Using adobe Journey Optimizer to send marketing messages is really easy. It has a lot of great features that help you improve your timing, messaging, and audience targeting. I also appreciate how often the product team rolls out new updated and improvements. The support team is great always fast to respond and super helpful. Honestly, Adobe Journey Optimizer is the best CRM and messaging platform l’ve used so far. Review collected by and hosted on G2.com.

I really love using Adobe journey optimizer, but it would be amazing if it could integrate directly with our work systems so we wouldn’t have to log into a separate program jsut to access the information. Review collected by and hosted on G2.com.

Adobe Journey Optimizer makes it much easier to design and manage personalized customer experiences at scale. The ability to segment audiences, set up triggers, and run multichannel campaigns from a single platform is very helpful. I especially like how it integrates with other Adobe products, which allows for smoother workflows across marketing and analytics. It’s a strong solution for teams that want to bring all of their customer journey management into one place. Review collected by and hosted on G2.com.

The learning curve can be steep, especially for teams that are new to Adobe’s ecosystem. Some features feel a bit complex to set up without technical support, and reporting could be more intuitive for quick insights. Implementation also takes time and planning, so it’s not something you can just plug in and start using right away. While the platform is powerful, smaller teams may find it a bit resource-intensive to manage effectively. Review collected by and hosted on G2.com.

Adobe Journey Optimizer allows for highly personalized, real-time customer journeys with strong segmentation and automation features. I really value the integration with Adobe Experience Platform, which makes it possible to build unified profiles and trigger communications across multiple channels seamlessly. Review collected by and hosted on G2.com.

The learning curve is steep, and the interface can feel overwhelming for new users. Performance can sometimes lag when managing large data sets, and reporting dashboards are not as intuitive as they could be, requiring extra time to extract meaningful insights. Review collected by and hosted on G2.com.

What I like most adobe journey optimizer is how easy. It has lots of features, but they are not confusing everything is clearly explained and organized. It works well with many platforms, and its easy to customize things to fit your needs. The built in the linked content features it lets you instant add and show different types of content in your messages. the support team is really helpful when you are trying to create something new or explore more options. Review collected by and hosted on G2.com.

I think there should be a better way to keep your different brands organized. for ex if you are managing multiple brands in one workspace, it would be really helpful to use folders to sort things instead of just using tags. Review collected by and hosted on G2.com.

Sales and marketing teams, including their leaders, can use adobe journey optimizer to easily access data from things like events, campagins, and online forms. This helps them connect with potential customers more effectively and in a more organized way. Review collected by and hosted on G2.com.

Sometimes the system get a slow which makes it hard to work smoothly. There are also issues with logging in for ex when i click on forget password i do not always receive the rest link in my mail. Because of this becomes frustrating and time consuming to access the platform. Review collected by and hosted on G2.com.

Looking back our trial user onboarding was a total mess before we brought Adobe Journey Optimizer on board last year. Our goal was to create a personalized onboarding journey that reacted to user behavior in real time. For example if a user tried our key "collaboration" feature for the first time we wanted to immediately send them an email with tips on how to get the most out of it. The thing I liked best was how we could connect Adobe Journey Optimizer to our product analytics events. Setting up real time event triggers was huge for us. It meant our messaging was finally relevant. The marketing team's favorite part by far was the reusable content fragments. They could create and get approval on specific text blocks or images and we could just pull those fragments into different messages. Overall it is a mixed bag and it's incredibly powerful. Review collected by and hosted on G2.com.

Initial data modeling required for Adobe Experience Platform was our biggest challenge. We had to completely rethink our existing user data structure to fit into their schema which involved a lot of meetings between my team and the data engineers. It wasn't just an import. It was a whole project. Review collected by and hosted on G2.com.

Adobe journey optimizer is really easy to use and sending marketing messages with it is simple and it has lots of smart tools to help pan scgedule and personalize message for different people. what i really like is that the team behind it making it better with regular updates and fixes. the customer support is great too they respond instant and are always helpful when i have questions. out of all crm and messaging tool i have tried this one is definitely my favorite. Review collected by and hosted on G2.com.

I do not like that it doesnot remember my login details everytime. its a bit annoying to log in again and again, but i get that its done security reasons just to keep everything safe. Review collected by and hosted on G2.com.

Our biggest headache for years was keeping our messaging straight. It was messy and our customer support team felt the pain. We brought in Adobe Journey Optimizer about 18 months ago to act as the single brain for our entire loyalty program's communication. The goal was to ensure a customer's journey was consistent no matter if they interacted with us via email, app, or SMS. What I personally loved most was the rule setting. We could finally build rules that said "don't send this person more than two marketing messages in one week, across all channels". It sounds simple, but it immediately cut down on complaints about us being too spammy. The feature our marketing team really liked onto was the visual journey canvas. It let them map out entire campaigns visually so they could understand the logic without needing a technical advice from me. The best integration for us was with Adobe Target which let us carry personalization from the website directly into the emails within a journey. Review collected by and hosted on G2.com.

The setup process definitely tested our team's patience. Getting our years of messy customer data from different systems into the Adobe Experience Platform schema was a massive project in itself, way more than just a simple import. Another thing is that real time debugging on a live journey can be tricky. Review collected by and hosted on G2.com.

Not going to sugarcoat it but our first month felt like wiring a big Christmas tree. We rolled out Adobe Journey Optimizer in late 2023 to fix a messy mix of email tools and a separate SMS gateway. The visual journey canvas become the hub, let our marketers drag decisions and wait steps while I handle the technical bits like event schemas and data resources. Our team's favourite feature turn out to be the settlement builder and audience rules syncing from our CDP. Non-developers could create fair segments with profile attributes then reuse them across journeys which reduced back and forth tickets. Usability is decent once you learn the vocabulary. Screens can feel busy and you need to know where audience, segments and events live but day to day it's stable. The best experience for us was plugging into Adobe Analytics. Review collected by and hosted on G2.com.

On boarding new teammates wasn't instant as the terminology gap slowed them down and the docs sometime assumes you're already fluent in Adobe ecosystem. One more minor gap, custom trigger logic could be more flexible without restoring to workaround nodes. Review collected by and hosted on G2.com.

I truly enjoy using Adobe Journey Optimizer as it makes my work life flawless and streamlines operations. The software greatly enhances workflow and communication within my business. Its email features are outstanding, allowing me to connect with customers on a personal level and facilitate personalized experiences. Additionally, the integration with a PDF optimizer is invaluable, as it helps reduce file sizes, ensuring smooth communication with clients. Overall, the ease of use and seamless operation of Adobe Journey Optimizer make it a standout tool for me. Review collected by and hosted on G2.com.

The software had a learning curve initially, which made the setup process challenging. Review collected by and hosted on G2.com.