# Best Supply Side Platforms (SSP)

## How Many Supply Side Platforms (SSP) Products Does G2 Track?

**Total Products under this Category:** 101

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings

_Last updated: August 01, 2026_

## How Does G2 Rank Supply Side Platforms (SSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 101+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Supply Side Platforms (SSP)
 ![G2 Grid® for Supply Side Platforms (SSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/supply-side-platform-ssp/grids.png?focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=65056&focus%5B%5D=63667&focus%5B%5D=1702679&focus%5B%5D=101287&focus%5B%5D=8713&focus%5B%5D=4909)

Highlighted products: Google Ad Manager, Opti Digital, 33Across, EX.CO, BidMachine, GaleForceMedia, Sharethrough, and OpenX.

Underlying data: [Grid® JSON](https://www.g2.com/categories/supply-side-platform-ssp/grids.json?focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=33across&focus%5B%5D=ex-co&focus%5B%5D=bidmachine&focus%5B%5D=galeforcemedia&focus%5B%5D=sharethrough&focus%5B%5D=openx)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=286&secure%5Bchosen_at%5D=2026-08-15T23%3A41%3A41Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=286&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsupply-side-platform-ssp&secure%5Btoken%5D=1db9e4a4318271bd974315c51dad469a24f9a135770beb2aa2c81816793428ef&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url)

### [Google Ad Manager](https://www.g2.com/it/products/google-ad-manager/reviews)

DoubleClick for Publishers è un motore completo di ricavi pubblicitari che aiuta gli editori a catturare il pieno valore di ogni impressione attraverso fonti di domanda e canali. L'integrazione senza soluzione di continuità con DoubleClick Ad Exchange fornisce una connessione istantanea a milioni di inserzionisti di qualità, mentre la piattaforma di gestione delle vendite integrata nativamente semplifica le operazioni per massimizzare le vendite a costi ridotti.

**Average Rating:** 4.2/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Google Ad Manager?

- **Funzionalità SSP:** 8.2/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 8.6/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 7.9/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 8.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Google Ad Manager?

- **Venditore:** [Google](https://www.g2.com/it/sellers/google)
- **Anno di Fondazione:** 1998
- **Sede centrale:** Mountain View, CA
- **Twitter:** @google  
31,899,995 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 dipendenti su LinkedIn®
- **Proprietà:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Editoria
- **Company Size:** 42% Medium, 37% Small

#### What Are Recent G2 Reviews of Google Ad Manager?

**["Massimizza i ricavi, ma configurazione complessa"](https://www.g2.com/it/survey_responses/google-ad-manager-review-12731507)**

**Rating:** 4.5/5.0 stars

_— Wijbren v._

[Read full review](https://www.g2.com/it/survey_responses/google-ad-manager-review-12731507)

**["Gestione pubblicitaria tutto-in-uno con targeting potente e report chiari"](https://www.g2.com/it/survey_responses/google-ad-manager-review-12640899)**

**Rating:** 5.0/5.0 stars

_— pankaj p._

[Read full review](https://www.g2.com/it/survey_responses/google-ad-manager-review-12640899)

#### What Are G2 Users Discussing About Google Ad Manager?

- [A cosa serve Google Ad Manager?](https://www.g2.com/it/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/it/discussions/what-is-google-s-ssp-called)
- [Come faccio a usare Google Ad Manager?](https://www.g2.com/it/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Google Ad Manager è un SSP?](https://www.g2.com/it/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [A cosa serve Google Ad Manager?](https://www.g2.com/it/discussions/what-is-google-ad-manager-used-for) - 1 comment

