# Best Cross-Channel Advertising Software

## How Many Cross-Channel Advertising Software Products Does G2 Track?

**Total Products under this Category:** 200

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 200+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Cross-Channel Advertising Software
 ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=1393260&focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974)

Highlighted products: Adobe Real-Time CDP, StackAdapt, Bloomreach, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean)

**Sponsored**

### Tremendous

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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-14T02%3A03%3A47Z&secure%5Bdisplayable_resource_id%5D=1114&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=118605&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=118605&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=4d402a4518492dc116ad612833242ce2bcd1ca2da4a033e85176ddd60d1f249f&secure%5Burl%5D=https%3A%2F%2Fwww.tremendous.com%2Fpricing&secure%5Burl_type%5D=custom_url)

### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

**Average Rating:** 4.6/5.0

**Total Reviews:** 769

#### How Do G2 Users Rate Bloomreach?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Bloomreach?

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
- Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools.
- Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly.
- Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue.
- Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively.

##### Cons

- Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
- Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
- Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
- Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity.
- Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use.

#### What Are Recent G2 Reviews of Bloomreach?

**["Discovery Dashboard and Merchandising Rules Made Campaign Tweaks Fast"](https://www.g2.com/survey_responses/bloomreach-review-13250340)**

**Rating:** 4.5/5.0 stars

_— Daniel C._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13250340)

**["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### [StackAdapt](https://www.g2.com/de/products/stackadapt/reviews)

StackAdapt ist das führende Technologieunternehmen, das Vermarkter befähigt, Zielgruppen präzise zu erreichen, zu engagieren und zu konvertieren. Mit 465 Milliarden automatisierten Optimierungen pro Sekunde verbindet die KI-gestützte StackAdapt Marketing Plattform nahtlos Marken- und Performance-Marketing, um messbare Ergebnisse über die gesamte Customer Journey hinweg zu erzielen. Die fortschrittlichsten Vermarkter wählen StackAdapt, um wirkungsvolle Kampagnen über programmatische Werbung und Marketingkanäle zu orchestrieren. Erfahren Sie mehr über StackAdapt hier: www.stackadapt.com. Und wenn Sie eine Veränderung suchen, würden wir uns freuen, Sie in unserem Team zu haben – sehen Sie sich unsere offenen Stellen an, indem Sie www.stackadapt.com/careers besuchen. StackAdapt hat seinen Hauptsitz in Toronto, Kanada. Wir haben Teams und Unterstützung in ganz Nordamerika, EMEA, APAC und LATAM.

**Average Rating:** 4.7/5.0

**Total Reviews:** 889

#### How Do G2 Users Rate StackAdapt?

- **War the product ein guter Geschäftspartner?:** 9.8/10 (Category avg: 8.6/10)
- **Einfache Bedienung:** 9.1/10 (Category avg: 8.5/10)
- **Support-Qualität:** 9.9/10 (Category avg: 8.7/10)
- **Einfache Verwaltung:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind StackAdapt?

- **Verkäufer:** [StackAdapt](https://www.g2.com/de/sellers/stackadapt)
- **Unternehmenswebsite:** www.stackadapt.com
- **Gründungsjahr:** 2014
- **Hauptsitz:** Ontario
- **Twitter:** @StackAdapt  
2,579 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,807 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digitaler Stratege
- **Top Industries:** Marketing und Werbung, Finanzdienstleistungen
- **Company Size:** 62% Small, 32% Medium

#### What Do G2 Reviewers Say About StackAdapt?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer loben StackAdapt für seine **Benutzerfreundlichkeit** , die eine nahtlose Kampagneneinrichtung und effiziente Verwaltung ermöglicht.
- Benutzer loben den **überlegenen Kundensupport** von StackAdapt und heben die proaktive Unterstützung und innovativen Strategien für ein effektives Kampagnenmanagement hervor.
- Benutzer loben das **außergewöhnlich hilfsbereite Team** bei StackAdapt, das das Kampagnenmanagement und die Kundeninteraktionen durch strategische Einblicke verbessert.
- Benutzer schätzen die **außergewöhnliche Unterstützung** des StackAdapt-Teams, die ihre Werbekampagnen und Kundeninteraktionen effektiv verbessert.
- Benutzer schätzen die **benutzerfreundliche Oberfläche** und die leistungsstarken Zieloptionen von StackAdapt für ein effizientes Kampagnenmanagement.

##### Cons

- Benutzer finden die **Berichtsbeschränkungen** von StackAdapt herausfordernd, da sie benutzerdefinierte Abfragen erfordern und das Budgetmanagement verkomplizieren.
- Benutzer finden den **Berichterstellungsprozess umständlich** und benötigen oft Unterstützung für benutzerdefinierte Datenabfragen und komplexe Organisation.
- Benutzer finden den **Budgetverwaltungs** prozess komplex und die Abrechnungsgrenzen frustrierend für eine effektive Finanzplanung.
- Benutzer finden **eingeschränkte Berichtsfunktionen** in StackAdapt, was oft benutzerdefinierte Unterstützung erfordert, um einfachen Datenzugriff zu erhalten.
- Benutzer finden, dass **das Reporting kompliziert sein kann** , was Unterstützung für benutzerdefinierte Abfragen und zusätzlichen Aufwand zur Organisation der Daten erfordert.

#### What Are Recent G2 Reviews of StackAdapt?

**["Einfache Kampagneneinrichtung mit zuverlässigen Ergebnissen – auch für Nischenzielgruppen"](https://www.g2.com/de/survey_responses/stackadapt-review-13220747)**

**Rating:** 4.0/5.0 stars

_— Andrew L._

[Read full review](https://www.g2.com/de/survey_responses/stackadapt-review-13220747)

**["Leistung mit Vertrauen steigern"](https://www.g2.com/de/survey_responses/stackadapt-review-13186802)**

**Rating:** 5.0/5.0 stars

_— Isabelle L._

[Read full review](https://www.g2.com/de/survey_responses/stackadapt-review-13186802)

#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/de/discussions/what-is-stackadapt-used-for) - 1 comment

### [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations.

**Average Rating:** 4.1/5.0

**Total Reviews:** 179

#### How Do G2 Users Rate Adobe Real-Time CDP?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Adobe Real-Time CDP?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 33% Large, 31% Small

#### What Do G2 Reviewers Say About Adobe Real-Time CDP?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively.
- Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively.
- Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making.
- Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies.
- Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency.

##### Cons

- Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals.
- Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation.
- Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use.
- Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses.
- Users highlight a **steep learning curve** , making initial setup and integration challenging for new users.

#### What Are Recent G2 Reviews of Adobe Real-Time CDP?

**["Powerful Data Tool with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)**

**Rating:** 4.0/5.0 stars

_— Nooruddin S._

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)

**["Powerful Micro-Targeting and Unified Customer Profiles"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)**

**Rating:** 4.5/5.0 stars

_— Philip H._

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)

### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,393

#### How Do G2 Users Rate Facebook for Business?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 6.6/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Facebook for Business?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

##### Cons

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Easy-to-Use Hub for Managing Multiple FB Pages"](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)**

**Rating:** 4.5/5.0 stars

_— Sohail A._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)

**["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

### [LocaliQ](https://www.g2.com/products/localiq/reviews)

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind LocaliQ?

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** www.gannett.com
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 employees on LinkedIn®
- **Ownership:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

##### Cons

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13170809)

**["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13177634)

#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 652

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 28% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Prisma](https://www.g2.com/pt/products/prisma-mediaocean/reviews)

Como parte da Mediaocean, o Prisma permite a compra de mídia avançada, otimização e execução impulsionadas por IA. Nossa plataforma conecta marcas, agências, fornecedores, provedores de dados e parceiros de tecnologia de anúncios em um fluxo de trabalho unificado de ponta a ponta em todos os canais para impulsionar a eficiência operacional e o desempenho. Independente desde o primeiro dia, capacitamos mais de 100.000 usuários ao redor do mundo com uma escala incomparável para entregar resultados ótimos. Visite go.prisma.mediaocean.com/ para mais informações.

