I’m not sure how I missed Awario all this time, but I saw their launch on Product Hunt and decided to try it. The tool helps with social listening - you create alerts for your main phrases (like your brand name or competitor), and then it builds a feed of relevant social media discussions. I like the straightforward interface and helpful features like sentiment analysis, which shows the percentage of positive, negative, and neutral discussions - really useful for spotting reputation issues when there’s a spike in negativity.

One of Awario’s main strengths is its excellent value for money, as it is a very affordable social listening platform compared to many other tools with similar or even fewer features. This makes it an attractive option for small and mid-sized companies or teams looking to optimize their budget without sacrificing performance. Another key highlight is Awario’s outstanding customer support. The key account managers are professional, proactive, and genuinely attentive, offering fast, effective responses and practical solutions that show a deep understanding of both the platform and client needs. In my experience, this level of support is among the best I have seen and clearly sets Awario apart from many competitors. Lastly, after using it for three months, Awario has proven to be a very easy-to-use tool with a great user experience and plenty of tutorials to help users go deeper. Additionally, its API is very easy to integrate and works perfectly.

The functionality simply works - it does exactly as it's designed to. Setting up alerts is user friendly, and the daily email updates mean I receive notifications of any social media mentions. Customer support is first class.