### [Opti Digital](https://www.g2.com/it/products/opti-digital/reviews)

Opti Digital è una tecnologia pubblicitaria (AdTech) progettata per aiutare gli editori di media a ottimizzare i loro ricavi pubblicitari attraverso strategie innovative ed efficaci. Fondata nel 2018, Opti Digital si concentra sulla fornitura di tecnologie avanzate che migliorano le capacità di monetizzazione sia degli editori che degli inserzionisti. Con un impegno per l'innovazione e l'efficienza, l'azienda impiega soluzioni all'avanguardia come il dynamic flooring, formati pubblicitari originali, funzionalità di ottimizzazione degli annunci, approfondimenti granulari in tempo reale e un wrapper per la gestione degli annunci per soddisfare le esigenze in evoluzione del panorama pubblicitario digitale. Il pubblico di riferimento per Opti Digital include editori di media globali e partner di canale che cercano di massimizzare i loro ricavi pubblicitari mentre navigano nelle complessità del mercato digitale. Sfruttando l'intelligenza artificiale e strategie basate sui dati, Opti Digital consente ai suoi clienti di sbloccare nuove opportunità di monetizzazione e rimanere competitivi in un ambiente in rapida evoluzione. La piattaforma è particolarmente vantaggiosa per gli editori che cercano di migliorare le loro prestazioni pubblicitarie e ottimizzare la gestione del loro inventario pubblicitario. Le caratteristiche chiave di Opti Digital includono il dynamic price flooring, che consente agli editori di impostare strategie di prezzo flessibili per il loro inventario pubblicitario, e formati pubblicitari innovativi, basati su annunci social display che coinvolgono gli utenti massimizzando il potenziale di ricavo. Il wrapper per la gestione degli annunci semplifica l'integrazione di varie tecnologie pubblicitarie, consentendo agli editori di ottimizzare le loro operazioni e migliorare l'efficienza complessiva. Inoltre, Opti Digital è impegnata a fornire soluzioni senza cookie, che sono sempre più importanti nel panorama digitale attento alla privacy di oggi. Questo focus non solo aiuta i clienti a rimanere conformi alle normative, ma li posiziona anche per adattarsi ai futuri cambiamenti nell'ecosistema pubblicitario. Le partnership di Opti Digital con editori e organizzazioni di rilievo, come Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo e il Transparency and Consent Framework dell'IAB, ne migliorano ulteriormente la credibilità e la portata all'interno del settore. Come partner certificato di Google per la pubblicazione (GCPP) e partner tecnologico di Prebid, Opti Digital dimostra il suo impegno per la trasparenza e le migliori pratiche nella pubblicità digitale. Dando priorità alla sostenibilità e riducendo l'impronta di carbonio degli annunci, Opti Digital si allinea anche alla crescente domanda di soluzioni pubblicitarie responsabili dal punto di vista ambientale. Questo approccio multifaccettato assicura che gli editori possano non solo ottimizzare i loro ricavi, ma anche contribuire positivamente all'industria e all'ambiente.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Funzionalità SSP:** 8.8/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 8.7/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 9.0/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 7.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Opti Digital?

- **Venditore:** [Opti Digital](https://www.g2.com/it/sellers/opti-digital)
- **Sito web dell'azienda:** www.optidigital.com
- **Anno di Fondazione:** 2018
- **Sede centrale:** Céret, FR
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Media online
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Tecnologia all'avanguardia e Squadra Reattiva"](https://www.g2.com/it/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/it/survey_responses/opti-digital-review-12960556)

**["Team reattivo, portata globale, risultati reali"](https://www.g2.com/it/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Utente verificato in Produzione media_

[Read full review](https://www.g2.com/it/survey_responses/opti-digital-review-13035441)

### [33Across](https://www.g2.com/it/products/33across/reviews)

33Across fa funzionare l'ecosistema della pubblicità programmatica senza cookie, attraverso piattaforme lato offerta, piattaforme lato domanda, editori, aziende di dati, agenzie e tutto ciò che sta nel mezzo. I principali inserzionisti, piattaforme ed editori globali si affidano a 33Across per superare i cookie e raggiungere i consumatori in modo semplice, equo e trasparente.

**Average Rating:** 4.3/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate 33Across?

- **Funzionalità SSP:** 8.3/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 8.3/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 7.8/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind 33Across?

