# GRIN vs Influencity Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GRIN excels in customer support, with users highlighting the team's knowledge and helpfulness in navigating the platform. Many appreciate the ease with which influencers can place orders and access their codes, making the overall experience smoother.
- **Users say** that Influencity stands out for its intuitive interface and practical features, particularly the comprehensive filtering system that allows agencies to efficiently group influencers by brand. This functionality is especially beneficial for those looking to find the right influencer partners quickly.
- **Reviewers mention** that while both platforms have similar star ratings, GRIN's higher G2 Score indicates a stronger overall user satisfaction. Users have praised GRIN for its robust tracking options, which help in managing content and selecting influencers for campaigns.
- **According to verified reviews** , Influencity's ease of use is a significant advantage, with many users noting that the platform is user-friendly even for newcomers. This aspect is crucial for agencies that need to onboard team members quickly without extensive training.
- **G2 reviewers highlight** that GRIN offers excellent features for tracking content and conversion data, which users find invaluable for campaign management. The ability to label and sort content with tags is particularly appreciated, enhancing the organization of influencer collaborations.
- **Users report** that while both platforms have their strengths, GRIN's focus on influencer collaboration tools is a key differentiator. Reviewers have noted that the platform provides a variety of options for managing user-generated content, which can be a game-changer for brands looking to leverage influencer partnerships effectively.



---
## Frequently Asked Questions

### What is the difference between GRIN vs Influencity?

GRIN and Influencity are both highly rated influencer marketing platforms, but Influencity stands out for its higher Ease of Setup and Quality of Support scores, while GRIN is noted for its influencer management capabilities.

| [GRIN](https://www.g2.com/products/grin/reviews) | [Influencity](https://www.g2.com/products/influencity/reviews) |
| --- | --- |
| 4.5/5 (483 reviews) | 4.5/5 (282 reviews) |
| Small-Business | Small-Business |
| 8.1 | 9.1 |
| 9.2 | 9.5 |
| Influencer Management (42 all-time mentions) | Ease of Use (12 all-time mentions) |



### How do the pricing models of GRIN and Influencity compare?

Influencity is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to GRIN.

- **GRIN:** In recent reviews, several reviewers cite high pricing and additional charges for features as a drawback.
- **Influencity:** Reviewers highlight Influencity as affordable and providing strong value for the features offered.
- **Switching reasons:** Recent reviewers mention switching to Influencity for better value and more transparent pricing.



### What are the best alternatives to GRIN and Influencity?

The top three alternatives to GRIN and Influencity are HypeAuditor, impact.com, and CreatorIQ.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | High pricing cited as a drawback | Influencer Management (42 all-time mentions) |
| [Influencity](https://www.g2.com/products/influencity/reviews) | 4.5/5 (282 reviews) | Small-Business | Affordable and strong value | Ease of Use (12 all-time mentions) |
| [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) | 4.6/5 (264 reviews) | Small-Business | — | — |
| [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5 (2404 reviews) | Small-Business | — | — |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | — |



### Which Influencer Marketing Platforms features should I prioritize when comparing GRIN and Influencity?

Buyers comparing GRIN and Influencity should prioritize Ease of Use, Influencer Management, Campaign Management, Audience Analysis, and Integration capabilities.

- **Ease of Use:** GRIN 8.4, Influencity 9.0; 31 all-time mentions for GRIN, 12 for Influencity.
- **Influencer Management:** GRIN 42 all-time mentions, Influencity 11.
- **Campaign Management:** GRIN 20 all-time mentions, Influencity 4.
- **Audience Analysis:** Most frequently mentioned feature across both products.
- **Integrations:** GRIN (Dropbox), Influencity (Shopify), both with qualitative reviewer support.



### What are the pros and cons of GRIN vs Influencity?

GRIN's headline strength is influencer management, while Influencity's is ease of use and setup.

- **GRIN strengths:** Influencer Management (42 all-time mentions), Ease of Use (31), Customer Support (25), UGC Management (21), Campaign Management (20), Organization (16), Intuitive (15), Metrics Tracking (12), Setup Ease (11), Payout Efficiency (10), Time-saving (10), Easy Integrations (9), User Experience (9).
- **GRIN trade-offs:** Technical Issues (19), Poor Customer Support (13), Poor Reporting (11), Slow Loading (11), Complexity (9).
- **Influencity strengths:** Ease of Use (12), Detailed Information (11), Influencer Management (11), Intuitive (7), User Interface (7), Campaign Management (4), Data Accuracy (4), Time-saving (4), Customer Support (3), Engagement (3), Filtering Features (3), User Experience (3), Analytics (2).
- **Influencity trade-offs:** Complexity (5), Technical Issues (5), Profile Limitations (4), Inaccuracy (3), Influencer Management (3), Creator Issues (2), Geographical Limitations (2).



