--- title: Brandwatch Consumer Intelligence Reviews meta_title: 'Brandwatch Consumer Intelligence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 728 reviews by the users' company size, role or industry to find out how Brandwatch Consumer Intelligence works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 728 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Consumer Intelligence Reviews **Vendor:** Brandwatch **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 728 ## About Brandwatch Consumer Intelligence Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. ## Brandwatch Consumer Intelligence Pros & Cons **What users like:** - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. (60 reviews) - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. (34 reviews) - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. (29 reviews) - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. (25 reviews) - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. (25 reviews) - Users appreciate the **intuitive user interface** of Brandwatch Consumer Intelligence, which enhances their ability to analyze data effectively. (25 reviews) - Dashboard Customization (24 reviews) - Users value the **intuitive ease of use** and comprehensive features of Brandwatch Consumer Intelligence for effective monitoring. (24 reviews) - Users appreciate the **ease of tracking brand presence and trends** with Brandwatch Consumer Intelligence's powerful insights. (22 reviews) - Users value the **real-time data visualization** in Brandwatch Consumer Intelligence, enhancing insights from diverse sources effectively. (21 reviews) **What users dislike:** - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. (20 reviews) - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. (20 reviews) - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. (19 reviews) - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. (17 reviews) - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. (16 reviews) - Users face **data limitations** with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times. (16 reviews) - Users find that Brandwatch Consumer Intelligence has a **steep learning curve** , making it challenging to become proficient quickly. (16 reviews) - Missing Features (14 reviews) - Limited Coverage (11 reviews) - Slow Loading (11 reviews) ## Brandwatch Consumer Intelligence Reviews ### 1. Brandwatch is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Ability to aggregate social media conversation, mentions, and sentiment **What do you dislike about Brandwatch Consumer Intelligence?** Learning how to use all the different features has a bit of a curve **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I can understand what users are saying online about different companies and issues. A major benefit of Brandwatch is that it saves time. ### 2. solid user experience that helps brand research **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Brandwatch Consumer Intelligence?** being able to quickly search twitter and get a birds eye view **What do you dislike about Brandwatch Consumer Intelligence?** the least helpful thing is the lack of access to other platforms **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** saving time doing research on brands ### 3. Great and helpful but sometimes glitchy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Functionality; data visualizations; comprehensiveness of sources **What do you dislike about Brandwatch Consumer Intelligence?** Often times, BW can be glitchy. For examples, created tags do not apply to query properly or date range functions fails **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Identifying trends and negatives; great compilation and easy to visualize ### 4. The tool is really powerful in capturing social mentions with amazing visual widgets **Rating:** 4.5/5.0 stars **Reviewed by:** Nipun T. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Data capture Widgets Insights Dashboards **What do you dislike about Brandwatch Consumer Intelligence?** We face a lot of issues in getting accurate sentiments **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** executive-level reports and crisis monitoring ### 5. Good experience using Brandwatch so far but still see potential spaces for development **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Dedicated tool having almost all functions I need for a social analysis tool. **What do you dislike about Brandwatch Consumer Intelligence?** Some minor inconvenience in dashboard functions as well as query writing. For example: 1. When it comes to the need of filter by social panels, I cannot search for the name of panel I've created. I have to scroll down all over the total list to find the panel I need. 2. For such long and comprehensive queries, when I have typo and the tool notice me that my query have wrong syntax, It's so hard to detect exactly where the error. You should highlight the error to make it easier to detect and correct. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I use Brandwatch to study about consumers' perception, awareness, interest, understanding based on their social conversations, to deeply understand a topic of discussion in terms of who talk/interest? when they talk? which topics? what is their triggers/barriers? how are their affinity toward this brand? why they love/hate that product?, etc. Brandwatch audience also helps to create consumer portrait and help our company define target audience. ### 6. Great insights to get from the platform but it's too hard to use **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Brandwatch Consumer Intelligence?** All data breakouts, social listening, sentiment breakout **What do you dislike about Brandwatch Consumer Intelligence?** Navigating, not easy to use, not intuitive, glitchy **Recommendations to others considering Brandwatch Consumer Intelligence:** N/A **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Seeing breakdowns in social listening by topic/theme ### 7. A fantastic tool for social listening and beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch user interface is immediate and easy to use, perfect for those like me with little time and a lot of analysis to carry out. **What do you dislike about Brandwatch Consumer Intelligence?** I found a disconnect between the different BW products that could be better integrated **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch gives me immediate access to the consumer conversation about my clients' brands so that I can act quickly and always know what is going on. ### 8. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Mason E. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The product is fast and efficent. It is seamless **What do you dislike about Brandwatch Consumer Intelligence?** Would be nice to have sugessted edits for inccorect queries **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** overall buzz and qualitative insights ### 9. Best listening software since it became an overall digital consumer intelligence platform **Rating:** 4.0/5.0 stars **Reviewed by:** Adam A. | Head of Social Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Social panels - the ability to study audiences not just brand keyword searches **What do you dislike about Brandwatch Consumer Intelligence?** Data sampling can be prohibitive if you need to study large cultural topics **Recommendations to others considering Brandwatch Consumer Intelligence:** Consider your query & data requirements when you scope your projects. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** What are our audiences talking about and what content are they sharing? ### 10. Brandwatch is one of the top Social Listening **Rating:** 4.0/5.0 stars **Reviewed by:** Héctor Nicolas S. | Tech, Innovation & Data Intelligence Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I think the way you can configure dashboards is an absolute strength in Brandwatch. In addition to this, a powerful tool in Brandwatch is its capacity to classify data through labels and categories. Then, you can use rules to automate the data classification process –It's amazing. **What do you dislike about Brandwatch Consumer Intelligence?** Despite the API restrictions, data coverage is Facebook or Instagram is not something Brandwatch can feel proud. For instance, getting public Facebook data, it is necessary to connect fanpages. Some Brandwatch competitors can get this data only using keywords in queries. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The main problem is understanding audiences and competitors. Brandwatch is an outstanding product to dive deep into conversations about any issue or topic. ### 11. Brandwatch helps me give my clients valuable conversation data on Twitter **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I use the conversation volume, sentiment, and use to source tweets the most often! **What do you dislike about Brandwatch Consumer Intelligence?** The query can sometimes take several minutes to load. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding conversation volume around my client's brands. ### 12. Brandwatch review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The ability to build queries and dashboards to analyze conversion. **What do you dislike about Brandwatch Consumer Intelligence?** The specificity of the coding required to build a query. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** conversation around brands and comparing to competitors ### 13. Very Likely **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Brandwatch Consumer Intelligence?** It helps me to get all the insights I need **What do you dislike about Brandwatch Consumer Intelligence?** That I can't track Instagram pages' interactions rather than my clients' ones **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** .. ### 14. Social media management platform **Rating:** 4.5/5.0 stars **Reviewed by:** Michele H. | Data Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2020 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch has a well designed interface, it is very fast and almost totally customizable. Very useful tool that allows you to have an active presence on social networks. It has the ability to categorize negative mentions and keep them all in one place. I like the sentiment monitor's ability to organize and train conversations. The data is easy to download for use with third-party tools. **What do you dislike about Brandwatch Consumer Intelligence?** The platform takes some time to learn and understand. the post list could be cleaned up a bit and it would be helpful if it was sorted by platform. Also, the Brandwatch price is too high. **Recommendations to others considering Brandwatch Consumer Intelligence:** It is an extremely powerful tool and must be used. Brandwatch is very well rounded and constantly improving. This tool is constantly trying to evolve. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch is so customizable and flexible that it is friendly for all users who use it. This tool allowed the team to put social media at the center of their daily follow-up. It has helped us better understand what people are talking about and who is involved in the conversation, we also use it to measure the effectiveness of press releases. It really helps to give big, fast images to inform strategic decisions. ### 15. you'll get used to it **Rating:** 3.5/5.0 stars **Reviewed by:** Miguel M. | Social media manager **Reviewed Date:** July 07, 2021 **What do you like best about Brandwatch Consumer Intelligence?** the easy data collection for reporting on separated accounts **What do you dislike about Brandwatch Consumer Intelligence?** it may get complicated when there are lots of accounts logged in **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** social listening to target my posts better, it has benefited my company with insights ### 16. Worth the money **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Managing Partner, Director of Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The data was more complete and had more of the type of metrics my clients needed to make decisions on **What do you dislike about Brandwatch Consumer Intelligence?** It's pricey. Granted, it's worth it (you get what you pay for) but it's hard to find clients who want to fork over a lot of monthly send toward a tool. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We knew what the customers were saying, what the influencers were doing, what the top writers in each industry said, and where THEY went for information. ### 17. the best social intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Samara H. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Brandwatch Consumer Intelligence?** It is a great research tool for planning and near real-time analysis is crucial to see trends, helps to identify influencers to expand the reach of a campaign. Brandwatch is probably the best solution out there for your social listening needs, it has a beautiful and intuitive user interface. This platform pays for itself exponentially as users learn to customize their tools to meet specific needs, it also allows me to analyze and study conversations about the brand, find new ideas, ideas, needs, innovations or opportunities. **What do you dislike about Brandwatch Consumer Intelligence?** Simple details, they should improve searchability not to mention those repeating comments, it also has a more intense skill curve than most other analytics platforms, I also do not like our current data limit, it can have a learning curve pronounced since it is a suitable analysis tool. **Recommendations to others considering Brandwatch Consumer Intelligence:** Really ideal platform for reports and request for social listening by providing the indicated options to obtain reliable information on social networks being very useful for the analysis of the data extracted, it has helped me to capitalize on many clients. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch is always there to support us and we see them as partners in our business, constantly looking for opportunities to improve and help us accelerate and achieve our goals.One of the biggest benefits I get is that it helps me identify trends, various trends that I can analyze and obtaining, being able to share dashboards and create alerts with emails makes it easier to communicate with them and makes the decision-making process more efficient.It is the ideal tool you need to monitor your brand and thus be able to make smarter decisions supported by data. ### 18. Brandwatch **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Brandwatch Consumer Intelligence?** That it provides sentiments and more detailed information **What do you dislike about Brandwatch Consumer Intelligence?** Too difficult to navigate. Like crimson hexagon better **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social media analytics ### 19. Powerful social listening tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The best thing about Brandwatch is its ability to accurately trawl through many social channels to find the information you want. You can be quite specific on your queries. The tool is also fairly easy to understand when it comes to reading the results. **What do you dislike about Brandwatch Consumer Intelligence?