# When is the best moment to start working with influencers?

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##### Post Metadata
- Posted at: about 6 years ago
- Author title: Ejecutiva de Medios Digitales  en Metropolitan Touring



## Comments
### Comment 1

Influencer Marketing is a great opportunity to raise awareness for your product and we consider that it is suitable for both small businesses and large enterprises. 

One of the only requirements we consider a brand has to have before investing in influencer marketing is a well-defined target and reachable goals. Once you have that information developed, it is a matter of finding the appropriate influencers (based on your target), building trustworthy relationships with them, and defining a successful strategy that meets your goals. 

Of course, if you are not that familiarized with Influencer Marketing (or even if you are), using a technology platform can help a lot, because it will show you the influencers' data, and will help you discover new talents you maybe didn't know before. 




##### Comment Metadata
- Posted at: over 5 years ago




## Related Product
[Influencity](https://www.g2.com/products/influencity/reviews)

## Related Category
[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

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