Brandwatch Consumer Intelligence Features

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Allows marketer to add, track, and measure a multitude of social media accounts.

Offers a white labeling service for agencies or resellers to customize platform branding.

Alter the layout and content of reports

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Tracks and measures the success of paid advertising initiatives run on social media sites.

Ties social activity to business results such as leads, conversions, and sales.

Analyzes the performance of hashtags and identifies popular or trending hashtags.

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Identify the source channel that resulted in a new lead in the system

Analyze and gain insights into data in real-time

Interact with data visualization elements, such as charts and graphs, to drill down into data

View and track pertinent metrics to find patterns and gain insights from data

Track and interpret campaign performance metrics

Track and monitor a specific set of keywords

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Track and document all activities across devices, networks, and other systems

Tracks metrics that provide insight into how a user interacts with any interface or product

Review data from past periods to reveal recurring tendencies and predict future performance

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Automatically scores prospects based on behavior and engagement levels.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company.

Monitors broadcast media such as television and radio news

Monitors print media such as newspapers and magazines

Monitors online media such as blogs, websites, and social media

Monitors media channels at the local level

Monitors media channels at the national level

Monitors international news coverage

Enables users to search media channels for specific keywords, brand mentions, or topics

Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions

Allows users to build custom reports that can be shared with clients and stakeholders

Provides dashboards for quick visualizations of relevant media coverage and analytics

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Helps users identify influencers or thought leaders within their target audience

Identifies or creates customer profiles and personas

Offers tools for building custom audience segments

Identifies and visualizes how audience segments relate to one another

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Integrates with digital advertising platforms to optimize and target ad campaigns

Allows users to export audience data into different formats

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Identifies who is talking about your brand along with their influence over social communities.

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.

Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.

Allows users to monitor conversations about competitors and measure performance against them.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track activity of your competitors

Track the usage of certain hashtags

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and document all activities across devices, networks, and other systems

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Determines whether mentions of your brand are positive, negative or neutral.

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.

Compare and contrast products, brands, sentiment, etc.

Provides AI generated insights.

Quantifies digital consumer intelligence to analyze brand health.

Identification and analysis of brand or product trends.

Capability to track and measure brand results over time.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used

Is this technographic data accurate and up to date?

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Addition of necessary external data, applications, tools, or features

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Use AI to generate content in the form of text, images, videos, etc.

Compare key metrics for the business against prominent players in the industry

Centralized repository to store content and assets

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Creation and customization of dashboards

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automatically create schedules based on business needs or employee availability and qualifications

Collect information from multiple sources

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track and manage schedules and meetings via an integrated calendar

Leave comments and notes on documents for others to view

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

An @mention is a way to tag or notify a specific person about a message/post

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Import and export data to and from software applications

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Define levels of authorization for access to specific files or systems

Track activity of your competitors

Search and filter data across systems to locate required information by entering keywords or certain criteria

Add customized logos and colors to align with company branding

Receive data and information in real time

Active monitoring of systems, applications, or networks

Market event via social media tools

Create and manage advertising campaigns on social media networks

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Active reporting of data and metrics

Set campaign schedules by selecting start, pause, and end dates

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Application programming interface that allows for integration with other systems/databases

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage the process of evaluating documents or requests submitted for approval

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Graphical representation of data

Receive data and information in real time

Centralized repository to store content and assets

Application programming interface that allows for integration with other systems/databases

Observe and track the demand, usage, progress or quality of a system, product, or user

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Import and export data to and from software applications

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.

Automatic update of information / software

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify, track, and respond to negative feedback

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Manage and post content across multiple social media accounts and platforms simultaneously

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Graphical representation of data

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Facilitates online authoring and publishing of the content

Automated identification of relevant content for future sharing and reposting

Use AI to generate content in the form of text, images, videos, etc.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Process and analyze human language in text or audio form

Ability to recognize printed or written text within digital images or scanned documents

Track and interpret campaign performance metrics

Manage and support multiple languages

Collect information from multiple sources

View and track pertinent metrics to find patterns and gain insights from data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Leave comments and notes on documents for others to view

Manage the process of evaluating documents or requests submitted for approval

Centralized repository to store content and assets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Market event via social media tools

Analyze and gain insights into data in real-time

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Compare key metrics for the business against prominent players in the industry

Capability to use a search engine via operators like AND, NOT, and OR

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Define levels of authorization for access to specific files or systems

Monitor and manage customers' perceptions about a business, product, or service

Monitor social media sites for specific keywords

Create and manage advertising campaigns on social media networks

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, design and manage workflows for repetitive tasks