# Insense vs Upfluence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Upfluence excels in customer support, with users highlighting the helpfulness of the onboarding process and the intuitive nature of the platform. One user mentioned, "Sarah was super helpful with onboarding!" which reflects the positive experiences many have had with the support team.
- **Users say** that Insense provides a more centralized approach to campaign management, making it easier to source creators and handle payments all in one place. A user noted, "What I like best about Insense is that it makes creator sourcing and campaign management much more efficient," showcasing its strength in workflow efficiency.
- **Reviewers mention** that Upfluence offers robust tools for influencer management, with features like AI-driven filters that help users efficiently source creators. One user praised, "The filters and AI tools have helped source creators efficiently," indicating a strong capability in influencer recruitment.
- **According to verified reviews** , Insense has a slight edge in ease of setup, with users appreciating the straightforward onboarding process. A reviewer stated, "Really great customer support - Svetlana is awesome to work with and very responsive," which emphasizes the supportive environment during implementation.
- **G2 reviewers report** that Upfluence shines in user-generated content management, with users expressing satisfaction with its intuitive payout process and insights into influencer performance. One user remarked, "The platform provides great insights of what's behind the Influencers," highlighting its analytical capabilities.
- **Users say** that while both platforms are user-friendly, Upfluence has received slightly higher ratings for its overall quality of support and user experience. Reviewers have noted, "Customer service is helpful," which reinforces the positive feedback regarding Upfluence's support structure.



| | Insense | Upfluence | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 377 | 140 | 
| **Largest Market Segment** | Small-Business (79.9% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | $650.00 Per Month | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Insense

Pros:
- Ease of Use (148 reviews)
- Setup Ease (86 reviews)

Cons:
- Brand Challenges (27 reviews)
- Poor Customer Support (26 reviews)

### Upfluence

Pros:
- Campaign Management (4 reviews)
- Customer Support (3 reviews)

Cons:
- Initial Complexity (2 reviews)
- Authentication Issues (1 reviews)

---
## Ratings Comparison
| Rating | Insense | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.7 (210 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 8.9 (213 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 9.1 (130 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 8.5 (59 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 9.0 (207 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (60 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 8.5 (203 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Insense

#### Entry-Level Pricing

Plan: Trial Month

Price: $650.00 Per Month

Description: Test our platform for one month. Explore all functionalities and launch your first UGC or influencer campaign.


Key Features:
- 1 user seat
- 1 brand
- 1 Meta Partnership Ads connection

[Browse all 3 editions](https://www.g2.com/products/insense/pricing)

#### Free Trial

No

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Insense** | N/A | N/A |
| **Upfluence** | N/A | N/A |

#### Content Creation

| Feature | Insense | Upfluence | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Insense | Upfluence | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Insense | Upfluence | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Insense** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Insense | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | Insense | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | Insense | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Insense** | 7.6/10 | 77 |
| **Upfluence** | N/A | N/A |

#### Visual UGC

| Feature | Insense | Upfluence | 
|---|---|---|
| **Campaign Customization** | 8.2 (63 reviews) | Not enough data | 
| **Widget Customization** | 7.0 (40 reviews) | Not enough data | 
| **Widget** | 7.2 (40 reviews) | Not enough data | 
| **Media Library** | 7.6 (48 reviews) | Not enough data | 

#### Integrations

| Feature | Insense | Upfluence | 
|---|---|---|
| **Social Media** | 8.1 (53 reviews) | Not enough data | 
| **Content Creation** | 8.5 (69 reviews) | Not enough data | 
| **Marketing Automation** | 7.2 (44 reviews) | Not enough data | 
| **Rights Management** | 7.7 (57 reviews) | Not enough data | 

#### Support

| Feature | Insense | Upfluence | 
|---|---|---|
| **Onboarding** | 7.9 (65 reviews) | Not enough data | 
| **24/7 Client Support** | 7.7 (64 reviews) | Not enough data | 

