Link copied to clipboard # Kit vs MailerLite Comparison - What are their main differences? Share [ Export ](/compare/convertkit-kit/mailerlite/export.csv) KitMailerLite[+ Add Product](#) Pricing **Kit** Free Trial No pricing available **MailerLite** Free Trial **Free** Per Month · Free **Pricing Insights** from reviews Time to Implement **Kit** 1 month Based on 48 responses **MailerLite** 1 month Based on 264 responses Return on Investment **Kit** 10 months Based on 38 responses **MailerLite** 9 months1 month sooner Based on 211 responses Perceived Cost **Kit** $$$$$ **MailerLite** $$$$$ Average Discount **Kit** 11%2% more **MailerLite** 9% ![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit") ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Kit** [ Ease of Use (7) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914862&qs=pros-and-cons#reviews)[ Automation AI (4) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914462&qs=pros-and-cons#reviews)[ Expensive (3) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2301618&qs=pros-and-cons#reviews)[ Lead Management (2) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2344544&qs=pros-and-cons#reviews) **MailerLite** [ Ease of Use (70) ](https://www.g2.com/products/mailerlite/reviews?filters%5Bsentiment_snippet%5D=1804027&qs=pros-and-cons#reviews)[ Customer Support (61) ](https://www.g2.com/products/mailerlite/reviews?filters%5Bsentiment_snippet%5D=1798437&qs=pros-and-cons#reviews)[ Learning Curve (20) ](https://www.g2.com/products/mailerlite/reviews?filters%5Bsentiment_snippet%5D=1803277&qs=pros-and-cons#reviews)[ Difficulty (17) ](https://www.g2.com/products/mailerlite/reviews?filters%5Bsentiment_snippet%5D=1798267&qs=pros-and-cons#reviews) Integrations **Kit** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042651411651e73955d4d96419676c8c/thrivecart.png "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ View all ](https://www.g2.com/products/convertkit-kit/integrations) **MailerLite** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba0c447eb82f018351ffe135bb1d2da3/bookfunnel.jpg "Product Avatar Image") BookFunnel ](https://www.g2.com/products/bookfunnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8ec3c17e3fb1df25b6a8bd7cc69cf2d1/github.png "Product Avatar Image") GitHub ](https://www.g2.com/products/github/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4daf806ef7316c988e15a20797c547bd/jotform.png "Product Avatar Image") Jotform ](https://www.g2.com/products/jotform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ View all ](https://www.g2.com/products/mailerlite/integrations) Screenshots **Kit** ![Kit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1302440/01-grow.png) **MailerLite** ![MailerLite screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/165121/AUTOMATIONS.png) **Ratings** from reviews Meets Requirements **Kit** 8.7 8.7172 **MailerLite** 9.0 9.0872 Ease of Use **Kit** 8.6 8.6174 **MailerLite** 9.1 9.1889 Ease of Setup **Kit** 8.8 8.878 **MailerLite** 8.9 8.9488 Ease of Admin **Kit** 9.0 9.058 **MailerLite** 9.1 9.1386 Quality of Support **Kit** 8.6 8.6154 **MailerLite** 9.3 9.3815 Has the product been a good partner in doing business? **Kit** 9.1 9.153 **MailerLite** 9.0 9.0363 Product Direction (% positive) **Kit** 8.3 8.3166 **MailerLite** 8.7 8.7839 **Features** ratings from reviews Email Marketing 7.7 81 8.2 706 Email Deliverability Not enough data 8.4 244 Email Verification Not enough data 6.6 11 Landing Page Builders Not enough data 8.6 154 Email Testing Not enough data 8.8 88 Email Template Builder Not enough data 8.5 286 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 92.1% Mid-Market(51-1000 emp.) 6.1% Enterprise(\> 1000 emp.) 1.8% Small-Business(50 or fewer emp.) 92.1% Mid-Market(51-1000 emp.) 6.1% Enterprise(\> 1000 emp.) 1.8% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 6.9% Enterprise(\> 1000 emp.) 1.3% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 6.9% Enterprise(\> 1000 emp.) 1.3% **Reviewers' Industry** [![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")](https://www.g2.com/products/convertkit-kit/reviews) Kit Marketing and Advertising 