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Compare SAP Customer Data Platform and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (46.0% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
SAP Customer Data Platform
Star Rating
(56)4.4 out of 5
Market Segments
Enterprise (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in "Custom Event Tracking" with a score of 8.8, allowing for detailed tracking of user interactions, while SAP Customer Data Platform, although strong, scores slightly lower at 8.7. Reviewers mention that mParticle's flexibility in defining custom events is a significant advantage for businesses needing tailored analytics.
- Reviewers mention that SAP Customer Data Platform shines in "Data Enrichment" with a score of 9.3, which enhances user profiles with additional data points. In contrast, mParticle scores 8.4 in this area, indicating that while it offers solid data enrichment capabilities, it may not be as comprehensive as SAP's offerings.
- Users on G2 highlight that mParticle's "Ease of Setup" scores 8.0, which is favorable, but SAP Customer Data Platform's score of 7.3 suggests a more complex initial setup process. Reviewers say that mParticle's straightforward onboarding process is a key factor for teams looking to implement quickly.
- G2 users report that SAP Customer Data Platform has a superior "Predictive Modeling" feature, scoring 9.1 compared to mParticle's 7.2. Reviewers mention that the advanced analytics capabilities of SAP allow for better forecasting and customer insights, making it a preferred choice for data-driven organizations.
- Users say that mParticle's "User Segmentation" feature, scoring 8.7, is highly effective for targeted marketing campaigns, while SAP Customer Data Platform also performs well with a similar score. However, reviewers mention that mParticle's segmentation tools are more intuitive and user-friendly, making it easier for marketers to create specific audience segments.
- Reviewers mention that both platforms offer strong "Quality of Support," with mParticle scoring 8.8 and SAP Customer Data Platform at 8.7. However, users report that mParticle's support team is particularly responsive and helpful, which can be crucial for businesses needing quick resolutions to technical issues.
Pricing
Entry-Level Pricing
SAP Customer Data Platform
No pricing availablemParticle by Rokt
No pricing availableFree Trial
SAP Customer Data Platform
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
9.2
43
8.1
135
Ease of Use
8.9
44
8.3
134
Ease of Setup
7.3
13
8.0
55
Ease of Admin
7.9
13
8.5
52
Quality of Support
8.7
42
8.8
115
Has the product been a good partner in doing business?
9.1
13
8.9
56
Product Direction (% positive)
9.2
44
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
35
8.2
25
9.1
31
8.7
27
8.8
33
7.0
21
9.0
33
8.2
27
Intelligence
9.1
27
7.4
24
9.1
32
7.0
21
9.1
31
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
SAP Customer Data Platform and mParticle by Rokt are categorized as Customer Data Platform (CDP)
Unique Categories
SAP Customer Data Platform has no unique categories
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.0%
Higher Education
10.0%
Computer Software
10.0%
Business Supplies and Equipment
8.0%
Pharmaceuticals
6.0%
Other
50.0%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
SAP Customer Data Platform has no discussions with answers
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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