**Average Rating:** 4.0/5.0

**Total Reviews:** 426

#### How Do G2 Users Rate Prisma?

- **the product tem sido um bom parceiro comercial?:** 8.7/10 (Category avg: 8.6/10)
- **Facilidade de Uso:** 7.8/10 (Category avg: 8.5/10)
- **Qualidade do Suporte:** 8.0/10 (Category avg: 8.7/10)
- **Facilidade de administração:** 8.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Prisma?

- **Vendedor:** [Mediaocean](https://www.g2.com/pt/sellers/mediaocean)
- **Website da Empresa:** www.mediaocean.com
- **Ano de Fundação:** 1967
- **Localização da Sede:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,157 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Assistente de Planejamento de Mídia, Planejador de Mídia
- **Top Industries:** Marketing e Publicidade, Mídia Online
- **Company Size:** 50% Large, 38% Medium

#### What Do G2 Reviewers Say About Prisma?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Prisma **fácil de usar e navegar** , apreciando os dados organizados e a funcionalidade diária.
- Os usuários valorizam a **eficiência** do Prisma, apreciando seu processo de aprovação simplificado que melhora a precisão e a otimização do trabalho.
- Os usuários valorizam os recursos de **gestão de campanhas simplificada** do Prisma, melhorando a organização e minimizando os acompanhamentos manuais.
- Os usuários valorizam a **navegação intuitiva** do Prisma, achando-a visualmente clara e fácil de usar.
- Os usuários elogiam a **interface clara e fácil de navegar** do Prisma, melhorando sua experiência em planejamento e orçamento de mídia.

##### Cons

- Os usuários acham o **desempenho lento** do Prisma frustrante, afetando a usabilidade e a eficiência na criação de campanhas.
- Os usuários enfrentam **problemas de erro** com o Prisma, incluindo tempos de carregamento lentos e perda de alterações durante a entrada de dados.
- Os usuários acham as **limitações de funcionalidade** do Prisma frustrantes, destacando uma curva de aprendizado acentuada e uma interface desajeitada.
- Os usuários enfrentam **problemas técnicos** frequentes com o Prisma, causando frustração durante o upload de faturas e a reconciliação de dados.
- Os usuários acham o Mediaocean **não amigável** , citando um design não intuitivo e peculiaridades que complicam o processo de aprendizado.

#### What Are Recent G2 Reviews of Prisma?

**["Essencial para Faturamento de Campanha, mas o Suporte Precisa Melhorar"](https://www.g2.com/pt/survey_responses/prisma-review-11841592)**

**Rating:** 5.0/5.0 stars

_— GAURAV K._

[Read full review](https://www.g2.com/pt/survey_responses/prisma-review-11841592)

**["Prisma: Ferramenta Essencial para Gestão Simplificada de Orçamento de Campanha"](https://www.g2.com/pt/survey_responses/prisma-review-11803323)**

**Rating:** 5.0/5.0 stars

_— Saurav K._

[Read full review](https://www.g2.com/pt/survey_responses/prisma-review-11803323)

#### What Are G2 Users Discussing About Prisma?

- [What is Mediaocean used for?](https://www.g2.com/pt/discussions/what-is-mediaocean-used-for)

