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Compare Funnel and Whatagraph 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (78.7% of reviews)
Entry-Level Pricing
Starting at $400.00
Free
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansWhatagraph
Star Rating
(276)4.5 out of 5
Market Segments
Small-Business (78.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansFunnel vs Whatagraph
When assessing the two solutions, reviewers found Whatagraph easier to use. However, Funnel is easier to set up and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Whatagraph.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Whatagraph over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Whatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Funnel
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.8
140
8.7
186
Ease of Use
8.5
143
8.9
188
Ease of Setup
8.8
102
8.3
113
Ease of Admin
8.9
95
8.7
108
Quality of Support
9.1
137
9.0
183
Has the product been a good partner in doing business?
9.1
94
8.7
107
Product Direction (% positive)
8.7
141
9.0
159
Features by Category
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
71
Not enough data
8.8
82
Not enough data
8.6
82
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
8.9
72
8.9
85
|
Verified
9.2
82
7.7
43
Feature Not Available
8.4
74
|
Verified
8.9
72
8.0
46
|
Verified
Feature Not Available
Feature Not Available
8.5
67
Campaign Activity
8.4
80
|
Verified
8.9
80
8.7
83
|
Verified
9.4
85
8.2
68
|
Verified
Feature Not Available
8.9
83
|
Verified
9.0
82
7.8
41
Feature Not Available
7.6
41
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Whatagraph are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
Whatagraph is categorized as Data Visualization
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
67.8%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Information Technology and Services
1.9%
Other
24.4%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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