# Best Supply Side Platforms (SSP)

## How Many Supply Side Platforms (SSP) Products Does G2 Track?

**Total Products under this Category:** 101

### Category Stats (Jul 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Opti Digital (+0.02%) - Among all products in this category, Opti Digital recorded the largest rating increase compared to last month

_Last updated: July 28, 2026_

## How Does G2 Rank Supply Side Platforms (SSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 101+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Supply Side Platforms (SSP)
 ![G2 Grid® for Supply Side Platforms (SSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/supply-side-platform-ssp/grids.png?focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=1702679&focus%5B%5D=65056&focus%5B%5D=63667&focus%5B%5D=101287&focus%5B%5D=8713&focus%5B%5D=4909)

Highlighted products: Google Ad Manager, Opti Digital, BidMachine, 33Across, EX.CO, GaleForceMedia, Sharethrough, and OpenX.

Underlying data: [Grid® JSON](https://www.g2.com/categories/supply-side-platform-ssp/grids.json?focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=bidmachine&focus%5B%5D=33across&focus%5B%5D=ex-co&focus%5B%5D=galeforcemedia&focus%5B%5D=sharethrough&focus%5B%5D=openx)

**Sponsored**

### AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=286&secure%5Bchosen_at%5D=2026-07-29T05%3A30%3A45Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=286&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsupply-side-platform-ssp&secure%5Btoken%5D=ccbef8fd85b45588c814e9d391c20804e2d36956c6bafcde07892b1a16daec3b&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo)

[
Google Ad Manager
](https://www.g2.com/products/google-ad-manager/reviews)

By [Google](https://www.g2.com/sellers/google)

[

4.2/5(236)

](https://www.g2.com/products/google-ad-manager/reviews)

What do users say?

Users consistently praise the powerful ad management and detailed analytics offered by Google Ad Manager, which enable effective targeting and revenue optimization. Many appreciate its seamless integr

### [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

**Average Rating:** 4.2/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Google Ad Manager?

- **SSP Functionality :** 8.2/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.6/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.9/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Google Ad Manager?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 42% Medium, 37% Small

#### What Are Recent G2 Reviews of Google Ad Manager?

**["Maximizes Revenue, But Complex Setup"](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)**

**Rating:** 4.5/5.0 stars

_— Wijbren v._

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)

**["All-in-One Ad Management with Powerful Targeting and Clear Reporting"](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)**

**Rating:** 5.0/5.0 stars

_— pankaj p._

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)

#### What Are G2 Users Discussing About Google Ad Manager?

- [What is Google Ad Manager used for?](https://www.g2.com/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/discussions/what-is-google-s-ssp-called)
- [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment

[
Opti Digital
](https://www.g2.com/products/opti-digital/reviews)

By [Opti Digital](https://www.g2.com/sellers/opti-digital)

[

4.5/5(40)

](https://www.g2.com/products/opti-digital/reviews)

What do users say?

Users consistently praise the quality of support and ease of implementation provided by Opti Digital, highlighting how these factors contribute to a smooth onboarding experience and effective revenue

### [Opti Digital](https://www.g2.com/products/opti-digital/reviews)

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **SSP Functionality :** 8.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.7/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Opti Digital?

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Cutting-edge Technology and Responsive Team"](https://www.g2.com/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

**["Responsive Team, Global Reach, Real Results"](https://www.g2.com/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-13035441)

[
BidMachine
](https://www.g2.com/products/bidmachine/reviews)

By [BidMachine](https://www.g2.com/sellers/bidmachine)

[

4.7/5(15)

](https://www.g2.com/products/bidmachine/reviews)

What do users say?

Users consistently praise the exceptional support provided by BidMachine, highlighting the team's responsiveness and willingness to assist with any issues. Many appreciate the user-friendly dashboard

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

[
33Across
](https://www.g2.com/products/33across/reviews)

By [33Across](https://www.g2.com/sellers/33across)

[

4.3/5(128)

](https://www.g2.com/products/33across/reviews)

What do users say?

Users consistently praise the product for its privacy focus and seamless integration, which enhance their advertising experience without relying on cookies. Many appreciate how it simplifies monetizat

Pros and Cons

[
Innovation (1)
](https://www.g2.com/products/33across/reviews?qs=pros-and-cons)[
Complexity (1)
](https://www.g2.com/products/33across/reviews?qs=pros-and-cons)

### [33Across](https://www.g2.com/products/33across/reviews)

33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner.

**Average Rating:** 4.3/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate 33Across?

- **SSP Functionality :** 8.3/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind 33Across?