** The query tool is good but there is a little bit of a learning curve if you've not used this type of language before. **Recommendations to others considering Brandwatch Consumer Intelligence:** Speak to the team for a trial run and test it against some of your most common needs in your agency/company. It's the best way to know if it works for you. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I have been able to measure the success of social campaigns as well as discover consumer trends which has been important for research projects. ### 20. Customizing your social life **Rating:** 4.0/5.0 stars **Reviewed by:** Mary J. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2020 **What do you like best about Brandwatch Consumer Intelligence?** I like the ease with which this tool helps me in the collection and analysis of information, I can't stop thinking about the incredible interface of this incredible tool. It also allows me to analyze and study conversations about the brand, to find new ideas, ideas, needs, innovations or opportunities that are born from consumer thinking, and the results it provides give a better understanding of auditory behavior. All of this creates incredible social listening for my clients. Not to mention the filter and rule system which, in my perspective, is incredibly easy and comprehensive compared to other tools. It also helps identify influencers to amplify the scope of a campaign. **What do you dislike about Brandwatch Consumer Intelligence?** One of the things I do not like is that some mentions are the same, to be such a complete program they should improve the search capacity not to mention those comments that are repeated, it should also be mentioned that the data loading time is very Slow, yes, I could offer you the key to listening to customers, but the greater the range of opinions, the better the ability to listen to customers. It could also be said that it is a bit confusing when used since there are so many things inside it, that for some beginners they would not understand how to use it at the moment, not to mention the loss of time when some board cannot be saved automatically, this makes more slow the process. **Recommendations to others considering Brandwatch Consumer Intelligence:** If someone wants to launch a product on the market and needs to know the needs of their customers and their behavior on social networks, Brandwath is the ideal tool you need to monitor your brand and thus be able to make smarter decisions backed by data. I recommend it because the intelligence qualities make ideas of small entrepreneurs central, and have a better view of the product or brand, saving a lot of money and time. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It has certainly helped me capitalize on many clients as a community manager, because I quickly address my clients' needs and quickly resolve them with this tool, helping them learn about gaps and failures in their brand and how to adapt it with strategies and strategies. . . data backed by this tool. The digital marketing of My clients' companies has improved because the consumer public is more sympathetic to social networks and when I search for questions or results I get them from Brandwath very effectively, I can also track the reputation of my clients in real time, avoiding Consumption unnecessary time. One of the biggest benefits I get is that it helps me identify trends, various trends that I can analyze and obtain. The exact strategy to organize the flow of my work and finish it as soon as possible. The strength of the United Nations is also the immediate innovation that we can obtain in brands based on the progress of this tool, because without a doubt a brand or company that does not innovate does not progress. ### 21. Very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Julia M. | BYU MBA Candidate 2022, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Brandwatch Consumer Intelligence?** BrandWatch has been very helpful for my Analytics class. It is super easy to use! **What do you dislike about Brandwatch Consumer Intelligence?** It was slightly confusing at first, but once I got the hang of it, things went more smoothly. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I researched consumer insights and data involving the Greek yogurt industry and specifically the brand Chobani. It has been super beneficial to use Brandwatch's visualizations and dashboards for this project. ### 22. Brains and beauty! Everything you could ask for in a deep-listening tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina S. | Enterprise Account Executive - Brandwatch, Africa, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch has a beautiful and intuitive user interface, looking for consumer insights or brand and competitor tracking is a complete experience. You never run into limitations on data on Brandwatch, meaning you can search the biggest topics and the artificial intelligence will assist you in drawing meaningful conclusions. **What do you dislike about Brandwatch Consumer Intelligence?** I wish we could get more Facebook data - but that's an issue of Facebook and not of Brandwatch. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We consistently inform content and strategies for clients with Brandwatch. Brands want to understand what they are doing well, and what they are not doing well. Then they want to know what their competitors are doing well in the eyes of the consumer, and where there are gaps. Brandwatch helps them achieve this. We also can see WHO is the audience for a brand, and what makes them special. This is a huge win, as it busts myths that were based on old data or guesswork. ### 23. With Brandwatch ensure a quality of complete and very attractive reports. **Rating:** 4.5/5.0 stars **Reviewed by:** Virginia M. | Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2020 **What do you like best about Brandwatch Consumer Intelligence?** It contains a high quality according to the segmentation of reports, which is a very useful function when exercising this software, facilitating a range of necessary information in an incredible way, because it has acquired a huge data source in its programming , which means that it maintains a spacious capacity to store these documents with very important characteristics for businesses, I like Brandwatch because clean and beautiful images can be easily incorporated into these files, both internal and external. **What do you dislike about Brandwatch Consumer Intelligence?** Each user from this software needs a fundamental learning curve in terms of query construction, to take full advantage of the configuration of these tools, which this process can be delayed for Brandwatch's digital job monitoring, underlining that it would be great if widget color schemes were adjustable so charts could be tailored to specific report styles. **Recommendations to others considering Brandwatch Consumer Intelligence:** If you mainly need help in your company that is about new commercial launches, if you are looking to launch a client that is in a new sector compared to the other users that you acquire, then Brandwatch may be the best solution for your solve your concerns in your organization, especially if you need to obtain data from a particular individual to have ideas about trends and topics of discussion in the field. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch is used by our media and data team in my company, so that the reports and findings generated through the software are shared with our entire office and the most convenient externally for clients, giving us a great capacity to protect data and the extensive source of information that it offers us in a beneficial way in relation to employment, we use this system mainly for monitoring trends, organic processing of followers in the different social networks that we have acquired to generate advertising for our products, estimation of the percentage of voice, personalized audiences, and among other functionalities of essential use that we get to use in the company. ### 24. Perfect Social Media Monitoring Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Megan G. | Technical Solutions Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Brandwatch Consumer Intelligence?** I like how its simple implementing this software with many user accounts and an excellent IPA integration. Brandwatch has the most effective customer engagement capability and very nice product foe simple tracking social media brands and also social media mentions on different platforms. Multiple creation and the ability to easily customize the tool dashboard is amazing, and effective tool on gaining important insights and their support team is very active. **What do you dislike about Brandwatch Consumer Intelligence?** No big issues regarding the Brandwatch usability and also the platform performance and functionality. **Recommendations to others considering Brandwatch Consumer Intelligence:** I can strongly recommend this software as the best solution on customer engagement, Audience Segmenting and even for the response management. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Audience segmentation, easy engagement to the different customers and also insights generating and others. ### 25. When's the last time you heard someone say they LOVE their social media monitoring tool? **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy S. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2013 **What do you like best about Brandwatch Consumer Intelligence?** Of all the tools I’ve used and tested (and I've used a lot), Brandwatch has by far the most flexibility, the most pertinent results, and allows me the most control of my data. It allows for extremely specific search queries within the results of a broader query so we can perform ‘in the tool’ analysis extremely efficiently and well. The new visualizations and training are very helpful -- and most of all, we are enjoying the Explore function in the query section where you can see and filter the results of any query on the fly -- and very specifically. No waiting around to learn if your query is a good and useful one. **What do you dislike about Brandwatch Consumer Intelligence?** Automated reporting, downloaded reports could be more ready-to-go. We do quite a lot of reconfiguring and adding to our client reports. **Recommendations to others considering Brandwatch Consumer Intelligence:** Take the time to learn the features. They're incredibly powerful and flexible. (Go to the training webinars!) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We're helping clients with crisis management -- seeing pearls of trends before they become trends of concern. We're refining target audiences based on preferences and conversations, looking at the purchasing funnel and understanding attitudes before and after the sale, recommending content strategies, and more. ### 26. A highly customization listening and analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin B. | Social Media Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch as a platform is highly useful on its own. After having a few dashboards built out by the customer support team you will immediately start to benefit from Brandwatch's versatility and many filtering settings. Where Brandwatch really starts to shine is when users begin to really get to understand the platform and start building out their own custom dashboards, rules, and tools. This platform pays off exponentially as users learn how to customize it's tools to suite specific needs. Compared to other listening platforms we've used in the past, Brandwatch has a much higher payoff for mastery which makes any time invested in the platform feel more valuable than just the data and insights gained. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch certainly has a more intense skill curve than most other analytics/listening platforms. The richness of data is greater than other platforms, but it does take a real time investment to get those deeper results. **Recommendations to others considering Brandwatch Consumer Intelligence:** Reach out and get a demonstration. The product specialists that demonstrate the product know a great deal about the product and do an excellent job of showing the potential Brandwatch has for your your brand. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use Brandwatch for general brand sentiment analysis, tracking deliverables from partners and affiliates, managing online brand voice, product sentiment analysis, and Brand social analytics. ### 27. Great way to find helpful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Alan T. | Profesor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2020 **What do you like best about Brandwatch Consumer Intelligence?** What I like the most is how accurate it is in terms of data since search and analysis tools tend to load quickly and with raw data that can be used at the moment. We have carried out investigations with data from several years ago or hours ago and the information appears with the same quality, it has also helped us to make projections based on those data. Another benefit is that the widgets have the possibility to be customized to periods, gender, sentiment or some other metric that complements the analysis. **What do you dislike about Brandwatch Consumer Intelligence?** Having a limited number of mentions per price, this means that our company has a contract and our queries in some cases are for samples so as not to exceed the contract limit, but in emergencies this can be a trap since contingency cases such as COVID 19, the mentions are so many, that the sampling is much higher than what was contracted and puts us in predicaments for real-time analysis. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Long-range research in time and data, we have been able to diagnose our clients how their perception evolves from years ago to date and that with the combination of other tools has allowed us to carry out strategies that have changed the way of communication of these brands (We are a public agency) Another great benefit is the possibility of generating real-time monitors that are shareable to our clients and that allow us all to have ways to anticipate the most current communication trends or problems that could mean a crisis. ### 28. My experience with Brandwatch is excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Roberto S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2020 **What do you like best about Brandwatch Consumer Intelligence?** I like the simplicity with which the data is displayed and the ease and help in creating queries **What do you dislike about Brandwatch Consumer Intelligence?