### [Vendasta AI Platform](https://www.g2.com/pt/products/vendasta-ai-platform/reviews)

De agência a empresa, a plataforma Vendasta é o único software de gestão de ponta a ponta para vender soluções digitais a negócios locais. Consolide sua pilha de tecnologia, adquira novos clientes e fature e realize projetos—tudo dentro de uma única plataforma. A Vendasta transforma dados e instruções complexas em funcionários de IA fáceis de gerenciar que trabalham em toda a plataforma Vendasta, para que as empresas possam crescer enquanto permanecem focadas no que fazem de melhor. Os funcionários de IA da Vendasta vêm pré-configurados com as habilidades e personalidade para se adequar a qualquer negócio. Você também pode personalizá-los facilmente usando linguagem simples—não é necessário codificação. Seja captura de leads, automação de comunicação com clientes ou gerenciamento de conteúdo, os funcionários de IA têm tudo coberto. Visite nosso Centro de Confiança em trust.vendasta.com para documentação de segurança, certificações de conformidade e detalhes de privacidade de dados.

**Average Rating:** 4.5/5.0

**Total Reviews:** 534

#### How Do G2 Users Rate Vendasta AI Platform?

- **the product tem sido um bom parceiro comercial?:** 9.0/10 (Category avg: 8.6/10)
- **Facilidade de Uso:** 8.5/10 (Category avg: 8.5/10)
- **Qualidade do Suporte:** 9.1/10 (Category avg: 8.7/10)
- **Facilidade de administração:** 8.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Vendasta AI Platform?

- **Vendedor:** [Vendasta](https://www.g2.com/pt/sellers/vendasta)
- **Website da Empresa:** www.vendasta.com
- **Ano de Fundação:** 2008
- **Localização da Sede:** Saskatchewan
- **Twitter:** @Vendasta  
3,930 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website)  
745 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, CEO
- **Top Industries:** Marketing e Publicidade, Consultoria de Gestão
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Vendasta AI Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam o **design intuitivo e o suporte excepcional** da Plataforma de IA da Vendasta, melhorando a entrega de serviços e a satisfação do cliente.
- Os usuários valorizam a **excelente equipe de suporte ao cliente** da Vendasta, garantindo assistência responsiva e conhecedora para suas necessidades.
- Os usuários acham que a **facilidade de uso** da Plataforma de IA da Vendasta aumenta a eficiência e o engajamento do cliente sem esforço.
- Os usuários valorizam o **painel tudo-em-um** da Plataforma AI da Vendasta, tornando a gestão de ferramentas de SEO e marketing perfeita.
- Os usuários admiram a **eficiência** da Plataforma de IA da Vendasta, reduzindo significativamente as tarefas manuais e aumentando a produtividade.

##### Cons

- Os usuários acham a **curva de aprendizado íngreme** , com complexidades nas integrações e automações que dificultam o uso mais fácil.
- Os usuários acham que a Plataforma de IA da Vendasta tem **recursos limitados** e um processo de integração complicado, tornando difícil sua utilização completa.
- Os usuários acham a **curva de aprendizado difícil** desafiadora, especialmente com integrações que podem ser avassaladoras e complexas.
- Os usuários expressam frustração com a **falta de recursos** , como propostas melhoradas e gestão de projetos eficaz dentro da Plataforma de IA da Vendasta.
- Os usuários acham a **complexidade das integrações e automações** frustrante, levando a desafios na configuração e execução.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**["Revolucionou a Integração de IA dos Nossos Clientes"](https://www.g2.com/pt/survey_responses/vendasta-ai-platform-review-12265277)**

**Rating:** 5.0/5.0 stars

_— Chris H._

[Read full review](https://www.g2.com/pt/survey_responses/vendasta-ai-platform-review-12265277)

**["Assistentes de IA incríveis, fáceis de usar e com preços justos"](https://www.g2.com/pt/survey_responses/vendasta-ai-platform-review-13099105)**

**Rating:** 5.0/5.0 stars

_— Carl B._

[Read full review](https://www.g2.com/pt/survey_responses/vendasta-ai-platform-review-13099105)

#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/pt/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/pt/discussions/what-is-vendasta-used-for)
- [Para que serve o About.Me?](https://www.g2.com/pt/discussions/what-is-about-me-used-for)
- [Para que é usado o AdVantage da MatchCraft?](https://www.g2.com/pt/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/pt/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate The Trade Desk?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind The Trade Desk?

