aston H.
Validated Reviewer
Verified Current User
Review Source

"Great for analysis setup, but other issues prevent it from real analysis"

What do you like best?

Ability to create custom dashboards and segment the data in various ways. Also, there's some ability to integrate other data streams from tools such as hootsuite to pull in that data.

What do you dislike?

The data analysis in the tool is not at all intuitive compared to other social listening tools. To get to real topic segmentation analysis, you're only allowed to go through pages and select up to 100 posts at a time to segment, or mass groups of similar phrases together and call them a topic (but the latter means much less accuracy in topic segmentation). Not too mention historical data can be a hit or miss, now that they charge to get 100% historical data on top of what you pay for their limited amount of mentions.

Recommendations to others considering the product:

Use for it's integration ability and ability to create custom dashboards, but use other tools for their ease to analyze data

What problems are you solving with the product? What benefits have you realized?

Using the tool as a part of a larger methodology to help predict sales. At it's minimum, it can track social signals, but I can't rely on it for much more than that.

U
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"A Valuable Component of our Toolstack"

What do you like best?

I like the versatility of Brandwatch. It can be used for many purposes including, but not limited to, crisis monitoring, trend analysis, audience identification and much more. It solves for the majority of my team's analytical needs. I also appreciate the customer support that accompanies the tool - it's top notch especially compared to other solutions in the space.

What do you dislike?

There isn't much that I dislike! If anything, just the occasional glitch.

What problems are you solving with the product? What benefits have you realized?

Crisis monitoring, trend analysis and audience identification are the main business use cases. Brandwatch helps us to track what is being said about our company & all of our brands, dive deeper into certain topics, and understand the audience of people who are discussing these topics online.

Nirmala J.
Validated Reviewer
Verified Current User
Review Source

"Very interactive and comprehensible platform"

What do you like best?

The platform is very easy to work with. I like the idea of being able to see the sentiments in the form of coloured bars next to the topic when viewing mentions in the form of 'snippets'. I also like the flexibility of being able to change things (date, sentiments, etc) within individual components of the mentions data as well as making changes to the whole data. I also like how accurately the mentions data is pulled minimising the need for data cleansing by the user.

What do you dislike?

The sentiments are not always accurate and when viewing mentions data in a table form, there is no indication of sentiments (unlike the colour bars on the snippets) unless I click on each individual post. Apart from that it would be nice to have a new page opened when filtering data by keywords/sentiments while keeping the original unfiltered data untouched. Currently the changes are made within the same page and it gets a bit difficult to track where the changes have been made.

What problems are you solving with the product? What benefits have you realized?

I am looking at conversations within social media where our clients are directly mentioned. I realise that a number of issues within businesses cannot be identified directly unless talking to consumers who have made use of the goods and services of the business, and social media platforms seem to be a portal to identifying areas of improvement within businesses.

Derek L.
Validated Reviewer
Verified Current User
Review Source

"Would definitely recommend!"

What do you like best?

Brandwatch has an easy to use dashboard layout, that makes it quick and simple to start parsing data (particularly if you're you're not an analytical wizard!) - however what I like best is the collaborative approach that brandwatch take in terms of taking time to understand the business, your ongoing needs and their flexibility in adapting to that.

What do you dislike?

I dislike writing queries, although the continuing development of the query wizrd is making this easier all the time.

Recommendations to others considering the product:

Make sure you attend the events they host - the NYK conference is a great opportunity to see how other organisations are using brandwatch and get to hear from leading experts about how you can enhance your business

What problems are you solving with the product? What benefits have you realized?

Benefits include being able to provide real time insight from an incident management perspective as well as feed in insight around wider industry conversations to inform strategy.

Yulia Y.
Validated Reviewer
Review Source

"Great tool, but poor customer service"

What do you like best?

The query is amazing. You can pre-clean the data you are going to get and that assures you to get the mentions related to your topic. That helps saving time and money, because you won't have to delete the mentions and the quantity of mentions are going to be directly related to the theme.

The alerts and signals are very helpful during crisis, and I love the alerts by specific author, as there are a lot of different detractors and we can assign the answer to a specific team member, depending on the topic covered.

It is really useful for political campaigns. Vizia is amazing during debates or conferences, because we can observe the conversation generated around particular topics and try to defend/develop points of views during the debate, and the team can work on the answers to all the questions generated during the talks and predict other questions that could be generated afterwords.

What do you dislike?

Customer service, billing and Facebook connection.

Customer service: we would like to have a better approach to our requests. When the platform lost its connection with Facebook (and it happened a lot) the only answer we got was: sorry, we are working on it. But we lost clients because of the promise we broke, we couldn't get them real time data. On the other hand, they should be more flexible. I understand that they generate annual contract by maximum amount of mentions, but what if we are underusing the capacity? They should charge for the mentions used and not charge the maximum capacity of mentions, mainly because of political campaigns, which have their up and downs.

