# Optmyzr vs TrueClicks Comparison

| | Optmyzr | TrueClicks | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 129 | 121 | 
| **Largest Market Segment** | Small-Business (76.0% of reviews) | Small-Business (57.0% of reviews) | 
| **Entry Level Price** | Starting at $209.00 Per Month | Free | 

---
## Top Pros & Cons

### Optmyzr

Pros:
- Analytics (2 reviews)
- Automation (2 reviews)

Cons:
- Limited Features (2 reviews)
- Budget Management (1 reviews)

### TrueClicks

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Ad Issues (1 reviews)
- Data Inaccuracy (1 reviews)

---
## Ratings Comparison
| Rating | Optmyzr | TrueClicks | 
|---|---|---|
  | **Meets Requirements** | 9.0 (100 reviews) | 8.7 (102 reviews) | 
  | **Ease of Use** | 8.6 (100 reviews) | 8.9 (104 reviews) | 
  | **Ease of Setup** | 8.8 (72 reviews) | 9.0 (73 reviews) | 
  | **Ease of Admin** | 9.0 (68 reviews) | 9.0 (64 reviews) | 
  | **Quality of Support** | 9.6 (100 reviews) | 9.2 (80 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (68 reviews) | 9.1 (61 reviews) | 
  | **Product Direction (% positive)** | 9.5 (99 reviews) | 8.9 (92 reviews) | 

---
## Pricing

### Optmyzr

#### Entry-Level Pricing

Plan: Essential

Price: Starting at $209.00 Per Month

Description: Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease.

Key Features:
- Keyword, Search Query, Ad Optimizations
- PMax Optimizations and Insights
- Account Audits and Performance Reports

[Browse all 3 editions](https://www.g2.com/products/optmyzr/pricing)

#### Free Trial

Yes

### TrueClicks

#### Entry-Level Pricing

Plan: Up to $50K/mo ad spend

Price: Free

Description: Free forever

Key Features:
- Hard limit of $50K ad spend/month
- Unlimited users from the same company (no guest users allowed)
- Unlimited accounts

[Browse all 18 editions](https://www.g2.com/products/trueclicks-trueclicks/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Optmyzr** | 8.4/10 | 88 |
| **TrueClicks** | 7.8/10 | 85 |

#### Campaign Management & Optimization

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Paid Keyword Optimization** | 8.9 (69 reviews) | 8.1 (80 reviews) | 
| **Bid Rules** | 8.8 (63 reviews) | 7.1 (66 reviews) | 
| **Ad Creation and Editing** | 8.5 (66 reviews) | 6.6 (69 reviews) | 
| **Ad and Landing Page Scheduling** | 7.4 (36 reviews) | Feature Not Available | 
| **Scenario Planning** | 8.1 (53 reviews) | 7.1 (12 reviews) | 
| **Portfolio Bid Optimization** | 8.3 (51 reviews) | Feature Not Available | 
| **Advanced Targeting Options** | 8.9 (68 reviews) | Feature Not Available | 
| **Offline Capabilities** | 6.0 (33 reviews) | Feature Not Available | 
| **Extensions** | 7.5 (46 reviews) | 8.0 (74 reviews) | 
| **Product Listing Ads** | 8.7 (41 reviews) | 6.7 (66 reviews) | 
| **Budget Execution & Monitoring** | 9.1 (66 reviews) | 8.5 (76 reviews) | 

#### Analytics & Administration

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Ad and Conversion Tracking** | 8.9 (58 reviews) | 8.2 (74 reviews) | 
| **Attribution** | 7.7 (43 reviews) | Feature Not Available | 
| **Reports** | 8.7 (70 reviews) | 8.2 (74 reviews) | 

#### Platform

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **APIs** | 8.2 (33 reviews) | 7.0 (62 reviews) | 
| **Notifications** | 8.9 (66 reviews) | 8.8 (80 reviews) | 
| **Customization** | 8.5 (64 reviews) | 7.6 (75 reviews) | 
| **User, Role, and Access Management** | 8.9 (61 reviews) | 8.4 (74 reviews) | 
| **Performance and Reliability** | 9.2 (72 reviews) | 8.7 (81 reviews) | 
| **Enterprise Scalability** | 8.9 (58 reviews) | 8.3 (71 reviews) | 
| **Workflow Capability** | 9.1 (65 reviews) | 8.2 (74 reviews) | 
| **Internationalization** | 8.5 (32 reviews) | 7.5 (65 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Optmyzr** | 8.8/10 | 53 |
| **TrueClicks** | N/A | N/A |