** I don't like that a dashboard cannot be saved automatically **Recommendations to others considering Brandwatch Consumer Intelligence:** If any company is thinking of changing or hiring Brandwatch, I encourage you to do so. Ease of use, simplicity to analyze data and collect us is an essential feature of Brandwatch **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I can track my client's reputation in real time. In addition, it has made me win numerous clients by forming a social listing part of the services we offer. ### 29. Brandwatch the best social listening platform available for users **Rating:** 4.0/5.0 stars **Reviewed by:** James G. | Bachelor of Arts (BA), Communication, General, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is an excellent platform that facilitates the possibility of presenting data in personalized panels, obtaining complex searches and, above all, creating very precise social listening for the service of my clients, offering them the best online help resources with extensive content management. **What do you dislike about Brandwatch Consumer Intelligence?** It is necessary to include a counting board where the social platforms can be visualized. In addition to presenting new data that establish an integration with these applications such as (Instagram, Pinterest and snapchat) would be great. **Recommendations to others considering Brandwatch Consumer Intelligence:** Brandwatch is really ideal for reports and social listening request by providing them with the options indicated to obtain reliable information on social networks being very useful for analysis of extracted data. There is no better platform other than this interface. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** In the organization we have a great interface because it allows us to create strategies in social networks to offer the ideal help to our clients. Letting us know the programs depending on the market. It is the best social listening to identify trends and strategy planning to grow our workflow ### 30. In depth and sophisticated social listening tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Brandwatch Consumer Intelligence?** The ability to slice and dice all datasets in order to generate insights quickly. The rules and filters system is better than any other social listening tool I've used. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes the load time on data can be frustrating. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch has a broad application beyond traditional social listening allowing us to problem solve in creative ways ### 31. Brandwatch **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Brandwatch Consumer Intelligence?** the tool is very intuitive to do social listening. Also, the the actions that you can do in block is just awesome. **What do you dislike about Brandwatch Consumer Intelligence?** The only think that I probably don't like is that there are some mentions that are the same. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Alerts to my clients when people try to do evil things to the brand. ### 32. Best Social Listening Tool for Enterprises **Rating:** 4.5/5.0 stars **Reviewed by:** Farhan S. | Senior Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Creating multiple projects, easier to follow up, best for working in teams - especially when working from multiple geographies. **What do you dislike about Brandwatch Consumer Intelligence?** Difficult to experiment, do on-the-fly analysis, which I think Meltwater Social does best! **Recommendations to others considering Brandwatch Consumer Intelligence:** Excellent tool for enterprise-level of service. Might not be worth considering for small or mid-size users. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** A lot! We do a lot of customer insights, brand share of analysis, sentiment analysis, influencer engagement analysis, assist brands with go-to-market using social chatter, help with product innovation, understanding customer pain points and more ### 33. Brandwatch can uncover detailed insights from social media data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2019 **What do you like best about Brandwatch Consumer Intelligence?** With Brandwatch, we were able to track all digital channels- Insta, FB, reviews, Youtube and so many more in a single window. Defining customised rules within the tool is a great feature which gives an edge to this tool over others in the market. **What do you dislike about Brandwatch Consumer Intelligence?** Tool is complex to operate for beginners and needs good understanding to fully operate it as there is so much to do within it. **Recommendations to others considering Brandwatch Consumer Intelligence:** This is the best-in class tool for social listening and monitoring. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Through Brandwatch we were able to monitor all social conversations in real-time to identify any crisis moment and engagement opportunities for the brand. Identifying customer targets was one of the key benefits of the tool. ### 34. Amazing social intelligence tool **Rating:** 5.0/5.0 stars **Reviewed by:** April G. | Media And Communications Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Easy to use interface. Dazzling and snappy help. Quick, boolean administrators. Top of the line adaptable dashboards. The apparatus is versatile, quick and exceptionally careful. **What do you dislike about Brandwatch Consumer Intelligence?** The lavishness of information is more prominent than different stages, yet it takes a constant venture to get those more profound outcomes. **Recommendations to others considering Brandwatch Consumer Intelligence:** Certainly attempt to go to the DYK gathering!! Adapted SO much and was extraordinary to interface with the Brandwatch group and different clients. Get full preliminary access to the apparatuses and know from the begin what you need to know to carry out your responsibility well. Brandwatch is coming out on top in social tuning in and social insight. Extraordinary item, incredible individuals, proceeded with development, the majority of this equivalents achievement! **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Interface with the genuine voice of our clients in online life, getting a beat of what's drifting and the opinion they have concerning our image. Additionally, from a business point of view, we can survey a great deal of chances and get bits of knowledge from our best clients by means of Social Media Monitoring. Screen and measure showcasing efforts. Measure brand wellbeing. Check influencers and tributes notoriety. Discover motivation for substance creation (new patterns, purchasers questions and concerns, and so forth). Drive advancement and item improvement. Break down the challenge. Avoid, screen and oversee potential issues and emergency. ### 35. Really powerful insight tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Brandwatch Consumer Intelligence?** The Boolean query creator... very powerful and easy to get your head around. I also like the way you can build instant reports and you can see actual comments from users **What do you dislike about Brandwatch Consumer Intelligence?** The graph design feature is quick weak. If people could easily create good-looking graphs on the platform, it would save on ‘report building’ time **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Getting closer to customer perceptions and reactions ### 36. Review after 10 Years and Ongoing Relationship **Rating:** 5.0/5.0 stars **Reviewed by:** Sümmani D. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Brandwatch Consumer Intelligence?** First of all lovely and quick support. The second is very user-friendly interface. High-end customizable dashboards. Fast with boolean operators and there is no character limitations for the query set up ( there is a limit but you can't reach that limit in theory) **What do you dislike about Brandwatch Consumer Intelligence?** Nothing, just some features already in the market, and Brandwatch release that features a bit late, but I saw that in 10 years, they want it to be perfect. So they may be late to add features which are already in the market, but when they release it, it is perfect. **Recommendations to others considering Brandwatch Consumer Intelligence:** Just give it a try if you are seeking a social analytics solution. They add new features for your need, they are fast. Their interface is so easy to use. If you have to add sentiment/category manually, Brandwatch's interface will help you a lot. Dashboards are customizable, you can add your charts like a power point slide. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I have used Brandwatch at GroupM for regular reporting to our clients, daily weeky and monthly. I have used Brandwatch for our agencies annual client strategies and provide them insights for their new projects. I have used Brandwatch Vizia for our clients' big events. I have used Brandwatch alerts/signals to know the opportunities and also crisis. Also I have bee using it for brand/competitor tracking, campaign monitoring, identifying trends, influencer validation/identification ### 37. Simple to Use Once You Get It **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legislative Office | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2019 **What do you like best about Brandwatch Consumer Intelligence?** I like the dashboard feature of Crimson Hexagon. My organization does weekly analytics reporting so it's great to be able to save frequently searched items for quick reference. I also love how in depth, but easy to understand the analytics are. For example, the software doesn't just tell you things like people that may have seen your tweet. It also presents, who is most likely to be the reason your tweet got traction and how many followers they have. As a complete beginner to using social media analytics, Crimson Hexagon has been really easy to use. **What do you dislike about Brandwatch Consumer Intelligence?** For how much money it costs to use Crimson Hexagon, I was really surprised at the lack of onboarding and poor customer service. I don't think I've ever had a question actually answered by contacting customer support. Because it is such an extensive product that does so much, so well, I would have hoped to have a great onboarding process to be able to fully take advantage of all of Crimson's features. **Recommendations to others considering Brandwatch Consumer Intelligence:** In order to start using Crimson Hexagon, you'll have to get trained on using it fully. Because it is such an extensive and deep diving tool, it's easy to not take advantage of all the features. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Crimson Hexagon is a way that we put our digital outreach into numbers and metrics. We gauge on whether engaging with a topic will be worthwhile before we get involved and also make sure it is still worthwhile when we are actively engaging on the topic. ### 38. Interactive and customizable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Quality data sources and easily customizable dashboards **What do you dislike about Brandwatch Consumer Intelligence?** Lag time on queries with a very high volume of mentions **Recommendations to others considering Brandwatch Consumer Intelligence:** Think outside of using Brandwatch for understanding sentiment/conversation themes. Think about how listening insights can be applied to social strategy in other ways. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Informing creative ideation. Identifying influencers, Informing flighting and targeting for paid social campaigns. ### 39. Decent Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Simple interface, easy of usage, drag and drop feature **What do you dislike about Brandwatch Consumer Intelligence?** No Bulk data download, less tracking of facebook **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Makes tracking keywords easy ### 40. Crimson Hexagon is a great way to generate sentiment around a particular product or topic. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2019 **What do you like best about Brandwatch Consumer Intelligence?** I love the sentiment analysis! It is so amazing to be able to get a percentage of consumer feeling about a particular product or topic. **What do you dislike about Brandwatch Consumer Intelligence?** Not easy to get super granular with data **Recommendations to others considering Brandwatch Consumer Intelligence:** Highly recommend! Great unique product. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Great to compare client products with competitors to figure out what people like more about their competitors and where they can improve. Also tells us where we should be to find these people. ### 41. Great Product, fantastic People **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2018 **What do you like best about Brandwatch Consumer Intelligence?** I use Brandwatch everyday to monitor conversations about my products and services. We need this data in order to connect the dots with our marketing efforts and create insights for our strategy teams. It's also a great research tool for planning and the near real-time analysis is crucial for seeing trends and picking up on crisis. The real time alerts are so powerful. We use these for nearly every query we set up. We also use the automated reporting which makes distributing the data a lot easier. **What do you dislike about Brandwatch Consumer Intelligence?** I'd have to nitpick here, I don't like that I can't email all of my users easily from the platform. It would be helpful to also have a bit more support around API integration. The written paperwork is great, but sometimes our data analysts need a bit of handholding. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Crisis Management Market Research Brand Insight Campaign Tracking ### 42. Best social intelligence tool, but also the best partners to support your business needs **Rating:** 4.5/5.0 stars **Reviewed by:** Nathalia N. | Social Intelligence and Sales Enablement Strategist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2018 **What do you like best about Brandwatch Consumer Intelligence?** I'm a huge fan of Brandwatch's capabilities of going deep into the research, filtering noise from the queries but also keeping in mind the usability and processes that the regular analyst goes through to uncover insights. The tool is adaptable, fast and very thorough. **What do you dislike about Brandwatch Consumer Intelligence?** As most of the tools, sometimes Brandwatch goes through instabilities to update queries or even load the dashboards. They fix it very fast though. **Recommendations to others considering Brandwatch Consumer Intelligence:** Working for a Global Technology Business, I can tell you that we went through a very complex RFP process to select Brandwatch. They were the most capable vendor, both in terms of supporting an enterprise with a great platform, but also from a people perspective. Brandwatch's team is always there to support us and we see them as partners of our business - they are constantly looking for opportunties to improve and help us accelerate and achieve our goals. