Brandwatch Consumer Intelligence Features

Reports & Dashboards (4)

Report Customizability: Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 248 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Report Exporting: Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 250 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Scalability: Based on 229 Brandwatch Consumer Intelligence reviews. Allows marketer to add, track, and measure a multitude of social media accounts.
White Label: Offers a white labeling service for agencies or resellers to customize platform branding. This feature was mentioned in 114 Brandwatch Consumer Intelligence reviews.

Social Analytics (7)

Competitor Analysis: Based on 247 Brandwatch Consumer Intelligence reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis: Analyzes and illustrates follower information such as demographics, location, interests, etc. 234 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Post Performance: As reported in 242 Brandwatch Consumer Intelligence reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking: Based on 159 Brandwatch Consumer Intelligence reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution: As reported in 175 Brandwatch Consumer Intelligence reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics: Analyzes the performance of hashtags and identifies popular or trending hashtags. 154 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Sentiment Analysis: As reported in 168 Brandwatch Consumer Intelligence reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Lead Intelligence (3)

Market Insights: As reported in 82 Brandwatch Consumer Intelligence reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights: Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 74 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Lead Analysis: Based on 71 Brandwatch Consumer Intelligence reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Lead Management (3)

Segmentation: Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 73 Brandwatch Consumer Intelligence reviews.
Predictive Scoring: Based on 62 Brandwatch Consumer Intelligence reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification: Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 63 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.

Marketing Campaigns (5)

Omni-Channel Tracking: Based on 64 Brandwatch Consumer Intelligence reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning: Helps allocate marketing budget based predicted amount of incoming revenue. 53 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Media Attribution: Based on 60 Brandwatch Consumer Intelligence reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline: Based on 58 Brandwatch Consumer Intelligence reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization: Based on 67 Brandwatch Consumer Intelligence reviews. Allows for custom report types to match the goals of a company.

Media Channels (3)

Broadcast Media: Monitors broadcast media such as television and radio news 107 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Print Media: Monitors print media such as newspapers and magazines This feature was mentioned in 105 Brandwatch Consumer Intelligence reviews.
Online Media: Monitors online media such as blogs, websites, and social media 134 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.

Geographic Coverage (3)

Reporting (4)

Keyword Targeting: Enables users to search media channels for specific keywords, brand mentions, or topics 135 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Custom Feeds and Alerts: As reported in 128 Brandwatch Consumer Intelligence reviews. Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports: As reported in 124 Brandwatch Consumer Intelligence reviews. Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards: As reported in 136 Brandwatch Consumer Intelligence reviews. Provides dashboards for quick visualizations of relevant media coverage and analytics

Audiences (4)

Audience Insights: As reported in 113 Brandwatch Consumer Intelligence reviews. Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors
Influencer Identification: As reported in 100 Brandwatch Consumer Intelligence reviews. Helps users identify influencers or thought leaders within their target audience
Buyer Personas: Identifies or creates customer profiles and personas 82 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Segmentation: Offers tools for building custom audience segments This feature was mentioned in 96 Brandwatch Consumer Intelligence reviews.

Data Analysis (4)

Network Analysis: As reported in 90 Brandwatch Consumer Intelligence reviews. Identifies and visualizes how audience segments relate to one another
Dashboards: Offers customizable dashboards and reports 116 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Visualizations: As reported in 112 Brandwatch Consumer Intelligence reviews. Allows users to visualize and interact with data to gain deeper insights
Advanced Filtering: As reported in 112 Brandwatch Consumer Intelligence reviews. Allows users to drill down or slice and dice audience data with filters

Administration (3)

Marketing Integrations: Integrates with marketing software to assist with the creation of targeted marketing campaigns This feature was mentioned in 73 Brandwatch Consumer Intelligence reviews.
Ad Integrations: Based on 69 Brandwatch Consumer Intelligence reviews. Integrates with digital advertising platforms to optimize and target ad campaigns
Data Exporting: Allows users to export audience data into different formats 99 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.

Monitoring & Listening (6)

Social Measurement: Based on 382 Brandwatch Consumer Intelligence reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification: Identifies who is talking about your brand along with their influence over social communities. 359 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Brand Monitoring: Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. This feature was mentioned in 211 Brandwatch Consumer Intelligence reviews.
Keyword Tracking: Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. This feature was mentioned in 208 Brandwatch Consumer Intelligence reviews.
Trend Analysis: Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. This feature was mentioned in 212 Brandwatch Consumer Intelligence reviews.
Competitor Analysis: Allows users to monitor conversations about competitors and measure performance against them. 202 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.

Data Management & Analysis (4)

Sentiment Analysis: Determines whether mentions of your brand are positive, negative or neutral. This feature was mentioned in 385 Brandwatch Consumer Intelligence reviews.
Social Reporting: Based on 374 Brandwatch Consumer Intelligence reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications: Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. This feature was mentioned in 181 Brandwatch Consumer Intelligence reviews.
Advanced Data Filtering: Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. 197 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.

Brand Signals (3)

Brand Analytics (2)

Generative AI (2)

Data Availability - Marketing Account Intelligence (1)

Data Accuracy - Marketing Account Intelligence (1)

Agentic AI - Media Monitoring (5)

Autonomous Task Execution: As reported in 23 Brandwatch Consumer Intelligence reviews. Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases 23 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Adaptive Learning: As reported in 23 Brandwatch Consumer Intelligence reviews. Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation 23 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Proactive Assistance: Anticipates needs and offers suggestions without prompting 22 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.

Agentic AI - Marketing Account Intelligence (4)

Agentic AI - Social Media Analytics (5)

Autonomous Task Execution: As reported in 23 Brandwatch Consumer Intelligence reviews. Capability to perform complex tasks without constant human input
Cross-system Integration: Based on 23 Brandwatch Consumer Intelligence reviews. Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience 23 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Proactive Assistance: As reported in 23 Brandwatch Consumer Intelligence reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 23 Brandwatch Consumer Intelligence reviews.

Agentic AI - Audience Intelligence Platforms (4)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases 10 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Adaptive Learning: Improves performance based on feedback and experience 10 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Proactive Assistance: Based on 10 Brandwatch Consumer Intelligence reviews. Anticipates needs and offers suggestions without prompting

Agentic AI - Social Media Listening Tools (5)

Autonomous Task Execution: Capability to perform complex tasks without constant human input This feature was mentioned in 51 Brandwatch Consumer Intelligence reviews.
Cross-system Integration: Based on 50 Brandwatch Consumer Intelligence reviews. Works across multiple software systems or databases
Adaptive Learning: Based on 51 Brandwatch Consumer Intelligence reviews. Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting This feature was mentioned in 51 Brandwatch Consumer Intelligence reviews.
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 51 Brandwatch Consumer Intelligence reviews.