- **Venditore:** [33Across](https://www.g2.com/it/sellers/33across)
- **Anno di Fondazione:** 2007
- **Sede centrale:** NY, US
- **Twitter:** @33Across  
1,238 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee0ef2bbe2e7aabbd6c6788a51dcda713bb70fcdc9287cdd866497dbb11f6860&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F33across-inc.%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 58% Small, 30% Medium

#### What Do G2 Reviewers Say About 33Across?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano le **soluzioni pubblicitarie basate sui dati** di 33Across, migliorando i risultati garantendo al contempo la privacy e la sicurezza del marchio.
- Gli utenti apprezzano l' **affidabilità** di 33Across, che consente risultati pubblicitari sicuri ed efficaci garantendo al contempo la privacy e la sicurezza del marchio.

##### Cons

- Gli utenti ritengono che la **complessità** di 33Across possa ostacolare gli utenti principianti a causa di una curva di apprendimento ripida e di una documentazione poco chiara.
- Gli utenti trovano la **curva di apprendimento difficile** di 33Across impegnativa, suggerendo una documentazione migliorata per un'esperienza più fluida.
- Gli utenti trovano **la segnalazione inefficiente** su 33Across ingombrante, soprattutto a causa di una curva di apprendimento ripida per gli utenti principianti.

#### What Are Recent G2 Reviews of 33Across?

**["Collega senza sforzo i marchi con gli editori per gli annunci"](https://www.g2.com/it/survey_responses/33across-review-12704383)**

**Rating:** 5.0/5.0 stars

_— Anandharaman P._

[Read full review](https://www.g2.com/it/survey_responses/33across-review-12704383)

**["Esperienza 33Across senza sforzo e a bassa manutenzione"](https://www.g2.com/it/survey_responses/33across-review-12701361)**

**Rating:** 5.0/5.0 stars

_— Rachel V._

[Read full review](https://www.g2.com/it/survey_responses/33across-review-12701361)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **SSP Functionality :** 10.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

### [GaleForceMedia](https://www.g2.com/it/products/galeforcemedia/reviews)

Il software di acquisto media GaleForceMedia è una piattaforma software basata sul web progettata per semplificare i processi mediatici. GaleForceMedia aiuta gli acquirenti di media a eliminare ridondanze come i requisiti di campo duplicati, gestire in modo flessibile gli acquisti di diversi tipi di media, misurare accuratamente le prestazioni degli annunci e riconciliare senza sforzo le fatture.

**Average Rating:** 4.6/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate GaleForceMedia?

- **Funzionalità SSP:** 9.1/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 8.5/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 9.3/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 9.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind GaleForceMedia?

- **Venditore:** [Galeforcedigital](https://www.g2.com/it/sellers/galeforcedigital)
- **Anno di Fondazione:** 2014
- **Sede centrale:** Palm Beach Gardens, FL
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a193fcf5c7d686907dc3c64b847fcff16333e5b1391d4c23183e972ab7a8723&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgale-force-digital-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità
- **Company Size:** 65% Small, 20% Medium

#### What Are Recent G2 Reviews of GaleForceMedia?

**["Gestione dei media semplificata, quasi perfetta"](https://www.g2.com/it/survey_responses/galeforcemedia-review-12180923)**

**Rating:** 4.5/5.0 stars

_— Satish R._

[Read full review](https://www.g2.com/it/survey_responses/galeforcemedia-review-12180923)

**["GaleForceMedia ha cambiato il modo in cui acquisto e pianifico i media. Non riesco a immaginare di tornare al modo in cui lavoravo prima!"](https://www.g2.com/it/survey_responses/galeforcemedia-review-11513326)**

**Rating:** 5.0/5.0 stars

_— Orlando M._

[Read full review](https://www.g2.com/it/survey_responses/galeforcemedia-review-11513326)

### [Sharethrough](https://www.g2.com/it/products/sharethrough/reviews)

Sharethrough è una piattaforma di supply side omnicanale supportata da tecnologia RTB avanzata e esperienze pubblicitarie migliorate che sono proprietarie di Sharethrough. Sharethrough mira a portare una tecnologia incentrata sull'uomo nella pubblicità programmatica con l'obiettivo di creare un ecosistema pubblicitario sostenibile per giornalisti, creatori di contenuti e sviluppatori di app.

