All advertisers, including direct and programmatic, now have access to the company's fraud-free and viewability guarantees. The ability for advertisers to set up controlled marketplaces and only pay for confirmed ad impressions based on particular campaign parameters Review collected by and hosted on G2.com.

Companies have been forcefully purged from their supply chains as a result of the findings of internal research and information obtained from four known fraud vendors. Genesis Media's COO, Josh Feuer, adding, "We are doubling down on investments to assist the businesses of direct publishers." Review collected by and hosted on G2.com.