Attribution Features

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Automatically scores prospects based on behavior and engagement levels.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company.

Provides tools to analyze every stage of the customer journey to customize an account-based funnel.

Based on 17 Attribution reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 17 Attribution reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 16 Attribution reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 18 Attribution reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 16 Attribution reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments

Based on 18 Attribution reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 18 Attribution reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 17 Attribution reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 18 Attribution reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 17 Attribution reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 23 Attribution reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.

Based on 24 Attribution reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.

Based on 22 Attribution reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model.

Based on 22 Attribution reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop.

Based on 21 Attribution reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events.

Based on 20 Attribution reviews and verified by the G2 Product R&D team. Allows the user to create a custom attribution model.

Based on 21 Attribution reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.

Based on 20 Attribution reviews and verified by the G2 Product R&D team. Provides features for B2C marketers.

Based on 22 Attribution reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.

Based on 22 Attribution reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.

Based on 22 Attribution reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.

Based on 21 Attribution reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.

Based on 20 Attribution reviews and verified by the G2 Product R&D team. Allows users to build custom reports.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases