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At a Glance
Market Segments
Small-Business (91.4% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Kit
Star Rating
(217)4.4 out of 5
Market Segments
Small-Business (91.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KitMailerLite
Star Rating
(1,082)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MailerLite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Kit. Users appreciate its ease of use and straightforward implementation, making it a preferred choice for small teams looking to create email campaigns without unnecessary complexity.
- Users say that MailerLite's interface is clean and intuitive, which simplifies the process of creating email campaigns, forms, and automations. In contrast, while Kit also offers a user-friendly experience, some users feel that it lacks the same level of functionality and ease that MailerLite provides.
- According to verified reviews, MailerLite shines in customer support, receiving high praise for its responsiveness and helpfulness. Users have noted that they feel supported throughout their email marketing journey, whereas Kit's support, while available, does not consistently match the same level of satisfaction.
- Reviewers mention that MailerLite's features, such as email and mobile previews, and the ability to manage email lists, are particularly strong, with users highlighting how these tools enhance their marketing efforts. Kit, while offering similar features, does not receive the same level of acclaim for their effectiveness.
- Users appreciate MailerLite's robust reporting capabilities, which help them track engagement and optimize their campaigns. Kit users, on the other hand, have expressed a desire for more comprehensive reporting tools, indicating that they sometimes struggle to gain insights from their data.
- G2 reviewers note that MailerLite's free entry-level pricing is a significant advantage for small businesses, allowing them to access essential features without financial commitment. Kit's pricing structure, while competitive, does not offer the same level of accessibility for users just starting out.
Pricing
Entry-Level Pricing
Kit
No pricing availableMailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
Kit
Free Trial is available
MailerLite
Free Trial is available
Ratings
Meets Requirements
8.7
160
9.0
852
Ease of Use
8.7
161
9.1
869
Ease of Setup
9.0
65
8.9
466
Ease of Admin
9.0
57
9.2
381
Quality of Support
8.6
145
9.3
798
Has the product been a good partner in doing business?
9.0
52
9.1
358
Product Direction (% positive)
8.4
156
8.7
818
Features by Category
Email Marketing
8.6
64
9.1
614
|
Verified
8.5
66
8.9
623
|
Verified
8.8
60
8.9
461
|
Verified
8.4
64
9.0
625
|
Verified
8.7
62
9.1
591
|
Verified
8.5
61
8.7
560
|
Verified
8.6
57
8.8
489
|
Verified
8.3
40
8.5
301
|
Verified
8.4
37
8.3
292
|
Verified
Reporting & Analytics
8.2
50
8.5
351
|
Verified
8.1
63
8.9
570
|
Verified
Generative AI
4.8
11
7.5
105
5.2
11
7.5
99
Agentic AI - Email Marketing
Not enough data
7.3
20
Not enough data
7.5
20
Not enough data
7.3
20
Not enough data
7.4
19
Not enough data
7.1
18
Integration
7.9
38
8.7
340
|
Verified
8.1
34
8.3
304
|
Verified
7.6
33
8.0
245
7.7
31
7.9
206
7.7
32
8.0
235
|
Verified
8.0
30
8.1
217
|
Verified
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Reporting
Not enough data
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Agentic AI - Email Deliverability
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Templates
Not enough data
8.8
256
|
Verified
Not enough data
7.7
91
Not enough data
8.4
187
|
Verified
Not enough data
8.9
135
Edit
Not enough data
9.0
208
|
Verified
Not enough data
9.1
250
|
Verified
Not enough data
8.7
168
|
Verified
Logistics
Not enough data
8.9
231
|
Verified
Not enough data
8.2
168
|
Verified
Not enough data
8.5
190
|
Verified
Not enough data
9.0
122
Generative AI
Not enough data
7.5
34
Not enough data
7.6
30
Agentic AI - Email Template Builder
Not enough data
8.7
5
Not enough data
8.3
5
Platform Basics
Not enough data
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Platform Data
Not enough data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.1
139
Not enough data
8.7
137
Not enough data
8.2
114
Not enough data
8.5
123
Page Optimization
Not enough data
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Integrations
Not enough data
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Generative AI
Not enough data
8.0
34
Agentic AI - Landing Page Builders
Not enough data
8.3
9
Generative AI
Not enough data
6.3
8
Not enough data
5.8
6
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kit and MailerLite are categorized as Email Marketing
Unique Categories
Kit has no unique categories
MailerLite is categorized as Email Template Builder, Email Deliverability, Email Verification, Landing Page Builders, and Email Testing
Reviews
Reviewers' Company Size
Kit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.5%
Health, Wellness and Fitness
7.2%
Management Consulting
4.8%
Professional Training & Coaching
3.8%
Writing and Editing
3.4%
Other
55.3%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
61.9%
Alternatives
Discussions
Is ConvertKit better than MailChimp?
4 Comments
ME
Yes, extremely. There are so many things you can do with Convertkit that you can't with MailChimp. Some highlights: Advanced tagging to really organize your...Read more
What is ConvertKit used for?
2 Comments
JL
Email marketing, landing pages, marketing automations, and recently they added the ability to sell digital products and email subscriptions. The core is...Read more
Does ConvertKit have a free plan?
1 Comment
DS
No- They have a trial period and then you will be asked to convert to a paid subscription. Read more
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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