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Compare Funnel and Whatagraph 
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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
Starting at $120.00
Free
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in data collection with a score of 9.0, while Whatagraph closely follows with a score of 9.1, indicating both platforms are strong in this area, but Whatagraph may have a slight edge in gathering comprehensive data.
- Reviewers mention that Funnel's real-time reporting feature is rated at 8.6, which is slightly lower than Whatagraph's 8.8, suggesting that Whatagraph may provide more timely insights for users needing immediate data access.
- G2 users highlight Funnel's automation capabilities with a score of 8.9, which is impressive, but Whatagraph's overall functionality in campaign tracking is rated higher at 9.0, indicating a more robust feature set for managing marketing campaigns.
- Users on G2 report that Funnel's quality of support is rated at 9.2, which is notably higher than Whatagraph's 8.9, suggesting that Funnel may offer superior customer service and assistance when users encounter issues.
- Reviewers mention that Whatagraph shines in reports and dashboards with a score of 9.4, significantly higher than Funnel's 8.7, indicating that Whatagraph provides more visually appealing and user-friendly reporting options.
- Users say that Funnel's user, role, and access management feature is rated at 8.8, which is on par with Whatagraph's 8.5, but the former may offer more flexibility in managing user permissions and roles effectively.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Whatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Funnel
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.8
140
8.7
187
Ease of Use
8.5
143
8.9
189
Ease of Setup
8.8
102
8.3
114
Ease of Admin
8.9
95
8.6
109
Quality of Support
9.1
137
8.9
184
Has the product been a good partner in doing business?
9.1
94
8.7
107
Product Direction (% positive)
8.7
141
9.0
160
Features by Category
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
71
Not enough data
8.8
82
Not enough data
8.6
82
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
8.9
73
8.9
85
|
Verified
9.2
83
7.7
43
Feature Not Available
8.4
74
|
Verified
8.9
73
8.0
46
|
Verified
Feature Not Available
Feature Not Available
8.5
67
Campaign Activity
8.4
80
|
Verified
8.8
81
8.7
83
|
Verified
9.4
86
8.2
68
|
Verified
Feature Not Available
8.9
83
|
Verified
9.0
83
7.8
41
Feature Not Available
7.6
41
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Whatagraph are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
Whatagraph is categorized as Data Visualization
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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