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Compare Forrester and Kantar Media 
At a Glance
Market Segments
Small-Business (37.1% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Forrester
Star Rating
(38)4.3 out of 5
Market Segments
Small-Business (37.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ForresterKantar Media
Star Rating
(33)3.8 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Kantar MediaForrester vs Kantar Media
- Reviewers felt that Forrester meets the needs of their business better than Kantar Media.
- When comparing quality of ongoing product support, reviewers felt that Forrester is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Forrester over Kantar Media.
Pricing
Entry-Level Pricing
Forrester
No pricing availableKantar Media
No pricing availableFree Trial
Forrester
No trial information availableKantar Media
No trial information availableRatings
Meets Requirements
8.9
22
8.3
9
Ease of Use
8.3
23
8.1
9
Ease of Setup
8.7
5
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.8
21
7.6
7
Quality of Work
Not enough data
7.6
19
Responsiveness
Not enough data
7.4
20
Expertise of Team
Not enough data
8.1
19
Execution Ability
Not enough data
7.8
20
Communication Skills
Not enough data
7.7
20
Professionalism
9.0
5
8.3
20
Has the product been a good partner in doing business?
8.5
12
8.1
20
Product Direction (% positive)
8.7
27
3.5
9
Features by Category
Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Team Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Forrester and Kantar Media share no categories
Unique Categories
Forrester is categorized as Technology Research Services
Kantar Media is categorized as Market Research Services
Reviews
Reviewers' Company Size
Forrester
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kantar Media
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.9%
Information Technology and Services
11.1%
Financial Services
11.1%
Marketing and Advertising
8.3%
Accounting
8.3%
Other
47.2%
Marketing and Advertising
31.3%
Media Production
9.4%
Market Research
9.4%
Consumer Goods
9.4%
Entertainment
6.3%
Other
34.4%
Alternatives
Discussions
How does Forrester work?
1 Comment
AB
Forrester is solid for vendor comparisons but I prefer Gartner for any other in-depth research . The reports that they generate are too simplified to be...Read more
Forrester has no more discussions with answers
Kantar Media has no discussions with answers
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