#### Performance

| Feature | Insense | Upfluence | 
|---|---|---|
| **UGC Analytics** | 7.8 (52 reviews) | Not enough data | 
| **Lazy-Loading** | 6.5 (38 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Insense** | 7.9/10 | 74 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | Insense | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 8.4 (66 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.1 (59 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 7.9 (53 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 7.9 (56 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.5 (66 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 8.6 (57 reviews) ✓ Verified | 9.4 (54 reviews) | 
| **Content Approval** | 8.7 (54 reviews) | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 7.5 (45 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 7.5 (43 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 7.3 (34 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 8.5 (41 reviews) ✓ Verified | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 8.6 (53 reviews) ✓ Verified | 9.1 (42 reviews) | 
| **Social Commerce** | 8.4 (36 reviews) ✓ Verified | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 8.3 (26 reviews) ✓ Verified | 9.1 (25 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Insense | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (5 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Insense** | 6.8/10 | 129 |
| **Upfluence** | N/A | N/A |

#### Planning

| Feature | Insense | Upfluence | 
|---|---|---|
| **Scheduling Integration** | 6.8 (53 reviews) | Not enough data | 

#### Publishing

| Feature | Insense | Upfluence | 
|---|---|---|
| **Execute Content Publication** | 7.5 (53 reviews) | Not enough data | 

#### Social Media

| Feature | Insense | Upfluence | 
|---|---|---|
| **Social Media Integration** | 7.8 (55 reviews) | Not enough data | 

#### Planning

| Feature | Insense | Upfluence | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 7.2 (78 reviews) | Not enough data | 

#### Generative AI

| Feature | Insense | Upfluence | 
|---|---|---|
| **AI Text Generation** | 6.6 (51 reviews) | Not enough data | 
| **AI Text Generation** | 6.4 (51 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (50 reviews) | Not enough data | 
| **AI Text-to-Image** | 6.0 (50 reviews) | Not enough data | 
| **AI Text-to-Video** | 6.4 (48 reviews) | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Insense | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (40 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (41 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (40 reviews) | Not enough data | 
| **Decision Making** | 7.3 (41 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Insense (2):** [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms), [Content Creation Software](https://www.g2.com/categories/content-creation)

**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Insense | Upfluence | 
|---|---|---|
| **Small-Business** | 79.9% | 68.3% | 
| **Mid-Market** | 17.7% | 21.6% | 
| **Enterprise** | 2.4% | 10.1% | 

### By Industry

#### Insense

- **Marketing and Advertising:** 30.1%
- **Health, Wellness and Fitness:** 12.6%
- **Apparel & Fashion:** 7.9%
- **Consumer Goods:** 7.5%
- **Cosmetics:** 5.4%
- **Entertainment:** 4.6%
- **Retail:** 4.6%
- **Financial Services:** 2.5%
- **Online Media:** 2.5%
- **Photography:** 2.1%
- **Other:** 20.1%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Insense

- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2231 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1096 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (409 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (273 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (255 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)

---
## Top Discussions

### Insense

- Title: [What type of Influencer profile do I need?](https://www.g2.com/discussions/39217-what-type-of-influencer-profile-do-i-need) — 15 comments, 1 upvote *(includes official response)*
  > **Top comment:** "To figure out what type of influencer profile will work for you, it’s best to first understand your buyer persona.

Who is your target audience? What do..."
- Title: [How do I get my Tiktok to be re submitted for Moderation](https://www.g2.com/discussions/how-do-i-get-my-tiktok-to-be-re-submitted-for-moderation) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Virginia!

You can contact us at help@insense.pro and request a re-moderation of your account. Make sure to provide your handle and the email address..."
- Title: [What is UGC?](https://www.g2.com/discussions/39452-what-is-ugc) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "UGC content refers to any form of content, such as text, images, video, created by people other than a brand themselves. In a shorter way we explain UGC as..."
- Title: [What is Influencer Whitelisting?](https://www.g2.com/discussions/38659-what-is-influencer-whitelisting) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Influencer whitelisting is when a content creator or social media influencer gives a brand the ability to use his or her account to advertise.

In other..."
- Title: [Can we filter platforms?](https://www.g2.com/discussions/can-we-filter-platforms) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/insense-vs-upfluence)