Acquisio Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising. This feature was mentioned in 25 Acquisio reviews.
Social Functionality (1)
Social Functionality
Based on 24 Acquisio reviews. Product functionality for social advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising. 25 reviewers of Acquisio have provided feedback on this feature.
Campaign Management (13)
Campaign Dashboard
Based on 41 Acquisio reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. 37 reviewers of Acquisio have provided feedback on this feature.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 26 reviewers of Acquisio have provided feedback on this feature.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 30 reviewers of Acquisio have provided feedback on this feature.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 23 reviewers of Acquisio have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 20 Acquisio reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 17 reviewers of Acquisio have provided feedback on this feature.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 19 reviewers of Acquisio have provided feedback on this feature.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 33 reviewers of Acquisio have provided feedback on this feature.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 26 reviewers of Acquisio have provided feedback on this feature.
Rich Media Capabilties
As reported in 16 Acquisio reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps. 12 reviewers of Acquisio have provided feedback on this feature.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 14 Acquisio reviews.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. 29 reviewers of Acquisio have provided feedback on this feature.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. 25 reviewers of Acquisio have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 27 Acquisio reviews.
Contextual Targeting
As reported in 22 Acquisio reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Based on 20 Acquisio reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 12 Acquisio reviews.
Mobile Rich Media Capabilities
As reported in 14 Acquisio reviews. Supports rich media mobile ads that involve user interaction.
Platform (17)
API / Integrations
Based on 25 Acquisio reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 36 Acquisio reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 39 reviewers of Acquisio have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 39 Acquisio reviews.
Enterprise Scalability
Based on 30 Acquisio reviews. Provides features to allow scaling for large organizations.
Customization
As reported in 35 Acquisio reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 27 Acquisio reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
As reported in 19 Acquisio reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
As reported in 32 Acquisio reviews. Alerts marketer of the performance of particular campaigns.
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 31 reviewers of Acquisio have provided feedback on this feature.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators. 45 reviewers of Acquisio have provided feedback on this feature.
Customization
As reported in 48 Acquisio reviews. Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
As reported in 53 Acquisio reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 53 Acquisio reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 46 Acquisio reviews. Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 35 Acquisio reviews.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 28 Acquisio reviews.
Campaign Management & Optimization (11)
Paid Keyword Optimization
As reported in 51 Acquisio reviews. Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 48 reviewers of Acquisio have provided feedback on this feature.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 42 Acquisio reviews.
Ad and Landing Page Scheduling
As reported in 27 Acquisio reviews. Automate copy changes by scheduling changes in advance.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 32 reviewers of Acquisio have provided feedback on this feature.
Portfolio Bid Optimization
Based on 45 Acquisio reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 41 Acquisio reviews.
Offline Capabilities
As reported in 27 Acquisio reviews. Able to quickly make bulk changes through a desktop editor.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. 34 reviewers of Acquisio have provided feedback on this feature.
Product Listing Ads
As reported in 21 Acquisio reviews. Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
As reported in 52 Acquisio reviews. Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. 49 reviewers of Acquisio have provided feedback on this feature.
Attribution
Based on 42 Acquisio reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
As reported in 55 Acquisio reviews. Reports created by the user to cater to specific metrics and key performance indicators.
Platform Interoperability (3)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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