--- title: Attribution Reviews meta_title: 'Attribution Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 51 reviews by the users' company size, role or industry to find out how Attribution works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 51 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Attribution Reviews **Vendor:** Attribution **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.5/5.0 **Total Reviews:** 51 ## About Attribution Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. ## Attribution Pros & Cons **What users like:** - Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. (3 reviews) - Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. (3 reviews) - Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. (3 reviews) - Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. (3 reviews) - Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. (2 reviews) - Easy Implementation (2 reviews) - Flexibility (2 reviews) - Insights (2 reviews) - Analytics (1 reviews) - Users appreciate the **effective attribution tracking** for giving credit and enhancing marketing insights seamlessly. (1 reviews) **What users dislike:** - Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. (1 reviews) - Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. (1 reviews) - Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. (1 reviews) - Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. (1 reviews) - Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. (1 reviews) - Users face **integration issues** requiring clean data and technical coordination, complicating initial setup and usage of Attribution. (1 reviews) - Users find the **lack of information** frustrating, wishing for better documentation and easier access to historical data. (1 reviews) - Users find the **steep learning curve** challenging due to complex features and initial setup difficulties. (1 reviews) - Not Intuitive (1 reviews) - Poor Customer Support (1 reviews) ## Attribution Reviews ### 1. A Robust Attribution Tool That Could Be More Intuitive. **Rating:** 3.5/5.0 stars **Reviewed by:** Sanowar g. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Attribution?** 1. I like attribution it gives proper credit to people for their work. 2. It's showing respect for creativity and effort. 3. Attribution helps others find the original source and learn more . 4. It builds trust and honesty in sharing information. 5. It encourages collaboration and appreciation in every field. **What do you dislike about Attribution?** Great data, but the platform can feel complicated and not very intuitive at times. **What problems is Attribution solving and how is that benefiting you?** 1. Attribution software helps track were result or action come from 2. It defines which chanels or action or activities contribute most to success. 3. Business use it to measure the impact of marketing and sales efforts. 4. It provides data-driven insights for better decisions-making. 5. Attribution software improve performance by showing what truly works ### 2. SMB Agency Data Tool **Rating:** 3.5/5.0 stars **Reviewed by:** John M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Attribution?** Having the ability to get name based attribution is a helpful and necessary. To not only measure data or leads, it allows you to attach the name of that lead to the pathway. Getting the platfrom setup is pretty reasonable for its capability. The team is always helpful and provide good service. **What do you dislike about Attribution?** Not being able to export data to measure against client tools is one missing feature. Tracking phone calls would be greatly valuable. **What problems is Attribution solving and how is that benefiting you?** Attribution as it's name says allows to identify paid and organic attribution. It allows us to measure the effectivness of our marketing efforts. It allows us to see the linear pathway of a customer journey, which goes well beyond the data platforms like Google or Meta provide. **Official Response from David Saxon:** > Thanks John - appreciate you taking time to review us! ### 3. Useful for advanced and web-analytics savvy marketing teams **Rating:** 4.0/5.0 stars **Reviewed by:** Christal T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Attribution?** 1. Hands on implementation with client success team 2. Easy to customize how we want to group marketing channels 3. Marketing spend calculation reconciles with our ad platforms 4. Multiple attributions models are available out of the box 5. Easy to make and export reports built within Attribution app **What do you dislike about Attribution?** 1. If using a tool like Segment or GA, requires clean data taxonomy and clean implementation so that integration and data population within Attribution is not a mess. 2. The app captures everything, including unnecessary data 3. There are layers of features with one feature so there is a learning curve **What problems is Attribution solving and how is that benefiting you?** Optimizing marketing spend: which channels work best at converting, which campaigns work best. **Official Response from David Saxon:** > Thank you Christal for the review! We appreciate your feedback and hear you on our tracking. We do have some new features coming out to better manage this soon that our customers will benefit from! ### 4. Great for simple use cases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Attribution?