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 30% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

##### Cons

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

**["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### [Fluency](https://www.g2.com/products/fluency-fluency/reviews)

Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 304

#### How Do G2 Users Rate Fluency?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Fluency?

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** www.fluency.inc
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Analyst, Marketing Manager
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 53% Medium, 24% Small

#### What Do G2 Reviewers Say About Fluency?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive.
- Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks.
- Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation.
- Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms.
- Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks.

##### Cons

- Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms.
- Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes.
- Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support.
- Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently.
- Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience.

#### What Are Recent G2 Reviews of Fluency?

**["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)**

**Rating:** 4.5/5.0 stars

_— James M._

[Read full review](https://www.g2.com/survey_responses/fluency-review-10495784)

**["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)**

**Rating:** 4.0/5.0 stars

_— Mackenzie B._

[Read full review](https://www.g2.com/survey_responses/fluency-review-13087220)

### [Quantcast Platform](https://www.g2.com/pt/products/quantcast-platform/reviews)

Quantcast é a plataforma de anúncios impulsionada por IA, criada para profissionais de marketing de desempenho. Aproveitando quase 20 anos de experiência, nossa missão é simplificar radicalmente a publicidade na internet aberta. Utilizamos IA e aprendizado de máquina para fornecer inteligência superior de audiência e impulsionar um desempenho excepcional de campanhas. Com inteligência de audiência em tempo real e otimizações omnichannel de ponta a ponta, a Quantcast ajuda anunciantes e agências de todos os tamanhos a entender profundamente as audiências, agir mais rapidamente e transformar o gasto com anúncios em crescimento mensurável. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **the product tem sido um bom parceiro comercial?:** 8.9/10 (Category avg: 8.6/10)
- **Facilidade de Uso:** 8.3/10 (Category avg: 8.5/10)
- **Qualidade do Suporte:** 8.9/10 (Category avg: 8.7/10)
- **Facilidade de administração:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Quantcast Platform?

- **Vendedor:** [Quantcast](https://www.g2.com/pt/sellers/quantcast)
- **Website da Empresa:** www.quantcast.com
- **Ano de Fundação:** 2006
- **Localização da Sede:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente Programático
- **Top Industries:** Marketing e Publicidade, Varejo
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** da Plataforma Quantcast, permitindo a criação rápida de relatórios e a gestão simplificada de campanhas.
- Os usuários apreciam as **percepções valiosas** da Plataforma Quantcast, tornando fácil otimizar e gerenciar campanhas de forma eficaz.
- Os usuários apreciam a **facilidade de uso** ao configurar campanhas na Plataforma Quantcast, melhorando sua experiência geral.
- Os usuários apreciam a **interface amigável** da Plataforma Quantcast, permitindo configuração rápida e fácil gerenciamento de campanhas.
- Os usuários apreciam a **facilidade de gerenciamento de campanhas** no Quantcast, achando o relatório e a otimização notavelmente fáceis de usar.

##### Cons

- Os usuários expressam frustração com os **recursos limitados** da Plataforma Quantcast, particularmente na duplicação de campanhas e edição em massa.
- Os usuários identificam os **recursos ausentes** na Plataforma Quantcast, como edição em massa e relatórios aprimorados para eficiência.
- Os usuários enfrentam problemas com **relatórios deficientes** , incluindo relatórios agendados quebrados e visibilidade limitada dos dados de conversão.
- Os usuários enfrentam **problemas com relatórios e conexões de API** , levando a atrasos e visibilidade limitada nos dados de conversão.
- Os usuários experimentam **limitações de relatórios** com a Plataforma Quantcast, achando os resumos automáticos inadequados e os processos manuais frustrantemente lentos.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Insights de Afinidade Acionáveis que Aceleram a Aceitação do Público e o Desempenho Social"](https://www.g2.com/pt/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/pt/survey_responses/quantcast-platform-review-13124138)

