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Compare RudderStack and mParticle by Rokt 
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At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
Free 1000000 events Per Month
No pricing available
RudderStack
Star Rating
(52)4.7 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000000 events Per Month
Free Trial is available
Browse all 4 pricing plansmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in its "Quality of Support," with a score of 8.8, while RudderStack shines even brighter with a score of 9.7, indicating that users find RudderStack's support to be more responsive and helpful.
- Reviewers mention that mParticle's "Ease of Setup" is rated at 8.0, which is decent, but users on G2 highlight that RudderStack's setup process is notably smoother, scoring 9.0, making it a more user-friendly option for new users.
- G2 users indicate that mParticle's "Data Modeling" feature has room for improvement with a score of 6.7, while RudderStack's data modeling capabilities are rated higher at 8.5, suggesting that users find RudderStack's tools more robust and effective for their needs.
- Users say that mParticle's "Custom Event Tracking" is rated at 8.8, which is strong, but reviewers mention that RudderStack's similar feature, while slightly lower at 8.3, is still effective and offers a more intuitive interface for tracking user interactions.
- Reviewers mention that mParticle's "Product Direction" score of 7.7 reflects some concerns about future updates, whereas RudderStack boasts a perfect score of 10.0, indicating that users feel confident in the product's ongoing development and enhancements.
- Users report that mParticle's "User Identification" features, particularly "User Segmentation," score 8.7, but RudderStack's overall user identification capabilities, including demographics and geolocation, are rated higher, suggesting a more comprehensive approach to user data management.
Pricing
Entry-Level Pricing
RudderStack
Free
Free
1000000 events Per Month
Best for startups and small teams who need to stream event data
- 15+ SDK sources
- 180+ cloud destinations
- Warehouse Destinations
mParticle by Rokt
No pricing availableFree Trial
RudderStack
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
9.1
48
8.1
135
Ease of Use
8.9
49
8.3
134
Ease of Setup
8.9
37
8.0
55
Ease of Admin
9.3
34
8.5
52
Quality of Support
9.6
47
8.8
115
Has the product been a good partner in doing business?
9.5
35
8.9
56
Product Direction (% positive)
10.0
45
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Data
9.4
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
Analytics
5.7
5
Not enough data
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diverse Extraction Points
Not enough data
Not enough data
Administration
9.3
5
6.7
9
Not enough data
6.5
9
8.6
6
7.1
8
6.3
5
5.9
9
Management
9.0
5
7.8
9
8.3
5
7.8
9
9.3
5
8.0
10
6.9
6
5.6
9
8.3
5
7.0
9
Compliance
9.3
5
9.0
10
8.3
6
8.3
9
Not enough data
8.3
9
9.3
5
8.0
9
Security
8.9
6
8.9
9
8.7
5
8.0
10
Not enough data
8.7
10
Data Quality
9.2
6
8.2
10
10.0
6
8.3
9
10.0
5
8.5
9
Maintainence
9.3
5
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.4
15
8.2
25
8.7
15
8.7
27
6.9
14
7.0
21
8.5
14
8.2
27
Intelligence
6.0
12
7.4
24
5.2
10
7.0
21
5.2
10
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
8.8
8
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Development
8.9
6
8.6
14
6.3
5
8.8
13
Management
6.0
5
8.3
10
7.7
5
9.2
11
Integration Options
6.0
5
8.7
5
6.3
5
6.4
7
7.7
5
8.1
12
5.7
5
7.0
5
Data Management
8.3
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
8.7
10
Not enough data
7.2
10
Not enough data
Functionality
7.4
9
Not enough data
9.0
10
Not enough data
7.0
9
Not enough data
9.2
11
Not enough data
9.5
10
Not enough data
9.5
11
Not enough data
8.1
9
Not enough data
Security
9.4
9
Not enough data
8.3
9
Not enough data
Generative AI
6.0
5
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
RudderStack and mParticle by Rokt are categorized as Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
RudderStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.6%
Information Technology and Services
9.8%
Retail
7.8%
Hospital & Health Care
7.8%
Furniture
5.9%
Other
49.0%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
RudderStack has no discussions with answers
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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