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# MailUp vs Mailgun Comparison - What are their main differences?

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MailUpMailgun[+ Add Product](#)

Reviews

**MailUp** [

3.7/5(45)

](https://www.g2.com/products/mailup/reviews#reviews)

**Mailgun** [

4.2/5(322)

](https://www.g2.com/products/mailgun/reviews#reviews)

Pricing

**MailUp**
Free Trial

**$47** per month · Starter Edition

**Mailgun**
Free Trial

**$0.00** Per Month · Free

**Pricing Insights**
from reviews

Time to Implement

**MailUp**
1 month

Based on 8 responses

**Mailgun**
1 month

Based on 133 responses

Return on Investment

**MailUp**
Not enough reviews yet

**Mailgun**
7 months

Based on 101 responses

Perceived Cost

**MailUp**
$$$$$

**Mailgun**
$$$$$

Average Discount

**MailUp**
Not enough reviews yet

**Mailgun**
5%

 ![MailUp](https://images.g2crowd.com/uploads/product/hd_favicon/1545998431/mailup.svg "MailUp")

 ![Mailgun](https://images.g2crowd.com/uploads/product/hd_favicon/f511c5860e635121a64ecb678d9b3c90/mailgun.svg "Mailgun")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**MailUp**
Not enough data

**Mailgun**
[
Ease of Use (23)
](https://www.g2.com/products/mailgun/reviews?filters%5Bsentiment_snippet%5D=1360583&qs=pros-and-cons#reviews)[
Reliability (18)
](https://www.g2.com/products/mailgun/reviews?filters%5Bsentiment_snippet%5D=1360913&qs=pros-and-cons#reviews)[
Expensive (11)
](https://www.g2.com/products/mailgun/reviews?filters%5Bsentiment_snippet%5D=1360766&qs=pros-and-cons#reviews)[
Email Issues (8)
](https://www.g2.com/products/mailgun/reviews?filters%5Bsentiment_snippet%5D=1360383&qs=pros-and-cons#reviews)

Integrations

**MailUp**
Not enough data

**Mailgun**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b842f87f049d9e755a47a0b683334572/squarespace-domains.png "Product Avatar Image")

Squarespace Domains

](https://www.g2.com/products/squarespace-domains/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62cfe56ed9cab6a2af21000740723388/wagtail-cms.png "Product Avatar Image")

Wagtail CMS

](https://www.g2.com/products/wagtail-cms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf3585642187318ab772bcc30b80ad5a/wordpress-org.png "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[
View all
](https://www.g2.com/products/mailgun/integrations)

Screenshots

**MailUp**
 ![MailUp screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94639/g25.png)

**Mailgun**
 ![Mailgun screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1485380/Inspect-Shot-_1_.png)

Ratings

Meets Requirements

**MailUp**

7.2

7.237

**Mailgun**

8.8

8.8282

Ease of Use

**MailUp**

7.4

7.437

**Mailgun**

8.7

8.7284

Ease of Setup

**MailUp**

6.7

6.726

**Mailgun**

8.7

8.7198

Ease of Admin

**MailUp**

6.8

6.826

**Mailgun**

8.8

8.8185

Quality of Support

**MailUp**

7.0

7.037

**Mailgun**

8.1

8.1227

Has the product been a good partner in doing business?

**MailUp**

6.4

6.424

**Mailgun**

8.7

8.7173

Product Direction (% positive)

**MailUp**

5.5

5.534

**Mailgun**

7.4

7.4281

Features

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

6.9

17

8.4

256

Administration

Template Creation

7.3(won by 0.1)

15

7.2

86

Preset Template Availability

6.8

11

6.9(won by 0.1)

81

Custom Unsubscribe

6.9

13

8.1(won by 1.2)

119

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Email Segmentation

7.0

14

7.7(won by 0.7)

112

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Detailed Server Logs

6.8

10

8.4(won by 1.6)

212

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Alerts/Notifications

6.2

13

8.2(won by 2.0)

173

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

5.8

8

8.7(won by 2.9)

169

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Event Tracking API

6.9

9

8.7(won by 1.8)

159

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Mail Send API

6.8

10

9.3(won by 2.5)

214

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Spam Filter Testing

7.4

11

7.9(won by 0.5)

123

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Custom Tracking Domain

7.1

8

9.0(won by 1.9)