**["Melhoria do CPA em Nosso Funil com a Quantcast"](https://www.g2.com/pt/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/pt/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [Para que é usado o Quantcast Measure?](https://www.g2.com/pt/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/pt/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/pt/discussions/how-much-does-quantcast-cost)
- [Como funciona o Quantcast?](https://www.g2.com/pt/discussions/how-does-quantcast-work) - 1 upvote

### [Smarter Ecommerce](https://www.g2.com/pt/products/smarter-ecommerce/reviews)

Smarter Ecommerce (smec) é um provedor líder de software PPC e agência de marketing de performance que ajuda marcas de ecommerce a alcançar melhores resultados de negócios através da otimização orientada por IA do Google Ads e Microsoft Advertising. A plataforma smec conecta e ativa dados empresariais de primeira parte - incluindo margens de lucro, valor vitalício do cliente (CLV) e outras métricas empresariais chave - para entregar estratégias de publicidade informadas por dados. Segmentos Dinâmicos permitem que os varejistas otimizem para resultados de negócios como lucratividade (POAS), valor médio do pedido (AOV) e crescimento de receita, mantendo o controle sobre as prioridades de negócios mesmo à medida que as plataformas de publicidade se tornam mais automatizadas e menos transparentes. A IA preditiva da plataforma ajusta o ROAS Alvo e aloca orçamentos em todas as campanhas para melhorar o desempenho geral e aumentar a eficiência na obtenção de objetivos de negócios. Insights detalhados de produtos e campanhas fornecem transparência sobre como as campanhas automatizadas estão se saindo, ajudando as equipes de PPC a governar a IA de forma eficaz e ver o que está acontecendo dentro da "caixa preta". Ao automatizar tarefas rotineiras de PPC e centralizar a gestão entre Google e Microsoft Ads, a smec ajuda varejistas com catálogos de produtos extensos a manter agilidade e eficiência. As equipes podem se concentrar na supervisão estratégica, qualidade dos dados e otimização de lucros, enquanto a automação gerencia a execução das campanhas alinhadas com os objetivos de negócios em tempo real. Além de sua plataforma, a smec oferece suporte completo de agência em canais do Google, Microsoft, Meta e programáticos, oferecendo estratégia de funil completo, engenharia de dados, rastreamento de conversões e análises de marketing. Esta combinação de tecnologia, dados e expertise posiciona a smec como um parceiro confiável para escalar o desempenho do ecommerce. Fundada em 2007, a Smarter Ecommerce é reconhecida como um Google Premier Partner, foi nomeada finalista do Google Ads Impact Award em 2025 e é três vezes Microsoft Retail Partner of the Year. Atualmente, a smec gerencia mais de €500 milhões em gastos anuais com anúncios, gerando mais de €15 bilhões em receita de ecommerce para mais de 350 clientes de varejo globais, incluindo THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG e Intersport.

**Average Rating:** 4.7/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Smarter Ecommerce?

- **the product tem sido um bom parceiro comercial?:** 8.3/10 (Category avg: 8.6/10)
- **Facilidade de Uso:** 9.0/10 (Category avg: 8.5/10)
- **Qualidade do Suporte:** 9.7/10 (Category avg: 8.7/10)
- **Facilidade de administração:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smarter Ecommerce?

