Compare Awario and Brand24 
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (65.6% of reviews)
Entry-Level Pricing
$39.00
$199.00 Per Month
Awario
Star Rating
(48)3.9 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansBrand24
Star Rating
(341)4.6 out of 5
Market Segments
Small-Business (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brand24 excels in user satisfaction, with a significantly higher overall rating compared to Awario. Users appreciate features like the AI Insights report, which provides concise summaries for clients, making it easier to share updates with minimal effort.
- Users say that Brand24's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, while Awario is user-friendly, some users feel it lacks the same level of guidance during initial setup.
- Reviewers mention that Brand24 offers superior sentiment analysis and real-time monitoring capabilities, which are crucial for managing digital reputation. Users have noted the effectiveness of its customized alert system in quickly addressing potential crises, a feature that some Awario users find less robust.
- According to verified reviews, Brand24 provides a more comprehensive suite of features for social media listening, including advanced keyword tracking and trend analysis. Users have expressed satisfaction with these tools, while Awario's offerings, though functional, are seen as more basic in comparison.
- Users highlight that Brand24's quality of support is exceptional, with a high rating for responsiveness and helpfulness. In contrast, while Awario's customer support is praised, some users feel it doesn't quite match the level of assistance provided by Brand24.
- G2 reviewers note that Brand24 is particularly well-suited for small businesses, with a majority of its reviews coming from this segment. Users appreciate its value for money, but many feel that Awario, while cheaper, may not offer the same depth of features that can benefit growing businesses.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Free Trial
Awario
Free Trial is available
Brand24
Free Trial is available
Ratings
Meets Requirements
7.7
40
9.0
307
Ease of Use
8.3
40
9.2
313
Ease of Setup
8.2
19
8.9
186
Ease of Admin
9.6
12
8.9
157
Quality of Support
8.8
37
9.5
288
Has the product been a good partner in doing business?
9.8
10
9.4
149
Product Direction (% positive)
7.8
37
9.1
307
Features by Category
Social Analytics
Not enough data
8.8(won by default)
113
Not enough data
8.7(won by default)
113
Not enough data
8.9(won by default)
116
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
102
Not enough data
9.0(won by default)
45
Not enough data
8.5(won by default)
47
Reports & Dashboards
Not enough data
8.4(won by default)
117
Not enough data
9.0(won by default)
120
Not enough data
9.0(won by default)
57
Not enough data
8.3(won by default)
42
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
7.7(won by default)
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3(won by default)
5
Media Channels
3.7
5
Feature Not Available
2.7
5
Feature Not Available
6.7
5
9.2
85
Geographic Coverage
Not enough data
8.3
75
Not enough data
8.8
76
Not enough data
8.8
69
Reporting
7.0
5
8.9
82
Not enough data
8.8
85
Not enough data
8.8
74
Not enough data
9.2
77
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
8.4
44
Monitoring & Listening
8.3
24
8.8
216
7.9
21
8.5
207
7.8
12
9.4
89
7.2
9
9.1
82
7.2
9
8.8
73
7.0
9
8.6
69
Agentic AI - Social Media Listening Tools
Not enough data
7.6
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
8.0
9
Not enough data
8.1
9
Data Management & Analysis
8.0
24
8.0
215
7.9
22
8.8
215
8.0
9
9.0
76
6.0
7
8.4
71
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awario and Brand24 are categorized as Social Media Listening Tools and Media Monitoring
Unique Categories
Awario is categorized as Social Customer Service
Brand24 is categorized as Social Media Analytics
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.4%
Computer Software
10.9%
Market Research
8.7%
E-Learning
6.5%
Media Production
4.3%
Other
52.2%
Marketing and Advertising
22.7%
Information Technology and Services
8.9%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.6%
Other
49.1%
Alternatives
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
What platforms/websites are monitored by Brand24?
1 Comment
Official Response from Brand24
Brand24 looks for mentions in publicly available places on the Internet.
This means we collect mentions from Facebook, Twitter, video & photo sharing sites...Read more
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,...Read more
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