Introducing G2.ai, the future of software buying.Try now
Compare Attribution and LeanData 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (72.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 User Per Month
Attribution
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AttributionLeanData
Star Rating
(993)4.6 out of 5
Market Segments
Mid-Market (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users say that LeanData excels in lead routing and assignment, with many reviewers highlighting its intuitive design and ability to adapt to changing business processes. One user noted, "I use LeanData for inbound contact and lead routing, as well as merging and matching," showcasing its versatility in handling complex routing tasks.
- According to verified reviews, Attribution stands out for its simplicity and robust analytics capabilities. Reviewers appreciate the platform's clarity in tracking marketing channel performance, with one stating, "The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using."
- Reviewers mention that LeanData has a strong focus on account-level insights, which is particularly beneficial for mid-market users. Users have praised its visual graph building and node-based rules, making it easier to manage complex routing processes effectively.
- G2 reviewers report that Attribution provides immediate insights into marketing and sales metrics, with users noting its ease of setup. One user remarked, "Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics," indicating a smooth onboarding experience.
- Users highlight that LeanData has a higher overall satisfaction score, particularly in quality of support, where it received positive feedback for being a good partner in business. One reviewer emphasized, "LeanData has been a very easy to use tool to manage lead routing and assignments," reflecting its user-friendly nature.
- Reviewers mention that while Attribution offers excellent media attribution capabilities, it may not be as customizable as LeanData. Users have noted that while Attribution provides great insights, they sometimes seek more flexibility in tailoring the platform to their specific needs.
Pricing
Entry-Level Pricing
Attribution
No pricing availableLeanData
Standard
Contact Us
1 User Per Month
Replace brittle assignment rules, custom code, and manual processes.
- Salesforce objects - Leads
- Advanced Matching
- View Matches in Record
Free Trial
Attribution
No trial information availableLeanData
No trial information availableRatings
Meets Requirements
8.6
47
9.0
787
Ease of Use
8.6
48
8.4
796
Ease of Setup
8.7
34
8.1
626
Ease of Admin
8.8
30
8.6
668
Quality of Support
9.3
48
9.1
760
Has the product been a good partner in doing business?
9.4
30
9.3
658
Product Direction (% positive)
8.3
47
9.4
747
Features by Category
Lead Intelligence
Not enough data
7.1
126
|
Verified
Not enough data
7.6
149
Not enough data
8.3
165
Lead Management
Not enough data
8.4
199
Not enough data
7.0
81
Not enough data
8.6
209
Marketing Campaigns
Not enough data
7.2
82
Not enough data
6.9
117
Not enough data
7.0
118
Not enough data
7.1
121
|
Verified
Not enough data
8.4
151
Campaign Execution
Not enough data
6.2
69
Not enough data
7.9
135
Not enough data
7.3
115
Not enough data
6.9
77
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
9.3
23
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
7.0
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
21
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Reporting
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Not enough data
Matching
Not enough data
8.8
342
Not enough data
8.6
327
Not enough data
8.4
347
Routing
Not enough data
9.2
357
Not enough data
8.7
305
Not enough data
8.6
300
Not enough data
8.9
293
Platform Operations
Not enough data
8.3
246
Not enough data
9.0
336
Not enough data
8.6
330
Not enough data
8.3
226
Not enough data
8.0
283
Not enough data
8.8
321
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Feature Not Available
Not enough data
7.3
38
Not enough data
7.1
35
Not enough data
6.8
30
Not enough data
9.6
46
Branding & Customizatio
Not enough data
7.7
36
Not enough data
7.7
35
Not enough data
7.5
34
Automatic Rules & Configurations
Not enough data
8.9
41
Not enough data
8.6
38
Not enough data
8.3
40
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
10.0
5
8.1
46
9.2
6
8.6
63
8.9
6
8.7
73
Lead Management
9.4
6
9.0
77
8.3
5
Feature Not Available
9.2
6
8.8
81
Marketing Campaigns
9.8
7
Feature Not Available
9.5
7
8.0
44
9.8
7
8.0
42
8.3
5
8.3
50
8.1
7
8.9
58
8.8
7
8.6
30
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
Not enough data
9.0
17
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
9.5
18
|
Verified
Not enough data
8.5
16
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
18
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
8.0
17
|
Verified
Not enough data
9.4
18
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attribution and LeanData are categorized as Account-Based Analytics
Unique Categories
LeanData is categorized as Lead-to-Account Matching and Routing, Account Data Management, Salesforce AppExchange Apps, and Business Scheduling
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeanData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.6%
Marketing and Advertising
9.8%
Health, Wellness and Fitness
9.8%
Financial Services
9.8%
Consumer Goods
9.8%
Other
39.2%
Computer Software
40.9%
Information Technology and Services
23.2%
Computer & Network Security
4.8%
Marketing and Advertising
4.5%
Internet
3.1%
Other
23.5%
Alternatives
Discussions
Attribution has no discussions with answers
Which CRMs do you integrate with?
3 Comments
TR
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with...Read more
LeanData has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
