
Super wide and historical data coverage
They have access to a lot of data: public posts, social networks, blogs, forums, news, etc.
Brandwatch Social Media Management
+3
Brandwatch
+3
Brandwatch
+3
Moreover, the historical archive goes way back — you can see conversations from 2008 onwards.
Brandwatch
+1
This helps a lot to understand long-term trends, see how the perception of a brand has evolved, study "before/distant" times for comparison. Review collected by and hosted on G2.com.
Improve native integration of social media management: post, respond, manage content more fluidly within the same platform, without needing auxiliary tools. Review collected by and hosted on G2.com.