170

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multiple Domains

6.9

8

8.8(won by 1.9)

174

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Dedicated IP

7.4

7

8.1(won by 0.7)

100

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Documentation

5.3

10

8.6(won by 3.3)

216

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Sender Reputation Management

7.1

12

8.1(won by 1.0)

180

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Tracking & Reporting

7.6

13

8.5(won by 0.9)

220

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

6.7

8

8.5(won by 1.8)

141

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

7.8

13

8.9(won by 1.1)

230

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);)

8.8

6

8.9

6

Diagnosis

IP Address 

Not enough data

9.0(won by default)

5

Domains

Not enough data

9.0(won by default)

5

Content 

Not enough data

Not enough data

Policy Compliance

Not enough data

Not enough data

Tracking

Processing Time

8.7(tied score)

5

8.7(tied score)

5

Open Rate

9.0(won by default)

5

Not enough data

Placement 

Not enough data

Not enough data

Time to Open

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Reporting

Campaign Performance

8.7(won by default)

5

Not enough data

Domain Reputation

Not enough data

Not enough data

Brand Reputation

Not enough data

Not enough data

Blacklist and Whitelist

Not enough data

Not enough data

Agentic AI - Email Deliverability

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Email Verification[Hide 55 FeaturesShow 55 Features](javascript:void(0);)

Not enough data

6.1

6

Generative AI

AI Text Generation

Not enough data

6.9(won by default)

6

AI Text-to-Speech

Not enough data

5.3(won by default)

6

Generative AI

Not enough data

Not enough data

Agentic AI - Email Verification

Decision Making

Not enough data

Not enough data

Additional Functionality

Email Management

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Spam Detection

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Disposable Email Detection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

Syntax Check

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Spam Analysis

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Duplicate Detection

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Anti Spam

Not enough data

Not enough data

Recipient Validation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Delivery Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Bulk Email Verification

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Bounce Rate Analysis

Not enough data

Not enough data

Catch-all Server Detection

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Single Email Verification

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Bulk Send

Not enough data

Not enough data

Spam Blocker

Not enough data

Not enough data

Mailing List Management

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Domain Check

Not enough data

Not enough data

Email Address Extraction

Not enough data

Not enough data

Show 5 feature categories with incomplete data

Email Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

Not enough data

Email Marketing

Email and Mobile Preview

Not enough data

Not enough data

Manage Email Lists

Not enough data

Not enough data

High-Volume Sending

Not enough data

Not enough data

Building and Personalizing Emails

Not enough data

Not enough data

Sending Outbound Emails

Not enough data

Not enough data

Manage Email Deliverability

Not enough data

Not enough data

Automated Email Responses

Not enough data

Not enough data

Multi-user Account

Not enough data

Not enough data

Surveys

Not enough data

Not enough data

Reporting & Analytics

A/B Testing

Not enough data

Not enough data

Basic Reporting

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Email Marketing

Autonomous Task Execution

Not enough data

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Integration

Data Import & Export Tools

Not enough data

Not enough data

Integration APIs

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

E-Commerce Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Personalization

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Newsletter Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Email Campaign Management

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Mobile Optimization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

List Management

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Email Sequences

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

CAN-SPAM Compliance

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

HTML Editor

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

Not enough data

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Text Scheduler

Not enough data

Not enough data

Automatic Replies

Not enough data

Not enough data

Automatic URL Shortening

Not enough data

Not enough data

MMS Marketing

Feature Not Available

Not enough data

Personalization

Not enough data

Not enough data

Transactional SMS

Not enough data

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Text-to-Landline

Not enough data

Not enough data

Short Codes

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Email Testing[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Editing Platform

Not enough data

Not enough data

Spam Filter Testing

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Deliverability Testing

Not enough data

Not enough data

Design Testing

Not enough data

Not enough data

Platform Data

Performance

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Agentic AI - Email Testing

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

Not enough data

Analysis

Application Attribution

Not enough data

Not enough data

Campaign Analysis

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Email Campaigns

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

Not enough data

Not enough data

Integrations - Mobile Marketing

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![MailUp](https://images.g2crowd.com/uploads/product/hd_favicon/1545998431/mailup.svg "MailUp")](https://www.g2.com/products/mailup/reviews)

MailUp

Small-Business(50 or fewer emp.)

