Brandwatch Consumer Intelligence Features
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 248 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 250 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Scalability
Based on 229 Brandwatch Consumer Intelligence reviews. Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding. This feature was mentioned in 114 Brandwatch Consumer Intelligence reviews.
Social Analytics (7)
Competitor Analysis
Based on 247 Brandwatch Consumer Intelligence reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc. 234 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Post Performance
As reported in 242 Brandwatch Consumer Intelligence reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Based on 159 Brandwatch Consumer Intelligence reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
As reported in 175 Brandwatch Consumer Intelligence reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. 154 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Sentiment Analysis
As reported in 168 Brandwatch Consumer Intelligence reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Lead Intelligence (3)
Market Insights
As reported in 82 Brandwatch Consumer Intelligence reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 74 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Lead Analysis
Based on 71 Brandwatch Consumer Intelligence reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (3)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 73 Brandwatch Consumer Intelligence reviews.
Predictive Scoring
Based on 62 Brandwatch Consumer Intelligence reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 63 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Marketing Campaigns (5)
Omni-Channel Tracking
Based on 64 Brandwatch Consumer Intelligence reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 53 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Media Attribution
Based on 60 Brandwatch Consumer Intelligence reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 58 Brandwatch Consumer Intelligence reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Based on 67 Brandwatch Consumer Intelligence reviews. Allows for custom report types to match the goals of a company.
Media Channels (3)
Broadcast Media
Monitors broadcast media such as television and radio news 107 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Print Media
Monitors print media such as newspapers and magazines This feature was mentioned in 105 Brandwatch Consumer Intelligence reviews.
Online Media
Monitors online media such as blogs, websites, and social media 134 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Geographic Coverage (3)
Local Media
As reported in 119 Brandwatch Consumer Intelligence reviews. Monitors media channels at the local level
National Media
Based on 124 Brandwatch Consumer Intelligence reviews. Monitors media channels at the national level
International Media
Monitors international news coverage 117 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Reporting (4)
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics 135 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Custom Feeds and Alerts
As reported in 128 Brandwatch Consumer Intelligence reviews. Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
As reported in 124 Brandwatch Consumer Intelligence reviews. Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
As reported in 136 Brandwatch Consumer Intelligence reviews. Provides dashboards for quick visualizations of relevant media coverage and analytics
Audiences (4)
Audience Insights
As reported in 113 Brandwatch Consumer Intelligence reviews. Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors
Influencer Identification
As reported in 100 Brandwatch Consumer Intelligence reviews. Helps users identify influencers or thought leaders within their target audience
Buyer Personas
Identifies or creates customer profiles and personas 82 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Segmentation
Offers tools for building custom audience segments This feature was mentioned in 96 Brandwatch Consumer Intelligence reviews.
Data Analysis (4)
Network Analysis
As reported in 90 Brandwatch Consumer Intelligence reviews. Identifies and visualizes how audience segments relate to one another
Dashboards
Offers customizable dashboards and reports 116 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Visualizations
As reported in 112 Brandwatch Consumer Intelligence reviews. Allows users to visualize and interact with data to gain deeper insights
Advanced Filtering
As reported in 112 Brandwatch Consumer Intelligence reviews. Allows users to drill down or slice and dice audience data with filters
Administration (3)
Marketing Integrations
Integrates with marketing software to assist with the creation of targeted marketing campaigns This feature was mentioned in 73 Brandwatch Consumer Intelligence reviews.
Ad Integrations
Based on 69 Brandwatch Consumer Intelligence reviews. Integrates with digital advertising platforms to optimize and target ad campaigns
Data Exporting
Allows users to export audience data into different formats 99 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Monitoring & Listening (6)
Social Measurement
Based on 382 Brandwatch Consumer Intelligence reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities. 359 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. This feature was mentioned in 211 Brandwatch Consumer Intelligence reviews.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. This feature was mentioned in 208 Brandwatch Consumer Intelligence reviews.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. This feature was mentioned in 212 Brandwatch Consumer Intelligence reviews.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them. 202 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral. This feature was mentioned in 385 Brandwatch Consumer Intelligence reviews.
Social Reporting
Based on 374 Brandwatch Consumer Intelligence reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. This feature was mentioned in 181 Brandwatch Consumer Intelligence reviews.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. 197 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Brand Signals (3)
Comparison
Based on 90 Brandwatch Consumer Intelligence reviews. Compare and contrast products, brands, sentiment, etc.
AI
Provides AI generated insights. This feature was mentioned in 91 Brandwatch Consumer Intelligence reviews.
Brand Health
Quantifies digital consumer intelligence to analyze brand health. 91 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Brand Analytics (2)
Trend Analysis
Identification and analysis of brand or product trends. 102 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Tracking
Capability to track and measure brand results over time. This feature was mentioned in 98 Brandwatch Consumer Intelligence reviews.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 54 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 56 Brandwatch Consumer Intelligence reviews.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used 11 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date? This feature was mentioned in 11 Brandwatch Consumer Intelligence reviews.
Agentic AI - Media Monitoring (5)
Autonomous Task Execution
As reported in 23 Brandwatch Consumer Intelligence reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases 23 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Adaptive Learning
As reported in 23 Brandwatch Consumer Intelligence reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation 23 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 22 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
As reported in 23 Brandwatch Consumer Intelligence reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 23 Brandwatch Consumer Intelligence reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 23 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Proactive Assistance
As reported in 23 Brandwatch Consumer Intelligence reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 23 Brandwatch Consumer Intelligence reviews.
Agentic AI - Audience Intelligence Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases 10 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 10 reviewers of Brandwatch Consumer Intelligence have provided feedback on this feature.
Proactive Assistance
Based on 10 Brandwatch Consumer Intelligence reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 51 Brandwatch Consumer Intelligence reviews.
Cross-system Integration
Based on 50 Brandwatch Consumer Intelligence reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 51 Brandwatch Consumer Intelligence reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 51 Brandwatch Consumer Intelligence reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 51 Brandwatch Consumer Intelligence reviews.





