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Compare Instapage and Umbraco 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $0.00 Per Month
Instapage
Star Rating
(508)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansUmbraco
Star Rating
(942)4.5 out of 5
Market Segments
Small-Business (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 3 pricing plansInstapage vs Umbraco
When assessing the two solutions, reviewers found Instapage easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Umbraco overall.
- Reviewers felt that Umbraco meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Umbraco over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Umbraco
Umbraco CMS
Starting at $0.00
Per Month
This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants
Free Trial
Instapage
Free Trial is available
Umbraco
Free Trial is available
Ratings
Meets Requirements
8.5
418
8.6
756
Ease of Use
9.0
418
8.8
767
Ease of Setup
9.0
233
8.6
632
Ease of Admin
8.9
227
8.9
606
Quality of Support
8.7
389
8.2
640
Has the product been a good partner in doing business?
8.5
215
8.8
520
Product Direction (% positive)
7.8
399
8.8
721
Features by Category
Content
Not enough data
8.8
587
|
Verified
Not enough data
8.4
599
|
Verified
Not enough data
7.9
572
|
Verified
Not enough data
7.6
558
Not enough data
7.7
467
Not enough data
8.1
542
|
Verified
Not enough data
7.9
566
|
Verified
Not enough data
7.6
569
|
Verified
Not enough data
8.2
560
|
Verified
Design
Not enough data
6.8
496
|
Verified
Not enough data
7.4
514
|
Verified
Not enough data
7.5
507
|
Verified
Not enough data
8.7
561
|
Verified
Platform
Not enough data
8.4
545
Not enough data
8.3
538
|
Verified
Not enough data
8.5
552
|
Verified
Not enough data
8.6
570
|
Verified
Not enough data
8.3
512
|
Verified
Not enough data
8.3
510
|
Verified
Not enough data
7.5
504
Not enough data
8.2
525
|
Verified
Agentic AI - Web Content Management
Not enough data
5.7
60
Not enough data
5.7
59
Analytics
Not enough data
7.4
29
Not enough data
6.9
28
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
7.2
28
Not enough data
7.0
27
Content Management
Not enough data
8.6
30
Not enough data
8.2
30
Not enough data
9.0
30
Design & Development
Not enough data
6.4
29
Not enough data
6.8
28
Not enough data
7.5
26
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
56
Not enough data
8.4
55
Not enough data
8.8
56
Management
Not enough data
8.7
56
Not enough data
8.7
54
Not enough data
8.8
60
Support
Not enough data
8.7
57
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Publishing
Not enough data
8.6
147
Not enough data
8.6
160
Not enough data
6.3
108
Development
Not enough data
8.1
163
Not enough data
7.9
152
Not enough data
8.5
142
Not enough data
8.1
148
Analytics
Not enough data
7.6
136
Not enough data
7.9
150
Agentic AI - Headless CMS
Not enough data
6.3
10
Page Customization
9.2
134
|
Verified
Not enough data
8.1
132
|
Verified
Not enough data
7.9
121
|
Verified
Not enough data
7.8
124
|
Verified
Not enough data
Page Optimization
8.4
118
|
Verified
Not enough data
8.0
132
|
Verified
Not enough data
7.2
118
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.6
44
Not enough data
6.1
28
Not enough data
8.5
54
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.8
47
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Umbraco share no categories
Unique Categories
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
Umbraco is categorized as WebOps Platforms, Digital Experience Platforms (DXP), Headless CMS, and Web Content Management
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Umbraco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
28.9%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.9%
Financial Services
4.7%
Other
48.6%
Computer Software
17.3%
Information Technology and Services
11.4%
Marketing and Advertising
9.4%
Program Development
3.4%
Government Administration
2.6%
Other
56.0%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!
3 Comments
MS
Some Umbraco Swag on Ebay: https://ebay.us/VotDEg Read more
Is umbraco better than WordPress?
2 Comments
CS
Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way.Read more
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