- **Seller:** [33Across](https://www.g2.com/sellers/33across)
- **Year Founded:** 2007
- **HQ Location:** NY, US
- **Twitter:** @33Across  
1,238 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee0ef2bbe2e7aabbd6c6788a51dcda713bb70fcdc9287cdd866497dbb11f6860&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F33across-inc.%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Small, 30% Medium

#### What Do G2 Reviewers Say About 33Across?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **data-driven advertising solutions** of 33Across, enhancing outcomes while ensuring privacy and brand safety.
- Users appreciate the **reliability** of 33Across, enabling confident and effective ad outcomes while ensuring privacy and brand safety.

##### Cons

- Users feel that the **complexity** of 33Across may hinder novice users due to a steep learning curve and unclear documentation.
- Users find the **difficult learning curve** of 33Across challenging, suggesting improved documentation for a smoother experience.
- Users find **inefficient reporting** on 33Across cumbersome, especially due to a steep learning curve for novice users.

#### What Are Recent G2 Reviews of 33Across?

**["Effortlessly Connects Brands with Publishers for Ads"](https://www.g2.com/survey_responses/33across-review-12704383)**

**Rating:** 5.0/5.0 stars

_— Anandharaman P._

[Read full review](https://www.g2.com/survey_responses/33across-review-12704383)

**["Effortless, Low-Work 33Across Experience"](https://www.g2.com/survey_responses/33across-review-12701361)**

**Rating:** 5.0/5.0 stars

_— Rachel V._

[Read full review](https://www.g2.com/survey_responses/33across-review-12701361)

[
EX.CO
](https://www.g2.com/products/ex-co/reviews)

By [EX.CO](https://www.g2.com/sellers/ex-co)

[

4.3/5(25)

](https://www.g2.com/products/ex-co/reviews)

What do users say?

Users consistently praise the outstanding customer service and ease of use of the platform, highlighting how it facilitates quick setup and effective monetization strategies. Many appreciate the flexi

Pros and Cons

[
Customer Support (9)
](https://www.g2.com/products/ex-co/reviews?qs=pros-and-cons)[
Dashboard Issues (2)
](https://www.g2.com/products/ex-co/reviews?qs=pros-and-cons)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **SSP Functionality :** 10.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

[
GaleForceMedia
](https://www.g2.com/products/galeforcemedia/reviews)

By [Galeforcedigital](https://www.g2.com/sellers/galeforcedigital)

[

4.6/5(20)

](https://www.g2.com/products/galeforcemedia/reviews)

What do users say?

Users consistently praise the ease of use and responsive support of GaleForceMedia, highlighting how it streamlines media planning and reconciliation processes. The platform's intuitive interface and

### [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)

GaleForceMedia media buying software is a web-based software platform designed to streamline media processes. GaleForceMedia helps media buyers eliminate redundancies like duplicate field requirements, flexibly manage buys of different media types, accurately measure ad performance and effortlessly reconcile invoices.

**Average Rating:** 4.6/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate GaleForceMedia?

- **SSP Functionality :** 9.1/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.5/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind GaleForceMedia?

- **Seller:** [Galeforcedigital](https://www.g2.com/sellers/galeforcedigital)
- **Year Founded:** 2014
- **HQ Location:** Palm Beach Gardens, FL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a193fcf5c7d686907dc3c64b847fcff16333e5b1391d4c23183e972ab7a8723&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgale-force-digital-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 65% Small, 20% Medium

#### What Are Recent G2 Reviews of GaleForceMedia?

**["Streamlined Media Management, Almost Perfect"](https://www.g2.com/survey_responses/galeforcemedia-review-12180923)**

**Rating:** 4.5/5.0 stars

_— Satish R._

[Read full review](https://www.g2.com/survey_responses/galeforcemedia-review-12180923)

**["GaleForceMedia changed how I buy & plan media. Can’t imagine going back to the way I worked before!"](https://www.g2.com/survey_responses/galeforcemedia-review-11513326)**

**Rating:** 5.0/5.0 stars

_— Orlando M._

[Read full review](https://www.g2.com/survey_responses/galeforcemedia-review-11513326)

[
Sharethrough
](https://www.g2.com/products/sharethrough/reviews)

By [Sharethrough](https://www.g2.com/sellers/sharethrough)

[

4.5/5(88)

](https://www.g2.com/products/sharethrough/reviews)

What do users say?

Users consistently praise the responsive support and strong performance of Sharethrough, highlighting the team's dedication to helping clients achieve their advertising goals. Many appreciate the ease

### [Sharethrough](https://www.g2.com/products/sharethrough/reviews)

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Sharethrough?

