Compare Awario and BrandMentions 
Featured Products
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
$39.00
$99.00 Per Month
Awario
Star Rating
(48)3.9 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansBrandMentions
Star Rating
(245)4.9 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrandMentions excels in providing comprehensive insights, particularly with its Automated AI Digests, which summarize brand health and highlight key influencers. This feature has been praised as a standout for client-facing reports, making it a favorite among users who need to present data effectively.
- Users say that Awario offers excellent value for money, especially for small and mid-sized companies. Reviewers appreciate its affordability compared to other tools, noting that it effectively handles social listening tasks like setting up alerts for brand mentions, which is user-friendly and efficient.
- Reviewers mention that BrandMentions has a robust ability to track conversations across various platforms, including niche forums and blogs. This capability has helped users capitalize on trending topics quickly, as one user noted how it flagged a rising conversation that led to a highly successful video content piece.
- According to verified reviews, Awario's customer support is frequently highlighted as top-notch, with users reporting quick and helpful responses. This level of support can be crucial for businesses that rely on timely assistance to navigate their social listening needs.
- G2 reviewers indicate that BrandMentions outperforms Awario in terms of overall user satisfaction, reflected in its higher star ratings and a greater number of recent reviews. This suggests that BrandMentions is currently more favored among users, likely due to its feature-rich offerings and effective performance.
- Users report that while Awario has a strong focus on ease of use and setup, it may not meet the specific needs of larger businesses as effectively as BrandMentions. The latter's advanced features, such as influencer identification and competitor analysis, are particularly beneficial for mid-market companies looking for deeper insights.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
BrandMentions
STARTER
$99.00
Per Month
For small businesses looking to establish their brand presence.
- 15 keywords
- 5k mentions / mo
- 3 projects
Free Trial
Awario
Free Trial is available
BrandMentions
Free Trial is available
Ratings
Meets Requirements
7.7
40
9.0
230
Ease of Use
8.3
40
9.3
230
Ease of Setup
8.2
19
9.3
214
Ease of Admin
9.6
12
8.9
68
Quality of Support
8.8
37
9.1
228
Has the product been a good partner in doing business?
9.8
10
8.9
69
Product Direction (% positive)
7.8
37
9.7
228
Features by Category
Media Channels
3.7
5
Not enough data
2.7
5
Not enough data
6.7
5
Not enough data
Geographic Coverage
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.3
24
8.9(won by 0.6)
212
7.9
21
9.1(won by 1.2)
211
7.8
12
8.9(won by 1.1)
187
7.2
9
9.1(won by 1.9)
187
7.2
9
8.7(won by 1.5)
185
7.0
9
9.2(won by 2.2)
183
Agentic AI - Social Media Listening Tools
Not enough data
8.9(won by default)
172
Not enough data
8.8(won by default)
177
Not enough data
9.0(won by default)
177
Not enough data
8.9(won by default)
178
Not enough data
9.1(won by default)
177
Data Management & Analysis
8.0
24
8.6(won by 0.6)
212
7.9
22
9.1(won by 1.2)
211
8.0
9
8.9(won by 0.9)
187
6.0
7
9.1(won by 3.1)
186
Brand Signals
Not enough data
8.7
172
Not enough data
8.9
163
Not enough data
8.9
170
Brand Analytics
Not enough data
9.0
172
Not enough data
8.8
170
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awario and BrandMentions are categorized as Social Media Listening Tools
Unique Categories
Awario is categorized as Media Monitoring and Social Customer Service
BrandMentions is categorized as Brand Intelligence
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BrandMentions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.4%
Computer Software
10.9%
Market Research
8.7%
E-Learning
6.5%
Media Production
4.3%
Other
52.2%
Marketing and Advertising
19.8%
Computer Software
7.8%
Information Technology and Services
6.0%
Financial Services
5.6%
Real Estate
3.4%
Other
57.3%
Alternatives
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
BrandMentions has no discussions with answers
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