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows us to connnect with the true voice of our customers in social media, getting a pulse of what's trending and the sentiment they have in regards to our brand. Also, from a sales perspective, we can assess a lot of opportunities and get insights from our top customers via Social Media Monitoring. ### 43. Great tool and great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara A. | Listening Room Manager @Barilla, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2018 **What do you like best about Brandwatch Consumer Intelligence?** Having worked in Social Listening for the past 10 years, and having tested and used all the main tools out there, I can say that Brandwatch is absolutely among the best tools you could choose for social media intelligence. I have used Brandwatch since 2016, every year I evaluate how it compares with the other players in the industry and so far Brandwatch has always proven to be the best choice for our needs. Its main strengths are: - User-friendly interface: from setting queries up to analysis of data, Brandwatch Analytics is very easy to use and intuitive. You don’t need to be an expert to create a query or setting up a dashboard. - Advanced features: if you are an expert you’ll find a very flexible query builder with pretty much all the operators you need, lots of metadata to filter your data and several options to automate tagging and classification of mentions. - Data visualization: Brandwatch offers several pre-built dashboard templates but you can also create your own dashboards and templates combining an always increasing set of charts and components. - Alerts & Signals: it’s a feature that might be taken for granted but not all tools provide the necessary flexibility . With Brandwatch you can decide to be alerted whenever a product or event is mentioned, or only if the mention comes from relevant authors or sources. Moreover Signals will alert you on any change in your data set (a peak in volume, an increase of negative mentions, a particularly retweeted author or hashtag). - Vizia: Brandwatch Vizia has been very useful to help us foster the data culture inside the company and bring real-time insights to the different teams. - Customer service: from customer success to sales and product teams I've always felt that they are very dedicated in helping us make the most of the tools and really interested in knowing how to help and improve. **What do you dislike about Brandwatch Consumer Intelligence?** There are few things I would improve: - Better coverage of some sources: reviews and YouTube comments for example - Ability to access directly the complete Twitter Historical database - Automated Sentiment, in particular for less spoken languages (i.e. Italian) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** So far we have used Brandwatch to: - Monitor and measure marketing campaigns - Measure brand health - Check influencers and testimonials reputation - Find inspiration for content production (new trends, consumers doubts and concerns, etc) - Drive innovation and product development - Analyze the competition - Prevent, monitor and manage potential issues and crisis. ### 44. Access information easily and quickly **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandra R. | Ejecutiva de investigaciones, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Brandwatch Consumer Intelligence?** What I like the most is that I can identify trends in the conversation, learn a little more about people, and know how they live their day-to-day lives. I don't need to sit with them to know what they like or don't like, and I can apply this to work environments by zooming in on the conversation about brands or categories. **What do you dislike about Brandwatch Consumer Intelligence?** I would like to be able to categorize the information by age ranges, I think this would be an immense plus. Also, to be able to have Facebook data since in my country it is the social network of greatest interest "although I understand its limitations." **Recommendations to others considering Brandwatch Consumer Intelligence:** none **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows us to constantly monitor the different product categories we handle in the agency, which gives us an advantage with clients. It also allows us to track specific campaigns and make modifications regarding content, taking into account the public's reaction in real time. ### 45. The best in social listening **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylea B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is truly second to none when it comes to social listening. I particularly love the ease of building Boolean queries, access to our account rep and the amount of data at our fingertips. **What do you dislike about Brandwatch Consumer Intelligence?** Wish there was a quick widget to show total impressions/reach for the summary dashboard. Currently have to export data and calculate by hand. But that's not a major issue at all. Only other thing is the ability to TRULY share dashboards. We have one that often requires data cleansing (by nature - it's a very broad topic that can only be narrowed down so far), and I need my team to be able to go in and cleanse it on their own. Problem is that the data can only be deleted and saved using my account since I'm the dashboard owner. People with analyst access should be able to more freely manipulate things. **Recommendations to others considering Brandwatch Consumer Intelligence:** Definitely try to attend the DYK conference!! Learned SO much and was great to connect with the Brandwatch team and other users. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We're able to quickly and efficiently pull social insights, but we've also used Brandwatch to set up super customized alerts for clients dealing with crises or long-term issues. The ability to provide reports on both earned and owned is fantastic, and it's so easy to get up and running, allowing us to even pull insights for new business or visibility purposes on a dime. ### 46. Experience with Brandwatch over the last 6 months **Rating:** 4.0/5.0 stars **Reviewed by:** Simeon S. | Digital Insights Manager, Global Communications , Pharmaceuticals, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Brandwatch Consumer Intelligence?** I have been working extensively with Brandwatch over the last 6 months for social media monitoring and live data visualization (Vizia).. The social listening capabilities are powerful, the data pulled through is relevant and easy to digest. It's a good platform to use both for more advanced users and absolute beginners. The interface is user-friendly and setting up dashboards/queries quick and simple. It's a great way to get quick, live insights into online conversation around your brand. **What do you dislike about Brandwatch Consumer Intelligence?** Sentiment analysis is hit and miss, as the platform struggles to pick up sarcasm and seems to associate certain words and phrases with positive/negative sentiment automatically, irrespective of context. In audiences, more 'advanced' style setting should be made available to the user to allow more sophisticated segmentation. This is not a dislike, I know it is a work in progress, but I also look forward to seeing more tiles/elements added within Vizia to allow even more integration with third party software. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are much more aware of daily volumes (mentions), sentiment, audience breakdown on Twitter. Vizia has been useful for bringing our work to life and showcasing it around the office. People really do stop and look at the screen! ### 47. I couldn't do my job without them **Rating:** 5.0/5.0 stars **Reviewed by:** Tara C. | Head of Social Media Analytics, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Brandwatch Consumer Intelligence?