26.2% Health, Wellness and Fitness 6.8% Management Consulting 4.5% Professional Training & Coaching 3.6% Design 3.2% Other 55.7% [![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite")](https://www.g2.com/products/mailerlite/reviews) MailerLite Marketing and Advertising 12.7% Writing and Editing 7.6% Health, Wellness and Fitness 7.2% Publishing 5.9% E-Learning 4.5% Other 62.0% Alternatives **Kit Alternatives** ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") [ Intuit Mailchimp Email... ](/products/intuit-mailchimp-email-marketing/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Sendfox](https://images.g2crowd.com/uploads/product/hd_favicon/ba591d72f96103c1b25561a024c3e140/sendfox.svg "Sendfox") [ Sendfox ](/products/sendfox/reviews) ![Moosend](https://images.g2crowd.com/uploads/product/hd_favicon/d93a5496fc73f1d4a9b5319f9c2aaa32/moosend.svg "Moosend") [ Moosend ](/products/moosend/reviews) **MailerLite Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![SendPulse](https://images.g2crowd.com/uploads/product/hd_favicon/1487566635/sendpulse.svg "SendPulse") [ SendPulse ](/products/sendpulse/reviews) ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor") [ Campaign Monitor ](/products/campaign-monitor/reviews) ![AWeber](https://images.g2crowd.com/uploads/product/hd_favicon/470ab4795da48cad3781c3bc220a2eaa/aweber.svg "AWeber") [ AWeber ](/products/aweber/reviews) ## Kit vs MailerLite FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between MailerLite vs Kit? MailerLite stands out for its higher reviewer satisfaction scores and larger review volume, while Kit is also favored for ease of use and automation but with slightly lower scores. | [MailerLite](https://www.g2.com/products/mailerlite/reviews) | [Kit](https://www.g2.com/products/convertkit-kit/reviews) | | --- | --- | | 4.6/5 (1113 reviews) | 4.4/5 (236 reviews) | | Small-Business | Small-Business | | 8.9 | 8.8 | | 9.3 | 8.6 | | Ease of Use (70 all-time mentions) | Ease of Use (7 all-time mentions) | ### How do the pricing models of MailerLite and Kit compare? MailerLite is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **MailerLite:** Reviewers consistently highlight MailerLite's affordability and strong value, with 31 all-time mentions of its cost-effectiveness and praise for its competitive pricing. - **Kit:** In recent reviews, Kit is described as becoming expensive as subscriber counts grow, with several reviewers noting that costs increase quickly and that more features are locked behind higher-priced plans. - **Switching reasons:** Recent reviewers cite MailerLite's lower cost and better value as reasons for switching from other platforms, while Kit reviewers mention leaving due to rising costs and limited features at lower tiers. ### What are the best alternatives to MailerLite and Kit? The top three alternatives to MailerLite and Kit are Intuit Mailchimp Email Marketing, Brevo Marketing Platform, and SendPulse. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [MailerLite](https://www.g2.com/products/mailerlite/reviews) | 4.6/5 (1113 reviews) | Small-Business | Affordable and strong value | Ease of Use (70 all-time mentions) | | [Kit](https://www.g2.com/products/convertkit-kit/reviews) | 4.4/5 (236 reviews) | Small-Business | Costs increase quickly as list grows | Ease of Use (7 all-time mentions) | | [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) | 4.3/5 (12984 reviews) | Small-Business | Mixed feedback on value; some reviewers cite price increases | Feature-rich and widely adopted | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2621 reviews) | Small-Business | Praised for competitive pricing | Ease of Use and automation capabilities | | [SendPulse](https://www.g2.com/products/sendpulse/reviews) | 4.6/5 (717 reviews) | Small-Business | — | Ease of Use and campaign management | ### Which Email Marketing features should I prioritize when comparing MailerLite and Kit? Buyers should prioritize ease of use, automation, integrations, templates, and customer support when comparing MailerLite and Kit. - **Ease of Use:** MailerLite (9.1), Kit (8.6); 70 all-time mentions for MailerLite, 7 for