# Funnel vs RedTrack.io Comparison

| | Funnel | RedTrack.io | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 165 | 35 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (80.6% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Starting at $149.00 Per Month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### RedTrack.io

Pros:
- Attribution Accuracy (2 reviews)
- Chat Support (2 reviews)

Cons:
- Ads Integration (1 reviews)
- Complexity (1 reviews)

---
## Ratings Comparison
| Rating | Funnel | RedTrack.io | 
|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.2 (19 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 7.9 (21 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.3 (17 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.7 (9 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 8.3 (19 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.5 (9 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.2 (19 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### RedTrack.io

#### Entry-Level Pricing

Plan: For Affiliates

Price: Starting at $149.00 Per Month

Description: Profitable affiliate campaigns die while you're waiting for data. By the time you realize a campaign works, the offer's capped or competition has driven up CPMs.

RedTrack gives you real-time profitability data the moment conversions happen. Spot winners in minutes, scale before traffic costs spike, and cut losers before they eat your daily budget. Automated optimization rules let you set profit thresholds and walk away - RedTrack handles the rest.

Key Features:
- Unlimited multichannel tracking
- Conversion API integration with Facebook, Google, TikTok, Bing, Taboola, and 200+ platforms
- Automation: campaign management and smart-rules

[Browse all 3 editions](https://www.g2.com/products/redtrack-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **RedTrack.io** | N/A | N/A |

#### Metrics

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 

#### Other

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **RedTrack.io** | N/A | N/A |

#### Analytics

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Reports** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **RedTrack.io** | 9.8/10 | 8 |

#### Link Options

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Custom Links** | Not enough data | 9.7 (6 reviews) | 
| **Referral Link Generator** | Not enough data | Not enough data | 
| **Smart Link** | Not enough data | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Email Updates** | Not enough data | Not enough data | 
| **Affiliate Tracking** | Not enough data | 10.0 (7 reviews) | 
| **Cookieless Tracking** | Not enough data | Not enough data | 

#### Affiliate Management

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Affiliate Network** | Not enough data | 9.7 (5 reviews) | 
| **Commissions and Payouts** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **RedTrack.io** | N/A | N/A |

#### Management

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | 

#### Functionality

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **RedTrack.io** | N/A | N/A |

#### Attribution Modeling

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 
| **Offline Attribution** | Not enough data | Not enough data | 
| **Custom Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 
| **B2C Attribution** | Not enough data | Not enough data | 
| **Marketing Channels** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Custom Reporting** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **RedTrack.io** | N/A | N/A |

#### Marketing Distribution

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **RedTrack.io** | 7.4/10 | 8 |

#### Marketing Operations

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 6.7 (6 reviews) | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 7.1 (7 reviews) | 
| **Customer Insights** | 7.7 (43 reviews) | 6.0 (5 reviews) | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | 6.7 (6 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 8.0 (5 reviews) | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 9.0 (7 reviews) | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Feature Not Available | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.6 (7 reviews) | 
| **Brand Optimization** | 7.8 (41 reviews) | Feature Not Available | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | RedTrack.io | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to RedTrack.io (3):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Attribution Software](https://www.g2.com/categories/attribution)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | RedTrack.io | 
|---|---|---|
| **Small-Business** | 50.9% | 80.6% | 
| **Mid-Market** | 43.5% | 19.4% | 
| **Enterprise** | 5.6% | 0% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### RedTrack.io

- **Marketing and Advertising:** 64.0%
- **Publishing:** 4.0%
- **Philanthropy:** 4.0%
- **Machinery:** 4.0%
- **Health, Wellness and Fitness:** 4.0%
- **Financial Services:** 4.0%
- **Cosmetics:** 4.0%
- **Consumer Electronics:** 4.0%
- **Computer Games:** 4.0%
- **Accounting:** 4.0%

---
## Alternatives

### Alternatives to Funnel

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- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5424 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### RedTrack.io

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-redtrack-io)