- **SSP Functionality :** 9.1/10 (Category avg: 8.3/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.6/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Sharethrough?

- **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @sharethrough  
5,075 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=379dd03c38ff6e1fb52f250e85d4befc2ca3d1fb3b6d158afdb04ca078ee1972&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F638984%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 44% Medium, 28% Small

#### What Are Recent G2 Reviews of Sharethrough?

**["Phenomenal sales team with a great structure."](https://www.g2.com/survey_responses/sharethrough-review-8021815)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815)

**["Success in innovating for food/dining client with dynamic captioned videos"](https://www.g2.com/survey_responses/sharethrough-review-8022870)**

**Rating:** 5.0/5.0 stars

_— Zachary J._

[Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870)

#### What Are G2 Users Discussing About Sharethrough?

- [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising)
- [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough)
- [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough)
- [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp)
- [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do)

[
OpenX
](https://www.g2.com/products/openx/reviews)

By [OpenX](https://www.g2.com/sellers/openx)

[

3.2/5(18)

](https://www.g2.com/products/openx/reviews)

What do users say?

Users consistently praise the platform for its ease of use and effective targeting, making it suitable for launching campaigns and managing ad performance. Many appreciate the strong analytics capabil

### [OpenX](https://www.g2.com/products/openx/reviews)

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

**Average Rating:** 3.2/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate OpenX?

- **SSP Functionality :** 6.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 6.8/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind OpenX?

- **Seller:** [OpenX](https://www.g2.com/sellers/openx)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA
- **Twitter:** @OpenX  
17,214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2c192f749f50dfa39af87edb7181ab19d7f6b1d4540cebc3bd355a55ce9939b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F42890%2F&secure%5Burl_type%5D=linkedin_company_website)  
527 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Medium, 33% Small

#### What Are Recent G2 Reviews of OpenX?

**["Great For Creating Reports"](https://www.g2.com/survey_responses/openx-review-863601)**

**Rating:** 4.5/5.0 stars

_— Cassidy E._

[Read full review](https://www.g2.com/survey_responses/openx-review-863601)

**["Solution for Publisher's Programmatic Advertising"](https://www.g2.com/survey_responses/openx-review-5438786)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/openx-review-5438786)

[
AdBook
](https://www.g2.com/products/adbook/reviews)

By [FatTail](https://www.g2.com/sellers/fattail)

[

3.7/5(12)

](https://www.g2.com/products/adbook/reviews)

What do users say?

Users consistently praise the clean UI and ease of use of AdBook, highlighting how it simplifies advertising management and streamlines campaign processes. Many appreciate its ability to organize data

### [AdBook](https://www.g2.com/products/adbook/reviews)

Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

**Average Rating:** 3.7/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate AdBook?

- **SSP Functionality :** 5.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdBook?

- **Seller:** [FatTail](https://www.g2.com/sellers/fattail)
- **Year Founded:** 2001
- **HQ Location:** Calabasas, California
- **Twitter:** @fattailinc  
9,094 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6a51252bc0089652b5a5b769e8cc942c9734902a82e4843468b9d5eb04ab8ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffattail%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Medium, 25% Large

#### What Are Recent G2 Reviews of AdBook?

**["Easier Advertising Management"](https://www.g2.com/survey_responses/adbook-review-8536080)**

**Rating:** 4.0/5.0 stars

_— Verified User in Renewables & Environment_

[Read full review](https://www.g2.com/survey_responses/adbook-review-8536080)

**["Streamlined Advertising with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adbook-review-12700488)**

**Rating:** 5.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/adbook-review-12700488)

#### What Are G2 Users Discussing About AdBook?

- [What is AdBook used for?](https://www.g2.com/discussions/what-is-adbook-used-for)

[
Magnite, for Sellers
](https://www.g2.com/products/magnite-for-sellers/reviews)

By [Magnite](https://www.g2.com/sellers/magnite)

[

3.2/5(20)

](https://www.g2.com/products/magnite-for-sellers/reviews)

What do users say?

Users consistently praise the user-friendly interface and the ability to access a wide range of inventory, making it easy to manage advertising needs. Many appreciate the platform's robust reporting t

### [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews)

Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

**Average Rating:** 3.2/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Magnite, for Sellers?

- **SSP Functionality :** 7.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 6.5/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Magnite, for Sellers?