**Average Rating:** 4.5/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Sharethrough?

- **Funzionalità SSP:** 9.1/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 9.2/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 8.6/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 8.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Sharethrough?

- **Venditore:** [Sharethrough](https://www.g2.com/it/sellers/sharethrough)
- **Anno di Fondazione:** 2008
- **Sede centrale:** Montreal, Quebec
- **Twitter:** @sharethrough  
5,075 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=379dd03c38ff6e1fb52f250e85d4befc2ca3d1fb3b6d158afdb04ca078ee1972&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F638984%2F&secure%5Burl_type%5D=linkedin_company_website)  
38 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Intrattenimento
- **Company Size:** 44% Medium, 28% Small

#### What Are Recent G2 Reviews of Sharethrough?

**["Team di vendita fenomenale con una grande struttura."](https://www.g2.com/it/survey_responses/sharethrough-review-8021815)**

**Rating:** 4.5/5.0 stars

_— Utente verificato in Marketing e pubblicità_

[Read full review](https://www.g2.com/it/survey_responses/sharethrough-review-8021815)

**["Successo nell'innovare per il cliente del settore alimentare/ristorazione con video dinamici sottotitolati"](https://www.g2.com/it/survey_responses/sharethrough-review-8022870)**

**Rating:** 5.0/5.0 stars

_— Zachary J._

[Read full review](https://www.g2.com/it/survey_responses/sharethrough-review-8022870)

#### What Are G2 Users Discussing About Sharethrough?

- [Quali sono i benefici e le sfide dell'utilizzo di Sharethrough per la pubblicità programmatica?](https://www.g2.com/it/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising)
- [Who owns sharethrough?](https://www.g2.com/it/discussions/who-owns-sharethrough)
- [What is BTLR sharethrough?](https://www.g2.com/it/discussions/what-is-btlr-sharethrough)
- [Is Sharethrough a DSP?](https://www.g2.com/it/discussions/is-sharethrough-a-dsp)
- [What does sharethrough do?](https://www.g2.com/it/discussions/what-does-sharethrough-do)

### [OpenX](https://www.g2.com/it/products/openx/reviews)

La visione di OpenX è di liberare il pieno potenziale economico delle aziende di media digitali attraverso una tecnologia pubblicitaria superiore.

**Average Rating:** 3.2/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate OpenX?

- **Funzionalità SSP:** 6.8/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 6.8/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 7.7/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 6.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind OpenX?

- **Venditore:** [OpenX](https://www.g2.com/it/sellers/openx)
- **Anno di Fondazione:** 2007
- **Sede centrale:** Pasadena, CA
- **Twitter:** @OpenX  
17,214 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2c192f749f50dfa39af87edb7181ab19d7f6b1d4540cebc3bd355a55ce9939b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F42890%2F&secure%5Burl_type%5D=linkedin_company_website)  
524 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità
- **Company Size:** 39% Medium, 33% Small

#### What Are Recent G2 Reviews of OpenX?

**["Ottimo per creare rapporti"](https://www.g2.com/it/survey_responses/openx-review-863601)**

**Rating:** 4.5/5.0 stars

_— Cassidy E._

[Read full review](https://www.g2.com/it/survey_responses/openx-review-863601)

**["Soluzione per la pubblicità programmatica dell'editore"](https://www.g2.com/it/survey_responses/openx-review-5438786)**

**Rating:** 4.0/5.0 stars

_— Utente verificato in Marketing e pubblicità_

[Read full review](https://www.g2.com/it/survey_responses/openx-review-5438786)

### [PubMatic](https://www.g2.com/it/products/pubmatic/reviews)

PubMatic (Nasdaq: PUBM) offre ricavi superiori agli editori essendo una SSP di scelta per agenzie e inserzionisti. La piattaforma di infrastruttura cloud di PubMatic per la pubblicità digitale consente agli sviluppatori di app indipendenti e agli editori di aumentare la monetizzazione, mentre permette agli acquirenti di media di ottenere un ritorno sull'investimento raggiungendo e coinvolgendo i loro target in ambienti sicuri per il marchio e premium attraverso formati pubblicitari e dispositivi. Dal 2006, PubMatic ha ampliato la sua infrastruttura globale di proprietà e continua a coltivare l'innovazione programmatica. PubMatic gestisce 14 uffici e otto data center in tutto il mondo.

**Average Rating:** 3.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PubMatic?

- **Funzionalità SSP:** 6.1/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 5.0/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 8.0/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 6.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind PubMatic?

- **Venditore:** [PubMatic](https://www.g2.com/it/sellers/pubmatic)
- **Anno di Fondazione:** 2006
- **Sede centrale:** Redwood City, CA
- **Twitter:** @PubMatic  
24,187 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3ed25125351d02ec007e9e7ed131fe0c1c099b910dead206b08fc166ee74abd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167624%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,241 dipendenti su LinkedIn®
- **Proprietà:** NASDAQ: PUBM

#### Who Uses This Product?

- **Company Size:** 36% Medium, 36% Small

#### What Are Recent G2 Reviews of PubMatic?

**["Pubmatic è un buon SSP"](https://www.g2.com/it/survey_responses/pubmatic-review-33008)**

**Rating:** 4.5/5.0 stars

_— Utente verificato in Marketing e pubblicità_

[Read full review](https://www.g2.com/it/survey_responses/pubmatic-review-33008)

**["SSP utile per monetizzare l'inventario invenduto"](https://www.g2.com/it/survey_responses/pubmatic-review-32639)**

**Rating:** 4.5/5.0 stars

_— James W._

[Read full review](https://www.g2.com/it/survey_responses/pubmatic-review-32639)

### [Magnite, for Sellers](https://www.g2.com/it/products/magnite-for-sellers/reviews)

Seller Cloud è il principale mercato pubblicitario indipendente che connette i venditori con acquirenti fidati e di alta qualità a livello globale. Massimizza il rendimento per il tuo inventario e il tuo pubblico su tutti gli schermi e formati, con tutti i vantaggi che l'automazione offre.

**Average Rating:** 3.2/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Magnite, for Sellers?

- **Funzionalità SSP:** 7.0/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 6.5/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 7.7/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 6.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Magnite, for Sellers?

- **Venditore:** [Magnite](https://www.g2.com/it/sellers/magnite)
- **Anno di Fondazione:** 2007
- **Sede centrale:** Playa Vista, CA
- **Twitter:** @magnite  
36,314 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f89a08670be12f06b69fbb036c8cf62253545485af3ac17281a35b811b4394f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnite%2F&secure%5Burl_type%5D=linkedin_company_website)  
998 dipendenti su LinkedIn®
- **Proprietà:** NASDAQ: MGNI

#### Who Uses This Product?

- **Top Industries:** Internet, Marketing e pubblicità
- **Company Size:** 55% Medium, 30% Large

#### What Are Recent G2 Reviews of Magnite, for Sellers?

**["grande"](https://www.g2.com/it/survey_responses/magnite-for-sellers-review-442524)**

**Rating:** 5.0/5.0 stars

_— Ani H._

[Read full review](https://www.g2.com/it/survey_responses/magnite-for-sellers-review-442524)

**["Ottima piattaforma per vendere l'inventario."](https://www.g2.com/it/survey_responses/magnite-for-sellers-review-3416060)**

**Rating:** 4.0/5.0 stars

_— Utente verificato in Giornali_

[Read full review](https://www.g2.com/it/survey_responses/magnite-for-sellers-review-3416060)

#### What Are G2 Users Discussing About Magnite, for Sellers?

- [A cosa serve Magnite per i venditori?](https://www.g2.com/it/discussions/what-is-magnite-for-sellers-used-for)

### [AdBook](https://www.g2.com/it/products/adbook/reviews)

In poche parole, è la prossima evoluzione della gestione delle entrate. Più veloce, più scalabile e ancora più facile da usare, AdBook+ unisce l'abilitazione delle vendite, la gestione del rendimento e l'automazione del flusso di lavoro in un'unica piattaforma: una Piattaforma di Gestione delle Entrate.