** Attribution has many built in integrations that work well if the user has a faily straightforward e-commerce website and is using mainstream platforms like Google Analytics, Hubspot, Stripe etc. It's all fast and easy to setup with little technical knowledge required to get it up and running. The support team is very helpful and quickly responds with a solution to handle most things. **What do you dislike about Attribution?** If your use case is less typical, the methods required to get things to work without a built in integration is quite high. There wasn't great documentation around the API and a we required a lot of emails and calls to get certain leads and events to track properly. **What problems is Attribution solving and how is that benefiting you?** Attribution givs our company a single place to check on how we are doing as a company and lets us know where we can adjust ad spend to optimize for more conversions. **Official Response from David Saxon:** > Thank you for the feedback and noted on the documentation and the process for to get set up for custom use cases. Great call out and something we are working on (updated documentation). For custom integrations, noted that we can handle this with customers but it can take effort on both sides to get set up. Appreciate the feedback, we work continuously to make the onboarding process as smooth as possible - even for edge cases. ### 5. Decent Attribution platform with huge potential! **Rating:** 4.0/5.0 stars **Reviewed by:** Michael W. | Senior Marketing Analytics Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2024 **What do you like best about Attribution?** The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see what nuggets we find. **What do you dislike about Attribution?** At times it can be very slow to load new data or change views. **What problems is Attribution solving and how is that benefiting you?** We had no multi touch attribution & no visbility into the customer journey. Right off the bat, Attribution gave us visbility into both. **Official Response from David Saxon:** > Thanks Michael - appreciate the review and also comments on loading time. There can be some delay based on the data set size but this is something we are constantly monitoring and working on performance gains for our customers. Excited to see what nuggets you will be able to reveal now you are up and running! ### 6. Refreshing Attribution Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Attribution?** Working with both product and marketing teams you often hear the empty promises of GA4 being the primary attribution solution. Where GA4 falls short, Attribution shines in its usability, event dropdowns, and channel groupings. I've built a lot of channel groupings in GA & GA4 but the ability to build custom groupings with ease is very refreshing and easy to use! **What do you dislike about Attribution?** Can be tricky to audit and debug while reviewing the data pass into Attribution App. **What problems is Attribution solving and how is that benefiting you?** Attribution provides a multi-touch attribution solution that read's in both client and server side events. This flexibility makes it very easy to connect data from my CDP. **Official Response from David Saxon:** > Thank you for the review! Appreciate you sharing the insights into how we can help with filling in the gaps! ### 7. Easy to Use,Cool Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Attribution?** - Multiple attribution models - "Paths" feature - Ease of use - Excellent support **What do you dislike about Attribution?** - Difficult inital setup - Can be slow - Some intial glitches **What problems is Attribution solving and how is that benefiting you?** We had little insight into the effectiveness of lower, mid, and top of funnel retargeting campaigns. Attribution provides clarity into performance & allows us to measure our sucess. Especially with a long lead funnel. **Official Response from David Saxon:** > Thank you for the review - we would welcome a conversation to make sure we are addressing the dislikes. We continue to invest in our infrastructure and performance systems to leverage our data collection and processing - appreciate you bringing attention to your experience on this front. ### 8. Excellent tracking platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Attribution?** Tailored to track what's most crucial for an online business, initial integration is easy. **What do you dislike about Attribution?** As an engineer, getting visibility into the details of what's going on and debugging issues can be tricky **What problems is Attribution solving and how is that benefiting you?** Detailed tracking of traffic sources - we had a simplistic view of this earlier **Official Response from David Saxon:** > Thank for you taking to the time to write a review. Appreciate the feedback on debugging and would welcome speaking further to understand what more we can do to address this. ### 9. Attribution App solved a problem that would take months to resolve for PadSplit. **Rating:** 4.0/5.0 stars **Reviewed by:** Deniz C. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Attribution?** easy setup, flawless ability to slice and dice the data, ability to show customizable attribution views, and granular tracking and reporting capabilities **What do you dislike about Attribution?