- **Vendedor:** [Smarter Ecommerce GmbH](https://www.g2.com/pt/sellers/smarter-ecommerce-gmbh)
- **Ano de Fundação:** 2007
- **Localização da Sede:** Linz, Austria
- **Twitter:** @smec  
1,626 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Varejo, Marketing e Publicidade
- **Company Size:** 49% Medium, 32% Small

#### What Are Recent G2 Reviews of Smarter Ecommerce?

**["Parceiro confiável para escalar o desempenho do Google Ads com suporte especializado"](https://www.g2.com/pt/survey_responses/smarter-ecommerce-review-12959586)**

**Rating:** 5.0/5.0 stars

_— Franziska N._

[Read full review](https://www.g2.com/pt/survey_responses/smarter-ecommerce-review-12959586)

**["Otimização de anúncios do Google assistida por IA"](https://www.g2.com/pt/survey_responses/smarter-ecommerce-review-12713403)**

**Rating:** 4.5/5.0 stars

_— Norman W._

[Read full review](https://www.g2.com/pt/survey_responses/smarter-ecommerce-review-12713403)

#### What Are G2 Users Discussing About Smarter Ecommerce?

- [Para que é usado o Smarter Ecommerce?](https://www.g2.com/pt/discussions/what-is-smarter-ecommerce-used-for)

### [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews)

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!

**Average Rating:** 4.3/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate FCC Ads Manager?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind FCC Ads Manager?

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart  
2,862,381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9665fcff2281a55fd22d44de447c07ec0583176282fa55656dfc275a494af0ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflipkart%2F&secure%5Burl_type%5D=linkedin_company_website)  
95,817 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 48% Small, 45% Medium

#### What Are Recent G2 Reviews of FCC Ads Manager?

**["Ideal Interface for Ads"](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)**

**Rating:** 5.0/5.0 stars

_— Devender K._

[Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)

**["Top recommended Ads Manager for Ecommerce"](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)**

**Rating:** 5.0/5.0 stars

_— Vinayak S._

[Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel.

### Core Capabilities of Cross-Channel Advertising Software

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

- Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
- Offer features for uploading or creating online advertisements
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Cross-Channel Advertising Software

In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include:

- Running coordinated campaigns across search, social, and display from a single management interface
- Buying ads in real time via integrated demand-side platform (DSP) capabilities
- Tracking and reporting unified ROAS and conversion metrics across all active channels

### How Cross-Channel Advertising Software Differs from Other Tools

Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers.

### Insights from G2 on Cross-Channel Advertising Software

Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image")](https://www.g2.com/products/bloomreach-bloomreach/reviews)[Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)[4.6/5(777)](https://www.g2.com/products/bloomreach-bloomreach/reviews) | Unified CDP-driven omnichannel campaign activation | "Bloomreach Still Shines Years Later" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image")](https://www.g2.com/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/products/stackadapt/reviews)[4.7/5(898)](https://www.g2.com/products/stackadapt/reviews) | Full-funnel programmatic buying with white-glove support | "Driving Performance with Confidence" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-real-time-cdp.png "Product Avatar Image")](https://www.g2.com/products/adobe-real-time-cdp/reviews)[Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)[4.1/5(180)](https://www.g2.com/products/adobe-real-time-cdp/reviews) | Real-time audience activation across paid channels | "Powerful Data Tool with a Steep Learning Curve" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")](https://www.g2.com/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/products/facebook-for-business/reviews)[4.2/5(1,457)](https://www.g2.com/products/facebook-for-business/reviews) | Meta-native cross-channel audience targeting and campaign execution | "Strong Targeting and High ROI with Smooth Meta Integrations" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34d95110c874eede4f5985de8bd33997/localiq.png "Product Avatar Image")](https://www.g2.com/products/localiq/reviews)[LocaliQ](https://www.g2.com/products/localiq/reviews)[4.5/5(1,087)](https://www.g2.com/products/localiq/reviews) | Managed cross-channel advertising with dedicated lead tracking | "A Trusted Partner in Growing My Business" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image")](https://www.g2.com/products/adroll/reviews)[AdRoll](https://www.g2.com/products/adroll/reviews)[4.1/5(787)](https://www.g2.com/products/adroll/reviews) | Cross-channel retargeting with CRM-synced audiences | "Effortless Campaign Launch with Powerful Retargeting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[AdRoll ABM (Formerly...](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[4.3/5(655)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | CRM-synced account-based display advertising | "A Valuable Platform for Account-Based Marketing and Display Advertising" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7f9ceb11397f4b59169d938b58d7de78/prisma-mediaocean.jpg "Product Avatar Image")](https://www.g2.com/products/prisma-mediaocean/reviews)[Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)[4/5(437)](https://www.g2.com/products/prisma-mediaocean/reviews) | Omnichannel media buying with unified billing reconciliation | "Essential for Campaign Billing, But Support Needs Improvement" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46bb37db89c655fc9df01021c12cbd31/vendasta.jpeg "Product Avatar Image")](https://www.g2.com/products/vendasta-ai-platform/reviews)[Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)[4.5/5(540)](https://www.g2.com/products/vendasta-ai-platform/reviews) | White-label cross-channel campaign fulfillment and reporting | "Revolutionized Our Client AI Integration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image")](https://www.g2.com/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/products/the-trade-desk/reviews) | Omnichannel programmatic buying with AI-driven cross-channel optimization | "More Control and Real-Time Campaign Adjustments with The Trade Desk" |