**Average Rating:** 3.7/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate AdBook?

- **Funzionalità SSP:** 5.0/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 7.8/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 9.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdBook?

- **Venditore:** [FatTail](https://www.g2.com/it/sellers/fattail)
- **Anno di Fondazione:** 2001
- **Sede centrale:** Calabasas, California
- **Twitter:** @fattailinc  
9,094 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6a51252bc0089652b5a5b769e8cc942c9734902a82e4843468b9d5eb04ab8ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffattail%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Medium, 25% Large

#### What Are Recent G2 Reviews of AdBook?

**["Gestione della pubblicità più semplice"](https://www.g2.com/it/survey_responses/adbook-review-8536080)**

**Rating:** 4.0/5.0 stars

_— Utente verificato in Energie rinnovabili e ambiente_

[Read full review](https://www.g2.com/it/survey_responses/adbook-review-8536080)

**["Pubblicità semplificata con potente automazione del flusso di lavoro"](https://www.g2.com/it/survey_responses/adbook-review-12700488)**

**Rating:** 5.0/5.0 stars

_— Utente verificato in Salute, benessere e fitness_

[Read full review](https://www.g2.com/it/survey_responses/adbook-review-12700488)

#### What Are G2 Users Discussing About AdBook?

- [A cosa serve AdBook?](https://www.g2.com/it/discussions/what-is-adbook-used-for)

### [Genesis SSP](https://www.g2.com/it/products/genesis-ssp/reviews)

Il Genesis SSP alimentato da Page Intelligence migliora le prestazioni dei video outstream. La piattaforma testa e seleziona uno dei vari formati al volo, adattandosi a come l'utente sta consumando il contenuto.

**Average Rating:** 3.3/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Genesis SSP?

- **Funzionalità SSP:** 6.7/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 7.1/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 9.0/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Genesis SSP?

- **Venditore:** [Genesis Media](https://www.g2.com/it/sellers/genesis-media)
- **Anno di Fondazione:** 2010
- **Sede centrale:** New York, NY
- **Twitter:** @GenesisMediaNY  
853 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44a87c5aa1ccc8efb19bb0364fc22cb4c9cb7ea4ff3d9f5e2414ebd3dcf778d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenesis-media-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of Genesis SSP?

**["Recensione di Genesis SSP"](https://www.g2.com/it/survey_responses/genesis-ssp-review-6932994)**

**Rating:** 4.5/5.0 stars

_— 579\_\_ T._

[Read full review](https://www.g2.com/it/survey_responses/genesis-ssp-review-6932994)

**["Un Programma Semplice [Finalmente]"](https://www.g2.com/it/survey_responses/genesis-ssp-review-6939747)**

**Rating:** 5.0/5.0 stars

_— Judy G._

[Read full review](https://www.g2.com/it/survey_responses/genesis-ssp-review-6939747)

### [360 Polaris](https://www.g2.com/it/products/360-polaris/reviews)

360 Polaris è una piattaforma rivoluzionaria per la monetizzazione degli annunci per editori video, web e mobili. Una soluzione tutto-in-uno per i fornitori di contenuti che integra capacità avanzate e offre trasparenza e controllo senza pari, indipendentemente dalla loro strategia di vendita.

**Average Rating:** 4.0/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate 360 Polaris?

- **Funzionalità SSP:** 8.0/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 8.3/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 6.7/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind 360 Polaris?