### Is GRIN or Influencity better for small businesses?

Influencity is the better fit for small businesses, with higher Ease of Setup and Ease of Use scores and strong small-business reviewer sentiment.

- **GRIN:** Largest segment is Small-Business; reviewers note strong influencer management but cite complexity and higher pricing as drawbacks for smaller teams.
- **Influencity:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and affordability as key benefits for small businesses.



### Which Influencer Marketing Platforms platform has better integrations?

Reviewers favor Influencity for integrations, particularly with Shopify, while GRIN's integration mentions are less frequent.

- **GRIN:** Dropbox integration is mentioned in recent reviews.
- **Influencity:** Shopify integration is highlighted in recent reviews.



### How do GRIN and Influencity compare on customer support?

Influencity leads on Quality of Support with a 0.3-point advantage over GRIN (9.5 vs 9.2).

- **GRIN:** Reviewers frequently mention helpful and knowledgeable support, but some cite slow response times and unresolved issues.
- **Influencity:** Reviewers consistently praise responsive, high-quality support and onboarding, with multiple mentions of excellent customer service.



### Which is easier to implement, GRIN or Influencity?

Influencity is easier to implement, with a 1.0-point higher Ease of Setup score (9.1 vs 8.1) and a 0.6-point higher Ease of Admin score (9.2 vs 8.6).

- **GRIN:** Reviewers describe setup as generally straightforward but note occasional complexity and a learning curve for new users.
- **Influencity:** Reviewers consistently highlight quick, simple setup and an intuitive onboarding process.



### Which product has better Audience Analysis?

Influencity is stronger for Audience Analysis, with higher Ease of Use and more frequent reviewer praise for detailed audience insights.

- **GRIN:** Ease of Use score: 8.4; reviewers mention metrics tracking and analytics but cite limitations in data customization and reporting.
- **Influencity:** Ease of Use score: 9.0; reviewers frequently highlight detailed audience and demographic insights, brand and audience affinity, and comprehensive filtering as key strengths.



| | GRIN | Influencity | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 483 | 284 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Small-Business (68.2% of reviews) | 
| **Entry Level Price** | No pricing available | $318.00 Per Month | 

---
## Top Pros & Cons

### GRIN

Pros:
- Influencer Management (39 reviews)
- Ease of Use (24 reviews)

Cons:
- Technical Issues (16 reviews)
- Poor Customer Support (13 reviews)

### Influencity

Pros:
- Detailed Information (9 reviews)
- Ease of Use (8 reviews)

Cons:
- Complexity (4 reviews)
- Technical Issues (4 reviews)

---
## Ratings Comparison
| Rating | GRIN | Influencity | 
|---|---|---|
  | **Meets Requirements** | 8.6 (411 reviews) | 8.6 (241 reviews) | 
  | **Ease of Use** | 8.4 (414 reviews) | 9.0 (247 reviews) | 
  | **Ease of Setup** | 8.1 (236 reviews) | 9.1 (200 reviews) | 
  | **Ease of Admin** | 8.6 (163 reviews) | 9.2 (167 reviews) | 
  | **Quality of Support** | 9.2 (411 reviews) | 9.5 (239 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (163 reviews) | 9.2 (167 reviews) | 
  | **Product Direction (% positive)** | 9.2 (390 reviews) | 9.5 (237 reviews) | 

---
## Pricing

### GRIN

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Influencity

#### Entry-Level Pricing

Plan: Professional

Price: $318.00 Per Month

Description: Elevate your experience with campaign management and reports.