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Show More

### Cross-Channel Advertising Topics

- [What is Cross-Channel Advertising Software?](#what-is-cross-channel-advertising-software)
- [Why Use Cross-Channel Advertising Software?](#why-use-cross-channel-advertising-software)
- [Who Uses Cross-Channel Advertising Software?](#who-uses-cross-channel-advertising-software)
- [Cross-Channel Advertising Software Features](#cross-channel-advertising-software-features)
- [Trends Related to Cross-Channel Advertising Software](#trends-related-to-cross-channel-advertising-software)
- [Potential Issues with Cross-Channel Advertising Software](#potential-issues-with-cross-channel-advertising-software)
- [Software and Services Related to Cross-Channel Advertising Software](#software-and-services-related-to-cross-channel-advertising-software)

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### Cross-Channel Advertising Topics
 Expand/Collapse ](#)
- [What is Cross-Channel Advertising Software?](#what-is-cross-channel-advertising-software)
- [Why Use Cross-Channel Advertising Software?](#why-use-cross-channel-advertising-software)
- [Who Uses Cross-Channel Advertising Software?](#who-uses-cross-channel-advertising-software)
- [Cross-Channel Advertising Software Features](#cross-channel-advertising-software-features)
- [Trends Related to Cross-Channel Advertising Software](#trends-related-to-cross-channel-advertising-software)
- [Potential Issues with Cross-Channel Advertising Software](#potential-issues-with-cross-channel-advertising-software)
- [Software and Services Related to Cross-Channel Advertising Software](#software-and-services-related-to-cross-channel-advertising-software)

## Learn More About Cross-Channel Advertising Software

### What is Cross-Channel Advertising Software?
 

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

 

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

 

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

 

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

 

Key Benefits of Cross-Channel Advertising Software

 
- Create more touchpoints for brands, increasing the chances of conversions
- Create a single cross-channel view of the customer buying journey across channels
- Multiple connections with buyers or customers through their preferred channels
- Provide a positive brand experience and build lasting relationships
- Gain better insights into cross-channel campaigns and advertisements
- Increase brand visibility and customer engagement

 

### Why Use Cross-Channel Advertising Software?
 

**Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

 

**Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

 

**Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

 

**Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

 

**Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

 

### Who Uses Cross-Channel Advertising Software?
 

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

 

**Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

 

### Cross-Channel Advertising Software Features

**Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

**Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

**Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

**Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

**Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

**Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

**Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

### Trends Related to Cross-Channel Advertising Software

Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects.

Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts.

Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel.

### Potential Issues with Cross-Channel Advertising Software

**Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

**Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

### Software and Services Related to Cross-Channel Advertising Software

[**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords.

[**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

[**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives.

[**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.