Introducing G2.ai, the future of software buying.Try now

Compare SpyFu and Yoast

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
SpyFu
SpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plans
Yoast
Yoast
Star Rating
(193)4.5 out of 5
Market Segments
Small-Business (81.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $19.00 Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that SpyFu excels in keyword research, with a score of 9.0, allowing businesses to effectively identify high-value keywords. In contrast, Yoast's keyword research feature scores lower at 7.9, which some users feel limits their ability to optimize content effectively.
  • Reviewers mention that SpyFu's competitor analysis feature stands out with a score of 9.2, providing in-depth insights into competitors' strategies. Conversely, Yoast's competitor analysis is rated at 7.6, leading some users to feel it lacks the depth needed for comprehensive market understanding.
  • G2 users highlight that SpyFu's SEO alerting feature, rated at 8.0, helps them stay informed about critical changes in their SEO performance. Yoast, with a slightly higher score of 8.3, offers similar alerting capabilities, but some users feel it could be more customizable.
  • Users on G2 report that SpyFu's data access and web traffic features, both scoring 8.6 and 8.3 respectively, provide valuable insights into site performance. In contrast, Yoast's data visualization and custom reports, scoring 7.7 and 7.1, are seen as less robust, which can hinder users' ability to analyze their data effectively.
  • Reviewers mention that SpyFu's technical SEO capabilities, rated at 7.9, are beneficial for users looking to improve their site's technical aspects. Yoast, however, shines in this area with a score of 8.6, indicating a stronger focus on technical SEO features that users appreciate for enhancing site performance.
  • Users say that while SpyFu's AI text generation feature scores a low 5.5, indicating room for improvement, Yoast's AI text summarization feature is rated at 8.0, which users find helpful for creating concise content summaries, showcasing Yoast's strength in leveraging AI for content optimization.
Pricing
Entry-Level Pricing
SpyFu
Basic
$39.00
Per Month
Browse all 3 pricing plans
Yoast
Yoast SEO for Shopify
Starting at $19.00
Per Month
Browse all 4 pricing plans
Free Trial
SpyFu
No trial information available
Yoast
Free Trial is available
Ratings
Meets Requirements
8.9
429
9.0
133
Ease of Use
8.8
436
9.1
139
Ease of Setup
9.1
266
8.8
60
Ease of Admin
9.0
261
8.7
46
Quality of Support
9.0
334
8.5
97
Has the product been a good partner in doing business?
9.3
254
8.3
40
Product Direction (% positive)
8.3
422
8.6
127
Features by Category
SEO Auditing & Monitoring
7.8
51
Feature Not Available
8.6
29
Feature Not Available
8.0
29
Feature Not Available
7.9
28
8.5
67
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.1
236
Feature Not Available
9.0
320
7.8
96
8.6
267
7.9
81
6.9
46
7.7
63
8.0
29
8.4
72
SEO Reporting
9.2
312
Feature Not Available
8.8
56
7.6
67
7.9
54
Feature Not Available
7.8
40
Feature Not Available
Generative AI
5.8
10
7.6
30
6.0
10
7.9
30
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
8.1
33
Not enough data
Categories
Categories
Shared Categories
SpyFu
SpyFu
Yoast
Yoast
SpyFu and Yoast are categorized as SEO Tools
Unique Categories
SpyFu
SpyFu is categorized as Paid Search Intelligence
Yoast
Yoast has no unique categories
Reviews
Reviewers' Company Size
SpyFu
SpyFu
Small-Business(50 or fewer emp.)
73.0%
Mid-Market(51-1000 emp.)
21.0%
Enterprise(> 1000 emp.)
6.0%
Yoast
Yoast
Small-Business(50 or fewer emp.)
81.6%
Mid-Market(51-1000 emp.)
15.8%
Enterprise(> 1000 emp.)
2.6%
Reviewers' Industry
SpyFu
SpyFu
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Yoast
Yoast
Marketing and Advertising
27.2%
Information Technology and Services
12.6%
Computer Software
7.3%
Education Management
4.7%
Writing and Editing
2.6%
Other
45.5%
Alternatives
SpyFu
SpyFu Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
Ahrefs
Ahrefs
Add Ahrefs
Yoast
Yoast Alternatives
Semrush
Semrush
Add Semrush
Ahrefs
Ahrefs
Add Ahrefs
Surfer
Surfer
Add Surfer
Squirrly
Squirrly
Add Squirrly
Discussions
SpyFu
SpyFu Discussions
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
What’s the best way to use competitor research for SEO?
1 Comment
Mark S.
MS
There are a number of ways to use competitive info from SpyFu for SEO: 1. Review a competitor's keywords - where do your keywords or your client's...Read more
How do I sort keywords by location?
1 Comment
Md Faruk H.
MH
Search on youtube........ also you can visit https://tech-tweet.comRead more
Yoast
Yoast Discussions
How can we go beyond Yoast?
4 Comments
Harish N.
HN
Well, To go beyond Yoast SEO is probably dangerous. However, try not to optimize too much, as you'll end up making engines happy and not readers. Focus on...Read more
What can Yoast do?
2 Comments
Surftware T.
ST
It helps me to improve https://surftware.com and https://sahconn.comRead more
What is Yoast software?
2 Comments
Alejandra G.
AG
Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about thatRead more