50.0%

Mid-Market(51-1000 emp.)

42.5%

Enterprise(\> 1000 emp.)

7.5%

[![Mailgun](https://images.g2crowd.com/uploads/product/hd_favicon/f511c5860e635121a64ecb678d9b3c90/mailgun.svg "Mailgun")](https://www.g2.com/products/mailgun/reviews)

Mailgun

Small-Business(50 or fewer emp.)

80.5%

Mid-Market(51-1000 emp.)

14.6%

Enterprise(\> 1000 emp.)

4.9%

Small-Business

(50 or fewer emp.)

50.0%

80.5%

Mid-Market

(51-1000 emp.)

42.5%

14.6%

Enterprise

(\> 1000 emp.)

7.5%

4.9%

Reviewers' Industry

[![MailUp](https://images.g2crowd.com/uploads/product/hd_favicon/1545998431/mailup.svg "MailUp")](https://www.g2.com/products/mailup/reviews)
MailUp

Marketing and Advertising

17.5%

Internet

17.5%

Information Technology and Services

12.5%

Retail

7.5%

Music

5.0%

Other

40.0%

[![Mailgun](https://images.g2crowd.com/uploads/product/hd_favicon/f511c5860e635121a64ecb678d9b3c90/mailgun.svg "Mailgun")](https://www.g2.com/products/mailgun/reviews)
Mailgun

Information Technology and Services

18.2%

Computer Software

16.3%

Internet

12.1%

Marketing and Advertising

9.4%

Education Management

2.0%

Other

42.0%

FAQs

## MailUp vs Mailgun FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Mailgun vs MailUp?

Mailgun stands out for higher reviewer satisfaction on setup, support, and ease of use, while MailUp is noted for its support team and marketing automation features.

| [Mailgun](https://www.g2.com/products/mailgun/reviews) | [MailUp](https://www.g2.com/products/mailup/reviews) |
| --- | --- |
| 4.2/5 (321 reviews) | 3.7/5 (45 reviews) |
| Small-Business | Small-Business |
| 8.7 | 6.7 |
| 8.1 | 7.0 |
| Ease of Use (23 all-time mentions) | Support Team (recent reviews) |

### How do the pricing models of Mailgun and MailUp compare?

Mailgun is rated higher for value, with a stronger Price/Cost satisfaction score than MailUp.

- **Mailgun:** Reviewers highlight Mailgun's fair pricing and generous free tier for startups, but note that costs can escalate quickly as usage grows.
- **MailUp:** Reviewers describe MailUp as a less expensive solution for email marketing, especially for large volumes, but mention that the pricing model is better suited for bigger companies and can be high for smaller clients.
- **Switching reasons:** Several reviewers switched to Mailgun from Amazon SES for better UI and deliverability, while MailUp is chosen for its unlimited sending and cost efficiency for high-volume campaigns.

### What are the best alternatives to Mailgun and MailUp?

The top three alternatives to Mailgun and MailUp are Brevo Marketing Platform, Intuit Mailchimp Email Marketing, and MailerLite.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Mailgun](https://www.g2.com/products/mailgun/reviews) | 4.2/5 (321 reviews) | Small-Business | Fair pricing for startups, but costs rise with scale | Ease of Use (23 all-time mentions) |
| [MailUp](https://www.g2.com/products/mailup/reviews) | 3.7/5 (45 reviews) | Small-Business | Less expensive for high-volume, but pricing favors larger companies | Support Team (recent reviews) |
| [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2621 reviews) | Small-Business | — | — |
| [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) | 4.3/5 (12984 reviews) | Small-Business | — | — |
| [MailerLite](https://www.g2.com/products/mailerlite/reviews) | 4.6/5 (1113 reviews) | Small-Business | — | — |

### Which Transactional Email features should I prioritize when comparing Mailgun and MailUp?

Buyers comparing Mailgun and MailUp should prioritize ease of setup, deliverability, support quality, API integration, and automation features.

- **Ease of Setup:** Mailgun scores 8.7, MailUp 6.7.
- **Deliverability:** Mailgun has 15 all-time mentions for deliverability, while MailUp is noted for high deliverability in recent reviews.
- **Quality of Support:** Mailgun scores 8.1, MailUp 7.0.
- **API Integration:** Mailgun has 11 all-time mentions for API quality and 8 for API integration; MailUp is cited for integrations with ecommerce and marketing tools in recent reviews.
- **Automation:** Mailgun has 7 all-time mentions for automation; MailUp is highlighted for automation marketing features in recent reviews.