** I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the data is organised. It is superior to all other social listening tools in that respect. It's also miles ahead on innovation and giving beta access to clients. Influencer analysis and campaign analysis in particular are brilliant with Brandwatch. The rules function for creating auto-tagging and categories is really useful. We use these across all of our products and services to keep the data clear and organised. **What do you dislike about Brandwatch Consumer Intelligence?** I would love for everything to be included in my contract rather than having to bolt on additional products, services, and conference tickets, but I can see why this isn't done. I don't like our current data cap either which doesn't allow us to track everything we'd want to. It would be great to be able to track major sporting events like The Olympics without having to worry about filtering it down to fit under the cap. **Recommendations to others considering Brandwatch Consumer Intelligence:** Get full trial access to the tools and know from the start what you want to know to do your job well. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brand reputation, benchmarking, campaign monitoring. I've realised that out-of-the-box sentiment tracking isn't great for our brand, so Brandwatch is helping us to create bespoke sentiment rules. We can also easily benchmark across a wide range of topics using auto rules and tagging/categories within Groups. ### 48. Excellent tool, excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Ines G. | Master Internet Business Tutor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Brandwatch Consumer Intelligence?** I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best platform for our agency. For me, the best features are: 1. Easy to set up --> Is pretty easy to set up a project. It´s not necesary have advanced knowledge to set up a query. 2. Once the query is actived is really easy work with the data, specially when there are million of mentions. 3. Data Visualization and analysis --> The ability to update preferences and the interactive data charts, make very easy the analysis of the data 4. UX --> This is the key of Brandwatch, even when a query has a millions and millions of mentions with one clic is possible make a drill down and understand the context. 5. And finally the custome service --> I have an excellent account manager who is really commited to help us to grow. **What do you dislike about Brandwatch Consumer Intelligence?** 1. Brandwatch has few templates of data visualization and also is possible create a template from blank, but I would like more templates with new ideas to analyse the data. 2. I would like more integrations with more data visualization tools as: Qlik, Tableau, Grow, etc **Recommendations to others considering Brandwatch Consumer Intelligence:** The price is hight because the price model is based in number of mentions. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** - Bad reputation: With social listening is possible discover the bad reputation of a brand or person and make a better strategy - Audiences Discovery - Social Campaign Tracking - Social Monitoring - Social Intelligence ### 49. Brandwatch is THE social listening tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob C. | Manager, Sales Data Insights, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Brandwatch Consumer Intelligence?** I've been using Brandwatch for nearly two years now and it's undoubtedly the best social listening tool I've ever used. Despite being the leader in this space, Brandwatch hasn't taken it's foot off the pedal - continually expanding functionalities and adding new features. It really seems like they value the feedback provided to them and use it to help shape the product. I also love how manipulatable the tool is. While many tools out there provide a handful of ways to visualize the data, Brandwatch offers, what seems like, an endless amount of ways to segment the data. The filters available allow for the most granular perspective, which has provided my team with some of the most valuable insights. The customer service we've received has been spectacular. As mentioned above, they truly act on the feedback we provide. The manager on our account is incredible - always responding with an answer or resolution in a timely manner. It feels more like a partnership rather than a vendor-client relationship. **What do you dislike about Brandwatch Consumer Intelligence?** Anything that hasn't matched their standard has been dealt with. However, I would like to see some improvement made within the sentiment measurement. Obviously a hard task to be 100% accurate when dealing with natural language processing, but I think there's definitely some room for improvement. Also, when dealing with a query that's pulling in a lot of chatter (e.g. 1M mentions per month), you need to take a sample of the conversation, which still can take a pretty long time to run. Overall though, queries are processed very quick. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use Brandwatch to uncover trends in topic areas that then assist with the development of content for our properties. Additionally, Brandwatch helps us monitor the conversation around the brands we work with so we can properly respond to RFPs. ### 50. The Best in the Game **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2019 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch continues to think of the best ways to help us as social analysts to do our jobs better. That is why they win and will continue to win in the future **What do you dislike about Brandwatch Consumer Intelligence?** I think the platforms hamper Brandwatch's ability more than BW does. Not sure there is a bit downside other than that **Recommendations to others considering Brandwatch Consumer Intelligence:** Do your research but you will find yourself back at Brandwatch before you know it. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social media listening. What is going on with our client's business and why? The benefits have been that exact thing. ## Brandwatch Consumer Intelligence Discussions - [Can I use BrandWatch to analyse 1 single tweet?](https://www.g2.com/discussions/can-i-use-brandwatch-to-analyse-1-single-tweet) - 1 comment, 2 upvotes - [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) - 3 comments, 1 upvote - [When will we have the option to change the color of the graphs?](https://www.g2.com/discussions/when-will-we-have-the-option-to-change-the-color-of-the-graphs) - 1 comment, 1 upvote - [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) - 4 comments, 1 upvote - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [View Brandwatch Consumer Intelligence pricing details and edition comparison](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?page=26§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A09%3A30+-0500&secure%5Bsession_id%5D=548c8c7c-d51a-4ac5-999a-2043c90f1a00&secure%5Btoken%5D=2f15e82e885bfbf8d790c41acdaa9e98a05a28eefab6da76be8a2fc537b8b934&format=llm_user) ## Brandwatch Consumer Intelligence Integrations - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Brandwatch Consumer Intelligence Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Brandwatch Consumer Intelligence Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews) - [YouScan](https://www.g2.com/products/youscan/reviews) - 4.7/5.0 (300 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) - 4.3/5.0 (100 reviews)