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite  
36,314 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f89a08670be12f06b69fbb036c8cf62253545485af3ac17281a35b811b4394f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnite%2F&secure%5Burl_type%5D=linkedin_company_website)  
987 employees on LinkedIn®
- **Ownership:** NASDAQ: MGNI

#### Who Uses This Product?

- **Top Industries:** Internet, Marketing and Advertising
- **Company Size:** 55% Medium, 30% Large

#### What Are Recent G2 Reviews of Magnite, for Sellers?

**["great"](https://www.g2.com/survey_responses/magnite-for-sellers-review-442524)**

**Rating:** 5.0/5.0 stars

_— Ani H._

[Read full review](https://www.g2.com/survey_responses/magnite-for-sellers-review-442524)

**["Great platform for selling inventory."](https://www.g2.com/survey_responses/magnite-for-sellers-review-3416060)**

**Rating:** 4.0/5.0 stars

_— Verified User in Newspapers_

[Read full review](https://www.g2.com/survey_responses/magnite-for-sellers-review-3416060)

#### What Are G2 Users Discussing About Magnite, for Sellers?

- [What is Magnite, for Sellers used for?](https://www.g2.com/discussions/what-is-magnite-for-sellers-used-for)

[
PubMatic
](https://www.g2.com/products/pubmatic/reviews)

By [PubMatic](https://www.g2.com/sellers/pubmatic)

[

3.2/5(11)

](https://www.g2.com/products/pubmatic/reviews)

What do users say?

Users consistently praise the clean interface and real-time analytics that enhance their experience and decision-making. Many appreciate the platform's ability to manage inventory effectively and prov

### [PubMatic](https://www.g2.com/products/pubmatic/reviews)

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

**Average Rating:** 3.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PubMatic?

- **SSP Functionality :** 6.1/10 (Category avg: 8.3/10)
- **Impression Targeting:** 5.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind PubMatic?

- **Seller:** [PubMatic](https://www.g2.com/sellers/pubmatic)
- **Year Founded:** 2006
- **HQ Location:** Redwood City, CA
- **Twitter:** @PubMatic  
24,187 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3ed25125351d02ec007e9e7ed131fe0c1c099b910dead206b08fc166ee74abd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167624%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,230 employees on LinkedIn®
- **Ownership:** NASDAQ: PUBM

#### Who Uses This Product?

- **Company Size:** 36% Medium, 36% Small

#### What Are Recent G2 Reviews of PubMatic?

**["Pubmatic is a good SSP"](https://www.g2.com/survey_responses/pubmatic-review-33008)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-33008)

**["Useful SSP to monetize unsold inventory"](https://www.g2.com/survey_responses/pubmatic-review-32639)**

**Rating:** 4.5/5.0 stars

_— James W._

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-32639)

[
Genesis SSP
](https://www.g2.com/products/genesis-ssp/reviews)

By [Genesis Media](https://www.g2.com/sellers/genesis-media)

[

3.3/5(10)

](https://www.g2.com/products/genesis-ssp/reviews)

What do users say?

Users consistently praise the user-friendly interface and fast performance of Genesis SSP, noting that it becomes easier to navigate once familiar with the software. Many appreciate its ability to pro

### [Genesis SSP](https://www.g2.com/products/genesis-ssp/reviews)

The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content.

**Average Rating:** 3.3/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Genesis SSP?

- **SSP Functionality :** 6.7/10 (Category avg: 8.3/10)
- **Impression Targeting:** 7.1/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Genesis SSP?

- **Seller:** [Genesis Media](https://www.g2.com/sellers/genesis-media)
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **Twitter:** @GenesisMediaNY  
853 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44a87c5aa1ccc8efb19bb0364fc22cb4c9cb7ea4ff3d9f5e2414ebd3dcf778d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenesis-media-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of Genesis SSP?

**["Genesis SSP review"](https://www.g2.com/survey_responses/genesis-ssp-review-6932994)**

**Rating:** 4.5/5.0 stars

_— 579\_\_ T._

[Read full review](https://www.g2.com/survey_responses/genesis-ssp-review-6932994)

**["A Simple Program [Finally]"](https://www.g2.com/survey_responses/genesis-ssp-review-6939747)**

**Rating:** 5.0/5.0 stars

_— Judy G._

[Read full review](https://www.g2.com/survey_responses/genesis-ssp-review-6939747)

[
360 Polaris
](https://www.g2.com/products/360-polaris/reviews)

By [Improve Digital](https://www.g2.com/sellers/improve-digital)

[

4/5(10)

](https://www.g2.com/products/360-polaris/reviews)

What do users say?

Users consistently praise the customization options and ease of use of 360 Polaris, highlighting its effectiveness in managing targeted advertising campaigns. Many appreciate the platform's transparen

### [360 Polaris](https://www.g2.com/products/360-polaris/reviews)

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

**Average Rating:** 4.0/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate 360 Polaris?

- **SSP Functionality :** 8.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind 360 Polaris?

- **Seller:** [Improve Digital](https://www.g2.com/sellers/improve-digital)
- **Year Founded:** 2008
- **HQ Location:** Schiphol-Rijk, North Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61e45e9f98cae4bd36c43f605901b6bac8a27deefe669162592dc77202a54e01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimprove-digital&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 40% Large

#### What Are Recent G2 Reviews of 360 Polaris?

**["Better than Adform, but room for improvement"](https://www.g2.com/survey_responses/360-polaris-review-7256345)**

**Rating:** 4.0/5.0 stars

_— Abhisar G._

[Read full review](https://www.g2.com/survey_responses/360-polaris-review-7256345)

**["One stop solution for all your content ads."](https://www.g2.com/survey_responses/360-polaris-review-6908037)**

**Rating:** 4.0/5.0 stars

_— Mohan K._

[Read full review](https://www.g2.com/survey_responses/360-polaris-review-6908037)

#### What Are G2 Users Discussing About 360 Polaris?

- [What is 360 Polaris used for?](https://www.g2.com/discussions/what-is-360-polaris-used-for)

[
Automatad
](https://www.g2.com/products/automatad/reviews)

By [Automatad](https://www.g2.com/sellers/automatad)

[

4.5/5(30)

](https://www.g2.com/products/automatad/reviews)

What do users say?

Users consistently praise the user-friendly interface and effective automation features of Automatad, which simplify ad management and enhance revenue generation. Many appreciate the strong customer s

### [Automatad](https://www.g2.com/products/automatad/reviews)

Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

**Average Rating:** 4.5/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Automatad?

- **SSP Functionality :** 9.5/10 (Category avg: 8.3/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Automatad?

- **Seller:** [Automatad](https://www.g2.com/sellers/automatad)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @AutomatadX  
293 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1809a5383b65abc4d6a97b2e8a9c2d9f11647a609b8ee4d601b71df6600bdd0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fautomatad%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 33% Medium

#### What Are Recent G2 Reviews of Automatad?

**["Automatad is a fully featured Publishing And Subscriptions Software designed to serve SMEs, Startups"](https://www.g2.com/survey_responses/automatad-review-6969803)**

**Rating:** 4.5/5.0 stars

_— Verified User in Management Consulting_

[Read full review](https://www.g2.com/survey_responses/automatad-review-6969803)

**["Comprehensive Solutions and User-Friendly Interface"](https://www.g2.com/survey_responses/automatad-review-9670502)**

**Rating:** 5.0/5.0 stars

_— Sai Prasanth T._

[Read full review](https://www.g2.com/survey_responses/automatad-review-9670502)

[
TheViewPoint
](https://www.g2.com/products/theviewpoint/reviews)

By [TheViewPoint](https://www.g2.com/sellers/theviewpoint)

[

4.4/5(12)

](https://www.g2.com/products/theviewpoint/reviews)

What do users say?

Users consistently praise the software for its ease of use and intuitive interface, which simplifies project management and document sharing. Many appreciate its ability to integrate workflows and pro

### [TheViewPoint](https://www.g2.com/products/theviewpoint/reviews)

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.

**Average Rating:** 4.4/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate TheViewPoint?

- **SSP Functionality :** 7.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind TheViewPoint?

- **Seller:** [TheViewPoint](https://www.g2.com/sellers/theviewpoint)
- **Year Founded:** 2019
- **HQ Location:** New York City, New York
- **Twitter:** @\_TheViewPoint\_  
1,024 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b46477720e37b1c501b515d9b3765aad68faa581c6d95d70124276b2cd6084f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheviewpoint%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 25% Medium

#### What Are Recent G2 Reviews of TheViewPoint?

**["Highly productive ad monetization software in the market today"](https://www.g2.com/survey_responses/theviewpoint-review-7182217)**

**Rating:** 4.5/5.0 stars

_— Aswathaman V._

[Read full review](https://www.g2.com/survey_responses/theviewpoint-review-7182217)

**["Best Project Management Software"](https://www.g2.com/survey_responses/theviewpoint-review-7094555)**

**Rating:** 5.0/5.0 stars

_— rohit b._

[Read full review](https://www.g2.com/survey_responses/theviewpoint-review-7094555)

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- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)

[Browse Supply Side Platform (SSP) Themes](/categories/supply-side-platform-ssp/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

- Include publisher ad server functionality or be able to integrate with publisher ad servers
- Connect to ad exchanges and directly to DSPs to sell ad inventory in real times

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