### What are the pros and cons of Mailgun vs MailUp?

Mailgun's headline strength is ease of use and deliverability, while MailUp is recognized for its support team and marketing automation capabilities.

- **Mailgun strengths:** Ease of use (23 all-time mentions), reliability (18), deliverability (15), API quality (11), easy integrations (9), automation (7).
- **Mailgun trade-offs:** Expensive as usage scales (11 all-time mentions), learning curve for advanced features (6), occasional account suspensions and support delays in recent reviews.
- **MailUp strengths:** Support team and personalized attention highlighted in recent reviews, robust automation and marketing features, drag-and-drop editor, high deliverability for large campaigns.
- **MailUp trade-offs:** Interface can feel dated or confusing, pricing model favors larger companies, integration with some ecommerce platforms can be challenging, and support responsiveness varies in older reviews.

### Is Mailgun or MailUp better for small businesses?

Mailgun is the better fit for small businesses, with higher satisfaction scores and more positive small-business reviewer sentiment.

- **Mailgun:** Largest segment is Small-Business; reviewers highlight easy setup, fair pricing for startups, and developer-friendly features.
- **MailUp:** Largest segment is Small-Business; reviewers note MailUp is affordable for high-volume sending but mention the interface can be confusing and the pricing model is better suited for larger companies.

### Which Transactional Email platform has better integrations?

Mailgun is favored for integrations, with more reviewer-cited mentions and positive sentiment around API and SDK support.

- **Mailgun:** Reviewers highlight easy integration with platforms like Squarespace, CloudFlare, Iterable, and Laravel, with 9 all-time mentions for easy integrations and 8 for API integration.
- **MailUp:** Reviewers mention integrations with Privy, VTEX, and ecommerce platforms in recent reviews, but with fewer all-time mentions and some challenges integrating with Magento 2.

### How do Mailgun and MailUp compare on customer support?

Mailgun scores higher on Quality of Support (8.1 vs. 7.0), but the difference is below the materiality threshold, indicating near parity.

- **Mailgun:** Reviewers describe support as fast and efficient in many cases, but note delays and lack of live chat or phone support on lower tiers, with 10 all-time mentions for helpfulness.
- **MailUp:** Reviewers consistently praise the support team for personalized attention and prompt responses, especially for onboarding and troubleshooting.

### Which is easier to implement, Mailgun or MailUp?

Mailgun is easier to implement, with a materially higher Ease of Setup score (8.7 vs. 6.7).

- **Mailgun:** Reviewers consistently cite easy setup, step-by-step onboarding, and developer-friendly documentation, though some note a learning curve for advanced features.
- **MailUp:** Reviewers mention that setup can be confusing at first, especially for contact management and integrations, but appreciate the drag-and-drop editor and onboarding support.

### Which product has better Documentation?

Mailgun is favored for Documentation, which is the most frequently mentioned feature across both products' reviews.

- **Mailgun:** Reviewers highlight well-documented APIs and clear instructions, with 11 all-time mentions for API quality and 6 for helpfulness.
- **MailUp:** Reviewers note that documentation is generally good, but some mention that integration and API documentation could be improved, especially for ecommerce connectors.

Alternatives

**MailUp Alternatives**

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")

[
Intuit Mailchimp Email...
](/products/intuit-mailchimp-email-marketing/reviews)

 ![Twilio SendGrid Email API](https://images.g2crowd.com/uploads/product/hd_favicon/11065b0c84d6d0a6c0a8e8ade2b9467e/twilio-sendgrid-email-api.svg "Twilio SendGrid Email API")

[
Twilio SendGrid Email API
](/products/twilio-sendgrid-email-api/reviews)

 ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite")

[
MailerLite
](/products/mailerlite/reviews)

**Mailgun Alternatives**

 ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")

[
Intuit Mailchimp Email...
](/products/intuit-mailchimp-email-marketing/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite")

[
MailerLite
](/products/mailerlite/reviews)

 ![Email API](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-private-limited-email-api.svg "Email API")

[
Netcore Email API
](/products/netcore-private-limited-email-api/reviews)