--- title: Brandwatch Consumer Intelligence Reviews meta_title: 'Brandwatch Consumer Intelligence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 728 reviews by the users' company size, role or industry to find out how Brandwatch Consumer Intelligence works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 728 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Consumer Intelligence Reviews **Vendor:** Brandwatch **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 728 ## About Brandwatch Consumer Intelligence Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. ## Brandwatch Consumer Intelligence Pros & Cons **What users like:** - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. (60 reviews) - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. (34 reviews) - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. (29 reviews) - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. (25 reviews) - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. (25 reviews) - Users appreciate the **intuitive user interface** of Brandwatch Consumer Intelligence, which enhances their ability to analyze data effectively. (25 reviews) - Dashboard Customization (24 reviews) - Users value the **intuitive ease of use** and comprehensive features of Brandwatch Consumer Intelligence for effective monitoring. (24 reviews) - Users appreciate the **ease of tracking brand presence and trends** with Brandwatch Consumer Intelligence's powerful insights. (22 reviews) - Users value the **real-time data visualization** in Brandwatch Consumer Intelligence, enhancing insights from diverse sources effectively. (21 reviews) **What users dislike:** - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. (20 reviews) - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. (20 reviews) - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. (19 reviews) - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. (17 reviews) - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. (16 reviews) - Users face **data limitations** with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times. (16 reviews) - Users find that Brandwatch Consumer Intelligence has a **steep learning curve** , making it challenging to become proficient quickly. (16 reviews) - Missing Features (14 reviews) - Limited Coverage (11 reviews) - Slow Loading (11 reviews) ## Brandwatch Consumer Intelligence Reviews ### 1. Brandwatch has helped define specific content for channels and website and hypertarget my audience **Rating:** 5.0/5.0 stars **Reviewed by:** Maya L. | Digital Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I love how easy the reports are and how accessible they are for me to share and explain to my management **What do you dislike about Brandwatch Consumer Intelligence?** Boolean coding! I still get lost in it and the editing wizard doesn't cut it as good as Boolean does **Recommendations to others considering Brandwatch Consumer Intelligence:** Practice makes perfect! The more you use the software, the more you will discover. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I have identified the right content to the right target audience and created a loyal community for my brand with high retention and engagement rates ### 2. Powerful social media monitoring and listening tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I like the enormous amount of data that is available at your fingertips. This data plus the AI capabilities make this a powerful social research tool. **What do you dislike about Brandwatch Consumer Intelligence?** I dislike that there is no easy way to compare two data sets. I also wish there was an easier way to negate or filter out data from a query straight from a dashboard. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I'm able to monitor our brand health and consumer sentiment. I'm also able to identify risks and crises, monitor them, and provide valuable data and insight to our leadership to make strategic and informed communication and business decisions. ### 3. The best social media conversation monitor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch can effectively measure how much people are talking about your brand as well as what they're saying. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes it takes positive and negative sentiment too seriously (i.e. it's not actually negative, but neutral). **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We're able to make decisions on whether we need to pause social conversation or not based on how people are reacting to news cycles in real time. ### 4. Brandwatch is very helpful for social listening, but a bit difficult to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I find it most helpful that the dashboard itself is easy to navigate and build, especially when pulling conversation volume and creating visualizations. Compared to competitors, I find it a bit more difficult to use. **What do you dislike about Brandwatch Consumer Intelligence?** I would say that downsides include how it is more challenging to navigate and build queries, especially when error messages don't precisely identify what is wrong (coming from a beginner). Also, there is no guide to building out categories or rules which make it difficult to make visualizations out of queries. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Usually, I use Brandwatch to look at conversation breakdown and volume WoW or MoM. I also use Brandwatch to do competitive social listening and understand online SOV best. ### 5. Brandwatch for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Very in depth social analysis, great capture of mentions by individual authors, overall volume of mentions, and sentiment tracking. **What do you dislike about Brandwatch Consumer Intelligence?** Not a lot, brandwatch is a great platform, the only thing that would be nice to have is mentions from verified accounts. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Providing clients with detailed analysis of social content, identifying what types of content performs best and what messages are received positively. ### 6. Great Monitoring Tool. I wish it allowed downloads of FB comments. **Rating:** 4.5/5.0 stars **Reviewed by:** Johannes S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The powerful query language allows writing precise queries. Organizing dashboards in tabs is easy + useful. **What do you dislike about Brandwatch Consumer Intelligence?** I wish Brandwatch allowed the download of Facebook comments. Sometimes trouble w/ duplicates. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I am collecting consumers' opinions on household devices. My clients are happy we cover various online sources (and they are missing Facebook). ### 7. My Brandwatch Review **Rating:** 5.0/5.0 stars **Reviewed by:** Anna T. | Assistant Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Easy to use; excellent customer service; **What do you dislike about Brandwatch Consumer Intelligence?** Very glitchy; sometimes the website is very slow. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** media monitoring. BuzzSumo is a gamechanger ### 8. Good Tool for Social Listening **Rating:** 4.5/5.0 stars **Reviewed by:** Ranjeet . | Digital/Social Media (Listening, Analytics, Insights & Startegy) Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I Liked Brandwatch for its Social Channels coverage & wide mentions coverage. Also, the dashboard interface in the tool is really exhaustive which covers major areas of analysis. **What do you dislike about Brandwatch Consumer Intelligence?** Less data coverage from Facebook, Instagram, and new age social media platforms. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brand Owned Analysis Competition Benchmarking Sentiment Analysis Source Analysis Demographics ### 9. Brandwatch is great tool to tap into what people are talking about, and curate marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The flexibility to share a dashboard, create your own queries. Its a great way to uncover what people are talking about around specific topics, and what drives conversattions **What do you dislike about Brandwatch Consumer Intelligence?** It's a bit cumbersome to create queries and keep them up to date with the latest terms. It would be great if there were a way to incorporate AI to help uncover new terms, etc so the queries do not really need to be touched once built. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Accessing conversation data, and being able to uncover themes in the conversations to help inform marketing activations, uncover tweets to use in copy. It's great to quickly get a pulse on the conversation ### 10. Incredibly Valuable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch helps us contextualize conversations, brand sentiment and share of voice, and competitive landscape for our advertisers. It is fairly intuitive and offers so many different ways to approach Twitter conversation. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes the tool is difficult to navigate when comparing one conversation to another. For instance, share of voice pulls are pretty cumbersome and not so simple to set up on the first try. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We can validate certain conversations on the platform, the existence of audiences that are important to our advertisers, look at how brand conversation stacks up from a competitive standpoint and understand what consumers are talking about and how. ### 11. A complete tool for brand insights and analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The data representation is very insightful. The tool is very user-friendly. Creating dashboards and customizing is a good feature. **What do you dislike about Brandwatch Consumer Intelligence?** Need to cover more platforms such as Quora, LinkedIn **Recommendations to others considering Brandwatch Consumer Intelligence:** A really insightful tool for analysis and data listening **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brands listening and competition benchmarking ### 12. Most comprehensive social listening tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** User-friendly interface with a comprehensive and in-depth level of information for market research and current trends. **What do you dislike about Brandwatch Consumer Intelligence?** It may take some time to get used to the tool **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Trying to keep up-to-date with what the audience is currently talking about and to create or serve relevant content to improve retention and engagement. ### 13. Useful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is great for identifying trends and analyzing sentiment. **What do you dislike about Brandwatch Consumer Intelligence?** I enjoy Brandwatch overall. There are sometimes false positives in searches, but I expect to have those. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I use Brandwatch for various products, and it meets my analysis needs to assess trends over different time periods. ### 14. Would Brandwatch recommend to my colleagues **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I love the queries function of Brandwatch and the ability to do social listening on the platform. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing comes to mind, I am pretty happy with my experience **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social listening through queries, I can scrape data from certain time frames to gather insights. ### 15. Its a good tool to monitorize your brand and identify trends. **Rating:** 4.5/5.0 stars **Reviewed by:** Guillem E. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Brandwatch Consumer Intelligence?** User experience and visualization of dashboards. **What do you dislike about Brandwatch Consumer Intelligence?** The coverage about Instagram or Facebook. Its very difficult to add business channels for obtain the data. **Recommendations to others considering Brandwatch Consumer Intelligence:** Spend a lot of time to know all the technical sections **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Notoriety and reputation of different clients. ### 16. Joel's Review of Brandwatch **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Onboarding staff are really helpful and responsive. **What do you dislike about Brandwatch Consumer Intelligence?** Setting up queries is a lot simpler on Talkwalker. The interface & UI feels really dated in comparison. **Recommendations to others considering Brandwatch Consumer Intelligence:** n/a **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use Brandwatch to help us figure out the sentiment in our key markets for our brand. ### 17. great platform for social engagement tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Brandwatch Consumer Intelligence?** diverse data source, easy to config. very easy to admin **What do you dislike about Brandwatch Consumer Intelligence?