Any changes in contract and billing was a challenge. You can go up, but can't go down.

Recommendations to others considering the product:

Review the contract and platform limitations (like Facebook access or specific website that could be connected).

What problems are you solving with the product? What benefits have you realized?

We were able to prevent bigger crisis by watching closely the audience conversations. It is really useful to create content around different kind of topics we would like to monitor. On the other hand it helps to customer service team, as it keeps track on every mention generated by unique authors.

We could see the reach of the mentions generated by different influencers and that helps to direct the campaign depending on the topic that reached the most audience.

Jordan M.
Validated Reviewer
Verified Current User
Review Source

"The Rolls Royce of social intelligence"

What do you like best?

I can always rely on Brandwatch to tell me what I need to know. I can make informed decisions and there's always a surprise waiting for me too. Pure, clean and brilliant intelligence at the touch of a button. It doesn't get much better than that.

What do you dislike?

Sometimes we're not as fast as Brandwatch and we forget to build queries before we need them, I know historical data is getting easier to request and use, but still.

Recommendations to others considering the product:

The little start-up that made it big. Just meet some of the team and find out about Amy Collins's vision for the product, that should help quash your fears.

What problems are you solving with the product? What benefits have you realized?

It's impact stretched beyond MarComms through to Data Science, Policy and Governance. Social intelligence is intrinsic to our transformation, we're just scratching the surface but there's lots to learn.

Patrick G.
Validated Reviewer
Verified Current User
Review Source

"Amazing social listening and intelligence platform"

What do you like best?

The ability to parse social data in pretty much any way you can imagine has no competition. I've used this product at two different companies and would always gravitate toward it first.

What do you dislike?

It's the Cadillac of social tools and it's not for everyone. It also makes training challenging for those who are not as technically saavy.

What problems are you solving with the product? What benefits have you realized?

Identifying influencers; discovering customer service opportunities; understanding brand relevance and affinity; competitive intelligence (and this is just the tip of the iceberg).

Stephen J.
Validated Reviewer
Verified Current User
Review Source

"Long-time Brandwatch user review"

What do you like best?

I like the easy set-up and query building capabilities. Good charts and Twitter metrics offered.

What do you dislike?

Poor Facebook coverage. Lack of communication on key issues (Facebook crawling issue). Lack of coverage for major platforms like Instagram. Rigid automated reporting, data exports. Comments are not covered in data volumes. Poor automated sentiment.

Recommendations to others considering the product:

Brandwatch is a great tool to do social media data analysis. But they have slowed down their innovation in the past couple of years. They have not added substantial upgrade to their features. They have not improved their coverage of existing or new platforms. Its a good tool to do basic data analysis for Twitter and news/blogs.

What problems are you solving with the product? What benefits have you realized?

We monitor online reputation. We are able to spot on time PR crisis and negative viral stories about the brand.

James B.
Validated Reviewer
Verified Current User
Review Source

"The Best Social Analytics Tool Out There"

What do you like best?

Customer service: When things to do get a little complicated or if we encounter issues, the Brandwatch team is always there to help at the click of a button.

Ease of use: I first started using Brandwatch in 2012 and even as a beginner to the world of social analytics, I found understanding the tool to be fairly straight forward. The learning process has continued since then.

In depth analysis - the ability to track and delve deeper into the social conversations surrounding our clients has proven to be invaluable for our line of work.

New features: From Rules to Query Wizard, each time a new feature is added, our jobs become much less stressful.

What do you dislike?

Social data from the likes of Facebook can be quite limited - however, this is not a Brandwatch issue, but a Facebook one.

Some of the default graphics don't always suit our branding and there isn't a customisation feature.

Recommendations to others considering the product:

Don't be afraid to call your account manager. They know the product extremely well. Ask questions and use the online support guides.

The new Query Wizard is a fantastic addition to those new to Brandwatch's boolean.

What problems are you solving with the product? What benefits have you realized?

Helping our client's understand their audience is one of the main pillars of our business. Without Brandwatch we'd be relying on inferior products.

Gustavo V.
Validated Reviewer
Review Source

"I use brandwatch for social data research focused on voice of customer and industry research."

What do you like best?

The query functionality is great and provides a lot of operators that can be combined to optimize the search and find the best results.

What do you dislike?

It could be optimized for relevant sources. There's a lot of times that the search brings results with the keywords we want but with tons of sources that are not really relevant in the digital space.

Recommendations to others considering the product:

Evaluate if you really need Vizia, which is the feature for Command Center. Although really interesting and cool, it won't be necessary for a really good data analysis.

What problems are you solving with the product? What benefits have you realized?

Understanding customer feedback, and providing insights to the business aiming to improve the customer experience overall, and also product optimization and development.

Fiona S.
Validated Reviewer
Verified Current User