Introducing G2.ai, the future of software buying.Try now
Compare Google Tag Manager and StatCounter 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Tag Monitor
Visit Website
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (58.9% of reviews)
Entry-Level Pricing
No pricing available
$0-$399 per month
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerStatCounter
Star Rating
(114)4.3 out of 5
Market Segments
Small-Business (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$0-$399 per month
Learn more about StatCounterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that StatCounter excels in ease of use with a score of 9.1, making it a preferred choice for small businesses looking for straightforward analytics. In contrast, Google Tag Manager, while powerful, has a lower ease of use rating at 8.0, which some users find challenging to navigate.
- Reviewers mention that StatCounter's real-time reporting feature scores 8.4, providing timely insights that are crucial for immediate decision-making. Google Tag Manager, however, shines with a higher score of 9.3 in this area, indicating its superior capability to deliver real-time data effectively.
- G2 users highlight StatCounter's strong performance in entry and exit page tracking, scoring 9.1, which helps businesses understand user flow. Google Tag Manager, while also effective, has a slightly lower score of 8.7, suggesting that StatCounter may offer a more user-friendly experience in this specific metric.
- Users on G2 report that Google Tag Manager outperforms StatCounter in custom event tracking, with a score of 9.0 compared to StatCounter's 7.9. This feature is particularly valuable for businesses that require tailored tracking solutions to meet specific marketing goals.
- Reviewers mention that StatCounter's quality of support is rated at 8.2, which is generally favorable, but Google Tag Manager falls short with a score of 7.1. This difference indicates that users may find more reliable assistance with StatCounter when facing issues.
- Users say that Google Tag Manager's API and integrations score 8.8, showcasing its robust capabilities for connecting with other tools and platforms. StatCounter, with a score of 7.7 in this area, may not offer the same level of flexibility for users looking to integrate multiple systems.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableStatCounter
From $5/month
$0-$399
per month
Monthly Log Size 0-100,000,000 &
Monthly Pageload Limit 250,000-100,000,000
- Full range of stats pages, same as free account
- Downgrade back to free service at any time
- 14-day full refund guarantee
Free Trial
Google Tag Manager
No trial information availableStatCounter
No trial information availableRatings
Meets Requirements
9.2
338
8.7
106
Ease of Use
8.0
339
9.1
107
Ease of Setup
7.9
199
8.8
33
Ease of Admin
8.3
191
9.0
33
Quality of Support
7.1
277
8.2
81
Has the product been a good partner in doing business?
8.1
166
9.1
31
Product Direction (% positive)
8.8
329
8.5
102
Features by Category
Metrics
9.0
208
9.0
83
8.9
207
8.3
80
8.7
201
9.1
84
9.1
233
8.4
73
9.0
239
7.9
68
8.4
184
8.2
71
8.3
181
8.1
72
9.1
225
7.8
63
8.6
186
7.5
57
Reporting
Feature Not Available
8.4
81
8.4
167
8.2
71
8.0
158
8.4
66
Feature Not Available
7.6
60
Feature Not Available
8.1
70
8.6
171
7.9
63
Feature Not Available
8.3
74
Other
8.6
185
8.6
77
8.5
169
8.1
75
8.3
166
7.7
54
9.0
197
7.7
60
8.8
157
7.7
51
7.9
124
7.5
40
8.2
151
8.4
64
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
7.7
52
8.7
174
8.1
52
9.0
217
8.9
73
9.1
225
8.8
70
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Information
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and StatCounter are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
StatCounter is categorized as Session Replay
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StatCounter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Marketing and Advertising
18.4%
Information Technology and Services
7.9%
Internet
7.0%
Writing and Editing
4.4%
Retail
4.4%
Other
57.9%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
How do I find the way through which students who are not part of the university finds the Portal?
1 Comment
IB
gs.statcounter.com Read more
StatCounter has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
