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Compare IBM Cognos Analytics and OWOX 
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At a Glance
Market Segments
Enterprise (59.1% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Per Month
IBM Cognos Analytics
Star Rating
(450)4.1 out of 5
Market Segments
Enterprise (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansIBM Cognos Analytics vs OWOX
When assessing the two solutions, reviewers found OWOX easier to use, set up, and administer. Reviewers also preferred doing business with OWOX overall.
- Reviewers felt that OWOX meets the needs of their business better than IBM Cognos Analytics.
- When comparing quality of ongoing product support, reviewers felt that OWOX is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OWOX over IBM Cognos Analytics.
Pricing
Entry-Level Pricing
IBM Cognos Analytics
Cognos® Analytics On Demand - Standard
Starting at $10.00
1 User Per Month
Upload and model data, combine data sets, create dashboards and stories, and view report outputs.
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- Dashboards, storytelling and collaboration
- Cognos mobile
OWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
IBM Cognos Analytics
Free Trial is available
OWOX
Free Trial is available
Ratings
Meets Requirements
8.2
312
9.7
267
Ease of Use
7.5
335
8.8
266
Ease of Setup
7.1
194
9.0
66
Ease of Admin
7.0
143
9.1
69
Quality of Support
7.5
280
9.8
260
Has the product been a good partner in doing business?
7.8
139
9.4
67
Product Direction (% positive)
7.9
295
9.5
259
Features by Category
Reports
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
Self Service
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Not enough data
Advanced Analytics
7.8
130
|
Verified
Not enough data
8.1
166
|
Verified
Not enough data
8.0
118
|
Verified
Not enough data
Building Reports
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
Data Preparation
8.3
72
|
Verified
Not enough data
8.3
72
|
Verified
Not enough data
Data Modeling and Blending
8.4
77
|
Verified
Not enough data
8.5
77
|
Verified
Not enough data
8.2
73
|
Verified
Not enough data
Generative AI
7.3
36
Not enough data
7.5
37
Not enough data
Agentic AI - Analytics Platforms
7.8
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
Self Service
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.6
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Advanced Analytics
7.8
130
|
Verified
Not enough data
8.1
166
|
Verified
Not enough data
8.0
118
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.3
6
Not enough data
8.6
6
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Agentic AI Capabilities - Analytics Platforms
8.9
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Personalized Intelligence - Analytics Platforms
8.1
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
Building Reports
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Not enough data
Reports
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
Self Service
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Not enough data
Building Reports
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.2
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.7
33
Not enough data
8.8
33
Not enough data
Decision Making
8.7
31
Not enough data
8.5
33
Not enough data
8.4
33
Not enough data
8.3
31
Not enough data
Generative AI
7.9
17
Not enough data
8.1
17
Not enough data
Marketing Operations
Not enough data
9.8
205
|
Verified
Not enough data
9.9
215
|
Verified
Not enough data
9.5
201
|
Verified
Not enough data
9.5
204
|
Verified
Not enough data
9.6
69
|
Verified
Not enough data
9.1
56
Campaign Activity
Not enough data
9.7
203
|
Verified
Not enough data
9.8
215
|
Verified
Not enough data
9.2
200
|
Verified
Not enough data
9.8
206
|
Verified
Not enough data
9.3
189
|
Verified
Not enough data
9.6
58
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
IBM Cognos Analytics and OWOX are categorized as Analytics Platforms
Unique Categories
IBM Cognos Analytics is categorized as Embedded Business Intelligence and Predictive Analytics
OWOX is categorized as E-Commerce Analytics, Marketing Analytics, Data Governance, Data Mapping, and Data Preparation
Reviews
Reviewers' Company Size
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.3%
Insurance
8.4%
Financial Services
8.1%
Computer Software
6.5%
Banking
5.5%
Other
60.2%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Discussions
Where can I find more answers on my questions?
2 Comments
MD
We're IBM Gold partners with a ton of experience implementing Cognos, and have lots of good free technical information on our blog at...Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 Comments
MD
As of October 2019, the latest version is 11.1.4. We just did a livestream earlier this week to review the latest updates. You can check that out here:...Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 Comment
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more
What is OWOX BI used for?
1 Comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
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