# What is the top media and influencer targeting software for agencies?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I want to start a discussion focused on <a class="a a--md" elv="true" href="https://www.g2.com/categories/media-and-influencer-targeting"><strong>media and influencer targeting software</strong></a><strong> for agencies</strong> that’s actually used and valued in day-to-day work. While some tools lean enterprise, several here offer databases, discovery, and outreach features that make sense for multi-account agency teams. </p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/meltwater/reviews"><strong>Meltwater</strong></a><strong>:</strong> Broad journalist/creator discovery paired with monitoring and analytics—useful for agencies tying targeting to measurable coverage and client reporting. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/muck-rack/reviews"><strong>Muck Rack</strong></a><strong>:</strong> Well-rated media database with pitching and reporting; teams highlight list building, outreach tracking, and coverage dashboards for clean client handoffs.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sprout-social-influencer-marketing/reviews"><strong>Sprout Social Influencer Marketing</strong></a><strong>:</strong> Discovery and vetting with audience analysis, influencer scoring, and campaign analytics—handy when creator targeting sits alongside social workflows. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/notified-public-relations-solutions/reviews"><strong>Notified Public Relations Solutions</strong></a><strong>:</strong> Integrated database + outreach with newsrooms and analytics; solid when you want targeting connected to distribution and reporting in one place. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/impact-com/reviews"><strong>impact.com</strong></a><strong>:</strong> Partnership platform that unifies affiliate + influencer programs with discovery and performance tracking—good for agencies managing mixed creator/partner portfolios.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What do you think? If you’ve run any of these for clients, which delivered the best balance of <strong>data quality, pitching workflows, and reporting</strong>? Would you pick the same tool again today?</p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I also saw &lt;a href=&quot;https://www.g2.com/products/press-ranger/reviews&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: rgb(255, 255, 255); color: rgb(32, 31, 35);&quot;&gt;Press Ranger&lt;/a&gt;&lt;span style=&quot;background-color: rgb(255, 255, 255); color: rgb(32, 31, 35);&quot;&gt; being mentioned on G2&#39;s page! Any other tools I should check out? &lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist





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