Key Features:
- 10,000 monthly results
- 150 monthly profiles analyses, email included if exists
- 100 segmentation lists

[Browse all 2 editions](https://www.g2.com/products/influencity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | N/A | N/A |
| **Influencity** | N/A | N/A |

#### Additional Functionality

| Feature | GRIN | Influencity | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | 8.1/10 | 365 |
| **Influencity** | 7.8/10 | 209 |

#### Influencer Marketing

| Feature | GRIN | Influencity | 
|---|---|---|
| **Influencer Recruitment** | 8.0 (350 reviews) ✓ Verified | 8.5 (183 reviews) ✓ Verified | 
| **Influencer Scoring** | 7.6 (311 reviews) ✓ Verified | 8.6 (183 reviews) ✓ Verified | 
| **Audience Analysis** | 7.9 (328 reviews) ✓ Verified | 9.0 (196 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.1 (334 reviews) ✓ Verified | 8.5 (183 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.6 (349 reviews) ✓ Verified | 8.0 (168 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 8.0 (320 reviews) ✓ Verified | 7.7 (111 reviews) | 
| **Content Approval** | 8.0 (315 reviews) ✓ Verified | 7.9 (139 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.2 (337 reviews) ✓ Verified | 8.4 (167 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.2 (341 reviews) ✓ Verified | 8.5 (170 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.4 (330 reviews) ✓ Verified | 8.1 (160 reviews) ✓ Verified | 
| **Influencer Compensation** | 8.3 (254 reviews) ✓ Verified | 7.4 (115 reviews) | 
| **Social Commerce** | Feature Not Available | 7.4 (105 reviews) ✓ Verified | 
| **E-Commerce Integration** | 8.4 (254 reviews) ✓ Verified | 7.1 (84 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | GRIN | Influencity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (16 reviews) | 
| **Decision Making** | Not enough data | 8.0 (19 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | GRIN | Influencity | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)




---
## Reviewer Demographics

### By Company Size

| Segment | GRIN | Influencity | 
|---|---|---|
| **Small-Business** | 66.8% | 68.2% | 
| **Mid-Market** | 31.3% | 26.8% | 
| **Enterprise** | 1.9% | 5.0% | 

### By Industry

#### GRIN

- **Consumer Goods:** 18.1%
- **Apparel & Fashion:** 17.7%
- **Health, Wellness and Fitness:** 12.7%
- **Marketing and Advertising:** 12.5%
- **Food & Beverages:** 9.8%
- **Retail:** 7.7%
- **Cosmetics:** 5.6%
- **Luxury Goods & Jewelry:** 1.7%
- **Consumer Electronics:** 1.5%
- **Primary/Secondary Education:** 1.0%
- **Other:** 11.9%

#### Influencity

- **Marketing and Advertising:** 46.4%
- **Public Relations and Communications:** 7.2%
- **Apparel & Fashion:** 5.8%
- **Food & Beverages:** 4.0%
- **Leisure, Travel & Tourism:** 2.9%
- **Retail:** 2.5%
- **Cosmetics:** 2.5%
- **Health, Wellness and Fitness:** 2.2%
- **Pharmaceuticals:** 2.2%
- **Entertainment:** 1.8%
- **Other:** 22.5%

---
## Alternatives

### Alternatives to GRIN

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (583 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (414 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (386 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (269 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)

### Alternatives to Influencity

- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (269 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (583 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Heepsy](https://www.g2.com/products/heepsy/reviews) — 4.5/5 stars (41 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (414 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (386 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)

---
## Top Discussions

### GRIN

- Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments
  > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..."
- Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments
  > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns  across all social media platforms. Grin..."
- Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments
  > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms.  As a brand scales and..."
- Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments
  > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! "

### Influencity

- Title: [What is Influencity used for?](https://www.g2.com/discussions/what-is-influencity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Influencity is an AI-powered Influencer Marketing, Social Media and Social Listening platform that serves as a centralized workspace for brands, agencies,..."
- Title: [When do we have Analytics stories at Instagram?](https://www.g2.com/discussions/33622-when-do-we-have-analytics-stories-at-instagram) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are currently working on this to have it as soon as possible, we will keep you all posted when it is fully developed! "
- Title: [What would you suggest to buy as an alternative to Influencity and why?](https://www.g2.com/discussions/30551-what-would-you-suggest-to-buy-as-an-alternative-to-influencity-and-why) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing an alternative to Influencity is going to depend on the kind of tool you need for your company. 

One of the first things we always say when..."
- Title: [When is the best moment to start working with influencers?](https://www.g2.com/discussions/29632-when-is-the-best-moment-to-start-working-with-influencers) — 1 comment *(includes official response)*
  > **Top comment:** "Influencer Marketing is a great opportunity to raise awareness for your product and we consider that it is suitable for both small businesses and large..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grin-vs-influencity)