** noise in data, noise in sentiment models, a lot of crypto related tweets are nuanced **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** understand social media impact/quantifying metrics ### 18. My experience with Brandwatch has been great **Rating:** 5.0/5.0 stars **Reviewed by:** Juan M. | Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The feature most helpful about Brandwatch is the coverage deployed on social media. **What do you dislike about Brandwatch Consumer Intelligence?** The downsides of using Brandwatch are related to the technical issues. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Monitoring in real-time the mentions of our clients, researching about different kinds of topics and identifying trends ### 19. Useful easy to follow insights **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The results in Brandwatch are really easy to follow **What do you dislike about Brandwatch Consumer Intelligence?** It can take a little time to set up dashboards and the emotions are not always correct when I look into the actual wording. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Looking at general brand sentiment - helps give a quick overview. ### 20. Could use more info on audience and competitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The alerts are super useful. And it is very easy to find information **What do you dislike about Brandwatch Consumer Intelligence?** The dhasboard seems very out of date. Could be more user friendly **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** How to react to our competitor wins and making sure that social conversation around our brand is healthy ### 21. I think its the best consumer insights tool I've used for customisation and accuracy. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Dashboards, ability to filter and add catergories to slice up data. **What do you dislike about Brandwatch Consumer Intelligence?** Some features such as the best data coverage for platforms is a little tricky and often filled with erros. Sentiment training and filtering out noise in results could also be easier. **Recommendations to others considering Brandwatch Consumer Intelligence:** Target as many relevant pages as possible **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Finding trends, being able to benchmark results over time ### 22. Brandwatch is a really helpful tool for media monitoring. **Rating:** 4.0/5.0 stars **Reviewed by:** Bianca B. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The data portion that shows spikes on coverage **What do you dislike about Brandwatch Consumer Intelligence?** It can be tricky to learn Brandwatch, more education would be helpful **Recommendations to others considering Brandwatch Consumer Intelligence:** The best social monitoring tool! **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch is great for tracking social coverage, especially on channels like reddit. ### 23. Best tool for social listening **Rating:** 4.5/5.0 stars **Reviewed by:** ESHANNTT J. | Associate Manager Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Easy to use. User Friendly. Informative along with notifications and can integrate all social media platforms. **What do you dislike about Brandwatch Consumer Intelligence?** Missings follower overlap comparison functionality **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We can check our all brand's sentiments, customer behavior, discussed topics. ### 24. Powerful Insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Powerful intelligence search with wonderful data visualisation. Loads of support. **What do you dislike about Brandwatch Consumer Intelligence?** We haven't discovered any shortcomings so far. **Recommendations to others considering Brandwatch Consumer Intelligence:** Excellent support and customer success management **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Informing content, understanding brand sentiment, informing campaigns, measuring impact. ### 25. Advance social listening tool **Rating:** 4.0/5.0 stars **Reviewed by:** Vikash S. | Deputy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Keyword builder and tailored ppt reporting. Easy to use, user friendly. **What do you dislike about Brandwatch Consumer Intelligence?** Data visualization is a little bit outdated. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Change in brand sentiment over time, topic of discussion. ### 26. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren L. | G, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Competitive intelligence capabilities are second to none. **What do you dislike about Brandwatch Consumer Intelligence?** It does require lots of troubleshooting to clean out noise. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Business needs for complaint handling. Possibility of automating reports to our compliance team. ### 27. Great. product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Brandwatch Consumer Intelligence?** sentiment analysis is very cool and usefulU **What do you dislike about Brandwatch Consumer Intelligence?** Hard for niche clients in french Quebec! **Recommendations to others considering Brandwatch Consumer Intelligence:** great tool **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Monitoring our brands and complete diagnosis ### 28. Great platform - but require some level of expertise knowledge to use efficiently **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Functionality, flexibility, and level of analytical options **What do you dislike about Brandwatch Consumer Intelligence?** Some of the tagging and categories require "thinking" to use effectively **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social listening and media analysis. ### 29. Powerful and Intuitive, with great onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Very powerful. Able to setup queries and rules once and then apply over multiple dashboards and users. **What do you dislike about Brandwatch Consumer Intelligence?** There is a bit of a learning curve to build queries that work and filter out the stuff you don't need. But the training and help options do work. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding competitor activities. Knowing what issues are relevant to consumers. Supplementing our media monitoring. ### 30. Very intuitive & powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Queries have a lot of power in terms of gathering the information you exactly need **What do you dislike about Brandwatch Consumer Intelligence?