** The data should be customizable (if we know the value of a conversion, and if the conversion value is missing, we should be able to just enter it without engineering involvement) Reporting should be more advanced- It is not straightforward to pull data from the platform. Every tab should have a CSV export option. Conversion reporting works great with Segment events, but it doesn't work for off-site lead events. (For example, it doesn't track our Linkedin lead ads, Facebook lead ads) We are not allowed to customize reporting view on the dashboard. (For example, I can't see signups next to purchases. these are two different pulls) No real-time tracking. Basically reporting and analytics design is not ideal for me. **Recommendations to others considering Attribution:** Attribution App is great for any company that wants to build an analytics and measurement foundation. **What problems is Attribution solving and how is that benefiting you?** analyzing CAC by keywords, campaigns and channels, analyze data via different attribution windows ### 10. Effective Attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Attribution?** We enjoyed seeing sales attribution across all our marketing channels. **What do you dislike about Attribution?** Initially we didn't like not being able to see conversion paths but one of the latest feature updates fixed that. We were also not able to fully get the Cohort functionality to sync and attribute revenue from Stripe for our subscribers. **What problems is Attribution solving and how is that benefiting you?** The most helpful feature we found was finding out how successful any new Facebook campaign was. It was good to have another system outside of Facebook to attribute sales to new campaigns to know if they were successful or not. ### 11. Unique and valuable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2018 **What do you like best about Attribution?** Attribution App allows us to track the ROI on any event, whether conversions, email signs ups, or add to cart, across a number of marketing channels. They've also helped us build integrations with partners where integrations didn't exist and segment our unattributed traffic into buckets **What do you dislike about Attribution?** We spend a lot on facebook and know that view through conversions are a real thing. It's no fault of this app since facebook does not surface this data over their API, but even when using a first click method, the ROI for facebook in particular is usually lower than the reality. **What problems is Attribution solving and how is that benefiting you?** It helps us decide where to put marketing dollars and optimize campaigns across channels ### 12. Good basic attribution app **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Attribution?** Very easy to use Works well with Segment Cheap pricing **What do you dislike about Attribution?** Basic functionality No impression tags Not many new features **What problems is Attribution solving and how is that benefiting you?** Multi-touch attribution, but mainly email and UTM based. ### 13. Its a good start to baseline attribution modeling! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Attribution?** Ease of setup, good UI and ability to pull data directly from the event pipeline segment. **What do you dislike about Attribution?** Doesn't seem to mature in terms of pre-built functionality, so they need to stress more on data reliability! **Recommendations to others considering Attribution:** It's good to get started. It is definitely better to do more advanced attribution modeling using engineers and Data Scientists! **What problems is Attribution solving and how is that benefiting you?** Attribution Modelling for Marketing! ## Attribution Discussions - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) - [Does anyone use or has anyone used Attribution App for marketing attribution?](https://www.g2.com/discussions/does-anyone-use-or-has-anyone-used-attribution-app-for-marketing-attribution) - 1 upvote - [View Attribution pricing details and edition comparison](https://www.g2.com/products/attribution/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+10%3A58%3A27+-0500&secure%5Bsession_id%5D=e3697d06-b6ea-4051-888e-03e683110d11&secure%5Btoken%5D=4f612275884fcb798bdb1150a0ade46a4204a882a336c8f42611aec1ef59604a&format=llm_user) ## Attribution Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Third-Party Integrations - Activity Planning - Strategic Planning - Campaign Planning **Additional Functionality** - API - Metadata Management - Real-Time Reporting - Commenting/Notes - Approval Process Control - Approval Workflow - Generative AI - Brand Management - Budgeting/Forecasting - File Management - Marketing Calendar - Role-Based Permissions - Status Tracking - Access Controls/Permissions - Campaign Management - Customizable Templates - Calendar Management - Template Management - Resource Management - Customizable Reports - Version Control - Content Management - Tagging - Document Storage - Task Scheduling - Workflow Management - Social Promotion - AI Copilot - Campaign Analytics - Dashboard Creation - Task Management - Project Templates - ROI Tracking - Single Sign On - Activity Dashboard - Search/Filter - Reporting & Statistics - Digital Asset Management - Multi-Channel Marketing - Document Management - Configurable Workflow - Expense Management - Alerts/Notifications - Collaboration Tools - Drag & Drop - Customizable Branding - Project Management - Asset Lifecycle Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Attribution Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - 4.7/5.0 (268 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (1,038 reviews)