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Compare Keyword Planner and Keyword Tool 
At a Glance
Market Segments
Small-Business (66.7% of reviews)
Small-Business (47.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Keyword Planner
Star Rating
(9)4.7 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Keyword PlannerKeyword Tool
Star Rating
(19)4.5 out of 5
Market Segments
Small-Business (47.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Keyword ToolKeyword Planner vs Keyword Tool
- Reviewers felt that Keyword Tool meets the needs of their business better than Keyword Planner.
- When comparing quality of ongoing product support, reviewers felt that Keyword Planner is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Keyword Planner over Keyword Tool.
Pricing
Entry-Level Pricing
Keyword Planner
No pricing availableKeyword Tool
No pricing availableFree Trial
Keyword Planner
No trial information availableKeyword Tool
No trial information availableRatings
Meets Requirements
9.3
7
9.5
14
Ease of Use
9.2
6
9.6
14
Ease of Setup
Not enough data
9.3
5
Ease of Admin
Not enough data
9.7
5
Quality of Support
9.2
6
9.1
11
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
10.0
7
8.2
13
Features by Category
SEO Auditing & Monitoring
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
6.7
7
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
8.1
6
Not enough data
Not enough data
SEO Reporting
Not enough data
8.7
9
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Keyword Planner and Keyword Tool are categorized as SEO Tools
Unique Categories
Keyword Planner has no unique categories
Keyword Tool has no unique categories
Reviews
Reviewers' Company Size
Keyword Planner
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keyword Tool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.6%
Online Media
11.1%
Education Management
11.1%
Computer & Network Security
11.1%
Accounting
11.1%
Other
0.0%
Marketing and Advertising
26.3%
Information Technology and Services
15.8%
Cosmetics
15.8%
Telecommunications
5.3%
Market Research
5.3%
Other
31.6%
Discussions
Keyword Planner has no discussions with answers
Keyword Tool has no discussions with answers
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