Kit. - **Automation:** MailerLite (25 all-time mentions), Kit (4 all-time mentions); both products are praised for automation, but MailerLite has a higher volume of positive feedback. - **Integrations:** MailerLite (20 all-time mentions), Kit (4 all-time mentions); MailerLite is more frequently cited for easy integrations, especially with Shopify and Zapier. - **Templates:** MailerLite (30 all-time mentions for features), Kit (2 all-time mentions for template availability); reviewers note MailerLite's template builder as a strength. - **Customer Support:** MailerLite (61 all-time mentions), Kit (3 all-time mentions); MailerLite receives more frequent positive feedback on support quality. ### What are the pros and cons of MailerLite vs Kit? MailerLite's headline strength is ease of use and affordability, while Kit is praised for automation and a user-friendly interface. - **MailerLite strengths:** Ease of Use (70 all-time mentions), Customer Support (61), Affordable (31), Features (30), Automation (25), Easy Integrations (20). - **MailerLite trade-offs:** Learning Curve (20), Difficulty (17), Missing Features (17), Poor Customer Support (17); reviewers note some advanced features and integrations are limited, and support can be inconsistent. - **Kit strengths:** Ease of Use (7), Automation AI (4), Easy Integration (4), Simple (4), Templates Availability (2); reviewers highlight the intuitive interface and automation builder. - **Kit trade-offs:** Expensive (3), Lead Management (2), Limited Customization (1), Limited Features (1); reviewers mention rising costs, limited advanced features, and some customization constraints. ### Is MailerLite or Kit better for small businesses? MailerLite is the better fit for small businesses, supported by its dominant small-business segment and strong reviewer sentiment on ease of use and affordability. - **MailerLite:** Small-Business is the largest segment, with reviewers consistently praising its simplicity, affordability, and suitability for small teams and beginners. - **Kit:** Small-Business is also the largest segment, with reviewers noting its ease of use and automation, but several mention that costs rise quickly as the business grows. ### Which Email Marketing platform has better integrations? MailerLite is favored for integrations, with more reviewer-cited integration mentions and broader tool coverage. - **MailerLite:** Shopify (13 all-time mentions), Zapier (12); reviewers frequently highlight easy integration with these platforms. - **Kit:** Zapier (6); reviewers mention Zapier integration, but fewer cite other integrations compared to MailerLite. ### How do MailerLite and Kit compare on customer support? MailerLite leads Kit on Quality of Support by a material margin, with a 0.7-point advantage (9.3 vs 8.6). - **MailerLite:** Reviewers frequently praise responsive and helpful support, with 61 all-time mentions for customer support and multiple recent reviews citing fast, effective assistance. - **Kit:** Reviewers describe support as generally helpful, but with fewer positive mentions and some reports of slower response times or limited support for advanced issues. ### Which is easier to implement, MailerLite or Kit? MailerLite and Kit are rated at near parity on Ease of Setup, with scores of 8.9 and 8.8 respectively. - **MailerLite:** Reviewers consistently describe setup as quick and straightforward, with 27 all-time mentions for easy setup and multiple recent reviews highlighting fast onboarding and a low learning curve. - **Kit:** Reviewers also report easy setup and onboarding, with several noting a short learning curve, though a few mention initial challenges with advanced features or migrations. ### Which product has better Templates? MailerLite is favored for Templates, with more reviewer-cited strengths and higher mention counts. - **MailerLite:** 30 all-time mentions for features, frequent praise for its template builder, and positive feedback on template variety and ease of use. - **Kit:** 2 all-time mentions for template availability, with reviewers noting customizable templates but also mentioning a learning curve for advanced customization.