- **Venditore:** [Improve Digital](https://www.g2.com/it/sellers/improve-digital)
- **Anno di Fondazione:** 2008
- **Sede centrale:** Schiphol-Rijk, North Holland
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61e45e9f98cae4bd36c43f605901b6bac8a27deefe669162592dc77202a54e01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimprove-digital&secure%5Burl_type%5D=linkedin_company_website)  
17 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 40% Large

#### What Are Recent G2 Reviews of 360 Polaris?

**["Meglio di Adform, ma c'è spazio per miglioramenti"](https://www.g2.com/it/survey_responses/360-polaris-review-7256345)**

**Rating:** 4.0/5.0 stars

_— Abhisar G._

[Read full review](https://www.g2.com/it/survey_responses/360-polaris-review-7256345)

**["Soluzione unica per tutti i tuoi annunci di contenuti."](https://www.g2.com/it/survey_responses/360-polaris-review-6908037)**

**Rating:** 4.0/5.0 stars

_— Mohan K._

[Read full review](https://www.g2.com/it/survey_responses/360-polaris-review-6908037)

#### What Are G2 Users Discussing About 360 Polaris?

- [A cosa serve 360 Polaris?](https://www.g2.com/it/discussions/what-is-360-polaris-used-for)

### [Automatad](https://www.g2.com/it/products/automatad/reviews)

Automatad è un'azienda di prodotti per i media digitali che fornisce una suite di soluzioni di monetizzazione programmatica che migliorano l'efficienza e la monetizzazione su larga scala. Utilizzando la nostra piattaforma, gli editori digitali possono creare, monetizzare e ottimizzare per offrire la migliore esperienza pubblicitaria.

**Average Rating:** 4.5/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Automatad?

- **Funzionalità SSP:** 9.5/10 (Category avg: 8.3/10)
- **Targeting delle impressioni:** 9.2/10 (Category avg: 8.4/10)
- **Facilità di amministrazione:** 8.7/10 (Category avg: 8.4/10)
- **Rapporto di Offerta:** 9.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Automatad?

- **Venditore:** [Automatad](https://www.g2.com/it/sellers/automatad)
- **Anno di Fondazione:** 2013
- **Sede centrale:** New York, US
- **Twitter:** @AutomatadX  
293 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1809a5383b65abc4d6a97b2e8a9c2d9f11647a609b8ee4d601b71df6600bdd0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fautomatad%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 33% Medium

#### What Are Recent G2 Reviews of Automatad?

**["Automatad è un software completo per la pubblicazione e gli abbonamenti progettato per servire PMI e startup."](https://www.g2.com/it/survey_responses/automatad-review-6969803)**

**Rating:** 4.5/5.0 stars

_— Utente verificato in Consulenza manageriale_

[Read full review](https://www.g2.com/it/survey_responses/automatad-review-6969803)

**["Soluzioni complete e interfaccia facile da usare"](https://www.g2.com/it/survey_responses/automatad-review-9670502)**

**Rating:** 5.0/5.0 stars

_— Sai Prasanth T._

[Read full review](https://www.g2.com/it/survey_responses/automatad-review-9670502)

### [PayTunes](https://www.g2.com/products/paytunes/reviews)

Mobile advertisement platform.

**Average Rating:** 4.1/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate PayTunes?

- **SSP Functionality :** 8.6/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind PayTunes?

- **Seller:** [paytunes.in](https://www.g2.com/sellers/paytunes-in)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ad77d31969fe6aa0b4b76fe5bd3a279b9a5cb4423f37df1ebae01e0a2b8849a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaytunes%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 71% Small, 14% Medium

#### What Are Recent G2 Reviews of PayTunes?

**["Excellent Digital audio Advertising Company"](https://www.g2.com/survey_responses/paytunes-review-6955766)**

**Rating:** 5.0/5.0 stars

_— Pallav M._

[Read full review](https://www.g2.com/survey_responses/paytunes-review-6955766)

**["Paytunes Review"](https://www.g2.com/survey_responses/paytunes-review-7419111)**

**Rating:** 4.0/5.0 stars

_— Vikas R._

[Read full review](https://www.g2.com/survey_responses/paytunes-review-7419111)

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

- Include publisher ad server functionality or be able to integrate with publisher ad servers
- Connect to ad exchanges and directly to DSPs to sell ad inventory in real times

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