** You cant change colors of the graphics to match report styles **Recommendations to others considering Brandwatch Consumer Intelligence:** If you master the art of writing queries to extract the precise data you need, capturing insights and identifying trends for your industry will become much easier. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Visualizing data ### 31. Improvements needed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Simple to use and very clear user interface **What do you dislike about Brandwatch Consumer Intelligence?** Set dates cannot be saved for all components **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Preparing weekly listening reports for the client ### 32. Great! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I liked that it was easy to learn. I was new to it completely but it was easy and fast. **What do you dislike about Brandwatch Consumer Intelligence?** I did not like the coding algorithm. It was hard to figure out. Also, it didn't save my work sometimes. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I used it for Asian American research for content analysis so it was super helpful for an under researched field. ### 33. Amazing and encompassing platform!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I love how vast Bradnwatch is. With its integration with Crimson, Buzzsumo, Falcon, Cision, etc. the tool is capable of scraping massive amounts of data. **What do you dislike about Brandwatch Consumer Intelligence?** Some of the reporting capabilities need a little boost. Would love a custom built, easily conusmable export to a report. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are allowing our organization to be fully prepared and ahead of the game regarding online content. We are always in the know. ### 34. It is a great tool to analyze the digital ecosystem; it is constantly innovating and renewing itself **Rating:** 5.0/5.0 stars **Reviewed by:** Lina C. | Intelligence Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Brandwatch Consumer Intelligence?** ease data acces, constant innovating, and the weekly updates in the platform **What do you dislike about Brandwatch Consumer Intelligence?** do not capture TikTok, and Vizia´s pricing **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** anticipating trends, understanding behaviors and accessing "the voice of the audience" ### 35. Reliable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I like the interface; it's straightforward to follow with the elements of the different projects (data, query, etc.) well laid out. I also like the community and training provided **What do you dislike about Brandwatch Consumer Intelligence?** Occasionally there are times when there are lags in the data uploading due to various issues, also the sentiment monitoring isn't always accurate **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It's beneficial at identifying target audience evolution and ways of communicating to them. I also work in the Pharma category, so clients must be aware of any adverse events happening with their products, which Brandwatch enables. ### 36. A powerful tool that takes some experience to use properly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Brandwatch Consumer Intelligence?** I found the access to data with the tool to be very impressive. **What do you dislike about Brandwatch Consumer Intelligence?** I do not think the training material is succinct enough to help with common challenges. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Our team used Brandwatch to support a competitor analysis. This helped us understand how our share of voice for stacked up against the competition.t ### 37. I've always thought Brand Watch should be introduced to more agencies and clients. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I like the fact that we can extract user data and demographics for our customers. **What do you dislike about Brandwatch Consumer Intelligence?** That it takes so long to see data after setting up the query. Some similar tools like salesforce take less time to see the dashboard. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** As an account manager, I need to submit audience insight and tweet trends to consider campaigns. The data is necessary to support our proposals. ### 38. Twitter ad sales **Rating:** 5.0/5.0 stars **Reviewed by:** Keiji I. | Client Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** There are functions that I need to analyze conversations for our customers. **What do you dislike about Brandwatch Consumer Intelligence?** There is nothing that I dislike on my business. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I can find clear insights of Japanese people. ### 39. Brandwatch Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I liked the word cloud the most and what you could see trending in your industry. **What do you dislike about Brandwatch Consumer Intelligence?** The platform/dashboard is extremely confusing and robust. You will need to have a lot of bandwidth on your marketing team to set this up and keep track of reporting and dashboards. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We were able to see what was trending and how our brand was being talked about. ### 40. Great tool for listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Brandwatch Consumer Intelligence?** UI is simple - can perform fundamental analysis of conversations quite easily. **What do you dislike about Brandwatch Consumer Intelligence?** Could provide more features for data cleansing. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Market research & competitor analysis Helpful in tracking conversations on Twitter about any topic. ### 41. Powerfull, but needs some work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Brandwatch Consumer Intelligence?** When you got a good search the results are great and helpful **What do you dislike about Brandwatch Consumer Intelligence?** Not the fault of Brandwatch, but narrowing down your search to get to good results is sometimes really difficult **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Get insights on customer feedback on products; market research to support reports ### 42. BW is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Really enjoy the sentiment and conversation volume available on the platform. A pie chart of positive vs negative sentiment is heavily used for my client **What do you dislike about Brandwatch Consumer Intelligence?