#### Platform Interoperability

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Close Ecosystem API** | 8.0 (9 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Mobile Functionality** | 8.8 (29 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Campaign Dashboard** | 9.2 (46 reviews) | Not enough data | 
| **Campaign Optimization** | 9.4 (43 reviews) | Not enough data | 
| **Reach** | 8.4 (28 reviews) | Not enough data | 
| **Bulk Editing** | 9.0 (35 reviews) | Not enough data | 
| **Batch Uploading** | 8.7 (23 reviews) | Not enough data | 
| **Brand Safety** | 9.4 (17 reviews) | Not enough data | 
| **Fraud Protection** | 8.3 (13 reviews) | Not enough data | 
| **Frequency Capping** | 8.4 (16 reviews) | Not enough data | 
| **Budget Pacing** | 9.2 (35 reviews) | Not enough data | 
| **Creative Optimization** | 8.7 (37 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (12 reviews) | Not enough data | 
| **In-App Ads** | 8.0 (9 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 8.7 (10 reviews) | Not enough data | 

#### Targeting

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Targeting** | 8.8 (37 reviews) | Not enough data | 
| **Retargeting** | 8.5 (25 reviews) | Not enough data | 
| **Geo-Targeting** | 9.2 (36 reviews) | Not enough data | 
| **Contextual Targeting** | 8.6 (23 reviews) | Not enough data | 

#### Mobile

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **Mobile Tracking** | 8.6 (16 reviews) | Not enough data | 
| **In-App Ads** | 8.0 (9 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 8.7 (10 reviews) | Not enough data | 

#### Platform

| Feature | Optmyzr | TrueClicks | 
|---|---|---|
| **API / Integrations** | 8.3 (20 reviews) | Not enough data | 
| **Custom Reports** | 8.7 (42 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.2 (41 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (44 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.3 (34 reviews) | Not enough data | 
| **Customization** | 9.2 (37 reviews) | Not enough data | 
| **Workflow Capability** | 9.4 (37 reviews) | Not enough data | 
| **Internationalization** | 9.1 (24 reviews) | Not enough data | 
| **Notifications** | 9.2 (36 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to Optmyzr (1):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Optmyzr | TrueClicks | 
|---|---|---|
| **Small-Business** | 76.0% | 57.0% | 
| **Mid-Market** | 19.8% | 31.4% | 
| **Enterprise** | 4.1% | 11.6% | 

### By Industry

#### Optmyzr

- **Marketing and Advertising:** 66.9%
- **Automotive:** 5.8%
- **Retail:** 2.5%
- **Computer Software:** 2.5%
- **Apparel & Fashion:** 1.7%
- **Oil & Energy:** 1.7%
- **Non-Profit Organization Management:** 1.7%
- **Internet:** 1.7%
- **Health, Wellness and Fitness:** 1.7%
- **Financial Services:** 1.7%
- **Other:** 12.4%

#### TrueClicks

- **Marketing and Advertising:** 67.8%
- **Retail:** 7.4%
- **Telecommunications:** 2.5%
- **Automotive:** 2.5%
- **Apparel & Fashion:** 1.7%
- **Online Media:** 1.7%
- **Airlines/Aviation:** 0.8%
- **Banking:** 0.8%
- **Business Supplies and Equipment:** 0.8%
- **Computer Software:** 0.8%
- **Other:** 13.2%

---
## Alternatives

### Alternatives to Optmyzr

- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2035 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1066 reviews)
- [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)

### Alternatives to TrueClicks

- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2035 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1066 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Fluency](https://www.g2.com/products/fluency-fluency/reviews) — 4.4/5 stars (260 reviews)
- [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (207 reviews)

---
## Top Discussions

### Optmyzr

- Title: [How can I better learn to use the Rule Enginge?](https://www.g2.com/discussions/30045-how-can-i-better-learn-to-use-the-rule-enginge) — 2 comments
  > **Top comment:** "Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here:..."
- Title: [How come I often get no results in the rule enige?](https://www.g2.com/discussions/33456-how-come-i-often-get-no-results-in-the-rule-enige) — 1 comment, 1 upvote
  > **Top comment:** "Hey Martijn, this could be because the filters on metrics performance might be on the higher side. Try running on a longer date range or lowering the..."

### TrueClicks

- Title: [When can we have Trueclicks for Social?](https://www.g2.com/discussions/when-can-we-have-trueclicks-for-social) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ankita,

We get this question regularly and the honest answer is, not this year (2022). 
We first want to further improve and expand our offering on..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optmyzr-vs-trueclicks-trueclicks)