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Compare Surfer and Yoast 
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At a Glance
Market Segments
Small-Business (93.5% of reviews)
Small-Business (81.6% of reviews)
Entry-Level Pricing
Starting at $79.00
Starting at $19.00 Per Month
Surfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansYoast
Star Rating
(193)4.5 out of 5
Market Segments
Small-Business (81.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $19.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yoast excels in its SEO Auditing capabilities, with a score of 8.6, while Surfer's score of 9.1 indicates a stronger performance in this area, particularly with features like "SEO Change Tracking" which users find beneficial for monitoring their SEO efforts over time.
- Reviewers mention that Surfer's "Content Insights" feature stands out with a score of 9.2, providing detailed analysis that helps users optimize their content effectively, whereas Yoast's score of 8.6, while still strong, does not offer the same depth of insights.
- G2 users highlight that Surfer's "Competitor Analysis" feature is particularly robust, scoring 8.9, which allows users to benchmark their performance against competitors, while Yoast's lower score of 7.6 suggests it may not provide as comprehensive a view in this area.
- Users on G2 report that both products have similar ease of use, each scoring 9.3, but Surfer's slightly higher score in "Ease of Setup" (9.4) indicates that new users may find it easier to get started compared to Yoast's score of 9.0.
- Reviewers mention that Surfer's "Data Visualization" feature, scoring 8.6, is praised for its clarity and effectiveness in presenting SEO data, while Yoast's score of 7.7 suggests it may not be as visually intuitive for users looking to analyze their SEO performance.
- Users say that while both products offer AI capabilities, Surfer's "AI Text Generation" feature scores higher at 8.1, providing users with more advanced tools for content creation compared to Yoast's score of 7.6, which may limit creative options for some users.
Pricing
Entry-Level Pricing
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Yoast
Yoast SEO for Shopify
Starting at $19.00
Per Month
SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice.
Set up in 5 mins or less
- Structured data output for your products, meaning more attractive SERP listings
- AI powered suggestions to optimize your meta descriptions and titles for SEO
- Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot
Free Trial
Surfer
No trial information availableYoast
Free Trial is available
Ratings
Meets Requirements
9.3
313
9.0
133
Ease of Use
9.3
319
9.1
139
Ease of Setup
9.4
149
8.8
60
Ease of Admin
9.4
123
8.7
46
Quality of Support
9.4
276
8.5
97
Has the product been a good partner in doing business?
9.6
118
8.3
40
Product Direction (% positive)
9.3
274
8.6
127
Features by Category
SEO Auditing & Monitoring
7.6
164
Feature Not Available
9.2
195
Feature Not Available
8.0
162
Feature Not Available
8.1
166
8.5
67
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
7.0
173
Feature Not Available
8.5
234
7.8
96
8.8
40
7.9
81
8.1
178
7.7
63
9.2
207
8.4
72
SEO Reporting
8.9
225
Feature Not Available
8.6
203
7.6
67
7.9
161
Feature Not Available
7.5
121
Feature Not Available
Generative AI
8.1
56
7.6
30
7.6
55
7.9
30
Categories
Categories
Shared Categories
Surfer and Yoast are categorized as SEO Tools
Unique Categories
Surfer has no unique categories
Yoast has no unique categories
Reviews
Reviewers' Company Size
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yoast
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Marketing and Advertising
27.2%
Information Technology and Services
12.6%
Computer Software
7.3%
Education Management
4.7%
Writing and Editing
2.6%
Other
45.5%
Discussions
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
How can we go beyond Yoast?
4 Comments
HN
Well, To go beyond Yoast SEO is probably dangerous. However, try not to optimize too much, as you'll end up making engines happy and not readers. Focus on...Read more
What is Yoast software?
2 Comments
AG
Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about thatRead more
What can Yoast do?
2 Comments
ST
It helps me to improve https://surftware.com and https://sahconn.comRead more
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