** Social media data can be messy but thats natural. Would be interesting to see recommendations on keywords that should be added to the query **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Simply looking at conversation volume and sentiment to see if this aligns with paid media ### 43. Wide and reliable insights for contents and monitoring brands **Rating:** 4.0/5.0 stars **Reviewed by:** Lois V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Brandwatch Consumer Intelligence?** It is a very powerful tool to understand the presence and the relevance of the brands on the Internet. It provides a very user-friendly interface and a lot of insights **What do you dislike about Brandwatch Consumer Intelligence?** Its dashboards are still too few, and some of them can offer much more info than they are already showing. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** You can have a wide and complex view of your brand or product in a single platform ### 44. Powerful tool that leads to great insight **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Being able to understand the conversations pertaining to any brand and the ability to go through a great number of comments to really understand how consumers think. Many time my best insights come from clever posts. **What do you dislike about Brandwatch Consumer Intelligence?** The limitations of what platforms are and are not captured as well. Like most tools you are twitter heavy, but as new platforms get more and more popular we must do all that we can to keep up. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** knowing how people feel about my brands or products. There really is nothing better that social listening and your tool is by far my favorite. ### 45. Brandwatch is a great tool for inspiring internal conversations and better decision-making **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Brandwatch Consumer Intelligence?** * The ability to analyze data retrospectively. * The onboarding process, and flexibility provided throughout. **What do you dislike about Brandwatch Consumer Intelligence?** * It's a bit expensive, but I feel the cost is worth it. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We're using intelligence gathered from Brandwatch to feed into our product teams, and we're using Brandwatch to gauge the effectiveness of some branding efforts. ### 46. Great Listening Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I like that every type of insight you may need is all in one place. **What do you dislike about Brandwatch Consumer Intelligence?** There isn't much to dislike. It's little things like not being able to change colors of graphs, lines, etc. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** One of the biggest ways we've used Brandwatch is to capture and isolate crisis before we're hit big with it. ### 47. Great learning base and user experience, as well as unmatched functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The query function and sentiment alerts in Brandwatch are invaluable. **What do you dislike about Brandwatch Consumer Intelligence?** It takes some time to get to grips with Brandwatch consumer insights; however, their learning center help get anyone up to speed **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Market research on brand sentiment and topic of conversation have been an immediate benefit from the adoption of brandwatch in my business. ### 48. Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Very powerful query language allows you to get to the fine-grain detail of consumer feelings. **What do you dislike about Brandwatch Consumer Intelligence?** Nothing. I like it all. If anything it could be a little cheaper. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Knowing how consumers actually talk about products and services allows you to tailor ads and marketing towards their needs and wants. ### 49. Brandwatch review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Brandwatch Consumer Intelligence?** An amazing social listening tool. This works best for Facebook and Instagram. **What do you dislike about Brandwatch Consumer Intelligence?** When I used it earlier, watsapp social listening wasn't allowed. I think this is because of encrypted messages policy of watsapp by meta. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We could understand the sensitivity analysis for various mentions of our organisation name in multiple social media websites. It also helped in gauging the tone of mentions. This is to say that whether it was positive mentions or negative and what percentage of each. ### 50. A very comprehensive and powerful consumer research tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I can access SO much data super quickly + their visualization components make it easy for me to make sense of it all. **What do you dislike about Brandwatch Consumer Intelligence?** Not having had more time to use it while I had access to it :) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I answered questions quickly without having to recruit participants. I managed to get an overview of conversations about any topic v quickly. ## Brandwatch Consumer Intelligence Discussions - [Can I use BrandWatch to analyse 1 single tweet?](https://www.g2.com/discussions/can-i-use-brandwatch-to-analyse-1-single-tweet) - 1 comment, 2 upvotes - [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) - 3 comments, 1 upvote - [When will we have the option to change the color of the graphs?](https://www.g2.com/discussions/when-will-we-have-the-option-to-change-the-color-of-the-graphs) - 1 comment, 1 upvote - [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) - 4 comments, 1 upvote - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [View Brandwatch Consumer Intelligence pricing details and edition comparison](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+08%3A34%3A11+-0500&secure%5Bsession_id%5D=57151fe4-4a11-4d18-93b1-4d268252f03a&secure%5Btoken%5D=2835a59671889d57fa4ab6b97d492e936b7831c7c382a52d61113c5aca776c5b&format=llm_user) ## Brandwatch Consumer Intelligence Integrations - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Brandwatch Consumer Intelligence Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Brandwatch Consumer Intelligence Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews) - [YouScan](https://www.g2.com/products/youscan/reviews) - 4.7/5.0 (296 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) - 4.3/5.0 (99 reviews)